Wilson Aesthetics is a beauty and wellness spa in Arizona. They came to me for a rebrand, wanting to incorporate color as well as an icon.
My suggestion was to take the logo they already had and make minor adjustments to incorporate an updated look and feel, but not completely deviate from their old logo so their customers would still be able to identify them. The previous logo was clean and gave me a good jumping-off point. For the icon, we went with a botanical element – I created a succulent that could represent the earthiness they were hoping for as well as give them an icon that could stand alone.
In this mood-board, there are two color variations: one with golds and grays, and the other with a more muted, blush palette. They are in the process of a new website build and will choose one of the two directions to move forward. The third page of this document includes social media shares and product + space mockups.
https://www.wilsonaestheticsaz.com/