Brands

Idecided to take a closer look at the most exciting offerings I found in local stores. Each of these has a distinctive feature that can be applied or somehow adapted in the project.

FALL 2020 MENSWEAR Abearable thought about the different purposes of their product. They highlighted that the holder could be used to carry anything. Also, they paid attention to the quality of the product in terms of manufacturing. Stitching is excellent. Unmelt offers a carrier made of cork. I like the idea of using natural materials, which creates not only a beautiful look but also adds the value of sustainability. Also, Unmelt made nice and precise positioning for their product, giving two size options and visually showing which coffee-shops the offering can be capable. 9 $

FALL 2020 MENSWEAR Even though Achtung!, in my opinion, mostly thought about a pretty and cute look, this offer has a highly valuable distinctive feature — the holder is put into the charm. So it can always be around.

16 $

15 $

WHAT

WHO

WHERE HOW

WHY PEOPLE TAKE AWAY DRINKS

ALEXANDER MCQUEEN MENSWEAR FALL/WINTER 2020 PHOTOGRAPHED BY ETHAN JAMES GREEN

FASHION. HISTORY. POP-CULTURE

The problem of personal carrying food & beverage seems highly practical at first sight. But even something that requires functionality should not be impersonal. One the contrary, these days, things that a person wearing must be unique and must express the individuality of the owner.

Couture fashion is the field of pure self-expression of designers and the area of innovation as well. Furthermore, this project took place at the time of Paris Fashion Week 2020, so taking inspiration from the best practice seems wise & rational.

Another area to seek ideas is history. It is believed that most of the answers have already done, but it is hard to find the right one as far as you can see yours in an unexpected field.

Alexander Mcqueen brand was one of the first who presented Fall 2020 Menswear in Paris this season. On the one hand, it was a kind of jackpot for the project as far as the brand always has something for inspiration. On the other hand, if look closely to some men belts (or better to say harness), it is clearly seen the first idea that came to my mind. Accessories in this collection definitely deserve to look closely at. It is pretty minimalistic and stylish, and easily can be applied in real life. I did not have the intention to dig deeper and tried to find out what Sarah Burton (brand creative director) had in mind creating this collection (of course, I drilled and figured out that Henry Moore inspired her). In this case, the visual, to me, is more important than context. I saw a lot of military in both menswear and

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