Stratford Times September 2021

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TERRY FOX LEGACY PAGE

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SABRECATS RESULTS PAGE

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STRATFORD TIMES VOLUME 1 • ISSUE 2

SEPTEMBER 2021

FREE

Perth Wellington candidates sound off in all candidates debate Small business recovery, affordable housing discussed at all candidates debate VERONICA REINER Reporter

The Stratford and District Chamber of Commerce held an in-person, all-candidates debate at the Arden Park Hotel in Stratford on Tuesday evening, September 7. There were about 100 audience members in attendance in accordance with COVID-19 health and safety protocols. The debate was also livestreamed on YouTube, and broadcast on Rogers TV and Wightman Cable TV. In attendance were each of the candidates in the Perth-Wellington riding: Conservative Party incumbent John Nater, Liberal Party candidate Brendan Knight, New Democratic Party candidate Kevin Kruchkywich, and People's Party of Canada candidate Wayne Baker. There was no Green Party candidate for the riding this election. Fitting with their parties, Nater wore a blue face mask, Knight wore a red mask, Kruchywich wore an orange mask, and Baker took his mask off and didn’t put it back on until the conclusion of the event. Eddie Matthews, General Manager of the Chamber, moderated the debate. Each candidate had a limited time to answer each question. Each candidate briefly introduced themselves at the beginning of the event. The first question from Matthews was, "What would your party do to help small businesses recover?" PPC candidate Baker said, "We function best without government in our face. We really need to open the economy up, open up opportunities, and get government interference out of our businesses." CONTINUED TO PAGE 11

SPRUCE LODGE CAR RALLY

(SARAH CAIRNS PHOTO)

Organizer Kim Luckhardt from the Spruce Lodge greeted approximately 100 cars as they prepared for the Rolling Car Rally. This 1953 Buick Custom was driven by Larry and Amy. Kim said, “seven years ago, it was my dream to host my first ever Spruce Lodge Car Show in the parking lots at Spruce Lodge and Woodland Towers here in Stratford. I have always admired Classic Cars, and I knew that the residents would truly enjoy every bit of this, as it felt like a step back in time to hear the rumble of the engines, and the distinct smell of the exhaust!" The Rolling Car Rally covered much of Stratford including driving past many of the nursing and retirement homes. See more photos on page 29.

Destination Stratford: younger demographic presents ‘golden opportunity’ STEWART GRANT Publisher

Zac Gribble, Executive Director of Destination Stratford, shared some encouraging insights for Stratford tourism during his report as part of the City’s Finance Subcommittee meeting on August 17. Through a number of marketing initiatives, including the launch of 16 different online campaigns referenced for the Q1 and Q2 2021 period, Gribble noted that over a half-million potential travelers had been reached, resulting in over 50,000 video/reel views and nearly 25,000 website page views. With a total investment of $47,309, these focused campaigns

were already showing meaningful results towards the goal of bringing new visitors to the City. The present timing offers a unique chance for Stratford to make a long-lasting connection with new travelers. “During this tourism recovery phase, where domestic travel is possible but international travel is not, Stratford has a golden opportunity to attract a whole new audience of domestic visitors...and that’s exactly what is happening right now,” said Gribble. “Our metrics are telling us that visitors from a younger demographic, largely from the GTA, are exploring Stratford, and many of them for the first time. I was in Market Square

yesterday (August 16) at around 1:30 p.m. and was delighted to see all the Al Fresco tables occupied with diners. This was on a Monday, which is traditionally the quiet day with no theatre and many businesses closed. “Winning over this new demographic represents an enormous lifetime value as Stratford becomes a destination of choice with increased frequency of visitation for many years to come. Our marketing efforts are highly attuned to this opportunity, and will help position Stratford to build towards a stronger and more robust year-round destination as we continue to navigate through the pandemic, economic crisis and recovery.”


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