Kristie Feltner - Portfolio

KRISTIE JOY FELTNER

LYKKE LI TASK Lykke Li is a Swedish singer-songwriter. Her music often blends elements of pop, indie rock and electronic; various instruments can also be found in her songs, including violins, synthesizers, tambourines, trumpets, saxophones and cellos. Her album, Youth Novel, is a relaunch of Lykke Li as an artist and must reflect not only her music but herself.

CONCEPTION Through research, discussion and simply listening to the album helped to ignite an idea for Lykke Li’s album release. With such upbeat music it was a must to use bright colors. The catch was the main theme of the record, a break-up. The combination of happy colors with an upsetting topic proved to be a challenge.

SOLUTION The final outcome was a hexagon broken into many bright and colorful triangles. The colors to represent Lykke Li and her fun music. The broken hexagon pieces to represent the broken pieces of the relationship that she sings about. The final album and cd sleeves were screen printed on a cream cardstock. A special edition album sleeve was also screen printed on wood.

LYKKE LI

LYKKE LI

VITAL FARMS TASK Vital Farms is located in Austin, Texas. They pride themselves on their pasture raised hens. This new business was in need of some advertising to tell the world about their wonderful eggs. Extra media was a must to draw more attention to Vital Farm eggs over any other.

CONCEPTION The pasture raised hens was the main inspiration for this campaign. Much research was put into understanding the benefits of pasture raised hens and their eggs to build advertisements and media. A variety of advertising would be used to reach a large number of people and spread the word about Vital Farms.

SOLUTION The solution was a catchy tag line with a fun illustrations. These were sure to attract men, woman and children. A way finding in the grocery store was put into place to draw more attention to Vital Farm eggs in the egg section. Crowd sourcing was implemented by placing miniature hens made from egg cartons around town with egg shaped cards that encourage people to snap a photo and upload it to their social networks.

happy hens mean a healthier you

Photo taken by Jody Horton

happy hens mean a healthier you

Vital Farm’s hens enjoy exploring green, organic pastures and munching on a multitude of native grasses. Tests have shown that the presence of Vitamin C in our eggs is directly related to the birds’ varied diet.

Vital Farm’s hens spend their days soaking up rays from the sun as they relax in open pastures. Because of the birds’ less stressful lifestyle, our eggs contain 4 to 6 times more Vitamin D than conventional eggs.

Vital Farms Eggs can be found at your local Whole Foods. | vitalfarms.com

Vital Farms Eggs can be found at your local Whole Foods. | vitalfarms.com

Photo taken by Jody Horton

happy hens mean a healthier you

Vital Farm’s hens sing songs of happiness while they enjoy the fresh air and roam around healthy, green pastures. This free lifestyle is the cause for 2/3 more Vitamin A and 3 times more Vitamin E in our eggs.

Vital Farms Eggs can be found at your local Whole Foods. | vitalfarms.com

Photo taken by Jody Horton

VITAL FARMS

happier hens mean a healthier you

VITAL FARMS

WOMAN’S MURDER CLUB TASK James Patterson is an American author of thriller novels. His books are an easy read that will keep anyone on the edge of their seat. Even though his books are very enjoyable, his covers are not. To reintroduce James Patterson to the new generation, one of his most popular series, Woman’s Murder Club, needed a face-lift.

CONCEPTION The Woman’s Murder Club is a series about four woman that work together to solve crimes in their home city of San Francisco. What brings them all together is talking about the clues over Mexican food and drinks. This is the inspiration for the logo design. A margarita glass and a knife crossed in a splash of blood to represent their time all together. This series is unique because the title of every book begins with a numeral. This major series indicator needed to be highlighted.

SOLUTION Each book is screen printed with the logo top center. A black cover to represent death and blood red ink to represent the murders. The spines of the books have their number centered at the top to bring more attention to the numerals. A simple yet consistent design that is sure to pop off the bookshelf.

WOMAN’S MURDER CLUB

WOMAN’S MURDER CLUB

GIMME TASK The Caddy Shack restaurant is an already popular attraction with delicious food. With the fun atmostophere and cleverly named entrees, anyone is sure to have a good time but the Murray Brothers did not want to stop there. They wanted their true fans, golfers, to enjoy their food while playing their favorite game, golf.

CONCEPTION Many rounds of golf were played, Caddy Shack was on repeat and a lot of Bogey Burgers were consumed to research for this task. Understanding the mind of a golfer was key to finding the solution. To really make an impact an entirely new identity needed to be created for this mobile restaurant.

SOLUTION With food truck popularity growing, that was a solid solution for this task. That way the truck can travel from course to course and even cater to private parties. The gopher from the movie was chosen as the mascot which was the true inspiration for the name, Gimme. Not only can a player grant another player a “gimme” if the ball is close enough to the hole but the gopher in the movie steals the golf balls and one can only image him saying “gimme, gimme, gimme”. A more modern approach was taken with the bright color scheme and vectored illustrations. A new design with the same delicious food.

3G

3G

9:41 AM

3G

9:41 AM

Back

MENU

TEE IT UP Chicken Wings

MEN U OR D ER G A L L ERY LOCAT I ON

Tossed in your choice of homemade sauces (mild, medium, hot, garlic butter, terriyaki or BBQ.) Served with bleu cheese dressing and celery sticks.

BBQ Pork Sliders Three sliders with sweet and smokey BBQ Sauce and crispy onion rings.

Nachos Fresh tortilla chips piled with south of the border bean and cheese sauce, melted cheese, olives, jalapenos,

GIMME

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3G 3G 3G Home Home Home

9:41 9:41 9:41 AM AMAM

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9:41 9:419:41 AM AM AM

3G 3G 3G

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ORD ER OORDE RD ERR

Back Back Back

DELIVERY DEL DEL I IVVER ERYY

Back Back Back

DELIVERY DEL DEL I IVVER ERYY

TEE UP TEE TEE IT ITIT UP UP Chicken Wings Chicken Chicken Wings Wings

PI CK UP PPI ICK CK UUPP DELI VERY DEL DEL I IVER VER YY

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BBQ Pork Sliders BBQ BBQ Pork Pork Sliders Sliders

Three sliders with sweet and smokey Three Three sliders sliders with with sweet sweet and andsmokey smokey BBQ Sauce and crispy onion rings.

BBQ BBQ Sauce Sauce and andcrispy crispy onion onion rings. rings.

Nachos Nachos Nachos Fresh tortilla chips piled with south Fresh Fresh tortilla tortilla chips chips piled piled with with south south ofof of

GIMME

REVIEW ORDER REVIEW REVIEW ORDER ORDER Chicken Wings Chicken Chicken Wings Wings

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INTERNATIONAL SPY MUSEUM TASK The International Spy Museum is a museum dedicated to the field of espionage located within the 1875 Le Droit Building in the Penn Quarter neighborhood of Washington, D.C.. They draw in many visitors a day but needed something to encourage those visitors to come back again.

CONCEPTION This museum attracts adults and children of all ages but this time the focus was on the children. If they are given an incentive to come back, they will most likely bug their parents long enough to allow them to return.

Kids also love games and puzzles. This was key in completing this task.

SOLUTION The solution is a booklet that will change based on each main exhibit in the museum. It will be given to each person in the group, children and adults, before the tour. Inside the booklet is a mission and a removable decoder magnifying glass. Each section of the museum has a question which can only be answered by finding the hidden clue in that specific section. After each one is filled in, one last puzzle must be solved and then the visitor will receive a stamp in their booklet. For however many exhibits there are, there will be that many booklets and in the end one grand prize. It is a fun, interactive game to play while learning about spies.

INTERNATIONAL SPY MUSEUM

duct work route

4

BOND CAR

THE SECRET HISTORY OF HISTORY

Restrooms

SCHOOL FOR SPIES

Travel back through the centuries to trace the earliest moments of the second oldest profession.

Uncover the stories behind famous men and women, considered above suspicion-and doubly effective as spies. Be surprised by SPYMASTERS from Moses to Harriet Tubman, Elizabeth I to George Washington, Cardinal Richelieu to Joseph Stalin; all relied on intelligence to be effective leaders. Track today’s technology back to its sources. Learn about the earliest CODES-who made and broke them. You know the history. Now you’ll know the secret history.

Briefing Theater

THE SECRET HISTORY OF HISTORY

Pigeon Camera

The Library

Behind Enemy Lines

D-Day

The Bomb

COVERS & LEGENDS Arrival Point from First Floor

Cloak & Dagger Theater

Civil War Spies

Exhibits Continue on First Floor Take stairs or elevator down

Code Breaking Restrooms

Red Terror

SPIES AMONG US

Crack the code to find the hidden message

A-1 B-2 C-3 D-4 E-5 F-6 G-7 H-8 I-9

J - 10 K - 11 L - 12 M - 13 N - 14 O - 15 P - 16 Q - 17 R - 18

S - 19 T - 20 U - 21 V - 22 W - 23 X - 24 Y - 25 Z - 26

___ ____ ___ 5 23 15 18 4 19 16 25 _____ ____ ___ 3 15 13 5 19 6 18 15 13 20 8 5 ______ ____ 6 18 5 14 3 8 23 15 18 4 _________ 20 8

5

19 16 9

15 14

1

7

5

5 duct work route BOND CAR Restrooms

SCHOOL FOR SPIES

Briefing Theater

SPIES AMONG US

THE SECRET HISTORY OF HISTORY

The Library

Civil War Spies

Pigeon Camera

Behind Enemy Lines

D-Day

The Bomb

COVERS & LEGENDS Arrival Point from First Floor

Cloak & Dagger Theater Code Breaking Restrooms

Red Terror

SPIES AMONG US

INTERNATIONAL SPY MUSEUM

Exhibits Continue on First Floor Take stairs or elevator down

See the storm clouds gathering as WWII draws near and see the fronts that conceal German and Russian SPY RINGS operating right under our noses. Consider the unheeded intelligence that warned of Pearl Harbor. Learn about topsecret code-breaking successes that shortened the war while testing your code-breaking skills.

Be amazed by DECEPTIONS that made D-Day a success. Learn about keeping the biggest secret of the 20th century-the atom bomb-and how that secret was lost.

What part of the statue does Oddjob knock off with his special hat?

___ ____

CIDER SUMMIT TASK Cider Summit it the Largest-Ever Tasting of Artisanal Ciders from around the world. It takes place in Chicago, Portland and Seattle. This awesome event need a new identity to attract more people. This meant not only a new logo but also new tickets and advertising.

CONCEPTION With such a specific event, much attention needed to be paid to the main attraction, cider. This would affect the color scheme of the whole project. With the knowledge gained through research of cider and a target audience in mind, an idea emerged.

SOLUTION A color scheme of brown, gold, red and blue well represented cider itself. The name of the event, Cider Summit, was the main inspiration for the logo. Two rounded peaks to represent the summit but in red with a stem to symbolize an apple and a gold ribbon wrapping around the shield shape. This logo stood alone on the advertisements with text describing the event information. The tickets were screen printed with gold ink on red paper. The bottom half of the ticket includes five free drink tickets for each person. Drink up!

CIDER SUMMIT

• • chicago

S AT U R D AY, F E B R U A R Y 9, 2 0 1 3 L A K E V I E W T E R R A C E AT T H E N AV Y P I E R • 11AM - 7PM • TICKETS $20

The Largest-Ever Tasting of Artisanal Ciders from around the world.

Sponsored by BINNY’S BEVERAGE DEPOT, CHICAGO BREW BUS, HOTEL PALOMAR, and RIVER NORTH SALES & SERVICE. Media support is provided by CHICAGO READER and WBEZ PUBLIC RADIO. Shuttle ser vice starting at 10:30am between the Blue Line Grand stop, Red Line Grand-State stop, and Navy Pier throughout the day.

• • chicago

S AT U R D AY, F E B R U A R Y 9, 2 0 1 3 L A K E V I E W T E R R A C E AT T H E N AV Y P I E R • 11AM - 7PM • TICKETS $20

The Largest-Ever Tasting of Artisanal Ciders from around the world.

Sponsored by BINNY’S BEVERAGE DEPOT, CHICAGO BREW BUS, HOTEL PALOMAR, and RIVER NORTH SALES & SERVICE. Media support is provided by CHICAGO READER and WBEZ PUBLIC RADIO. Shuttle ser vice starting at 10:30am between the Blue Line Grand stop, Red Line Grand-State stop, and Navy Pier throughout the day.

CIDER SUMMIT

FRENCH PAPER CO. TASK Established in 1871, the French Paper Company is a sixth-generation, family-owned paper mill, located on the banks of the St. Joseph River in Niles, Michigan U.S.A.. With a large variety of paper and envelopes, French Paper Co. is sure to solve anyones paper needs. Designers are the main buyers of French Paper and they wanted to expand their audience to the every day family.

CONCEPTION Everyone takes a note, jots down a phone number, or draws a doodle almost every day whether it be at home, in class or at work. Paper is used every day by people other than designers and this needed to be expressed.

French paper divides their paper up into categories and this was the go to for the campaign.

SOLUTION Three of the categories were chosen, Muscletone, Poptone and Glotone, and then a product was chosen to go with them. A weight for Muscletone, a popsicle for Poptone and a lamp for Glotone. These items were chosen because average people use them. They were then sculpted out of paper and photographed in their normal environment so the viewer can imagine themselves using this paper. A creative way to attract non-creatives.

FRENCH GLOTONE Shocking Green 5560

FRENCH GLOTONE Shocking Pink 5570

FRENCH GLOTONE Blue Light 5510

HOW MANY PAPER CUTS TO CHANGE A LIGHTBULB? You don’t have to be a designer to enjoy the illuminating Glotone paperline from French Paper Co. Bold color has never looked this good. Punch up your designs with these fresh hues and you’ll be bursting with bright ideas.

WEB SITE frenchpaper.com

FRENCH MUSCLETONE Black 5011

FRENCH MUSCLETONE Madero Beach 5044

NOT YOUR AVERAGE PAPER WEIGHT. You don’t have to be a designer to enjoy the strong Muscletone paperline from French Paper Co. Weighing in at a hefty 140 lbs., single-ply Muscletone is French’s heavyweight champ. These sheets are ideal for covers, business cards, boxes, and packaging. You’re sure to find a winner.

WEB SITE frenchpaper.com

FRENCH PAPER CO.

FRENCH POPTONE Red Hot 7022

FRENCH POPTONE Whip Cream 7002

GO AHEAD, LET YOUR MOUTH WATER. You don’t have to be a designer to enjoy the delicious Poptone paperline from French Paper Co. Some sweet, some tangy and some even a little fruity, these deliciously colored French papers cater to every taste. With 24 colors, 4 weights and 3 sizes, you’re sure to find your favorite flavor.

WEB SITE frenchpaper.com

FRENCH PAPER CO.

HOW THE WEB WORKS TASK Treehouse is the fastest, easiest way to learn to code, make apps, and start a business. Tutorials in CSS, HTML, Ruby, JavaScript, iOS, and more. Their goal is to bring affordable Technology education to people everywhere, in order to help them achieve their dreams and change the world. Web pages are a confusing and complex system to understand so Treehouse wanted to design an app to help people better understand how it works.

CONCEPTION The How The Web Works app is created to better explain the process of websites. It starts with the user sitting down at the computer and goes through the process of designing the web page. Associating the web with how a restaurant functions is used for comparison and better explanation.

SOLUTION Simple illustrations were used to illustrate the metaphor between the internet and a restaurant. The process of sitting down at a table to order a meal is compared to sitting down at a computer to visit a website. It discusses the users part, the web designers part and the web developers part. The interactivity of the app makes learning about the internet fun.

HOW THE WEB WORKS

HOW THE WEB WORKS

COLOUR BLIND AWARENESS TASK Colour Blind Awareness is a Community Interest Company, formed for non-profit making purposes, to raise awareness of the needs of the colour blind in the community located in Aylesbury, England. Many parents are unaware that their child is colour blind until the age of 8. This can be such a struggle in school for these children. The task was to show how much it effects them through an advertising campaign and marketing.

CONCEPTION What better way to show the effects of colour blindness on children than through the eyes of a colour blind child. A simple kids game turned into a difficult challenge was the theme for this campaign. Each ad has a filter to show how someone with Protanopia v​ iews the world. Direct mail was also concepted to reach the families at home. The most important group for this campaign was parents.

SOLUTION Based off the toys, one ad is specific to a boy, the other specific to a girl and a spread ad specific to both genders. The theme is “I Spy” and requests that you find a red object. Obviously, there is nothing red in the images because of the colour blind filter. This brings attention to how much this can challenge a child. The direct mail piece comes with an i spy booklet, three glasses with a protanopia filter and instructions. This can be used as a colour blind test for a child or used to help them better understand how their colour blind friends see the world differently.

I SPY

with my little eye a red letter

Can’t find the red letter? Neither can a child with Protanopia, a colour vision deficiency that makes them unable to see certain colours. Whether a child is playing games or trying to learn in school, undiagnosed colour blindness can be a challenge. donate now | colourblindawareness.org

I SPY

with my little eye a red crayon

I SPY

with my little eye a red car

Can’t find the red car? Neither can a child with Protanopia, a colour vision deficiency that makes them unable to see certain colours. Whether a child is playing games or trying to learn in school, undiagnosed colour blindness can be a challenge.

Can’t find the red crayon? Neither can a child with Protanopia, a colour vision deficiency that makes them unable to see certain colours. Whether a child is playing games or trying to learn in school, undiagnosed colour blindness can be a challenge.

donate now | colourblindawareness.org

donate now | colourblindawareness.org

COLOUR BLIND AWARENESS

STEP 1: SNAP A PICTURE

COLOUR BLIND AWARENESS

STEP 2: CHOOSE COLOUR BLIND FILTER

STEP 3: POST & #COLOURBLIND

DELTA TASK Delta Airlines is a major United States airline headquartered in Atlanta, Georgia, in the United States. Delta Air Lines and its subsidiaries operate over 5,000 flights every day and have approximately 80,000 employees.

With such a modern brand, Delta needed an interactive piece to draw attention and encourage feedback.

CONCEPTION As a group collaboration with fellow designer, Ryan Tempro and I, the Delta interactive display was created. The display is located in Delta terminals across the United States. Travelers can interact with the display and this personal form of advertising is sure to catch the eye of passersby and appear on multiple social media sites.

SOLUTION Together, Ryan Tempro and I created an interactive marketing tool to be installed in airports near Delta terminals.​This 4 ft. x 8 ft. board is covered in 2,000 nails and 1,247 yards of red, blue and white yarn. Bonus advertisement is disguised as a luggage tag and requests the passenger to tell Delta how their trip was when they get home. The passenger is also able to grab a piece of red yarn and tie it from their current airport location to where their home is. The feeling is personal and nostalgic. This promotes feedback to the company in a fun and interactive way that allows the customer to be subtly reminded of their journey and to share it.

DELTA

DELTA

THANK YOU