Axis onepine brandingguide final

axis at one pine brand development presentation

Find Balance The winds of change are coming to Plantation, Florida. Once considered a charming, but outdated, apartment community, Axis at One Pine emerges as the premier destination for today’s most discerning renters. Equipped with a full list of resort-style amenities and a premier Plantation address, this fully refreshed community epitomizes contemporary living and an easy, beach-going lifestyle.

Same Perfect Location. Newly Perfected Living.

axis at one pine brand development

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OBJECTIVES

A New Opportunity Meets an Old Favorite Inform discerning renters that there is a new option for accessible high-end living in Plantation.

Illustrate that Axis offers the latest in contemporary style and modern amenities.

Position Axis as the premier destination for up-and-coming professionals and small families looking for affordable luxury and a fresh Florida lifestyle.

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TARGET MARKET

You’ve always wanted to live here. Now you can.

Axis at One Pine offers the ideal combination of accessibility and balance which today’s young professionals and families are seeking. They want shorter commutes and longer weekends. They know how to shop around and they’re willing to pay a little more for a superior product. Smart phone in hand, they can view every available apartment in the area while sipping their morning coffee.

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PERSONAS

Entertaining Bachelor

Recently Hired Millennial

Young Family

From epic backyard barbecues to world class cuisine,

After a few years in the trenches, this college grad has

This family of three has outgrown their cramped

this young chef is looking for a new home port. Mark

finally landed her dream job. Ashley is ready to bankroll

quarters. Topping their wish list is a quick commute

prefers luxury, but appreciates simplicity. He’s looking

her move to a vibrant, luxury apartment. She needs a

for Jason and an open floor plan for their

online for a place with covered parking and a

quick commute and a lot of closet space for her and

three-year-old son. Sarah is looking for lots of outdoor

wow-worthy kitchen.

her Papillon.

space and an easygoing lifestyle.

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PHOTOGRAPHY

axis at one pine brand development

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BRAND OPPORTUNITY

Vibrant Lifestyles Balanced Living Perfected

A New Option Fully Refreshed

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BRAND IDENTITY

LOGO SAFE ZONE

HEIGHT OF SMALL TEXT

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BRAND TYPOGRAPHY & COLOR

Lexia - Primary

MAIN

NEUTRAL

ACCENT

BLACK CMYK = 0/0/0/100 WEB HEX #000000 RGB = 0/0/0

PMS 587 CMYK = 9/1/52/0 WEB HEX #ECEA95 RGB = 236/234/149

PMS 390 CMYK = 46/20/100/2 WEB HEX #96A73A RGB = 150/167/58

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Freight Sans Pro - Secondary

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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BRAND CONCEPT

Refreshed Living in an Established Location You work hard to have the life you want. And you deserve a home as dynamic as you.

With world-class amenities and a distinctly modern style, Axis at One Pine is the latest living experience for Plantation’s most discerning residents. It’s not excellence redefined; it’s excellence taken further.

You’ve always wanted to live here. Now you have another reason.

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HEADLINES & TAGLINES

Find Balance Discover Axis. Find Balance.

The Edge of Excellence Same Perfect Location. Newly Perfected Living.

You’ve always wanted to live here. Now you have another reason.

Subheads Luxury Apartments in Plantation Modern Plantation Apartments New Apartments in Plantation Apartments in Plantation Now Leasing

Vibrant Lifestyles You’ve always wanted to live here. Now you can.

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STYLE GUIDE Headline Container Use with Image

Photo Style and Usage — People, Property, Neighborhood

Vibrant Lifestyles Headline container always anchored to the bottom of an image. The angle of the green line must match the angle of the “X” from the Axis logo.

Headline Container

Find Balance Headline nestled against the green line. Angle of green line must match the angle of the “X” from the Axis logo.

You’ve always wanted to live here. Now you can.

Modern Plantation Apartments

Headline with subhead nestled against the green line. If text is stacked, justified left. Angle of green line must match the angle of the “X” from the Axis logo. White area may be used to contain the Axis logo.

Image Do’s:

Image Don’ts:

• Images should show appropriate demographic (age, income, lifestyle)

• Include images that are too dark, show incorrect demographic, or have a cold tone or lighting.

• Subjects should be engaging in fun, inviting activities and apartment life.

• Select photos with a shallow depth to help reduce clutter in the background.

• Select activity images not applicable to the area.

• Use photos that are overly busy.

• Image color tone should be warm, with good afternoon or morning lighting, avoiding shadows over people’s faces. axis at one pine brand development

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BROCHURE

ed to t n a w ays w l n. a a c e v u ’ o u Yo ow y ents N . e r e live h lantation Apartm Modern

P

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DISPLAY ADS

Discover Axis. Find Balance.

Modern Plantation Apartments

NOW LEASING »

Discover Axis.

Find Balance.

Vibrant Lifestyles Modern Plantation Apartments NOW LEASING »

Find Balance

New Apartments in Plantation NOW LEASING »

Modern Plantation Apartments NOW LEASING »

Discover Axis. Find Balance.

New Apartments in Plantation NOW LEASING »

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PREPARED BY

G5 Creative Services | GetG5.com