365 CASE STUDY Outdoor lifestyle magazine 365 has embraced an environmentally friendly approach to producing their magazines – all magazines are produced on low-carbon uncoated Arctic Amber Graphic paper and GraphoSilk coated paper, both of which are FSC-certified to guarantee responsibly sourced raw materials, printed with 100% renewably sourced electricity and with greenhouse gas emissions from the whole life cycle of the product offset with MyClimate’s carbon-neutral projects.
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So, how does one go about having a climate neutral print product? First, the cradle-to-gate carbon footprint of the whole order is calculated using Kroonpress’ Greenline Print platform that includes all life cycle steps from the production of a printed product. Secondly, the calculated amount is offset using MyClimate.org’s carbon offsetting projects that take into account reductions that
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