Submission for
doordarshan logo Kshitij Kumar Department of Fashion Communication National Institute of Fashion Technology New Delhi
“
Democracy must be built through open societies that share information. When there is information, there is enlightenment. When there is debate, there are solutions. When there is no sharing of power, no rule of law, no accountability, there is abuse, corruption, subjugation and indignation.
“
Atifete Jahjaga
Idea 1
Almost all our conversations are bound by the marks of quotation. Our glorious history, speeches of our world leaders. They all initiate, pictorally, by the quoataion marks. Information. Knowledge. And its decimation to the public. In which the initiator is the broadcaster, and the audience, its reciever. The conversation, between Doordarshan (‘) and us (’). The basic idea behind the new logo of Doordarshan.
Doordarshan
Broadcast Conversation
Audience
+ Idea 2
= d Ideation
(Incorporating ‘d for Doordarshan)
Concept
The proposed logo could be seen as the direct descendant of the old one. The basic shape, forming the eye, that sees onto to the sky, with hope, with the vision to soar high above. The eye is made from the intersection of (d shaped) quote marks, one representing Doordarshan, and one its audience. Because its not only about broadcasting, or giving out information. It is about building relationshi ps. It is about conversation.
Proposed forms
Logos
Proposed Typo forms
Channels Colour Pallate is in Hex value.
Logos
Example
Notes 1. Apart from the major form, the logo can be modified upto discretion of Doordarshan, in terms of typo and itss usage, the change in colour or its value, addition like a boundary box etc. 2. Colour value is given in Hex value. However, the vaues are not fixed, and can be changed. They are showen in the document, for demonstartion only.