Stevia rebaudiana market

Stevia / Stevia Rebaudiana Market Forecast (2015-2020)

By Types (Liquid & Powdered); By Application (Dairy, Bakery, Canned Food, Beverages & Others) and By Geography

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TABLE OF CONTENTS 1

Stevia market overview 1.1 Scope – Markets Covered 1.2 Stakeholders

2

Executive Summary

3

Stevia Market – Market Forces 3.1 Market Drivers 3.2 Market Constraints 3.3 Market Challenges 3.4 Market Attractiveness 3.4.1

Power of Suppliers

3.4.2

Power of Customers

3.4.3

Threat of New Entrants

3.4.4

Threat of Substitution

3.4.5

Degree of Competition

3.5 Value Chain Analysis 3.5.1

Seedlings

3.5.2

Plantation

3.5.3

Harvest

3.5.4

Drying

3.5.5

Extraction

3.5.6

Purification and Blending

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3.5.7

Product

3.6 Key Brands 3.7 Stevia Production / Extraction Methods 3.8 Patent Analysis 4

Stevia Market Competitive Landscape 4.1 High Intensity Sweeteners Market 4.2 Stevia Market 4.3 Price analysis 4.4 Opportunity analysis by Region 4.5 Opportunity analysis by Applications

5

Sugar Substitutes Market overview 5.1 High Intensity Sweeteners Market – By Types 5.2 High Intensity Sweeteners- By Applications 5.3 High Intensity Sweeteners Market by Geography

6

Stevia Market 6.1 By Key Functional/Sweetening Ingredient 6.1.1

Rebaudioside A (Rebiana)

6.1.2

Stevioside

6.2 By type of Extracts 6.2.1

Liquid Extracts

6.2.2

Powdered Extracts

6.2.3

Stevia Leaves

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7

Stevia Market - By End User Applications 7.1 Stevia applications in Food Industry

8

7.1.1

Dairy Foods

7.1.2

Bakery

7.1.3

Bottled & Canned Food

7.1.4

Snacks

7.1.5

Beverages Industry

7.1.6

Confectionary Food

7.1.7

Table Top and Surface Dresssing foods

7.1.8

Others

Geographic analysis for Stevia - By End- Users/Industries/Applications 8.1 North America 8.1.1

Canada

8.1.2

Mexico

8.1.3

USA

8.2 South America 8.2.1

Colombia

8.2.2

Chile

8.2.3

Argentina

8.2.4

Brazil

8.2.5

Paraguay

8.3 Europe

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8.3.1

France

8.3.2

Spain

8.3.3

Ireland

8.3.4

Switzerland

8.3.5

Others

8.4 Asia Pacific 8.4.1

China

8.4.2

India

8.4.3

Korea

8.4.4

Japan

8.4.5

New Zealand

8.4.6

Australia

8.4.7

Others

8.5 ROW

9

8.5.1

South Africa

8.5.2

Saudi Arabia

8.5.3

Russia

8.5.4

Kenya

8.5.5

Others

Stevia Delivery Market -Geographic Analysis 9.1 North America 9.1.1

USA

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9.1.2

Canada

9.1.3

Mexico

9.2 South America 9.2.1

Colombia

9.2.2

Chile

9.2.3

Argentina

9.2.4

Brazil

9.2.4

Paraguay

9.3 Europe 9.3.1

France

9.3.2

Spain

9.3.3

Ireland

9.3.4

Switzerland

9.4 Asia Pacific 9.4.1

China

9.4.2

India

9.4.3

Korea

9.4.4

Japan

9.4.5

Australia and New Zealand

9.5 Rest of the World 9.5.1

Kenya

9.5.2

South Africa

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9.5.3

Others

10 Market Entropy 10.1

New Product Launches

10.2

Consumer Awareness

10.3

M&As, Collaborations, JVs and Partnerships

11 Company Profiles 11.1

Cargill Inc.

11.2

Cumberland Packing Corp.

11.3

Evolva Holding SA

11.4

Groupe DANONE

11.5

Ingredion Inc.

11.6

Whole Earth Sweetener Company Llc

11.7

Mulder Natural Foods N.V

11.8

Nature’s Bounty Inc.

11.9

Nestle S.A

11.10

Odwalla Inc

11.11 Pepsi Co. 11.12 Pure Circle Ltd 11.13

S&W Seed Company

11.14

Stevia Corp

11.15

Sunwin Stevia International Inc.

11.16

Sweet Green Fields LLC

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11.17

Sweetlife Stevia Sweetener

11.18

Tate & Lyle plc

11.19

White Wave Foods Co.

11.20

Whole Earth Sweetener Co.

11.21

Wild Flavors Inc.

11.22 Xinghua Green Biological Preparation Co. Ltd. 11.23

GLG Life Tech Corporation

11.24

Stevia First Corporation

12 Appendix 12.1

Abbreviations

12.2

Sources

12.3

Research Methodology

12.4

Disclaimer

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INSIGHTS The global Stevia market has been analysed with respect to different parameters such as supply, demand, end users and industries involving Stevia to produce zero calorie products. Their high sugar content with zero calories as compared to other sweeteners has created a demand for them across the world. The Stevia market is bifurcated into key sweetening ingredients and extracts. Further sub segmentation is also provided to give a clear view of the form in which Stevia is consumed.  Stevia is considered to be a natural sweetener and consumers are looking forward to its use in food products due to additional health benefits. Although sugar (sucrose) has dominated the sweetening market, its importance is getting reduced due to the soaring rates of production. Therefore, both food processing industry and consumers are looking for another viable sweetening option such as Stevia.  United States and Japan are the leading economies of world with 60% share in global Stevia consumption while China with 80% share is the world leader in production and extraction of Stevia leaves.  The rise in global Stevia products crossed 150% mark in the beginning of this decade and is going to expand with recent EU clearings on low-sugar products. Stevia is gradually replacing sweetening agents in Food & Beverage Industry.  According to WHO estimates, Stevia has the potential to replace 20-30% of all dietary sweeteners in the coming years. With a CAGR of 6% the expected revenue from Stevia ingredients and its products will be between $8 billion-$11 billion by 2015.  Analyzing the competitive landscape of the global Stevia market for 2013 IndustryARC is of the opinion that PureCircle Ltd. is the world leader in production, marketing and distribution of Stevia ingredients while Coca Cola Co., Cargill Inc., Pepsi Co. are leading manufacturers and incorporators of Stevia ingredients. Together these companies hold more than 50% of Stevia market share in US.

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RESEARCH METHODOLOGY The quantitative and qualitative data collected for the Stevia report is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or mangers in the Stevia Industry. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by product types and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights.

We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the Stevia market.

The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, and marketing personnel were used extensively in understanding the need and emergence of Stevia market.

We also have extensive database of contacts which were used to conduct primary interviews and also to get their inputs using questionnaires.

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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.

THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL

Base Method

1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years

4. Build the Base model BASE MODEL

Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market.

3. Assign weights to these factors in terms of their relevance and impact on the market.

4. Build the Consolidated Model

Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model

CONSOLIDATED MODEL

ARC MODEL

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