Welcome Pack (English Version)

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Welcome Pack English Version

What is Web Marketing?

Applying marketing strategies in the web environment Promoting your business on the web Talking about your brand on the web Generating traffic and defining your audience Creating strategies to leverage your campaign or promote your products

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Our Web Marketing experience

Dynamic sites - administration, management and optimization.

E-mail marketing - aministration and managemet.

Digital advertising - banners, rich media and sponsored links.

Social networks - administration, management and optmization.

Kronedesign Comunicação Digital Ltda.2010 Š. All Rights Reserved.

What are our values?

Speed: Fast campaign implementation.

Collaboration: Relationship with your target.

Customization: Content for every type of person.

Immediatism: Real time responses.

Measurement: Campaign information collection.

Viral: Brand exposure and buzz generation in social networks.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Where do we apply Web Marketing?

Web s l a t r o P Web Site s s e t i tS

Ho

Mobile g n i t e k il Mar

E-ma

Apps

d e z i l a n o s r e P Contents

Social Netwo rks

Instant Messengers Advertis in

g

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

What do consumers look for on the web?

Information Experience

Choice options

Interactivity

Fun

Bargaining power

Immediate satisfaction

Practicality

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Fast communications

Innovations

What benefits does investing brings?

Increased traffic.

Improved position in search engines.

Attracts new costumers and brand followers.

Diversification of communication channels.

Increase in competitive capacity.

Increased sales.

Lower advertising costs.

24 x 7 brand exposure.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

How does it work?

Briefing

Monitoring and Analysis Media Plan

Promotion Creation

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Current scenario and forecast for 2014

Sport is the main attraction driving tourists to come to Brazil.

43% of tourists say that leisure is their main reason for visiting Brazil.

63% of tourists researched the internet before coming to Brazil.

Telebras will invest 13.5 billion in broadband access, which will increase the number of households with rapid connections from 11 to 40 million, at a price of BRL35.00.

70% of consumers trust online opinions when buying via the web.

This access starts in 2010, in the cities that will host the World Cup.

Kronedesign Comunicação Digital Ltda.2010 Š. All Rights Reserved.

Geographical profile of the internet in Brazil

The Midwest is the region that most accesses the web.

The Southeast is the least connected region.

Brasilia, Curitiba and Salvador are the metropolises that are most connected to the web.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Demographic profile of the internet in Brazil

Men access the web 7% more the women.

Classes A and B together access the web more than classes C, D and E.

Children and adolescents up to 19 years old access the web 38% more than adults.

The adults that most access the web are aged between 20 and 39 years.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Who is interested in Tourism on the Web?

Men are more interested in this subject than women.

Adults aged from 25 to 49 access more portals with this content.

Academic background is not a determining factor.

It has little effect.

Tourism is ranked 13th in the list of 15 most accessed categories.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

PiauíSampa 2010 Case Study Client: Sebrae Piauí

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Planning and Design

1

Wireframe

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2

Benchmark

3

Design

Social Network Management

www.piauisampa.com.br Geração de tráfego para o hotsite.

Social Networks

Twitter: 9,000 followers in a month

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Jornadas Brasil 2010 Case Study Client: Turespaña

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Integrated Web Marketing Strategy

Printed Catalog

E-mail marketing

Social Network

Hot Site

Integrated Actions Badges Event

Panel

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Explore South Africa 2009 Case Study Client: South African Airways

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Integrated online and offline marketing actions

www. exploresouthafrica.com.br Event

Hot Site

Badges

E-mail Marketing

Promotional Marketing

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

About Us

About us

Kronedesign was founded in 2003, in the city of Sao Paulo. It focuses on: digital marketing, advertising and on providing campaign planning consultancy services for corporate tourism.

The company is managed by the officers Luiz A. Tibiriçá, a marketing and digital communications specialist, and Denise Ap. Borges Tibiriçá, an executive with over 20 years experience in the tourism event planning and execution area.

Together, with the help of a team of extremely reliable skilled professionals and partners, we offer a customized service that is aligned with the business strategy of each customer.

The best proof of the quality of our service is the company’s growth. We started by providing services to Cuba, Mexico and Puerto Rico and are now proud to present a consolidated portfolio featuring more than 30 customers.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Our Market

As part of the tourism market, we have identified the existence of a strong demand for agencies focused on the corporate tourism market.

At the same time, we noticed that with every year that passes Digital Marketing is becoming one of the most effective promotional tools, because the investments involved are lower and the return is much greater, when compared to traditional media. Moreover, the possibility of interacting with different media channels is an experience that reaches out to a much greater universe of consumers.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Our expertise

Kronedesign creates solutions for the tourism market and its vision is to become a benchmark as a specialist digital marketing agency, with proven expertise in tourism marketing.

We stand out because of the quality of our services and our ability to integrate new emerging technologies (mobile marketing, advergames, social media etc.). Our solutions provide our customers with a major market differential as they develop their work.

Kronedesign Comunicação Digital Ltda.2010 ©. All Rights Reserved.

Consultores

Denise Tibiriçá | Has over 20 years experience in the Tourism market and is responsible for managing the company’s accounts. As well as her expertise, her wide network of relationships with travel operators and agents is also important. She has a degree in Business Administration and Management, and frequently participates in workshops and courses in the Tourism area in Brazil and abroad.

Luiz Tibiriçá | Has a bachelor’s degree in Technology and Digital Media, specializing in Digital Marketing, and is dedicated to the development of event communication strategies. He has an extensive knowledge of technology and the most modern aspects in this field, and is responsible for applying innovative digital media tools to trade marketing solutions.

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