Kameron Sears Graphic Design Portfolio

K A M ER ON SEARS Gr aph ic Designer

“D es i gn can be art. D e si gn c a n b e a e sth e ti c s. D e s ig n is s o s im p le , t h a t ’ s w h y it is s o c o m p lic a t e d .”

-Paul Rand

T A B L E OF CONTENTS

01

C a m p a i g n T o En d O be sity

02

The Scene

03

UV V o d k a

04

MIX

05

B L U Aq u a H o te l

06

L a c k r a C ho c o lat e s

07

J B L C r e a tu r e

08

W . A. N . T

09

B l u r N i g h tc lu b

10

L UX E J e we le r s

11

P r o v e n P ro t e in

Ad campaign ,m a i l e r

App design

Ad campaign

Logo,menu,bu si n e ss c a r d ,we b si t e

Logo,packag i n g ,we b si t e

Logo,packag i n g

Ad campaign

App design

Logo,website , t -sh i r t

Logo,packag i n g ,st o r e d i sp l a y

Logo,packag i n g

01

C a m p a i gn T o En d O be sit y Ad campai g n ,m a i l e r

Ove r v i e w Th e Cam paig n T o End Obesity is an or ganizat io n t hat is try ing to spread the a w ar enes s o f t he obe sity e pidemic that is gr ow ing ever yday in Ame ric a.

Challenge C r eat e an ad campaign that targe te d on e o f t he m ain con tributors to Ame ric a’s obes it y r at e, M cD o nalds.

So l u t i o n I n t he t hr ee ads t he ic on ic golde n a r ches w er e us ed but in diffe re nt ways to g et t he m es s ag e across alon g with re d b ackg r o unds t o make the ads even more r e co g nizable. T he message in e ach is clear s i m ple and s t r es s es how important it is that we put an end t o obesity in Ame ric a.

Front side of mailer

Back side of mailer

02

The Scene App design

Ov e r v i e w A l m o s t ever y m ajor city h as a great n i ght lif e s cene. T he trouble some times is f i n ding o ut w her e the h otspots are. Th e S cene app is t he solution to th at issue.

Challenge D es ig n an app t ha t allows users to fin d th e ho t t es t nig ht clubs and ve nues in their c ur r ent cit y.

So l u t i o n W it h T he S cene a pp a u ser can simply s e ar ch t heir cur r ent c ity an d be provide d w i th a lis t o f t he b e st nigh tc lubs that th e c i ty has t o o f f er . One of the most u nique f e a t ur es is t he H o tSpot map, which allows th e us er t o lo o k at th eir map and fin d the h o t t es t club o r venue in their immediate ar e a.

03

UV V o d k a Ad campai g n

Ov e r v i e w U V V o dka is a co mpan y that pride s itself o n pr o ducing hig h qu ality vodka in some ve r y unique f lavo r c hoic es.

Challenge U V ’ s t ar g et m ar k et is mainly y ou ng adults s o t he ads had t o be relatable to th e audience w hile r emaining soph istic ate d.

So l u t i o n T he ad cam paig n is a play on words using th e br ands nam e U V. In the ads it’s meant to be r ead as “ yo u’ve ”. Since the main ta r g et audience is fairly y ou ng and does a l ot o f t ext ing it is easy for th em to read an d r e co g nize it .

04

MIX Logo,menu, b u si n e ss c a r d ,we b si t e

Ov e r v i e w M I X is an ups cale re stau ran t and lounge l ocat ed o n t he t o p floor of THE h otel in L a s V eg as , N V .

Challenge C r eat e a new lo g o that matched the u ps cale r es t aur ant environme nt and i n co r po r at e t he beautifu l glass c handelier th a t is t he cent r epie ce of the main room.

So l u t i o n T he new lo g o w as c re ate d u sing man y r a ndo m ly s ized circles that cre ate an M and r epr es ent t he gran d c handelier. The w ebs it e, m enu, and business c ard all h ave a ver y ups cale and minimalistic fe el that m at ches t he r es t a uran ts environme nt.

05

B L U Aq u a H o te l Logo,pack a g i n g ,we b si t e

Ov e r v i e w T he BL U A qua H otel is a mode rn h otel l ocat ed in t he heart of downtown Ch icago.

Challenge D es ig n a new lo g o that was more mode rn and co nt em po r ar y much like the in cre dible e xt er io r o f t he A qua building.

So l u t i o n T he f inal s o lut io n was a typograph ic logo th a t inco r po r at ed th e wave like lin es of the building int o t he word BLU, givin g it th e s am e beaut if ul ef f ect as the bu ilding itse lf.

T he w ebs it e and b ath room toile tries follow th e s am e co nt em porary look an d fe el.

06

L a c k r a Ch o c o late s Logo,pack a g i n g

Ove r v i e w L ackr a Cho co lat es is a Swiss inspire d c ho co lat e co m pany spe cializin g in makin g th e f ines t cho co lates available. Lac kra is th e S w is s w o r d f o r deliciou s,yummy,delicate .

Challenge Develo p a co m pany that delivers Swiss c ho co lat es w it h o n e of a kin d de sign ed p at t er ns .

So l u t i o n Th e f inal s o lut io n is a min imalistic logo th at has t he appea rance of a drippe d c ho co lat e pat t er n along with brigh t or a ng e t ype t o m a ke it stand out. The p ack ag ing f eat ur es u nique patte rn s on e ach of t he individual ch oc olates.

07

J B L C r eat u re Ad campai g n

Ov e r v i e w J B L has alw ays be en known for excellent s o und qualit y and u nique spe ake r design s, and t he Cr eat ur e spe ake rs are a perfe ct e xam ple o f t hat .

Challenge C o m e up w it h an ad campaign that shows o f f ho w unique and futu ristic Creatu re s peak er s ar e.

So l u t i o n U s ing t he s peak ers design an d look, the m ain idea behind th e ads was to make i t s eem s as if t he speake rs are alie ns i n v ading ear t h. T he ads show th e spe ake rs h o ver ing in dif f er en t environme nts to give th e f eel t hat t hey are in fac t coming down to ear t h f r o m ano th er planet or the fu tu re .

08

W . A. N . T

W al m ar t ’ s A i s l e N avi g at i o n T o o l

App design

Ove r v i e w Having w o r ked at Walmart wh ile in c olle ge I wo uld co ns t ant ly b e asked “sir wh ere c an I f i n d t his . ”

Challenge C r eat e an app t hat wou ld make it e asier f o r cus t o m er s t o navigate their way through W alm ar t and f ind th eir ite ms.

So l u t i o n Th e W . A . N . T app is e xtreme ly u ser f r i endly and allo w s for c ustome rs to fin d e v er y it em o n t heir list by providin g th em wi th t he exact ais le location of e ach item.

Th e app als o inclu des a scan fe atu re as well as t he abilit y to look up c ou pon s for c er t ain it em s bef o re c heckin g ou t.

10

B L UR N i g h t c lu b Logo,webs i t e , t -sh i r t

Ov e r v i e w B l ur N ig ht club is a soph istic ate d n igh tc lub i n t he s o ut hw es t su burbs th at brin gs th e u ps cale f eel and environme nt th at people w o uld no r m ally ex perie nce in the c ity of C hicag o t o t he s ubu rbs.

Challenge P r ovide a nig ht club that brin gs th e big c ity f e e l t o t he s ubur bs.

So l u t i o n T he lo g o is ver y s imple an d sle ek, and dr a w s at t ent io n t o the n ame Blur by h aving a blue g lo w arou nd the le tter B. T he s leek and m odern fe el c arries through to t he w ebs it e by having a simple lay ou t th a t is eas y t o navigate.

09

L UX E J ewe le rs Logo,packa g i n g , st o r e d i sp l a y

Ove r v i e w L UXE J ew eler s is a h igh e nd je welry store th at pr o vides o nly the most preciou s an d r ar es t diam o nds available .

Challenge C r eat e a J ew elr y store that cate rs to wealt hy and ult r a rich c liente le.

So l u t i o n The lo g o f eat ur es illustrations of e mer ald cut diam onds to give the c ustome r a pr eview o f t he a mazing diamonds that th ey can expect t o see in side the store.

The ent ir e s t o r es i nte rior is blac k and wh ite to allo w t he cus t o mer to appreciate the b eaut y o f t he jew elry pie ces.

11

P r o v e n Pr o te in Logo,pack a g i n g

Ove r v i e w P r o ven Pr o t ein is a c ompany that strides to cr eat e t o p o f t he lin e protein powder p r oduct s f o r t ho s e wh o lead a busy life s tyle and ar e lo o kin g for a con venient way to m eet t heir daily n utritional n eeds.

Challenge C r eat e a br and t hat provide s c on sume rs wi th a pr o t ein po wde r suppleme nt th at’s r e ady o n t he g o .

So l u t i o n Th e lo g o inco r po r ate s an illu stration of a f it m an lif t ing a barbell with we igh ts a bo ve his head. Th e lin es that incre ase in s i ze f r o m bo t t o m to top illu strate the ide a th at by t r aining hard, and takin g Proven P r o t ein s upplem ents you r strength le vel will i n cr eas e. T he packagin g is wh at truly se ts P r o ven apar t f r o m any oth er company. Th e P ow er Sho t s ar e the only on the go prote in s h ot s t hat ar e act ual protein powder and n ot in liquid f o r m .

“ Desi gn sh ou l d n e v e r sa y , “ L ook a t m e . ” I t s h o u ld a lw a y s s a y , “Lo o k a t t h is .”

-David Craib