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COLOR USAGE
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BRANDS’S IDEOLOGY
BRANDS’S IDEOLOGY Pictorail Style ºØ¤ÅÔ¡¢Í§ÊâÁÊÃ㹡ÒÃ㪌ÀÒ¾¶‹Ò ºØ¤ÅÔ¡ÀÒ¾¢Í§ÊâÁÊÃ㹡ÒÃ㪌ÀÒ¾¶‹Ò¨Ð㪌 ÀÒ¾·Õ่໚¹â·¹¢ÒÇ´Ó àËÅ×ͧ ¨Ð¤ØÁâ·¹ÊÕ㹡ÒêŒÀÒ¾ à¾Õ§ᤋ¹Õ้áÅÐã¹ÅѡɳзÕ่໚¹ÀÒ¾¨Ð໚¹ÀÒ¾·Õ่´ÙáÅŒÇÁÕ ¾ÅСÓÅѧ ´ÙËÅ‹Í à·‹ à¡‹§ ·Ñ¹ÊÁÑ ÊØ¢ØÁ à¾×่͹·Õ่¨ÐáÊ´§ ¤ÇÒÁ໚¹¼ÙŒªÒÂÍÍ¡ÁÒÍ‹ҧªÑ´à¨¹ ÁͧáŌǴÙÅ้ÓÊÁÑ ´Ù໚¹ÊâÁÊÿصºÍÅÍѹ´ÑºµŒ¹æ
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BRANDS’S IDEOLOGY Do Not Pictorail Style ¢ŒÍËŒÒÁ㹡ÒÃ㪌ÀÒ¾¶‹Ò ºØ¤ÅÔ¡ÀÒ¾¢Í§ÊâÁÊÃ㹡ÒÃ㪌ÀÒ¾¶‹Ò¨Ð㪌 ÀÒ¾·Õ่໚¹â·¹¢ÒÇ´Ó àËÅ×ͧ ¨Ð¤ØÁâ·¹ÊÕ㹡ÒêŒÀÒ¾ à¾Õ§ᤋ¹Õ้áÅÐã¹ÅѡɳзÕ่໚¹ÀÒ¾¨Ð໚¹ÀÒ¾·Õ่´ÙáÅŒÇÁÕ ¾ÅСÓÅѧ ´ÙËÅ‹Í à·‹ à¡‹§ ·Ñ¹ÊÁÑ ÊØ¢ØÁ à¾×่͹·Õ่¨ÐáÊ´§ ¤ÇÒÁ໚¹¼ÙŒªÒÂÍÍ¡ÁÒÍ‹ҧªÑ´à¨¹ ÁͧáŌǴÙÅ้ÓÊÁÑ ´Ù໚¹ÊâÁÊÿصºÍÅÍѹ´ÑºµŒ¹æ
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BRANDS’S IDEOLOGY Illustration Style ºØ¤ÅÔ¡·ÕÁ㹡ÒÃ㪌ÀÒ¾»ÃСͺ ºØ¤ÅÔ¡ÀÒ¾¢Í§ÊâÁÊÃ㹡ÒÃ㪌ÀÒ¾»ÃСͺ ¨ÐµŒÍ§à»š¹ÀÒ¾·Õ่໚¹¹Ñ¡¡ÕÌÒËÃ×ͺÃÃÂÒ¡ÒÈʹÒÁ ËÃ×Í ÍÒ¨¨Ð໚¹ÍØ»¡Ã³ ¢Í§¹Ñ¡¡ÕÌÒ ·‹Ò·Ò§µ‹Ò§æ ·Õ่Ê×่ÍÍÍ¡ ÁÒáÅŒÇÃÙŒÊÖ¡ à·‹ ËÅ‹Í á¢็§áç ÊØ¢ØÁ ·Ñ¹ÊÁÑ ÊÕ·Õ่àÅ×͡㪌 ¨Ð͌ҧÍԧ໚¹ÊÕ·Õ่ÁÕÍÂÙ‹ã¹µÑÇÊѳÅѡɳ ໚¹ËÅÑ¡ äÁ‹ËÅØ´ ÍÍ¡¨Ò¡¹Ñ้¹ÁÒ¡ ÅÒÂàÊŒ¹¨Ð໚¹ÅÒÂàÊŒ¹äÇæ ´ÙÃÇ´àÃ็Ç
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BRANDS’S IDEOLOGY Do not Illustration Style ¢ŒÍËŒÒÁ㹡ÒÃ㪌ÀÒ¾»ÃСͺ ¢ŒÍËŒÒÁ㹡ÒÃ㪌ÀÒ¾»ÃС ¤×ÍËŒÒÁ㪌ÀÒ¾·Õ่໚¹ ¡ÕÌҿصºÍÅâ´Âã¹ÀÒ¾¹Ñ้¹à»š¹ÀÒ¾·Õ่¼Ô´ÊѴʋǹà¡Ô¹ä» ¨Ò¡¤ÇÒÁ໚¹¨ÃÔ§ÁÒ¡æ áÅÐËŒÒÁ㪌ÀÒ¾·Õ่´ÙÍ͋͹ËÇÒ¹ ¹Ø‹Á¹ÇÅ Ê´ãÊ äÁ‹ãªŒÀÒ¾àËÅ‹Ò¹Õ้áÅШÐäÁ‹ãªŒâ·¹ÊբͧÀÒ¾ ·Õ่´ÙËÇÒ¹ ËÃ×Í¡ÒÃ㪌ÊÕàÂÍÐÁÒ¡ä» äÁ‹ãªŒÊÕ·Õ่·ÓãËŒ´ÙáÅŒÇÃÙŒ ÊÖ¡Ç‹ÒÁѹ໚¹ ¤ÇÒÁ¹‹ÒÃÑ¡ à¾ÃÒÐÀÒ¾àËÅ‹Ò¹Õ้¢Ñ´áÂŒ§¡ÑºÅѡɳÐͧ¤ ¡Ã¢Í§ÊâÁÊà ¿ØµºÍÅàÁ×ͧ·Í§à»š¹Í‹ҧÁÒ¡
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BRANDS’S IDEOLOGY Graphic Elements ºØ¤ÅÔ¡·ÕÁ㹡ÒÃ㪌 Graphic ¡ÒÃ¹Ó Graphic ÁÒ㪌ã¹ÊâÁÊÿصºÍÅàÁ×ͧ ·Í§¹Õ้¨ÐàÅ×͡㪌 Shape ¨Ò¡ÊÑÞÅѡɳ ÁÒ·Ñ้§ËÁ´áµ‹ ¨Ð㪌ã¹ÃкºáÅÐÇѵ¢¶Ø»ÃÐʧ¤ ·Õ่µ‹Ò§æ¡Ñ¹ä» Í‹ҧáá¤×Í Ê‹Ç¹·Õ่໚¹Ë¹ŒÒàÊ×Í´Ó ¹ÓÁÒ㪌à¡Õ่ÂǡѺ¸§ã¹¡ÒÃàªÕÂà ¿ØµºÍÅ áÅÐʋǹ·Õ่ ໚¹µÒàÊ×Í·Õ่ Crop ÁÒ¨Ò¡ µÑÇÊÑÞ Åѡɳ ¹ÓÁÒ㪌ã¹Ê‹Ç¹¢Í§ àÊ×้Í·ÕÁ¿ØµºÍÅ ·Ñ้§·ÕÁàËÂŒÒ áÅзÕÁàÂ×͹ÃÇÁ件֧ÊÔ¹¤ŒÒÀÒÂã¹ Shop
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BRANDS’S IDEOLOGY Do not Graphic Elements ¢ŒÍËŒÒÁ㹡ÒÃ㪌 Graphic ËŒÒÁ¹Ó Graphic ·Õ่ÁÕÊÕÊѹʴãÊ ©Ù´©Ò´¨Ó¹Ç¹ ¡ÒÃ㪌ÊÕ่·Õ่´ÙàÂÍÐÁÒãªáÅÐËŒÒÁ㪌ã¹ÅѡɳзÕ่´Ùä»ã¹·Ò§ ͋͹ËÇÒ¹¹Ø‹Á¹ÇÅ Ê´ãÊ äÁ‹ãªŒÀÒ¾àËÅ‹Ò¹Õ้áÅШÐäÁ‹ãªŒâ·¹ ÊբͧÀÒ¾·Õ่´ÙËÇÒ¹ ËÃ×Í¡ÒÃ㪌ÊÕàÂÍÐÁÒ¡ä» äÁ‹ãªŒÊÕ·Õ่·Ó ãËŒ´ÙáÅŒÇÃÙŒÊÖ¡Ç‹ÒÁѹ໚¹ ¤ÇÒÁ¹‹ÒÃÑ¡ à¾ÃÒÐÊÔ่§àËÅ‹Ò¹Õ้¢Ñ´áÂŒ§¡ÑºÅѡɳÐͧ¤ ¡Ã¢Í§ÊâÁÊà ¿ØµºÍÅàÁ×ͧ·Í§à»š¹Í‹ҧÁÒ¡Œ
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LAYOUT
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