Unusual ways

THE FOLDER WITH THE FULL AMOUNT OF OBSERVATION IMAGES

FALL 2020 MENSWEAR I t is funny how people in Bangkok can easily adapt any tool or a device in an absolutely different manner. During the observation, I had noticed a lot of cases when a cup in holder and just in a plastic bag was hanged to the completely unusual surface (to me). Also, I have detected that sometimes people can carry more than one beverage. Usually, they carry a bunch of these cups in one big plastic bag or in a lot of separate. And to me, it was absolutely unexpected to see how some people started to carry the holder and another drink in a plastic one.

It is clear that the creative interpretation of the design will take place in the market. So, I need to offer a solution that organically will give the option for self-expression.

FALL 2020 MENSWEAR