Muangthong corporate identity

Page 1

MUANGTHONG UNITED


PREFACE ¡ÒÃ㪌 ¤ Ù ‹ Á × Í

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MUANGTHONG UNITED


HISTORY BRAND


HISTORY BRAND »ÃÐÇÑ µ Ô ¤ ÇÒÁ໚ ¹ ÁҢͧÊâÁÊÃ

ºØ¤¤Å·Õ่໚¹¼ØŒ¡‹ÍµÑ้§ÊâÁÊÿصºÍÅàÁ×ͧ·Í§Ë¹Í§ ¨Í¡ ÂÙä¹àµ็´ ¤×Í ¹ÒÂÇÃÇÕà ÁÐ¡Ù´Õ «Ö§่ »˜¨¨Øº¹ Ñ à»š¹¹Ò¡ ÊÁÒ¤Á¿ØµºÍÅáË‹§»ÃÐà·Èä·Âã¹¾ÃкÃÁÃÒªÙ»¶ÑÁÀ â´Â ໚¹¡Òá‹ÍµÑ้§ËÅѧ¨Ò¡·ÕÁâçàÃÕ¹ÈÒʹÇÔ·ÂÒËÃ×Í·ÕÁºÕÍÕ «Õ à·âÃÈÒʹ ã¹»˜¨¨Øº¹ Ñ à¾Õ§ 3 »‚ ª×Í่ áá·Õ¢่ ¹ ้Ö ·ÐàºÕ¹äÇŒ ¡ÑºÊÁÒ¤Á¿ØµºÍÅ໚¹ª×่Í·ÕÁâçàÃÕ¹˹ͧ¨Í¡¾Ô·ÂÒ¹Ø Êó Ã.Ã.˹ͧ¨Í¡¾Ô·ÂÒ¹ØÊó àÃÔ่Á䵋ൌҨҡ¶ŒÇ àÅ็¡ ÊØ´Í‹ҧ¶ŒÇ¾ÃÐÃÒª·Ò¹»ÃÐàÀ· § ¡Ãзѧ่ 㹡ÒÃᢋ§ ¢Ñ¹¿ØµºÍÅÅÕ¡´ÔÇÔªÑ่¹ 1 ã¹ »‚ 2546-2547·ÕÁà»ÅÕ่¹ª×่Í ÍÕ¡¤ÃÑ้§µÒÁ¡ÅØ‹Á·Õ่ࢌÒà·¡âÍàÇÍà ÃѺ·Ó·ÕÁµ‹Í¡็¤×Í ÊâÁÊà ¿ØµºÍÅËÅÑ¡·ÃѾ â¡Å àºÅ็¤ ˹ͧ¨Í¡áÅШشàÃÔ่ÁµŒ¹ ¡‹Í¹¨ÐÁÒÂÔ่§ãËÞ‹ ઋ¹·Ø¡Çѹ¹Õ้¹Ñ้¹ ¹‹Ò¨Ð໚¹à¾ÃÒÐÊÁÒ¤Á ¿ØµºÍÅÏ µŒÍ§¡ÒáÃдѺÅÕ¡¡ÒÃᢋ§¢Ñ¹ãˌ໚¹ÊÒ¡ÅÁÒ¡ ¢Ö้¹¨Ö§¡‹ÍµÑ้§ÅÕ¡´ÔÇÔªÑ่¹ 2¢Ö้¹ÁÒâ´Â¹Ó·ÕÁ¨Ò¡¶ŒÇ ¢

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INSPIRATION


INSPIRATION Concept & Inspiration á¹Ç¤Ô´áÅзÕ่ÁҢͧµÃÒÊÑÞÅѡɳ

໚¹¡ÒÃáÊ´§¶Ö§¤ÇÒÁ˹ѡṌ¹ ¤ÇÒÁ໚¹ªÒÂࢌÁ á¢็§´Ø´Ñ¹ à·‹ ¡Òü§Ò´âÍ‹Í‹Ò â¡Œ à¡‹§ ¤ÇÒÁÃعáçà»ÃÕº ¡ÑºÊÑµÇ ¡็¤×Í àÊ×Í´Ó ·Õ่ÁÕ¤ÇÒÁ´Ø´Ñ¹ ÃعáçµÃ§¡Ñº¤ÇÒÁ µŒÍ§¡Òà áÅÐáͺ ὧ¤ÇÒÁà·‹ áÅÐàÅ×͡㪌âÅ‹ÁÒà¾×่ÍàÊÃÔÁ ÊÌҧ¤ÇÒÁ á¢็§á¡Ã‹§·Õ่ÊÍ´¤ÅŒÍ§¡Ñº·ÕÁ à¾×่ÍáÊ´§¶Ö§¤ÇÒÁ ໚¹¼ÙŒ¹Óã¹´ŒÒ¹¡ÕÌҿصºÍÅ

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TERMINOLOGY


TERMINOLOGY Brand’s Idea á¡‹¹¤ÇÒÁ¤Ô´áºÃ¹´

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CONTEMPORARY ËÇÁÊÁÑÂ

VEHEMENT Ãعáç, ´Ø´Ñ¹

SHREWD ©ÅÒ´, ÊØ¢ØÁ

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LOGO USAGE


LOGO USAGE Clear Space ¾×้¹·Õ่Ç‹Ò§ÃͺµÃÒÊÑÞÅѡɳ ËÅÑ¡ ¡ÒèѴÇÒ§µÃÒÊÑÞÅѡɳ µŒÍ§¤Ó¹Ö§¶Ö§¾×¹ ้ ·ÕÇ่ Ò‹ § ÃͺÃÒÊÑÞÅѡɳ â´ÂäÁ‹µŒÍ§ãËŒÁÕͧ¤ »ÃСͺã´æÁÒú ¡Ç¹ áÅÐËŒÒÁà¾Ô่ÁàµÔÁËÃ×Í¢ŒÍ¤ÇÒÁÀÒ¾ÊÑÉÅѡɳ ËÃ×Í Ê‹Ç¹»ÃСͺã´æ¡็µÒÁŧä»ã¹ÀÒÂ㹢ͺࢵ·Õ่¡Ó˹´ àÍÒäÇŒ â´Â¡Ó˹´à¢µáÅÐÊѴʋǹâ´ÂÃͺäÇŒ·Õ่ X ÁÕ¤‹Òà·‹Ò ¡Ñº ¤ÇÒÁÊÙ§ÃÔººÔ้¹ã¹µÃÒÊÑÞÅѡɳ

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MUANG THONG

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MUANGTHONG UNITED

MUANGTHONG UNITED

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MUANGTHONG UNITED


LOGO USAGE The Badge Wallpaper ¡ÒùÓÊÑÞÅѡɳ ä»ãªŒ¡ºÑ ¾×¹ ้ ËÅѧ ÊÑÞÅѡɳ ä»ãªŒÃ‹ÇÁ¡ÑºÀÒ¾¾×้¹ËÅѧ¹Ñ้¹ÀÒ¾·Õ่ 㪌¶ŒÒ໚¹ÊÕ¾×้¹¨ÐµŒÍ§à»š¹ÊÕ´Ó ËÃ×ÍÍÒ¨¨Ð໚¹ÀÒ¾¤ÇÒÁ ÀÒ¤ÀÙÁԢͧ¹Ñ¡¡ÕÌÒ Ê¹ÒÁᢋ§¢Ñ¹ ÀÒ¾·Õ่ÁÕÍÒÃÁ³ Ê×่Ͷ֧ ¤ÇÒÁÂÔ่§ãËÞ‹ á¢็§áç á¢็§á¡Ã‹§ âÍÍ‹Ò ·Õ่µÃ§¡Ñºá¡‹¹¤ÇÒÁ ¤Ô´·Õ่ä´ŒµÑ้§äÇŒ 㹡óշÕ่¾×้¹ËÅѧ໚¹´ÓËÃ×Í໚¹ÊÕ·Õ่ÁÕ¤ÇÒÁ·Öº ·Õ่·ÓãËŒµÑÇÊÑÉÅѡɳ ¹Ñ้¹¨Á ËÃ×ÍäÁÁÕ¤ÇÒÁªÑ´à¨¹ã¹§Ò¹ ãˌ㪌 ¤ÇÒÁ¿Ø‡§·Õ่໚¹ÊÕ¢ÒÇÁÒãÊ‹´ŒÒ¹ËÅѧà¾×่ÍÂѧ¤§ãËŒàË็¹ ¤ÇÒÁªÑ´à¨¹¢Í§µÑÇÊÑÞÅѡɳ ä´Œ¤Ãº¶ŒÇ¹

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LOGO USAGE Logo position when do co-branding ¾×้¹·Õ่¢Í§ÊÑÞÅѡɳ àÁ×่Íä»ÍÂًËÇÁ¡ÑºÊÑÞÅѡɳ Í×่¹æ ¡ÒùÓÊÑÞÅѡɳ ÁÒ㪌㹧ҹ·Õ่㪌¾×้¹·Õ่ÍÂًËÇÁ ¡ÑºµÃÒÊÑÉÅѡɳ ¢Í§Í§¤ ¡ÃÍ×่¹æ ¹Ñ้¹¨Ðẋ§Í͡໚¹Êͧ »ÃÐàÀ·¤×Í ÊâÁÊÿصºÍÅàÁ×ͧ·Í§¹Ñ้¹à»š¹¼ÙŒ¨Ñ¡ËÃ×Í໚¹¼ÙŒÊ¹ÑºÊ¹Ø¹ ã¹ÃÒ¡ÒÃãËÞ‹¨ÐµŒÍ§¹ÓµÃÒÊÑÞÅѡɳ ÁÒÍÂÙ‹µÃ§¡ÅÒ§ ã¹à¢µ¢Í§ÊÑÞÅѡɳ Í×่¹·Ñ้§ËÁ´ ã¹ÃÐËÇ‹Ò§ÊÑÞÅѡɳ ¢Í§ÊâÁÊÿصºÍÅàÁ×ͧ·Í§¡ÑºÊÑÞÅѡɳ ´ŒÒ¹ «้Ò áÅÐ ¢ÇÒ ¨ÐÁÕàÊŒ¹ÊÕ´Ó ¡Ñ้¹ã¹ÃÐÂÐ 2 X ¢Í§·Ñ้§Êͧ´ŒÒ¹áÅÐ µŒÍ§«Ö่§ãªŒÃкºClear Space µÒÁ¤‹Ò X áÅÐã¹Ê‹Ç¹·Õ่໚¹ ͧ¤ ¡Ã³ Í×่¹æ¨ÐµŒÍ§ÍÂÙ‹ã¹á¶ÇÅ‹Ò§ ¢Ñ´àÃÕ§µÒÁÅӴѺ㹠á¹Ç¹Í¹áÅÐ㪌 X á·¹¾×้¹·Õ่·Õ่໚¹ÃÐÂÐË‹Ò§µÒÁÅӴѺ ÊâÁÊÿصºÍÅàÁ×ͧ·Í§à»š¹¼ÙŒÊ¹ÑºÊ¹Ø¹»¡µÔ ¨Ð㪌Ãкº Clear Space áÅÐã¹Ê‹Ç¹·Õ่໚¹ÊÑÉÅѡɳ ͧ¤ ¡Ã³ Í×่¹ ¡็¨ÐàÃÕ§µÒÁÅӴѺã¹á¶Çá¹Ç¹Í¹ãªŒ¤‹ÒÃÐÂÐË‹Ò§áá¨Ð ෋ҡѺ 2X µÒÁÅӴѺ

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TIMELINE LOGO


TIMELINE LOGO The timeline of logo ÊÑÞÅѡɳ ¢Í§ÊâÁÊÿصºÍÅàÁ×ͧ·Í§ µÑ้§áµ‹Í´Õµ¨¹¶Ö§»˜¨¨ØºÑ¹

MUANGTHONG UNITED

2005-2007

2008

2009 - 2011

2012

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15


COLOR USAGE


COLOR USAGE Full Color Usage ÊբͧÊÑÞÅѡɳ ã¹Ãкº¡ÒþÔÁ¾ áÅÐÃÐ ºº´Ô¨ÔµÍÅ ¡ÒùӵÃÒÊÑÞ ÅÑ¡ ɳ Í‹ҧ໚¹·Ò§¡ÒÃä»ãªŒ ¨ÐµŒÍ§àÅ×Í¡ÊÕãËŒ¶Ù¡µŒÍ§µÒÁÁҵðҹ Pantone à¾×่ͤ§ äÇŒ¤Ø³ÀÒ¾ÊÙ§ÊØ´¢Í§§Ò¹ ¡ÒÃàÅ×Í¡¾ÔÁ¾ ã¹Ãкº 4 ÊÕ ÊÒÁÒö·Õ่¨Ð㪌䴌㹡óշÕ่äÁ‹ÊÒÁÒö㪌ÊÕä´ŒµÒÁ ÊÕã¹ Pantone ෋ҹѹ ้ ¡ÒùӵÃÒÊÑÞÅѡɳ ÁÒ㪌¤ÇèйÓÁÒ ãªŒã¹ÃٻẺÊÕÁҵðҹàÊÁÍÍѹ»ÃСͺ仴ŒÇÂÊÕËÅÑ¡ Í‹ҧ໚¹·Ò§¡Òà 4 ÊÕ¤×Í PANTONE : 012 C GOLDMUNGTHONG : C 1 M 15 Y 100 K 0 PANTONE : 7753 C DARKGOLDMUNGTHONG : C 20 M 30 Y 100 K 0 PANTONE : 6 C BLACKMUNGTHONG : C 75 M 65 Y 65 K 80 PANTONE : 419 C DARKBLACKMUNGTHONG : C 0 M 0 Y 0 K 100

MUANGTHONG UNITED

GOLDMUANGTHONG

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C 20 M 30 Y 100 K 0 R 200 G 163 B 45 BLACKMUANGTHONG

C 75 M 65 Y 65 K 80 R 35 G 34 B 32 DARKBLACKMUANGTHONG

C 0 M 0 Y 0 K 100 R 25 G 24 B 24

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COLOR USAGE Single Color Usage ÊբͧÊÑÞÅѡɳ ã¹Ãкº¡ÒþÔÁ¾ 1 ÊÕ µÃÒÊÑÞÅѡɳ ä´Œ¶Ù¡Í͡ẺãËŒÊÒÁÒö㪌ã¹ÃٻẺ¡Òà 㪌ÊÕà¾Õ§ÊÕà´ÕÂÇä´Œ ·Ñ้§¹Õ้à¾×่ͪ‹ÇÂà¾Ô่Áá¹Ç·Ò§¢Í§¡ÒÃÍÍ¡ Ẻã¹ÀÒÇзը่ Ó໚¹ ËÃ×ÍÁբ͌ ¨Ó¡Ñ´ã¹¡ÒüÅԵ䴌â´Â¡Òà 㪌ÊÕà´ÕÂǺ¹ÊÔ่§¾ÔÁ¾ ·Õ่¨Ð㪌à¾×่Í·Õ่Âѧ¤§à»š¹ÊÑɳ Åѡɳ

MUANGTHONG

DARKBLACKMUANGTHONG

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MUANGTHONG

DARKGOLDMUANGTHONG

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18


TYPEFACE USAGE


TYPEFACE USAGE English Typeface ÃٻẺµÑÇÍÑ¡ÉÃÀÒÉÒÍѧ¡ÄÉ Helvetica Bold ÃٻẺµÑÇÍÑ¡ÉùÕ้ãˌ㪌¡Ñº¢ŒÍ¤ÇÒÁã¹Ê‹Ç¹ËÑÇàÃ×่ͧáÅФӷÕ่¼ÙŒ 㪌µŒÍ§¡ÒÃ์¹

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Helvetica Regular ÃٻẺµÑÇÍÑ¡ÉÃÀÒÉÒÍѧ¡ÄɵÃСÙŹÕ้㪌¡Ñº¢ŒÍ¤ÇÒÁ㹠ʋǹà¹×้ͤÇÒÁ·Ñ่Çä»

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ËÁÒÂà赯 : äÁ‹Í¹ØÞÒµÔãˌ㪌µÑÇÍÑ¡ÉÃÍ×่¹ÁÒ¡´á·¹ µÑÇÍÑ¡É÷Õ่¡Ó˹´äÇŒ·Ñ้§ÊÔ้¹áÁŒÇ‹Ò¨ÐÁÕÃÙ»Åѡɳ ¢Í§ µÑÇÍÑ¡ÉÃä¡ÅŒà¤Õ§¡Ñ¹¡็µÒÁ


TYPEFACE USAGE Thai Typeface ÃٻẺµÑÇÍÑ¡ÉÃÀÒÉÒä·Â Supermarket Regular ÃٻẺµÑÇÍÑ¡ÉùÕ้ãˌ㪌¡Ñº¢ŒÍ¤ÇÒÁã¹Ê‹Ç¹ËÑÇàÃ×่ͧáÅÐ¤Ó ·Õ่µŒÍ§¡ÒÃ์¹

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STATIONERY


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GOLDMUANGTHONG

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MUANGTHONG UNITED

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BRANDS’S IDEOLOGY


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UNIFORM The Away team à¤Ã×่ͧᵋ§¡Ò¹ѡ¡ÕÌÒ·ÕÁàÂ×͹ ªØ´ãËÁ‹ ÀÒ¾ªØ´·ÕÁàÂ×͹¢Í§ ÊâÁÊÿصºÍÅàÁ×ͧ ·Í§ Ä´Ù¡ÒÅ 2013 - 2014 The history never ends ªØ´¢Í§¹Ñ¡àµÐ¨Ð㪌 àÊ×้Í ¡Ò§à¡§ ¶Ø§à·ŒÒ áÅÐÃÍ§à·ŒÒ à»š¹ÊÕ ´Ó áÅÐ໚¹¡ÒÃ¹Ó Graphic ã¹Ê‹Ç¹¢Í§ÊÑÞÅѡɳ ·Õ่໚¹ ʋǹ¢Í§µÒàÊ×ÍÁÒ㪌 à¾×่Í´Ù໚¹ÊâÁÊ÷Õ่໚¹¼ÙŒ¹Ó áÅдشѹ ªØ´¢Í§¼ÙÃŒ ¡ Ñ ÉÒ»Ãе٨Ð໚¹ àÊ×Í้ ᢹÂÒÇÊÕàËÅ×ͧʋǹᢹ¨Ð ໚¹ÊÕ´Ó ¡Ò§à¡§ ¶Ø§à·ŒÒ áÅÐÃÍ§à·ŒÒ ·Ñ้§ËÁ´¨Ð໚¹ÊÕàËÅ×ͧ à¾×่Í·ÓãËŒà¡Ô´¤ÇÒÁᵡµ‹Ò§ÃÐËÇ‹Ò§¹Ñ¡àµÐ·Õ่໚¹¡Í§¡ÅÒ§ ¡Í§Ë¹ŒÒ áÅСͧËÅѧ ÍÍ¡¨Ò¡¼ÙŒÃÑ¡ÉÒ»ÃеÙ

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UNIFORM Sports equipment ÍØ»¡Ã³ ¹Ñ¡¡ÕÌÒ à»š¹ÍØ»¡Ã³ ·Á่Õ äÕ ÇŒÊÓËÃѺ¹Ñ¡¡ÕÌÒã¹ÊâÁÊÿصºÍÅ àÁ×ͧ·Í§ ¡µÑÇÍ‹ҧÁÒºÒ§ªÔ¹ ้ ઋ¹ ¡ÃÐ້ÒãÊ‹ÃÍ§à·ŒÒ ¡ÃÐà»‰Ò ãÊ‹ª´ Ø ÊâÁÊà ¢Ç´¹้Ó Ê¹Ñºá¢Œ§ ÅÙ¡ºÍÅ ÃÇÁ件֧¶Ø§Á×Í·ÕÁ่ Õ äÇŒÊÓËÃѺ¼ÙÃŒ ¡ Ñ ÉÒ»Ãе٠㪌䴌㹷ءàÇÅÒઋ¹ àÇÅ‹«ÍŒ Á ËÃ×Íᢋ§ â´ÂÍØ»¡Ã³ ¢Í§¹Ñ¡¡ÕÌҷѧ้ ËÁ´¨ÐÍÂÙã‹ ¹â·¹ÊÕ´Ó áÅÐàËÅ×ͧ ·Õä่ ´ŒÁÒ¨Ò¡ÊÕÊÞ Ñ Åѡɳ ¢Í§µÑÇÊâÁÊÃ

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PRODUCT


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SOCIAL MEDIA


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