Visual Communication Design Portfolio 2011-13_Kritika Kushwaha by Kritika Kushwaha

KRITIKA KUSHWAHA PRE-DIP PORTFOLIO 2011 - 13

STATEMENT

TECHNOLOGY

TIMELINE

EXPLORATION AND EXPERIMENTATION

PROCESS AND PRODUCT

INTERCONNECTIONS

REAL WORLD INTERFACE

SOCIAL RESPONSIBLITY

SELF INITIATED PROJECTS

MATRIX

REFLECTIVE STATEMENT

I am an illustrator, visual communication designer and writer from New Delhi, India. I am currently pursuing my final grad project and will be graduating from the Srishti School of Art, Design and Technology, Bangalore in December. I also have an Honours degree in English Literature from Delhi University lying in my cupboard. I have served as a writer, editor, tarot reader and sex columnist for several journals and newspapers. Before that I was in this village in the middle of a desert studying statistics and computer architecture. If variety is the spice of life, my life is a plate of tandoori chicken. And thatâ&#x20AC;&#x2122;s how I like my work. Varied. Paradoxical. Colourful. Full of life. Welcome to my world. Stop. Breathe. Observe.

Reflective Statement Simplicity + utility + emotion. These three words sum up the definition of good design for me. Any product, no matter how well constructed, cannot be successful if it does not add the value of meaning to its consumersâ&#x20AC;&#x2122; existence. People resonate not with a product itself but the belief that leads to its creation. Keeping this in mind, as a design practioner, I constantly try to understand people before creating. Inculcating this sensitivity helps me to design for a diverse range of needs, and keep innovating.

TIMELINE

SEM 1

SEM 2

SEM 3

SEM 4

FUN SKILL CONTEXT CONFIDENCE Fell in love with branding. Future career path.

Got introduced to grids and publication design. Fascination with layout began.

Extensive info about printing possibilities. Created first infographic.

Teamwork Leadership Confidence to design

Learnt the rules to break them.

Confidence to think for myself. To illustrate.

Leaderhip of first individual extensive project. Great criticism. Great learning.

Organised aesthetics. Got introduced to new love. Future path.

EXPLORE & EXPERIMENT

PUBLICATION DESIGN

An artist has a thought process that allows him to think out of the many constructed boxes of society. y y.

WHAT

His creativity is what drives him to express these thoughts and fe f elings. Why is it considered the role of the artist to take a stand against society when an artist uses his talent to express himself fo f r himself.f.f

THE building blocks

I am alone, and

It is not the role of the artist to portray or defy ffy the rules of society, yy, make a political stand or to change the way art has been viewed in the past, present

I am alone, and feel the charm of

existence in this spot, which was

created for the bliss of souls like

mine. I am so happy, my dear

friend, so absorbed in the exquisite

appreciated is not the purpose of the artwork. The purpose of the artist and designer is to express his

sense of mere tranquil existence,

ideas and opinions. If the audience receives, understands and appreciates it, then good. If they do not,

that I neglect my talents. I should

instrument through which society needs to or can

I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like

be changed. The function of art is to evoke kke a

mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I

f eling or emotion that the artist wants to convey. fe y y.

neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel

Each artist has their own intent and thought behind their work. Whether this intent is recognized and

that I never was a greater artist than now. world among the stalks, and grow familiar with the countless

it should not matter.r.r Art is not a substitute fo f r journalism or media publicity. yy. It is an expression of an

An artist has a thought process that allows him to think out of the

be incapable of drawing a single

Individuals thoughts and thought process. It is this expression that requires an open fo f rum and not the

many constructed boxes of society. His creativity is what drives him to

stroke at the present moment; and

An artist has a thought process that allows him to think out of the many constructed

express these thoughts and feelings. Why is it considered the role of the artist to

yet I feel that I never was a greater

boxes of society. His creativity is what drives him to express these thoughts and feelings. Why

take a stand against society when an artist uses his talent to express himself for himself.

artist than now. world among the

It is not the role of the artist to portray or defy the rules of society, make a political stand or

stalks, and grow familiar with the

feel the charm

is it considered the role of the artist to take a stand against society when an artist

of existence in this spot, which was created for

chronicling the roar I am alone, and feel the charm of

or future. Art is an expression and is not an

uses his talent to express himself for himself. It is not the role of the artist to portray or defy

to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument

the rules of society, make a political stand or to change the way art has been viewed in the past,

through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind their work. Whether this intent is recognized and appreciated is not the

present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind

the bliss of souls

TURN THIS PAGE

SOMETIMES JUST BE

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring

possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the

which I enjoy with my whole heart. I am alone,

charm of existence in this spot,

and feel the charm of existence in this spot, which

which was created for the bliss of

was created for the bliss of souls like mine. I am

souls like mine. I am so happy,

so happy, my dear friend, so absorbed in the

my dear friend, so absorbed

exquisite sense of mere tranquil existence, that I neglect my talents. A wonderful serenity has taken

WOULD YOU LIKE TO PLAY A GAME?

A wonderful serenity has taken

in the exquisite sense of mere tranquil existence, that I neglect

possession of my entire soul, like these sweet

my talents. A wonderful serenity

mornings of spring which I enjoy with my whole

if it is needed to happen, so it shall and then it shall be, not what you

heart. I am alone, and feel the charm of existence

expected.... but something atleast. Be happy. but something atleast. Be happy. but something atleast. So wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

what is it?

AND everyone else

An artist has a thought process that

/ experimentation yields originality / enjoying the process.

An artist has a thought process

allows him to think out of the many

that allows him to think out of

constructed boxes of society. His

the many constructed boxes of

creativity is what drives him to express

society. His creativity is what

these thoughts and feelings. Why is

drives him to express these

it considered the role of the artist to take a stand against society when an

/ learn the rules to break them

thoughts and feelings. Why is it considered the role of the artist

artist uses his talent to express himself

to take a stand against society

for himself. It is not the role of the

when an artist uses his talent to

artist to portray or defy the rules of

express himself for himself. It is

society, make a political stand or to

not the role of the artist to portray

change the way art has been viewed

or defy the rules of society, make

in the past, present or future. Art is an

a political stand or to change

expression and is not an instrument

the way art has been viewed in

PROCESS & PRODUCT

LOT U ST R E E STUDIOS

lotus tree | visual identity

LOTUS TREE r e c o r d s & st u dio s

r e c o r d s & st u dio s

LOTUSTREE

LOTUSTREE records and studios

LOT U ST R E E ST U D I OS

LOT U ST R E E

LOT U ST R E E S TUDI OS

records & studios

LOT U ST R E E ST U D I OS

STUDIOS

/ first individually handled extensive project / learning to take initiative / working under time constraints

VISUAL THEME

COLLABORATE CREATE CONNECT

ICONS

illustration | character design

ICONS

/ materials, mediums & tools / doing things manually more fun / enjoying the process.

petsky | branding & identity

mnemonic simplification

AIRWAYS AIRWAYS

petsky AIRWAYS

petsky

Pet + Sky + Pesky

AIRWAYS

petsky AIRWAYS

/ fell in love with first branding assignment / explorations of interpretations / thorough research on the subject

Yellow - Joy, Cheerful, Friendly, Energy, Warm, Safety White - Fresh, Light, Pure, Clean, Simple, Hope Black - Sophisticated, Professional, Formal

WOOF = HELLO

ANIMAL LOVER

CATS RULE

INTERCONNECTIONS

INFORMATION DESIGN

STATE-WISE PRODUCTION CAPACITY

INDIA IS THE NUMBER ONE PRODUCER OF CHILLIES IN THE WORLD

14% 11%

a Chin

ataka Karn

Bangladesh

u Per

India

Largest Chilli Producing Countries in the World

Largest Chilli Producing States in India

35%

Pak

57%

Guntur Sannam S4 Type

Andhra Prade sh

Bird’s Eye Chilli (Dhani)

Mh WB

POPULAR VARIETIES OF CHILLI

Ban g

Tomato Chilli (Warangal Chapatti)

sh lade ysia Mala

Byadagi (Kaddi)

UAE

Lanka Sri

Top Countries Chillis exported to by India

USA

lowest to highest amt. of annual produce

2007 - 2009 saw a drastic fall in revenue generation due to drastic floods experienced by a vast number of chilli producing states of India. This led to crops suffereing damage and also a decrease in the inter-state distribution of the produce.

2.10 1000.00 1.70

800.00

1.30

600.00

0.90

400.00 200.00

QUANITY (LAKH TONNES)

VALUE (RS. IN CRORES)

1200.00

7 -0

-0

4 3

-0

00 20

0 -0 99

-0 1

0.50 9

-0

REVENUE COLLECTED FROM EXPORT OF CHILLI

1,001,300 SHU Hotness measure of Assam and Nagaland grown Naga Bhut Jolokia (Ghost Chilli)

ERIOD WTH P GRO EC JAN D

SOWING

OCT

SEP

APR

JUN

JUL

PATNA

Hotness measure of the mexican chilli, Red Savina, previously recorded as the world’s spiciest chilli.

MAR

GWALIOR

577,000 SHU

15 - 20%

FE B

TEZPUR

AL ARRIV

NAGA BHUT JOLOKIA

KETING MAR

HOTTEST CHILLI VARIETY IN INDIA

is the crop failure India suffers annually due moisture infestation in the chillies while storage and transportation. Other reasons for crop damage are due to insects, from farm to assembling and from assembling to distribution.

GUNTUR

KASHMIRI MIRCH

= 1 - 50,000 SHUs* (Scoville Heat Units - A measure of chilli hotness)

A Chilli Affair A commercial overview of the chilli industry in India

/ journanlism + visual interpretation / a product of multiple resource reference / tasking process, yet enjoyable

CHILLIES IN INDIA : AN INFOGRAPHIC

SCRE

30K bc Earliest stencil found in Cosquer caves of France, made with hand imprints

TENT PA

1907 PR

circa 500bc

960237ad

In Rome & Greece , stencils used for mosaics, signs. In Japan, for fabrics

In China (Song Dynasty) First screen print application with human hair

EN PRINTIN 101

1700s

1853

1914-1917

circa 1930

The term 'silk screen' is coined in Japan

Screen print reaches Europe and USA through old trade routes

Hand painted stencils used in World War I for banners and posters

First screen print art produced by artist Guy Maccoy

SAMUEL SIMON Screen-printing was first patented in England by Samuel Simon in 1907. It was originally used as a popular method to print expensive wall paper, printed on linen, silk, and other fine fabrics.

1940

1950s

The term 'serigraphy' is coined by Anthony Velonis

The industry begins to explore light sensitive stencils

1960 Michael Vasilantone constructs a multicolour rotary screenprint machine

PRINCIPLE BEHIND PRINTING

101

Film positive used to expose and harden.Light sensitive emulsion Screen Frame stretched tightly with fabric Emulsion attached to fabric, exposed and developed to wash away image print area.

101

Squeege, to pull the ink on the screen Ink ”squeezed through makes print.”

LICHTENSTEINWARHOLRAUSCHENBERG He is most known for his oversized dot art which he, though he painted them painstakingly, wanted to appear as machine made. His work was witty and ironic, and he often used screenprinting to make his cartoon art prints. His work still serves as inspiration in contributions to pop art today.

redefine

TRADE

Andy Warhol is credited for popularising screen print, changing its mass perception, and establishing his distinct style by employing it in pop art. Warhol used it to create what are now iconic posters of famous bands and celebrities like Marilyn Monroe, Elvis Presley, etc.

commercialiZe

Cited as one of the most important forerunners of American Pop Art, he was known for transferring photographs onto canvas by means of the silkscreen process. He also experimented mixing it with lithography to create 'hybrid' prints. He used these methods make a commentary on contemporary society using the very images that helped to create that society.

revolutioniZe

MARK CHANEL PA R I S

PARFUM

modern age screen printing Flatbed Screen Printing

Carousel Manual Printing

Automatic Emulsion Coating

An in-feed device, a glue trough, a rotating continuous flat rubber blanket, flat-bed print table harnesses to lift and lower the flat screens, and a double-blade squeegee trough.

Manually run machine can be applied into multi-color printing by multiple persons simultaneously. The screen layer and the pallet layer can rotate independently, which makes it easier for multi-color printing

Today's evolved version of the emulsion coating machine ensures maximum accuracy in all four color printing and in fine line printing. It also allows the option between one side and two side coating. Coating pressure can be adjusted individually on both sides with help of a pneumatic cylinder.

Continuously washed, dried, and rotated back to the fabric in-feed area

Automatic versions are now used in the industry too.

“ if it’s not screen printed, it’s not Screen Printed”

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RESPONSIBILITIES х WƌĞǀĞŶƟŽŶ ŽĨ ĚŝƐĞĂƐĞ͕ WƌŽŵŽƟŽŶ ŽĨ ŚĞĂůƚŚ͕ ,ĞĂůƚŚ ĐĂƌĞ ŵĂŶĂŐĞŵĞŶƚ х WƌŝŵĂƌǇ ŚĞĂůƚŚ ĐĂƌĞ Θ ,ǇŐŝĞŶĞ х >ĞĂƌŶŝŶŐ ƐƵƉƉŽƌƚ Ͳ ĚĚƌĞƐƐŝŶŐ ďĂƌƌŝĞƌƐ ƚŽ >ĞĂƌŶŝŶŐ Θ ŽŐŶŝƟŽŶ х WƌŽĐĞƐƐ KƌŝĞŶƚĞĚ WƐǇĐŚŽůŽŐǇ͕ WƐǇĐŚŽƚŚĞƌĂƉǇ х ŵŽƟŽŶĂůͬWƐǇĐŚŽůŽŐŝĐĂů ǁĞůůďĞŝŶŐ ͬ WĞƌƐŽŶĂů ĨƵŶĐƟŽŶŝŶŐ х ŵŽƟŽŶĂů ĐŽŶĐĞƌŶƐ ͬ DĞŶƚĂů ŚĞĂůƚŚ ͬ ^ƚƵĚĞŶƚ tĞůůďĞŝŶŐ

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LOCATION OF WELLNESS TEAM dŚĞ ǁĞůůŶĞƐƐ ƚĞĂŵ ŝƐ ůŽĐĂƚĞĚ ŽŶ ƚŚĞ ϭƐƚ &ůŽŽƌ ŽĨ ƚŚĞ Eϯ ĐĂŵƉƵƐ͘ /ƚ ƉƌŽǀŝĚĞƐ Ă ƐĂĨĞ ĂŶĚ ƐƵƉƉŽƌƟǀĞ ĞŶǀŝƌŽŶŵĞŶƚ ǁŚĞƌĞ ƐƚƵĚĞŶƚƐ ĐĂŶ ƐŚĂƌĞ ͬ ĚŝƐĐƵƐƐ ƚŚĞŝƌ ĐŽŶĐĞƌŶƐ ŝŶ ƉƌŝǀĂƚĞ͘ /ƚ ĂůƐŽ ŝŶĐůƵĚĞƐ ƚŚĞ ^ŝĐŬ ĂǇ ĂƩĞŶĚĞĚ ƚŽ ďǇ Ă YƵĂůŝĮĞĚ EƵƌƐĞ͘

/ love for organised aesthetics / interface analysis as per industry / enjoying the process

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/ organised aesthetics / brushing up on dreamweaver skills, still don’t like it / enjoying the process.

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Aditi Vasudevan

Amar Varmani

Foundation Studies Professor

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aditiv@srishti.ac.in view bio >>

Bina Roy

Chitra Singh

Foundation Studies Professor

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aditiv@srishti.ac.in view bio >>

Aditi Vasudevan

Amar Varmani

Foundation Studies Professor

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aditiv@srishti.ac.in view bio >>

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SUMMER INTERNSHIP

The dragonflies block printing were done by Orijit as part of the Flight series, to resurrect block printing against its new counterpart, screenprinting, by emphasising on its strenghts of dynamism, movement and space in a fabric.

The Whirling Dervishesâ&#x20AC;&#x2122; block print is the result of Sutanuâ&#x20AC;&#x2122;s zeal to take his inspiration from everyday objects. He has used two blocks to create the design and repeated the pattern to create a tessellation.

The DTC bus print was created by Gautam in memory of one of the primary representatives of everyday Delhi life that were recently replaced by new low floor buses. This print has given them an afterlife. The Banyan tree block print was created by Orijit to commemorate one of the oldest symbologies of India, Both a resting and meeting place in our culture, it represents wisdom, longevity and enlightenment.

/ first set of illustrations for a magazine - First City, Aug 2012 / worked for dream company / manual work is more gratifying

SUMMER logos INTERNSHIP for clients

ORION realcon private limited

helping you find the property of your dreams

Embrace R&D

BUDHIRAJA ESTATES

/ learning to take initiative / started consulting clients / great learning trough independence

Mom in the City

KAUSHALYA SAPTHARISHI

Covers done for various books and magazines

Long Lost [Delhi] February 31st

Album artwork for a client

SOCIAL RESPONSIBILITY

/ / /

PRATHAM BOOKS

/ working under budget constraints - created a book for the selling price of Rs.3.50 / constructing different ways of perception of the same narrative / working for a cause is gratifying

Dadaji sneezed SO loudly

Waves in the water, waves in her hair Mushrooms on tree bark, feathers in the air

Moti barked SO loudly That the hen scuttled away

Words in a book that take her to places Of mystery, history, fun and new faces

When she sleeps, her dreams do shine and sway In hopes of discovering new things every day

Lines on a leaf like lines on her hands The marks of her feet in wet seaside sand

Billu meowed SO loudly that And Dadaji sneezed LOUDLY again!

The mother sparrow chirped SO loudly That billu the cat came bounding up

ĂŶ ǇŽƵ ƐĞĞ ǁŚĂƚ ŶƵ ĐĂŶ ƐĞĞ͍ ^ŽůǀĞ ƚŚĞ ƌŝĚĚůĞƐ ƚŽ ĮŶĚ ŽƵƚ͊ In a garden, one fine day... By Noni

tŝƚŚ ƟŶǇ ǁŝŶŐƐ / ŇǇ ƐŽ ŚŝŐŚ Spreading colours in the sky zŽƵ ĐĂŶΖƚ ĐĂƚĐŚ ŵĞ͕ /Ζůů ŇǇ ďǇ / Ăŵ Ă ƉƌĞƩǇ ͺͺͺͺͺͺͺͺͺͺͺͺ͘ I jump in grass all day long In ponds I love to plop Once I hop, I cannot stop / Ăŵ Ă ďŝŐ ŐƌĞĞŶ ͺͺͺͺͺͺͺ͘ / ĐŽŵĞ ĂŌĞƌ ƚŚĞ ƌĂŝŶƐ ŐŽ In the sky my colours glow You can see me from below / Ăŵ Ă ďŝŐ ͺͺͺͺͺͺͺͺͺͺͺ͘

Shapes made by clouds Shapes made by bees

WHAT CAN YOU SEE, ANU?

Story: Noni Pratham Books. Design: ŚƌƵǀ EĂǁĂŶŝ Θ <ƌŝŝƟŬĂ <

promote reading among children.

^ƉŽƚƐ ŽŶ Ă ďƵƩĞƌŇǇ Circles in trees

The hen squawked SO loudly That the baby sparrow fell off the nest

That Moti the Dog jumped up and ran

ĂŚĂ ŽƵƚ

ems

In he ws

og.

SELF INITIATED PROJECTS

/ manual work is gratifying / itâ&#x20AC;&#x2122;s about the emotion / imagination unlimited

Mooâ&#x20AC;&#x2122;s Fruit

Scoot

ILLUSTRATED AND WRITTEN BY KRITIKA KUSHWAHA

/ taking initiative / highly experimental

chop 2 bananas. leave to freeze for 2 hours.

6 strawberries

your ice cream is ready to go!

1 cup frozen bananas 1/2 cup fresh cream

2. Mix take help from * a grown up!

blend till smooth.

enjoy it fresh or frozen!

6 'Ä&#x2DC; Ä? preparation time: 2 hours. serves: 6

apples

milk

" (:58

water

(:5

sugar

K (:58

cinammon sticks

82&11

ground cardamom

985

G **1 &3) ).(* 9-* &551*8G 4.1 9-*2 .3 <&9*7 9.11 84+9G G 3 &349-*7 '4<1N -*&9 9-* 2.10 9.11 .9 7*):(*8 94 (:58G -*3N &)) 8:,&7 &3) ,74:3) (&7)&242G

Pineapple & Coconut Smoothie

preparation time: 2 hours. serves: 6

pineapple chunks

1 cup

coconut milk

1 cup

ice cubes

1 cup

milk

1/2 cup

1. Combine the milk, pineapple chunks and coconut milk.

2. Now whizz, away in a blender till all the pineapples mix in with the milk.

G F)) 9-* 84+9*3*) &551*8 94 9-* 2.10G 4.1 +47 247* 2.3:9*8G G *9 .9 (441 +47 2.3:9*8G *+7.,*7&9* 9.11 (-.11*)G !G &73.8- <.9- 2.39G *7;*) (-.11*)G

3. Refrigerate it till the smoothie is as cold as you like.

4. Serve in big glasses with straws!

Banana & Strawberry Ice Cream preparation time: 2 hours. serves: 2

bananas

strawberries

fresh cream

1/2 cup

honey

3 spoons

1. Finely chop the bananas and freeze them for 2 hours.

2. Once frozen, put the bananas, strawberries and fresh cream into a blender. Now whizz away till you start seeing the chunks dissolve. 3. When smooth, add the honey and blend some more. 4. Your ice cream is ready! Eat it fresh and creamy, or refrigerate for a few hours for chunky frozen ice cream!

MATRIX

2. Lotus Tree - SIP 3. Petsky Branding 4. Character Design 5. Infographics 6. Interface Design 7. People Tree 8. Client Work 9. Pratham 10. Self initiated projects

INTER-DISCIPLINARY

SOCIAL GOALS

ANALYSIS

RESEARCH

TECHNOLOGY

RESPONSIBLE

CULTURALLY DIVERSE

CONTEXT

PROCESS

SKILLS AND TECHNIQUE 1. Publication Design