1
this book belongs to ....................... .......................... ..................... 3
The artist is the creator of
// INTRO DUCT ION //
beautiful things. To reveal art and conceal the artist is art’s aim. The critic is he who can translate into another manner or
cfj
a new material his impression
The artist is the creator of beautiful things. To reveal art and conceal
of beautiful things. The highest
the artist is art’s aim. The critic is he who can translate into another
as the lowest form of criticism
manner or a new material his impression of beautiful things.
is a mode of autobiography.
The highest as the lowest form of criticism is a mode of autobiography.
Those who find ugly meanings
Those who find ugly meanings in beautiful things are corrupt without
in beautiful things are corrupt
being charming. This is a fault. Those who find beautiful meanings
without being charming.
in beautiful things are the cultivated. For these there is hope. They
This is a fault. Those who find
are the elect to whom beautiful things mean only beauty. The artist is
beautiful meanings in beautiful
the creator of beautiful things. To reveal art and conceal the artist is
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//CONTENT//
HISTORY OF TOY LAB 2008 - 2012
THE TOYLAB SQUAD
TURN THIS PAGE
EXPLORE
STOP TO THINK
THE MAKING
NOW TO MARKET
AND WE DISPLAY
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TURN THIS PAGE
START here
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feel
to
// HISTORY OFTOYLABS// 11
WHAT
chronicling the roar I am alone, and feel the charm of
I am alone, and feel the charm of
existence in this spot, which was
existence in this spot, which was
created for the bliss of souls like
created for the bliss of souls like
mine. I am so happy, my dear
mine. I am so happy, my dear
that I never was a greater artist than now. world among the stalks, and grow familiar with the countless
friend, so absorbed in the exquisite
friend, so absorbed in the exquisite
indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in
sense of mere tranquil existence,
sense of mere tranquil existence,
his own image, countless indescribable forms of the insects and flies, then I feel the presence of the
that I neglect my talents. I should
that I neglect my talents. I should
An artist has a thought process that allows him to think out of the
be incapable of drawing a single
be incapable of drawing a single
many constructed boxes of society. His creativity is what drives him to
stroke at the present moment; and
stroke at the present moment; and
express these thoughts and feelings. Why is it considered the role of the artist to
yet I feel that I never was a greater
yet I feel that I never was a greater
take a stand against society when an artist uses his talent to express himself for himself.
artist than now. world among the
artist than now. world among the
It is not the role of the artist to portray or defy the rules of society, make a political stand or
stalks, and grow familiar with the
stalks, and grow familiar with the
I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel
to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind their work. Whether this intent is recognized and appreciated is not the
13
HOW IT ALL BEGAN
An artist has a thought process that allows him to think out of the many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of the artist to take a stand against society when an artist uses his talent to express himself for himself.
THE building blocks
I am alone, and feel the charm of existence in this spot, which was created for
It is not the role of the artist to portray or defy the rules of society, make a political stand or to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind their work. Whether this intent is recognized and appreciated is not the purpose of the artwork. The purpose of the artist and designer is to express his ideas and opinions. If the audience receives, understands and appreciates it, then good. If they do not, it should not matter. Art is not a substitute for journalism or media publicity. It is an expression of an Individuals thoughts and thought process. It is this expression that requires an open forum and not the An artist has a thought process that allows him to think out of the many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of the artist to take a stand against society when an artist uses his talent to express himself for himself. It is not the role of the artist to portray or defy the rules of society, make a political stand or to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind
the bliss of souls
17
feel
to
// thetoy labsquad// 19
WORK
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and
One morning, when Gregor
divided by arches into stiff sections. The bedding
Samsa woke from troubled
was hardly able to cover it and seemed ready to
dreams, he found himself
slide off any moment. His many legs, pitifully thin
transformed in his bed into a
compared with the size of the rest of him, waved about helplessly as he looked. “What’s happened to me? “ he thought. It wasn’t a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the
PLAY
horrible vermin. He lay on his One morning, when Gregor
armour-like back, and if he lifted
Samsa woke from troubled
his head a little he could see
dreams, he found himself
his brown belly, slightly domed
transformed in his bed into a
and divided by arches into stiff
horrible vermin. He lay on his
sections. The bedding was hardly
armour-like back, and if he lifted
able to cover it and seemed
his head a little he could see
ready to slide off any moment. His
his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment.
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TURN THIS PAGE
SOMETIMES JUSTB E
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring
A wonderful serenity has taken possession of my
which I enjoy with my whole
entire soul, like these sweet mornings of spring
heart. I am alone, and feel the
which I enjoy with my whole heart. I am alone,
charm of existence in this spot,
and feel the charm of existence in this spot, which
which was created for the bliss of
was created for the bliss of souls like mine. I am
souls like mine. I am so happy,
so happy, my dear friend, so absorbed in the
my dear friend, so absorbed
exquisite sense of mere tranquil existence, that I
in the exquisite sense of mere
neglect my talents. A wonderful serenity has taken
tranquil existence, that I neglect
possession of my entire soul, like these sweet
my talents. A wonderful serenity
mornings of spring which I enjoy with my whole
if it is needed to happen, so it shall and then it shall be, not what you
heart. I am alone, and feel the charm of existence
expected.... but something atleast. Be happy. but something atleast. Be happy. but something atleast. So wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
23
AND everyone else 25
feel feel
to
feel
to
// explore // 29
what is it? An artist has a thought process that
An artist has a thought process
allows him to think out of the many
that allows him to think out of
constructed boxes of society. His
the many constructed boxes of
creativity is what drives him to express
society. His creativity is what
these thoughts and feelings. Why is
drives him to express these
it considered the role of the artist to
thoughts and feelings. Why is it
take a stand against society when an
considered the role of the artist
artist uses his talent to express himself
to take a stand against society
for himself. It is not the role of the
when an artist uses his talent to
artist to portray or defy the rules of
express himself for himself. It is
society, make a political stand or to
not the role of the artist to portray
change the way art has been viewed
or defy the rules of society, make
in the past, present or future. Art is an
a political stand or to change
expression and is not an instrument
the way art has been viewed in
31
pulling up our socks 33
The artist is the creator of
The artist is the creator of
beautiful things. To reveal art
beautiful things. To reveal art
and conceal the artist is art’s
and conceal the artist is art’s
aim. The critic is he who can
aim. The critic is he who can
translate into another manner or
translate into another manner or
a new material his impression of
a new material his impression of
beautiful things.
beautiful things.
The highest as the lowest
The highest as the lowest
form of criticism is a mode of
form of criticism is a mode of
autobiography. Those who
autobiography. Those who
find ugly meanings in beautiful
find ugly meanings in beautiful
things are corrupt without being
things are corrupt without being
charming. This is a fault.
charming. This is a fault.
Those who find beautiful
Those who find beautiful
A wonderful serenity has taken
A wonderful serenity has taken
A wonderful serenity has taken
possession of my entire soul,
possession of my entire soul,
possession of my entire soul, like
like these sweet mornings of
like these sweet mornings of
these sweet mornings of spring
spring which I enjoy with my
spring which I enjoy with my
which I enjoy with my whole
whole heart. I am alone, and
whole heart. I am alone, and
heart. I am alone, and feel the
feel the charm of existence in
feel the charm of existence in
charm of existence in this spot,
this spot, which was created for
this spot, which was created for
which was created for the bliss of
the bliss of souls like mine. I am
the bliss of souls like mine. I am
souls like mine. I am so happy,
The artist is the creator of beautiful things. To reveal art and conceal the artist is art’s aim. The critic is he who
35
feel
to
// stopto think// 37
feel
to
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. A wonderful serenity has taken possession of my entire soul, like these sweet mornings
41
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the
feel
charm of existence in this spot, which was created for the bliss of
A wonderful serenity has taken
A wonderful serenity has taken
possession of my entire soul, like
possession of my entire soul, like
these sweet mornings of spring
these sweet mornings of spring
which I enjoy with my whole
which I enjoy with my whole
heart. I am alone, and feel the
heart. I am alone, and feel the
charm of existence in this spot,
charm of existence in this spot,
which was created for the bliss of
which was created for the bliss of
souls like mine. I am so happy,
souls like mine. I am so happy,
to
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1
Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find
4 2
Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They
3
Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find
Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect
5
TURN THIS PAGE Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find
6
Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find beautiful cultivated. For these there is hope. They are the elect to whom Those who find beautiful meanings in beautiful things Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom. Those who find beautiful cultivated. For these there is hope. They are the elect to whom Those who find beautiful meanings in beautiful things
TURN THIS PAGE Character Creation Character creation (also character generation or character design) is the process of defining a game character or other character. Typically, a character’s individual strengths and weaknesses are represented by a set of statistics. Games with a largely fictional setting may include traits such as race and class. Games with a more
49
feel
to
// the making// 51
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed
A wonderful serenity has taken
A wonderful serenity has taken
A wonderful serenity has taken
possession of my entire soul, like
possession of my entire soul, like
possession of my entire soul, like
these sweet mornings of spring
these sweet mornings of spring
these sweet mornings of spring
which I enjoy with my whole
which I enjoy with my whole
which I enjoy with my whole
heart. I am alone, and feel the
heart. I am alone, and feel the
heart. I am alone, and feel the
charm of existence in this spot,
charm of existence in this spot,
charm of existence in this spot,
which was created for the bliss of
which was created for the bliss of
which was created for the bliss of
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear
AND IT’S DONE
feel
to
// nowto market// 57
59
A wonderful serenity has
A wonderful serenity has
taken possession of my
taken possession of my
entire soul, like these sweet
entire soul, like these sweet
mornings of spring which I
mornings of spring which I
enjoy with my whole heart.
enjoy with my whole heart.
I am alone, and feel the
I am alone, and feel the
charm of existence in this
charm of existence in this
spot, which was created
spot, which was created
for the bliss of souls like
for the bliss of souls like
mine. I am so happy, my
mine. I am so happy, my
BUT IF YOU CANNOT STOP FOR A BIT A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which
61
63
ON YOUR mark get set
SELL!! 65
An artist has a thought process that allows him to think out of the many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of the artist to take a stand against society when an artist uses his talent to express himself for himself. It is not the role of the artist to portray or defy the rules of society, make a political stand or to change the way art has been viewed in the past, present or future. Art is an expression and is not an instrument through which society needs to or can be changed. The function of art is to evoke a feeling or emotion that the artist wants to convey. Each artist has their own intent and thought behind their work. Whether this intent is recognized and appreciated is not the purpose of the artwork. The purpose of the artist and designer is to express his ideas and opinions. If the audience receives, understands and appreciates it, then good. If they do not, it should not matter. Art is not a substitute for journalism or media publicity. It is an expression of an Individuals thoughts and thought process. It is this expression that requires an open forum and not the desire for public appreciation of
maybe if you thought about it?
An artist has a thought process that allows him to think out of the
many constructed boxes of society. His creativity is what drives him to express these thoughts and feelings. Why is it considered the role of thals thoughts and thought process. It is this expression that
An artist has a thought process that allows him to
An artist has a thought process
think out of the many constructed boxes of society.
that allows him to think out of
His creativity is what drives him to express these
the many constructed boxes of
thoughts and feelings. Why is it considered the
society. His creativity is what
role of the artist to take a stand against society
drives him to express these
when an artist uses his talent to express himself
thoughts and feelings. Why is it
for himself. It is not the role of the artist to portray
considered the role of the artist
or defy the rules of society, make a political stand
to take a stand against society
or to change the way art has been viewed in
when an artist uses his talent
the past, present or future. Art is an expression
to express himself for himself.
and is not an instrument through which society
It is not the role of the artist
needs to or can be changed. The function of
to portray or defy the rules of
art is to evoke a feeling or emotion that the
society, make a political stand
artist wants to convey. Each artist has their own
or to change the way art has
how did we get here honey 67
feel
to
//andwe display// 69
REMEMBER
to
b r
e
a t
h e
feel
to 71
WOULD YOU LIKE TO PLAY A GAME? 73
75
//and then //
The artist is the creator of
The artist is the creator of
beautiful things. To reveal art
beautiful things. To reveal art
and conceal the artist is art’s
and conceal the artist is art’s
aim. The critic is he who can
aim. The critic is he who can
translate into another manner or
translate into another manner or
a new material his impression of
a new material his impression of
beautiful things.
beautiful things.
The highest as the lowest
The highest as the lowest
The artist is the creator of
form of criticism is a mode of
form of criticism is a mode of
beautiful things. To reveal art
autobiography. Those who
autobiography. Those who
and conceal the artist is art’s
find ugly meanings in beautiful
find ugly meanings in beautiful
aim. The critic is he who can
things are corrupt without being
things are corrupt without being
translate into another manner or
charming. This is a fault.
charming. This is a fault.
a new material his impression of
Those who find beautiful
Those who find beautiful
beautiful things.
cfj 77
79
The artist is the creator of beautiful things. To reveal art and conceal the artist is art’s aim. The critic is he who can translate into another manner or a new material his impression of beautiful things. The highest as the lowest form of criticism is a mode of autobiography. Those who find ugly meanings in beautiful things are corrupt without being charming. This is a fault. Those who find beautiful meanings in beautiful things are the cultivated. For these there is hope. They are the elect to whom beautiful things mean only beauty. Toy lab rocks!!