Maryland Catholic Women's Conference Branding Guidelines

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Brand Guide


Maryland Catholic Women’s Conference Brand Guide

Main Logo

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Logo Variants

Always: - Use one of the final, approved files that have been provided

Don’t: - Move/reconfigure the logo elements

- Keep ample “clear space” around the logo, separate from other elements/text

- Use drop shadows/effects

Single Color Use only the main colors. To be used in limited color printing situations only!

- Stretch the logo - Change the colors from the approved versions

Logo Mark To be used as a favicon, app icon, or social media profile image.

Black/White Best for creating contrast over top images. To be used in limited color printing situations only!


Maryland Catholic Women’s Conference Brand Guide

Vertical Logo

Acronym Logo

To be used in spaces where the horizontal/main logo does not work.

To be used in limited spaces such as a thumbnail logo, social media profile image, or in any place where the logo has to be printed very small.

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Maryland Catholic Women’s Conference Brand Guide

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Main Colors

Secondary Colors

The MCWC logo is only allowed to appear in these colors. Black and white can used as well.

Use only in small elements or in background colors. Use these colors for icons on a website or flyer. The logos should never be used in a secondary color.

Blue

Teal

Orange

Yellow

Purple

Black

HEXCODE #4851A3

HEXCODE #99D5CB

HEXCODE #FECE89

HEXCODE #F8E8CA

HEXCODE #BBA6CF

HEXCODE #333333

RGB 72 81 163

RGB 153 213 203

RGB 254 206 137

RGB 248 232 202

RGB 187 166 207

RGB 51 51 51

PMS 2367 C

PMS 571 C

PMS 148 C

PMS 7506 C

PMS 2092 C

PMS 447 C

CMYK 84 78 0 0

CMYK 39 0 24 0

CMYK 0 20 52 0

CMYK 2 7 22 0

CMYK 25 35 0 0

CMYK 69 63 62 58

Overall, the combination of the main and secondary colors should cover the majority of your needs. It’s intentionally small in variety so the brand is not diluted and confusing.


Maryland Catholic Women’s Conference Brand Guide

Acceptable Uses of Color/Logos

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Maryland Catholic Women’s Conference Brand Guide

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Typeface vs. Font

Typography

The difference between a font and a typeface is the same as the difference between songs and an album. A typeface is the collective name of a family of related fonts (such as Times New Roman), while fonts refer to the weights, widths, and styles that constitute a typeface (such as Times New Roman Regular, Italic, Bold, etc.).

Our typefaces at MCWC are Urbane and Mrs Eaves XL Serif Narrow. Both typefaces are optimized for print, web, and mobile interfaces. All typefaces and fonts can be found on Adobe Fonts.

Urbane Typeface

Urbane Light Italic Font

Since these are not available to all users, Playfair Display and Open Sans are also acceptable.

Light Light Italic Medium Medium Italic Demi Bold Demi Bold Italic

Regular Italic Bold Bold Italic Playfair Display

Regular Regular Italic Bold Bold Italic

Regular Italic Semibold Semibold Italic Bold Bold Italic

Mrs Eaves XL Serif Narrow

Open Sans

Urbane


Maryland Catholic Women’s Conference Brand Guide

Typography Usage Typography hierarchy presents itself as the most important words and headlines are displayed with the most impact to ensure users can scan text for key information. For headers, use Urbane or Playfair Display. For body copy, please use Mrs Eaves XL Serif Narrow or Open Sans.

Save the Date! Maryland Catholic Women’s Conference Saturday, October 24, 2020 St. Joseph’s Church, Fullerton

Save the Date! Maryland Catholic Women’s Conference Saturday, October 24, 2020 St. Joseph’s Church, Fullerton

3/1/20


For questions, contact Krystal Carpintieri, krystalcarpintieri@gmail.com.


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