T H E 2015 EDIT IO N
KRYSTAL MARCUS WHERE VISION & A SOLID TRACK RECORD ALL MELD INTO ONE
With over 20 years of experience in the luxury real estate market, Krystal Marcus offers her clients so much more than just her time in the industry. Her unique approach melds together this track record and expertise, with her unparalleled connections and keen assessment of a client’s needs. As one of the region’s most successful Real Estate Brokers, Krystal rapidly internalizes a client’s vision to access their needs, while leveraging her extensive network to assure optimal results. Throughout the years, Krystal has assisted numerous high profile clients with impressive oceanfront properties and can do the same for you.
A leading Broker Associate with One Sotheby’s International Realty, she has sold more than 1 billion in properties during the past 20 years. Her unparalleled South Florida expertise also extends to other key national markets including New York, New Jersey, California, Moscow, Argentina, Venezuela, Columbia, Brazil and Hong Kong.
Being an insider within this rapid paced moving industry, Krystal consistently obtains firsthand knowledge of the latest luxury projects such as Zaha Hadid’s One Thousand Museum condo tower or Herzog & De Meuron’s Jade signature tower in Miami, Mansions at Acqualina, Turnberry Beach Club, Four Seasons Surf Club and many many more. Krystal’s access to the latest properties and professional, yet personal manner encompasses the quality of her services.
First-hand knowledge of the area and a solid track record can make all the difference in the world and Krystal delivers on all counts.
305.439.8686 krystalcmarcus@gmail.com
1976
An exceptional real estate company is launched and created from the same passion that guides the Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire. Our commitment to unparalleled quality continues. With nearly 14,000 sales associates in approximately 700 offices and 49 countries and territories, our network members utilize innovation with relevant reach to present a home in a most unique way. Our brand’s white glove referral program is a key differentiator, allowing network members to connect the most prestigious buyers and sellers globally. Orchestrated by a dedicated team of professionals directing thousands of distinguished global connections monthly— from broker-to-broker to auction, these placement opportunities are managed with extreme care.
GLOBAL BRAND MARKETING
Global Media
Our media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilizes handselected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
AN EXTRAORDINARY COLLABORATION
Sotheby’s Magazine | Art & Home At the heart of our partnership, the Sotheby’s International Realty brand and the Sotheby’s Auction House have entered into a literary collaboration, publishing the new magazine, Sotheby’s Magazine | Art & Home. The larger format magazine enriches readers with sophisticated content related to the art and real estate world. Sotheby’s Magazine / Art & Home will feature editorial showcasing Sotheby’s International Realty properties and will also include a regular property gallery, providing advertising opportunities.
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REACHING A PRESTIGIOUS CLIENTELE
Sothebys.com
Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site, and its corresponding homepage position provides desirable additional exposure. Banner ads are also used to promote
properties and are included on high-profile sales pages and emails directed toward this venerable brand’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space.
WORLDWIDE PROPERTY ADVERTISING
Your Home Around the World In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has par tnered with and distributes proper ties to the most signif icant media companies and real estate-focused website in the world. To measure results, the Sotheby’s International
Realty brand provides a proper ty repor t including view and inquir y statistics for each par tner site to effectively illustrate the activity a proper ty receives online. Sotheby’s International Realty proper ties are viewed an astounding 140,000,000 times across all of our par tner sites annually.
A U C T I O N
&
R E A L T Y
COLLABORATION
The collaboration between auction and realty utilizes a combination of unique and exclusive marketing effor ts that provide targeted exposure to a coveted and influential audience.
MAY 2014 2014 SEPT–OCT
PREFERRED
XU BING’S BOLD ART AT CHATSWORTH | NIGO® + PHARRELL | TREASURES FROM THE HOSOKAWA CLAN
MAY 2014
January 2015
ART& HOME The elements of an extraordinary life.
XU BING’S BOLD ART AT CHATSWORTH
NIGO® + PHARRELL TREASURES FROM THE HOSOKAWA CLAN SARAH JESSICA PARKER PARTNERS WITH CINDY CHAO
SEPT – OCT 2014
30
8/12/14 7:18 AM
NEW YORK
AUCTION PREVIEW
Andy Warhol in New York, 1969
P R O P E R T Y
ADVERTISING
Our proper ty adver tising oppor tunities leverage many of the world’s most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.
M ON T E C I TO, C A
Prima Luce, a Tuscan-style villa combines seclusion with panoramic ocean. Exceptional design in this 8,425± sf, 5 BR, 8 bath main home, a 1 BR guest house, cabana, pool, and two 3-car garages. WEB: 0113818. $23,500,000. Harry Kolb.
Sotheby’s International Realty Montecito Coast Village Road Brokerage +1 805.452.2500 | sothebyshomes.com/santabarbara
GREENWICH, CT
P I E dM ON T, C A
B L AC k RO C k , C T
With spectacular San Francisco Bay views and highly sought after public schools, the 60 King Avenue Estate has been the site of elaborate galas including Piedmont schools’ graduation ceremonies. The property verging on a half-acre incorporates a pool and spa. $4,650,000. Anthony Riggins.
Spectacular French County Manor with 10 rooms, 3 BR and 3.5 baths. 10’ ceilings, exquisite trims and moldings, 1st floor master suite with fireplace. Separate guest apartment. Steps to Long Island Sound and Black Rock Yacht Club. $1,795,000. John Kleps.
Bay Sotheby’s International Realty +1 510.693.7931 | baysir.com
William Pitt Sotheby’s International Realty +1 203.258.8733 | williampitt.com
GREENWICH, CT
Steeplechase Farm. This beautiful home is the center piece of an almost 13-acre working horse farm complete with stable, indoor riding arena, grazing paddocks, run-in sheds and equipment garage with groom’s quarters. $23,500,000. Brad Hvolbeck.
Lakefront estate sprawling over 27 serene acres on 9 acre Topping Pond, right off Round Hill Road, this rare and significant country estate encompasses 3 separate deeded parcels in wonderful pastoral settings. $15,950,000. Joseph Barbieri.
Sotheby’s International Realty Greenwich Brokerage +1 203.618.3110 | sothebyshomes.com/greenwich
Sotheby’s International Realty Greenwich Brokerage +1 203.618.3112 | sothebyshomes.com/greenwich
dE ST I N , F L
This Tuscan-style home presiding over 425’ of waterfront occupies the premier 1.8-acre site within a gated, country club community with Fred Couples 18-hole course. Two garages accommodate 9 vehicles. A screened lanai features a zero-entry pool. $4,975,000.
Scenic Sotheby’s International Realty +1 800.359.0527 x 2879 | ScenicSIR.com
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A STATE UNDER WATER FOCUS
L A k E WO Od R A N C H , F L
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Surrender yourself to the Lake Club, this former Savoy model is a luxurious showcase of award winning design, superior finishes and master craftsmanship. $2,900,000. Jo Rutstein. Jo.Rutstein@sothebsyrealty.com
Professionally decorated and exquisitely appointed luxury home with pool, spa, 3-car garage and golf course view in premier resort amenity community with tennis, fitness, restaurants and beach club. $1,275,000. Michelle Thomas. michelle.thomas@sothebysrealty.com
Premier Sotheby’s International Realty +1 941.587.9156 | Premiersir.com/id/KE6737
Premier Sotheby’s International Realty +1 239.860.7176 | premiersothebysrealty.com
NAPLES/MARCO ISLANd, FL
Frank Lloyd Wright inspired contemporary home with pool and spa, offering complete privacy in luxury gated beachfront island community with tennis, golf, croquet, fitness, clubhouse and dining. $4,725,000. Michelle Thomas. michelle.thomas@sothebysrealty.com
POSITIONING TRUDEAU
Premier Sotheby’s International Realty +1 239.860.7176 | premiersothebysrealty.com
FOLIO, PAGES 12 - 13
S A R AS OTA , F L
HONOLU LU H I
I N dIA NA P OL I S , I N
Villa Solstice, one of the Gulf Coast’s most amazing homes. Experience this private tropical resort set on two waterfront lots providing incredible water views. Complete with a lagoon pool, pool house, boat dock and fishing pier. $12,500,000. Cheryl Loeffler. Cheryl.Loeffler@sothebysrealty.com
Exquisite custom designed furnished home on slopes of Diamond Head. Premier address, desired for its privacy and location. Be mesmerized by the ocean views. Plunge pool and spa. Waikiki just minutes away. $5,600,000. Kelly Allen. kelly.allen@sothebysrealty.com
Paradise hits the market! Ellis Lake is a truly remarkable property with over 100 acres of breathtaking scenery including 30 acres of water. Enjoy fishing, swimming, C A N A DA ’ S N AT I O N A L N E W S PA P E R hunting, a zip line, and more! All just a short drive from Indianapolis. S AT U R D AY , O C T O B E R 1 8 , 2 0 1 4 Offered at $3,300,000.
Premier Sotheby’s International Realty +1 941.302.9674 | Premiersir.com/id/KQ4BYR
List Sotheby’s International Realty +1 808.306.7005 | listsothebysrealty.com
Encore Sotheby’s International Realty +1 317.848.0008 | encoresothebysrealty.com
© MMXIV Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. The Bay of Brittany, used with permission. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each office is Independently Owned and Operated except offices Operated by Sotheby’s International Realty, Inc.
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O N TA R I O E D I T I O N: F U L L W E AT H E R F O R E C A S T : PA G E 2 0 ...............................................................................................................................................................................................................................................................................
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INNOVATIVE TECHNOLOGY
eGALLERY
The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property.
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eGallery is displayed on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
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SHOWCASING YOUR HOME
Property Brochures Distributed Globally We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network — immediately extending your marketing’s reach and exposure.
AN IMMERSIVE EXPERIENCE
sir.com
Annually sir.com invites: • 1,000,000 visit • 75,000,000 page views • 25,000,000 property detail pages viewed • 52% visits from outside US Our website, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs.
ACCESS ON THE GO
SIR Mobile SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-ofinterest toolbar, showcasing local restaurants, golf courses, resorts and more.
Features of SIR Mobile 1. GPS Search: Find the closest homes to wherever you are with the ability to search globally in 56 countries. 2. Map Draw Tool: Draw your own custom search. 3. Driving directions to the homes that interest you.
To get SIR Mobile • Text “SIR“ to 87778 • Search for “SIR“ in the app stores
ONE NETWORK, LIMITLESS EXPOSURE
Cascading Website Platform Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members’ websites. Each site tells
the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.
DOMINANT PRESENCE
Search Engine Marketing
..
Targeting Real Estate Intenders Globally Research indicates 90% of home buyers begin their search online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our reevaluated and evolving strategies, we continue to drive the most relevant home buyers to sir. com to maximize the potential for your home to be found quickly on the web. When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
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SOTHEBY’S INTERNATIONAL REALTY
®
MARKETING PLAN JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
ONLINE PROPERTY ADVERTISING New York Times Wall Street Journal Mansion Global Dwell James Edition PropGo Luxury Financial Times MOBILE ADVERTISING New York Times Bloomberg Architectural Digest Mansion Global PropGoLuxury Tatler SOCIAL MEDIA Wall Street Journal Social Connect Bloomberg Social Connect Dwell Financial Times BRAND MARKETING New York Times Wall Street Journal Mansion Global Bloomberg Architectural Digest Dwell Financial Times Financial Times China James Edition PropGoLuxury PRINT PROPERTY ADVERTISING Wall Street Journal Sotheby’s Art & Home Sotheby’s Preferred Sotheby’s New York Auction Preview New York Times Home Section Robb Report Collection Robb Report Home & Style Country Life International New York Times INYT Wrap Luxury Properties Magazine Financial Times Globe & Mail Boston Magazine Ocean Home RESIDE Regional Spring Issue Bloomberg Markets The Sunday Times © MMXV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
SEPT
OCT
NOV
DEC
SOTHEBY’S INTERNATIONAL REALTY
®
MARKETING PLAN JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEPT
OCT
INTEGRATED PARTNERSHIPS NYTimes.com Gallery Unit NYTimes.com Great Homes Slideshow Sponsorship NYTimes.com Mobile Carousel Unit NYTimes.com Gateway Unit WSJ.com Exclusive Social Connect WSJ.com Exclusive Real Estate Sponsorship WSJ.com iPad Mansion Exclusive Sponsorship WSJ.com Custom Partner Video WSJDN.com Global Network Video MansionGlobal.com Lifestyle Search Ownership MansionGlobal.com Exclusive Video Ownership MansionGlobal.com Homepage Featured Properties MansionGlobal.com Mobile App Sponsorship MansionGlobal.com Cover Takeover FT Distinctive Living Co-branded print ads FT.com Distinctive Living Co-branded Banners FT.com Distinctive Living Sponsorship FT.com Distinctive Living Homepage Carousel FT.com Distinctive Living Email Promotion FT.com Property Display Units FT Property Print Promotion FT.com Property Enewsletter Content FT.com Property Editorial Articles FT.com Hompeage Roadblock FT.com Launch Listings Sponsorship Bloomberg.com Editorial Units & Articles Bloomberg.com Social Connect Bloomberg.com High Net & Luxury Consumer Individual Audience Targeting AD.com Blogvertorial Sponsorship AD.com e-Newsletter Sponsorship AD.com Exclusive Sponsorship of Celebrity Homes for Sale AD.com Exclusive Sponsorship of Estates for Sale AD.com Homepage Roadblock Dwell.com Custom Sponsored Posts Dwell.com #ModernMondays Twitter Integration Dwell.com Homepage Parallax Unit with Video Dwell.com Real Estate Partner Exclusivity SEARCH ENGINE MARKETING Google Yahoo! Bing.com Yandex YouTube eGallery SIR Touch Gallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS
D E L I V E R I NG OV E R 8 0 0 M I L L I O N I M P R E S S I O N S WO R L DW I D E
NOV
DEC
ONE Sotheby's International Realty
ONE
Sotheby's INTERNATIONAL REALTY
THE UNDISPUTED LUXURY LEADER IN SOUTH FLORIDA
ONE Sothebyâ&#x20AC;&#x2122;s International Realty was founded in December 2008. The firm has excelled to become the leader in luxury real estate throughout South Florida, where it leads the market in condo sales valued over $500,000. ONE Sothebyâ&#x20AC;&#x2122;s International Realty has reached unprecedented levels of success, leading the brand in becoming internationally recognized for its exceptional service and sales volume. Currently, the company has over 400 real estate associates with nine office locations in the most prestigious neighborhoods of South Florida; Bay Harbor Islands, Coral Gables, Brickell, Key Biscayne, Fort Lauderdale, Miami Beach (Ocean Drive and South of Fifth), Sunny Isles and our newest location in Aventura. In 2014, the firm closed out the year as a market share leader for luxury sales in Dade and Broward counties with $1.7 billion in sales volume.
4 0 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
BY THE NUMBERS
9
OFFICES AVENTURA | BAY HARBOR | BRICKELL | CORAL GABLES | FORT LAUDERDALE KEY BISCAYNE | MIAMI BEACH (SOUTH OF FIFTH & OCEAN DRIVE ) | SUNNY ISLES
400
ASSOCIATES
#1
IN CONDO SALES OVER
$500,000
IN MIAMI-DADE & BROWARD
#2
SIR AFFILIATE BASED ON AVERAGE SALES PRICE
#5
HIGHEST PRODUCING SOTHEBY’S INTL. REALTY AFFILIATE IN THE U.S.
#10
IN THE COUNTRY BASED ON HIGHEST AVERAGE SALES PRICE
LOCAL MARKETING EFFORTS REGUL AR PRINT AD DISTRIBUTION
251 Knollwood Drive, $14,500,000 251KnollwoodDr.com
9 Harbor Point, $21,500,000 9HarborPoint.com
7463 Fisher Island Drive, $25,000,000 Direct Beachfront Penthouse
6 bedrooms/ 9 bathrooms/ 8,818 sf/ 30,970 sf lot 327' water frontage, two docks, 4-car garage. Natalie Eisermann 786.525.4234 / neisermann@onesothebysrealty.com
8 bedrooms/ 8/3 bathrooms/ 10,993 sf/ 27,300 sflot Dennis Carvajal 786.255.3334 / dcarvajal@onesothebysrealty.com Mayt de la Vega 305.778.7990 I mayi@onesothebysrealty.com
5 bedrooms/ 6.5 bathrooms/ 7,610 sf+ wraparound terrace Direct Ocean Views- Completely Renovated - Contemporary Elena Bluntxer 305.992.7987 I elena@bluntzergroup.com
450 Alton Road, 1801·3, $6,300,000 450AltonRd-1801·3.com
3801 Collins Avenue, Ph-1, $6,500,000 3801CollinsAv-ph-1.com
2201 Collins Avenue, #1628, $9,250,000 2201CollinsAve-1628.com
4 bedrooms I 4.5 bathrooms I 4,303 sf/ Icon Spectacular views of the city skyline & the bay from every room. Bragt Slgurdsson 305.815.2771 / bragi@onesothebysrealty.com
4 bedrooms I 4 bathrooms/ 3,200 sf I Mosaic One-of-a-kind oceanfront penthouse with private rooftop. Bragt Slgurdsson 305.815.2771 / bragi@onesothebysrealty.com
3 bedrooms 13.5 bathrooms/ 2,960 sf I W South Beach Mayt de la Vega 305.778. 7990 I mayi@onesothebysrealty.com Gabriela Dajer 786.290.3832 / gdajer@onesothebysrealty.com
3801 Collins Avenue, #1101, $2,999,000 3801CollinsAv-1101.com
2200 S Ocean Lane PH 3109/3110, $3,295,000 CrownlewelOfFortlauderdale.com
400 Alton Road, Lph3, $5,900,000 400AltonRd-lph3.com
3 bedrooms 13 bathrooms / 1,824 sf I Mosaic Condo 3 bedrooms I 3.5 bathrooms / 3,284 sf I Murano Grande 4 bedrooms/ 4.5 bathrooms/ 4,511 total sf I Point of Americas I Artefacto turnkey, Faena district. direct ocean front. beach access. A rare opportunity to own entire East end of the Penthouse floor. Magnificent panoramic view of the Ocean, Bay and Miami Skyline. Constantin Gorges 646.234.5686 / cgorges@onesothebysrealty.com lilt Johns 954.290.3433 / jill@jilljohns.com Bragf Slgurdsson 305.815.2771 / bragi@onesothebysrealty.com
AVENTURA . BAY HARBOR · BRICKELL · CORAL GABLES · FORT LAUDERDALE
KEY BISCAYNE · MIAMI BEACH · SUNNY ISLES
COMPANY PUBLICATIONS A LOCAL FOCUS
ONE LIFE MAGAZINE
TRENDS REPORT
•
Published twice a year both in print and digitally
•
Published twice a year both in print and digitally
•
Features high-end editorial: the art, homes, yachts,
•
Provides a comprehensive analysis of real estate
•
jets, fashion, and entertainment that define the
market activity in Dade and Broward, as well as in-
South Florida lifestyle
depth community profiles for both counties
Distributed to homes worth over $1 million across South Florida
•
Distributed to homes worth over $1 million across South Florida
11 fixed base operations in Florida, Connecticut, Colorado and New York
Plus:
The BesT in ArT, Cuisine, TrAvel And so MuCh More
THE NEO-FUTURE OF BRICKELL MiAMi’s innovATive neW urBAn hAven
000-COVER-1014.FINAL.indd 2
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10/17/14 3:37 PM
ONESOTHEBYSREALT Y.COM ANNUAL STATISTICS Top cities - online consumers
PROPERT Y VIEWS
E-MAIL INQUIRIES
2,320,520
2,932
•
Miami, FL - 64,511 property views
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Shanghai, China - 6,907 property views
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Miami Beach, FL - 25,822 property views
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Riyadh, Saudi Arabia - 3,545 property views
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Fort Lauderdale, FL - 22,709 property views
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Chicago, IL - 2,799 property views
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New York, NY - 15,866 property views
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London, England - 2,690 property views
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Islamabad, Pakistan - 14,179 property views
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Sao Paulo, Brasil - 2,672 property views
S E L L E R A D VA N TA G E S L I S T I N G P R E S E N TAT I O N S S E L L E R S TAT S
Non-techy status reports that break down who’s been looking at your specific listing.
SINGLE PROPERTY SITES TA R G E T E D S E O QR CODES
Our competition’s listings look better on our site than on their own.
So gorgeous sellers will be proud to post them to their Social Media accounts.
We are targeting specific communities and buildings within our campaign.
Generated for every property.
B U Y E R A D VA N TA G E S C O M M U N I T I E S Showcased and cross-promoted with our properties in them. O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients. S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL. A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
Search by lifestyle / find all the area statistics and information
Narrow listings down by area and building
•
Higher quality photos than MLS
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Better user experience
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Optimized for iPad & mobile
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Local info for each listing.
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Individual statistics per seller
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More Community info
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Restaurants, schools, etc.
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Instant notification of price
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Comparable sold listings
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Market stats
changes and new listings
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Engaging Area Videos
IPAD APP The ONE Sotheby’s International Realty iPad app allows users to search and browse our properties in South Florida. A map view allows users to get a birds-eye view of where properties are located, and a gallery view replicates the experience of driving down the street and looking at properties. Users can search by neighborhood or their current location, and further filter the results based on size, price, beds and baths, and an assortment of other options.
RETAIL MARKETING PROGRAM
PROFESSIONAL PHOTOGRAPHY ONE Sotheby’s International Realty’s marketing system revolves around professional photography - showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.
PHOTOGRAPHY SHOWCASE
LOCAL INFORMATION
SINGLE PROPERTY WEBSITE A custom website dedicated to a single property, complete with high-resolution photo gallery and an individual domain name. This powerul online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.
ONLINE LISTING DISTRIBUTION Instead of placing your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing content to 17 major websites that power hundreds more, online reports show how much exposure is being received from each online channel.
REALTOR.COM SHOWCASE
GOING SOCIAL
Showcase listings with up to 36 photos, a
Promote listings across our social media outlets reaching
slideshow tour, video, traffic reports and
thousands of our customers online.
open house ads on the world’s #1 real estate website.
SIR SIGN & INSTALLATION Sotheby’s
International
Realty’s
RESPECTFUL EMAIL iconic
Weekly new listings, open houses, and price reductions
hanging post sign, displayed at over 26,000
sent to Dade and Broward’s top brokers without spamming.
distinctive homes around the world.
EXPOSURE ON ONESOTHEBYSREALTY.COM & SOTHEBYSREALTY.COM Get local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, and more.
E-GALLERY A real time, dynamic property slideshow designed to provide worldwide reach to a property.
SOCIAL MEDIA facebook.com/onesothebysrealty @ONESIR plus.google.com/+onesothebysrealty pinterest.com/onesothebys linkedin.com/company/sothebys-international-realty
SOTHEBY’S INTERNATIONAL REALT Y STATS •
35,000+ Likes on Facebook; 5 million total impressions
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250+ Sotheby’s International Realty companies on Facebook and Twitter
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15,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest
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An official Sotheby’s International Realty account on Pinterest.com
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Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day
BLOG
onesothebysrealty.com/blog
INDUSTRY USER STATS •
Facebook - 1 billion
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LinkedIn - 175 million
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YouTube - 800 million
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Twitter - 140 million
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Google+ - 400 million
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Pinterest - 11 million
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.
YOUTUBE.COM/ONESOTHEBYS •
Over 85,000 views
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Exclusive listing videos by area
KEY ELEMENTS TO OUR SOCIAL MEDIA SUCCESS EXPERIENCE
EXPERTISE
Deliver a unique and compelling experience via social
Maintain a distinct point-of-view and align the
networks, which reflects our brand’s history and values.
homes we represent with the connoisseurs of life.
ENGAGEMENT
EMOTION
Develop social relationships with key online influencers,
Create lasting connections with our target consumers
and potential homebuyers and sellers to further our reach.
that translate beyond social media.
VOTED
MOST INNOVATIVE
BEST REAL ESTATE AGENCY / BROKERAGE
METHOD OF MARKETING
IN FLORIDA*
PROUD RECIPIENT OF
*Better Beach Awards, 2013
CLOSED THE HIGHEST SALE IN SOUTH FLORIDA HISTORY
$47
MILLION AUGUST, 2012
*The Floridian Awards, 2012 & 2013
2014 SALES VOLUME
$2.6 BILLION
ONE SOTHEBY’S FACEBOOK PAGE
TOP 100 REAL ESTATE PAGES TO LIKE
*Realty Biz News
PARTICIPATED IN
TOP 3 SALES IN DADE & BROWARD COUNTIES IN 2013
GLOBAL NETWORKING PROMOTING OUR BUSINESS AROUND THE WORLD
SOTHEBY’S AUCTION HOUSE EVENTS •
London – participated in three Sotheby’s Auction House events in 2010, 2011, 2012, 2014
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Hong Kong – sponsored the Hong Kong Art Auction – October 2010, 2014
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New York – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012, 2014
EVENTS WITH SOTHEBY’S INTERNATIONAL REALT Y AFFILIATES •
Moscow, Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012
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Sao Paulo, Brazil – Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012
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Buenos Aires, Argentina - Hosted “ Miami Week” in partnership with SIR affiliate - 2011
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Lima, Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011
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Toronto & Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012
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Dubai – Attended opening event
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Connecticut – William Pitt affiliate event
NETWORKING EVENTS WITH SIR AFFILIATES •
San Diego, California – Global Networking Event – 2010
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Miami Beach, Florida – Global Networking Event – 2011, 2014
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Los Angeles, California – Global Networking Event – 2013
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Atlanta, Georgia – SIR Leadeship Conference – 2011
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Chicago, Illinois – SIR Leadership Conference – 2012
A TRUE GLOBAL NETWORK.
Arizona : California Colorado
:
Connecticut
:
Delaware
District of Columbia : Florida : Georgia : Hawaii : Idaho
: Illinois
Indiana : Kentucky : Louisiana : Maine : Maryland : Massachusetts : Michigan Minnesota : Missouri : Montana : Nevada : New Hampshire : New Jersey : New Mexico : New York : North Carolina : Ohio : Oregon : Pennsylvania : Rhode Island : South Carolina : Tennessee : Texas Utah : Vermont : Virginia : Washington : Wyoming : The Valley : Marsh Harbour : Governors Harbour : Elbow Cay/Hope Town : Biarritz : Grace Bay : Hamilton : Queenstown : George Town : West Vancouver : Whistler : Aix-enProvence : Bordeaux : Cluny : Lausanne : Vevey : Nyon : Geneve : Port Elizabeth : Stellenbosch : Plettenberg Bay : Port Alfred Franschhoek : Umhlanga Rocks : Pinetown : George : Hartbeespoort : Great Brak River : Wilderness : East London : Thalang Salt Spring Island : Playa del Carmen : Capital Federal : Pretoria : Victoria : Montreux : Paarl : Sotogrande : Gordes : Andratx Estoril : Toronto : Dinard : Reims : La Baule-Escoublac : Sarlat : Herne Bay : Prague : Venezia : Mont-Tremblant : Gros Islet : Bratislava Dusseldorf : Essen : Voula : Altona : Spanish Wells : Westville : Uitenhage : Evian : Nantes : San Jose del Cabo : Sun Peaks : Lyford Cay : Escazu Montpellier : Saint Tropez : Saint Jean Cap Ferrat : Hossegor : Oakville : Rio de Janeiro : Megeve : Campo Grande : Natal : Da Nang : Christchurch Niagara on the Lake : Reserva Conchal : Wiesbaden : Gibraltar : Shibuya-ku : Courchevel : Mitte : Riga : Montfort l’Amaury : Vilamoura : Porto Vecchio : Somerset West : Chamonix : Miraflores : Madrid : Wan Chai : Malaga : Treasure Cay : Polokwane : Richards Bay : Tourtour : Jurmala Kloof : Beaulieu : Guana Cay : Tournus : Old Fort Bay : Howick : Lyon : Stockholm : Frankfurt am Main : Bastad : Florianopolis : Istanbul
We are not just an alliance.
Goteborg : Malmo : Altea : Moraira : Albir : Begur : Playa de Aro : La Barra : Jose Ignacio : Punta Ballena : Calgary : Tallinn : Knowlton : Santa Ponsa : Golturkbuku : Pyla sur Mer : Malmok : Saint Lambert : Georgetown : St. Thomas : Stratford-Upon-Avon : Ho Chi Minh City : Canford Cliffs : Barcelona : Milano : Parnell : Odintsovo : Fribourg : Ibiza : Quimper : Ballito : Lorient : Saintes : North Vancouver : Vereeniging Big Bay : Vredenburg : Saint Remy de Provence : Havelock North : Cobham : Henley on Thames : Montevideo : Creemore : Quebec : Lille Sydney : Tel Aviv : San Juan : Vilnius : Cabarete : Paray Le Monial : Como : Bad Homburg : Swatar : Uzes : Taguig : Bryanston : Port Carling : Hermanus : Surrey : Florence : Cuzco : Arrowtown : Ottawa : Melbourne : Mahon : Lemesos : Tangier : Pornic : Witbank La Rochelle : Recife : Moulins : De Waterkant : Roodepoort : Berea : Bloemfontein : Amanzimtoti : Hibberdene : Newcastle Anerley : Shepstone : Woodmill : Scottburgh : Gold Coast : Abborkroken : Lugano : Revelstoke : Margate : Jeffreysbaai North Hatley : Canmore : St Francis Bay : Airdrie : Bathurst : Brussels : Cannes : Cape Town : Dubai : Durban Grahamstown : Hillcrest : Holetown : Honfleur : Johannesburg : Knysna : Kommetjie : La Baule : Lisboa London : Marbella : Messery : Monte-Carlo : Montreal : Moscow : Mosman : Mossel Bay : Mougins Nelson : Neuilly : Oloron : Palma : Panama City : Paris : Punta del Este : Queensburgh Riyadh : San Miguel de Allende : Sao Paulo : Sliema : St. Croix : Taipei Tsujido Fujisawa : Vancouver : Veyrier : Wanaka Yokohama : Beijing
400 local real estate experts | over 15,000 total agents | 750 offices worldwide
ONESOTHEBYSREALTY.COM
MIAMI SHINE S B RIGH TLY O N A GLOB A L S CA LE
only with ONE The top brokerage firm for luxury condo sales over $1M in Miami ONE Sotheby’s International Realty is poised to offer expert advice on the current Miami market. Our brokerage is comprised of more than realtors: we are Global Real Estate Advisors ready
As a truly international city with world-class entertainment, fine dining and incredible value, it is no wonder Miami has become a city to watch for investors around the world. Miami is on the rise with more than 80 condo towers and prime retail and commercial spaces debuting over the next few years.
to help you become part of Miami’s history.
How many luxury square feet does $1M buy? * 800 700 600 500 400 300 200 100 0 Miami
Rome
Beijing Shanghai Sydney
New York
Moscow
Paris Singapore Geneva London
Hong Kong
Monaco
*2013 Global Market Report, Knight Frank Miami range based on South Beach value
MIAMI AS A GLOBAL MARKET
View from one of our exclusive developments, One Thousand Museum.
W H E R E A R E B U Y E R S C O M I N G F R O M ?** FOR DETAILS ON THE SOUTH FLORIDA MARKET, PLEASE VISIT
Top National Markets 1. California 2. Texas 3. New York 4. Georgia 5. Illinois
6. North Carolina 7. Virginia 8. Michigan 9. New Jersey 10. Tennessee
Top International Markets 1. Venezuela 2. Argentina 3. Canada 4. Brazil 5. Colombia
ONESOTHEBYSREALTY.COM/TRENDS
6. France 7. India 8. United Kingdom 9. Spain 10. Italy For immediate assistance with your real estate transaction, please call 305.787.3020.
** Miami Association of Realtors
©MMXIV ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
LOCAL NETWORKING COMPANY-SPONSORED EVENTS
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Sotheby's Auction House Watch Display Event – Hosted at a ONE SIR Listing – June 2011
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SIR Global Networking Event in Miami – October 2011, September 2014
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Wynwood Art Fair – October 2011
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Art Miami / Art Basel – Official Real Estate Sponsors – December 2011
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ArteAmericas – Official Real Estate Sponsors – March 2012
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Fort Lauderdale Boat Show – Booth Exhibitor – October 2012
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ONE CIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
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Sony Open Tennis Tournament – Official Real Estate Sponsors - March 2013
EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven track record in South Florida’s luxury segment, exclusive access to market to Sotheby’s Auction House prestigious clientele, unrivaled online exposure through the firms marketing partnerships, and most importantly, access to the Sotheby’s International Realty network. Sotheby’s International Realty emphasizes quality over quantity. We are strong where it matters most – in the experience and qualifications of our local representatives. We are the select few who own the high end of their respective markets and get results. Each Sotheby’s International Realty office is the luxury market share leader in their respective area, allowing ONE Sotheby’s International Realty to deliver personal connections with affluent purchasers in key feeder markets.
Successfully sold over
Currently managing over $3 billion in new inventory
Generated over
$350 million
$200 million in contracts at One Thousand Museum
The Residences at W South Beach
Achieved highest price per square foot in each of the following areas:
$2,000/sf
$1,200/sf
$800/sf
South Beach
Downtown
Aventura
with the Residences at W
with One Thousand Museum
with Bellini Williams Island
#1 in condo sales
over $500,000 in Miami-Dade and Broward counties
Oceana - Bal Harbour
Lâ&#x20AC;&#x2122;Atelier - Miami Beach
Brickell City Centre - Miami
One Thousand Museum - Miami
Ritz-Carlton Residences - Miami Beach
Louver House - Miami Beach
Residences at W South Beach
Metropica - Sunrise
Three Hundred Collins - Miami Beach
Kai - Bay Harbor Islands
Riva - Fort Lauderdale
Ocean Seven - Surfside
Leveraging both brand marketing and property advertising to create more opportunities for your home. To those who value the unique, the Sothebyâ&#x20AC;&#x2122;s International Realty brand is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.