Designer Profile
Kristina Eremina is a new generation fashion designer , brought up in Russia, Siberia. She moved to London aged 15 , aiming to achieve her life goals, one of them was- Fashion design. Nothing could stop her in getting what she wanted. After graduating from business college, she applied for a fashion degree at Heriot-Watt University. The rocky road to the fashion world was very new and exciting. Everyday was a challenge and at least one goal to achieve. The years of learning, exploring and researching got to the incredible design work, that were showcased here. First two big projects were very different in their look and feel, the designer tried to capture various target markets as well as the audience. “People of the Veil” collection was influenced by the shades of the Sahara desert and its main habitats, the Tuaregs. The second collection “White shirt” was created in collaboration with Grace&Mabel to attract new customers and bring up the urban vibes to their existing stores in Bristol and Bath. In 2016 Kristina graduated from Heriot-Watt Unniversity with her final capsule “From 2D to 3D” and diffusion collection “Empower All Bodies”. These collections were created and developed from indepeth research and strong understanding of the market. Ideas were pushed to the maximum in order to achieve a clear concept. Kristina is definitely a fashion forward minded person, who is interested in various sectors of fashion industry, weather it is trend forecasting and styling, or research and digital design. She is very adaptive, innovative and open-minded when it is come to design. For further information please contact on: Kristina Eremina https://uk.linkedin.com/in/kristina-eremina-67507577 https://issuu.com/kristina_issuu T: 07472336183 E: kristina-eremina-1995@mail.ru
Previous work
DESIGN STRATEGY STATEMENT SS16 People of the Veil
The upcoming SS2016 has never been so bright and vibrant. It is a season when you don’t want to wrap up or wear too much extra clothing. It is the season when you do not want to wear anything too heavy, but still want something warm and comfortable. The feeling of freeness and lightness within your garment is what's truly desired. Now is the season of floating silhouettes and corresponding light fabrics, such as linen and pure cotton. A modest and reserved pale sandy brown pastel, influenced from the shades of the Sahara desert is intensified with the vibrancy of an indigo blue. The silhouettes of the collection will be influenced by traditional robes and turbans of Tuareg’s culture. This inspiration could lead onto unusual pattern cutting techniques combined with substile free-flowing fabrics. Most high fashion designers have over experimented and indulged with tailored clothing. Cropped and high waisted culottes are introduced in this season worked over with light fabrics to give weightlessness and free-flowing movement. Structured and dynamic tops in vibrant indigo with embellishment in dark blues and brownie orange across the back and the shoulder provide interesting pattern details, as well as indigo dyed fabric in fringing details. Labels like Comme des Garcons and Junya Watanabe complement the mood of the season with subtle similarities in detail and composition of free-flowing fabrics with interesting subtraction pattern techniques. It reminds you of those exciting and fun moments, feeling comfortable or being submerged within your personal free time. A woman's confidence and harmony is celebrated and projected through a thoughtful rich indigo blue, which is the colour of perception, intuition and the higher mind. Furthermore, reworked gathering and smocking details as an applique onto fabric will create captivating texture, reminiscing of the Tuareg people living in Sahara desert.
Customer Profile
Name: Adeline Age: 26 Status: Single Personality: Independent, likes to stand out from the crowd, quirky and ambitious, smart, witty, loves sarcasm humour Job: fashion buyer for Harvey Nichols Lives in South West London My customer is also involved in art and loves to spend free time drawing outside in the park or somewhere out of the city. Adeline is very social person, she does not like to spend her free evening time alone, and she would rather go out, have fun and make new friends. She loves travelling and totally in love with her job. She does not take anything that she has for granted. She believes in herself and works hard every day to achieve her life goals. Adeline is working in fashion business industry, but it does not mean that she needs to wear suit or formal wear. She likes to express herself within the clothes and accessories. She likes Anya Hindmarch bags and Nicholas Kirkwood shoes. She pays a lot of attention to details, that’s why she is doing very well at her job. She likes strong silhouettes and comfortable feel within the garments during the day. She looks for quality when buying clothes and she is not afraid of something vibrant and original.
White Shirt Project designed and made for Grace&Mabel store
Customer Profile
Leighton is 29. She lives in a bungalow, in Birmingham with her boyfriend. She is interior designer. She is always on the move. She is creative and broad minded person. She is the one who will always look outside the box. She adores her mini cooper and travelling around England, exploring new cities. She is adventurous and very ambitious. Her life moto is “do what you love and love what you do�. She is highly interested in music, photography and fine art. She owns photographs from American photographer Tyler Shields. She likes provocative artists and designers. She admires Alexander Mcqueen and David Bowie. She likes visiting new galleries and exhibitions in her spare time. She frequently goes to the cinema, and loves art house films. She loves to sit in the evening and watch Hitchcock films. She is very interested in fashion and constantly looking for something quirky and new. She loves to make a statement in her clothing and stand out from the crowd. She likes strong, but at the same time feminine silhouettes. She expects very high standard of quality and comfort from her clothes. She likes to be unique and rarely does shopping on the high street. She frequently visits Grace&Mabel to see what is new, as well as her favourite designer stores around the world, such as Malene Birger and Stella Mccartney.
Design Concept The main key for the SS 2016 would be crisp whites with mesh transparency details. Overall mood of the collection was inspired by white shirt details by its delicate fabric and by its sharp collar. The traditional white shirt was introduces in this season as the transformed edgy looking garments. The idea behind the collection was to bring the famous whites to a new level. This is the mixture of the sportswear urban fabrics with the delicate features of the white shirt. The designers who already showcased it previously are Lacoste, Chloe and Balenciaga.
Silhouette is inspired and influenced by the traditional White Shirt