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365 Case Study
Outdoor lifestyle magazine 365 has embraced an environmentally friendly approach to producing their magazines – all magazines are produced on low-carbon uncoated Arctic Amber Graphic paper and GraphoSilk coated paper, both of which are FSC-certifi ed to guarantee responsibly sourced raw materials, printed with 100% renewably sourced electricity and with greenhouse gas emissions from the whole life cycle of the product offset with MyClimate’s carbon-neutral projects. So, how does one go about having a climate neutral print product?
First, the cradle-to-gate carbon footprint of the whole order is calculated using Kroonpress’ Greenline Print platform that includes all life cycle steps from the production of a printed product.
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Secondly, the calculated amount is offset using MyClimate.org’s carbon offsetting projects that take into account reductions that
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KROONPRESS MYCLIMATE.ORG
have already been proven – thus, all offsets have verifiably produced a positive impact within at least the last two years.
Thirdly, the carbon footprint of the print order has been measured, offset and given the right to declare carbon neutrality!
It’s not just nature magazines that care about climate – Greenline Print low-carbon labels have been issued onto over 100 million products!
Have yours been calculated? It’s free of charge!
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160g CO2 x 170 000 COPIES = 27 TONNES OF CO2 TO OFFSET
CARBON OFFSETTING PROJECT THAT SAVES 27 TONNES OF CO2