FC
FASHION EDITORIAL 2014 - 2018
The Connaught : A journey to the heart of Delhi First Edition
The book contains information obtained from internet, and other such free sources. Reasonable efforts have been made to publish reliable data and information, but cannot assume responsibility for the validity of all materials or for the consequences of their use.ÂÂ All rights reserved. No part of the publication may be reproduced in any mean, electrronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission from Department of Fashion Communication.
2017 Fashion Communication, NIFT NEW DELHI
CONTENT 1.
Overture 1.1 Introduction 1.2 History 1.3 Construction 1.4 Pre Independence 1.5 Post Independence
07 08 09 10 11
2.
Winds of change 2.1 Facts
13
3.
Act- I 3.1 Portrait 3.2 Blocking 3.3 Lines 3.4 Shapes 3.5 Depth 3.6 Texture 3.7 Contrast 3.8 Signage 3.9 Analysis
21 27 33 39 45 51 57 63 69
4.
Act -II 4.1 Concept 4.2 Clothing 4.3 Hair & Makeup 4.4 Concept Sketches I &II 4.5 Mock Shots 4.6 Floor Plan 4.7 Model Scouting
73 74 76 78 80 82 83
5.
Final Mvmnt 5.1 Concept 5.2 Shoot 5.3 Team Memebers
87 88 91
PART A
OVERTURE
The Connaught | A journey to the heart of Delhii
Introduction
.............................................................................................................................................................................................................................. .............................................................................................................................................................................................................................. .............................................................................................................................................................................................................................. Connaught Place is one of the largest financial, commercial and business centres located in Delhi. Popularly known as CP, it houses the headquarters of several Indian firms, and is counted as one of the top heritage structures of the city. Originally developed as a showpiece of Lutyen’s Delhi featuring a Central Business District, it was named after the Duke of Connaught. ............................................................................................................................................................................................................................... ............................................................................................................................................................................................................................... ...............................................................................................................................................................................................................................
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The Connaught | A journey to the heart of Delhii
History
Prior to the construction of Connaught Place, the area was a ridge, covered with kikar trees and populated with jackals and wild pigs. Residents of the Kashmere Gate, Civil Lines area visited during the weekends for partridge hunting.The Hanuman Temple attracted many visitors from the old walled city, who came only on Tuesdays and Saturdays and before sunset, as the return trip was considered dangerous. Residents of villages including Madhoganj,
8.
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Jaisingh Pura and Raja ka Bazaar were evicted to clear the area for the construction of Connaught Place and the development of its nearby areas. The villages were once situated along the historic Qutb Road, the main road connecting Shahjahanabad, the walled city of Delhi (now known as Old Delhi) to Qutb Minar in south Delhi since the Mughal era. ................................................................................................................................................................. ................................................................................................................................................................. ................................................................................................................................................................. ................................................................................................................................................................. ................................................................................................................................................................. ................................................................................................................................................................. ................................................................................................................................................................. .
The Connaught | A journey to the heart of Delhii
Construction The construction of Connaught Place was started in 1929 and was completed in 1933. The area is characterised by a big circle in the middle with radial roads spreading out in all directions, like spokes on a wheel, and is easily recognisable on any map. Eight separate roads lead out from CP’s Inner Circle, their names being Parliament Street and Radial Roads 1 through 7. Planned with great precision and logic, Connaught Place houses one of India’s first underground
market – Palika Bazaar (Municipal Market), named after ‘nagarpalika’. Connaught Place’s Georgian architecture is modelled after the Royal Crescent in Bath. While the Royal Crescent is semi-circular and a three storied residential structure, Connaught Place had only two floors, which made almost a complete circle intended to house commercial establishments on the ground with residential space on the first floor. The circle was eventually designed with two concentric circles, creating an Inner Circle, Middle Circle and the Outer Circle with seven roads radiating from a circular central park. As per the original plan, the blocks were originally planned to be 172 metres (564 ft) in height, but later reduced to the present two-storied structure with an open colonnade. ................................................................................................................................................................. .................................................................................................................................................................. the CONNAUGHT
9.
The Connaught | A journey to the heart of Delhii
Pre-Independance Early commercial establishments belonged to traders from the Kashmere Gate area: Kaventer’s, Galgotia and Snowhite. Most of the rulers of the Indian princely states had their local homes in the nearby areas around King’s way (modern day Rajpath), and would frequent shops for designer clothes, artefacts, shoes, and pianos. Regal cinema, the first cinema in Connaught Place, opened around this time and went on to host popular concerts, theatre groups and ballet performances.The Odeon and Rivoli
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followed the Regal, while the Indian Talkie House opened in 1938. Gradually restaurants opened in the plaza, with names like Kwality, United Coffee House and others offering Continental and Mughlai cuisines.Wenger’s, the confectioners, was one of the first shops in Connaught Place. Originally was owned by a Swiss couple and introduced Delhi to pastries and homemade Swiss chocolates. Residents gradually moved into first floor quarters, which were almost full by 1938, but it was another decade before the plaza became the busy marketplace that it became later, as World War II started and the Independence movement reached a feverish pitch. Markets experienced dwindling sales, but post-independence business began to increase in the 1950s. ................................................................................................................................................................. ................................................................................................................................................................. .................................................................................................................................................................
The Connaught | A journey to the heart of Delhii
Post Independance Until the 1980s, a Phatphat Sewa, a Harley Davidson rickshaw service, took visitors from Connaught Place to the Red Fort and Chandani Chowk, before it was stopped due to pollution concerns.The empty block of the Inner Circle came into use in the late 1970s with the construction of an underground market, the first in Delhi, Palika Bazaar at the junction point. Stretching up to the Outer Circle, it also came with an adjoining underground parking lot. Also in the 1970s, the State Emporiums on Baba Karak Singh
Marg radial emerged. wwHowever, a major alteration in the skyline was the addition of red sandstone (inspired by the historic Red Fort) and glass skyscraper, the Jeevan Bharti building (LIC building), designed by architect Charles Correa. In 1986, it towered over the low-lying and predominantly white Connaught Place and was criticised for being too futuristic, but gradually as other skyscrapers were built on the periphery, the debate faded away. ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................. ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ ................................................................................................................................................................ the CONNAUGHT
11 .
The Connaught | A journey to the heart of Delhii
12 . the CONNAUGHT
erhaps, there is no place quite like CP anywhere in the world, for its combination of sheer architectural splendour and an increasingly egalitarian shopping experience. The Connaught Place : the centrepiece of the New Delhi conceived and built by the British architects Edwin Lutyens and Herbert Baker. It is far more accessible, and is accessed by far more people than, for instance, the imperious Rashtrapati Bhavan, where the Indian President lives. CP, named after the Duke of Connaught after he visited Delhi in 1921, is a 1,100-foot diameter circus “with pure white colonnades, palladian archways, rounded pillars and symmetrical two-storeyed buildings”, in the words of veteran architect-town planner A.K. Jain in his 2010 book ‘Lutyens’ Delhi’. Modelled after the Royal Crescent of Bath, with its imposing Georgian architecture, Connaught Place is a shopping arcade built as two concentric circles. “Wide verandahs were provided for shoppers to stare at show windows. A park was laid out in the centre to absorb dust and to provide a place to the shoppers to recover from the shock of high prices… The whiteskinned were the first to be skinned. Native aristocracy followed,” Jain writes in his impeccably researched book, laced with dry humour. The Connaught Place I grew up to know and love was where my father took me for my haircuts as a child. The shop was called Roy & James and was roughly where a Bose showroom stands today. It was very large— or so it seemed to me and it had red leather barbers chairs. Children were sat over a wooden plank (also red leather topped to cushion the rear) that was placed on the two
arms of the chair. Roy & James has long disappeared, but a handful of others from the era survive— Wenger’s the confectioners, Snowhite, once clothiers to the very rich in suits, Embassy restaurant, Ram Chunder and Sons toy shop, and Mahatta and Co., which specializes in photography. More than any other shop, it is Mahatta that is eye-catching for its meticulous attention to the original design and décor of the shop, established in 1948—a few months after India’s independence. I asked Pavan Mehta, who inherited his father’s shop and love of photography, what changes he has seen overcome CP in the last 25 years. On the upside, he said, “It’s a happening place now in the evenings.” That’s because scores of bars and restaurants have sprung up catering to the young, so that the outer circle is ringed
with parked cars most evenings. And the downside? “You are losing your identity here. With all these multinational companies coming in and opening stores, these chain restaurants, where’s the old charm? What keeps him going? “Things are getting difficult and challenging. I had to shut down a part of Mahatta’s selling adventure goods. But we have evolved with time. The first. colour print in the India was done at our place. We introduced the first computerized machines to do printing in 1972 and digital imaging in 1986 Now hardly anybody is printing. It’s the world of instant gratification—put up a photo on Facebook and get 100 likes. “More people are shooting than ever before but they are not buying cameras. The phone is good enough. Fortunately, the weddings have become bigger. And art printing and exhibitions. Photography is now taken an art form, so our archives are much in demand by museums around the world. “You know, our archives are paying back.” That is entirely in the fitness of things—that history should come full circle in a heritage marketplace, with new life from all classes in post-liberalization India.
The Connaught | A journey to the heart of Delhii
P
WINDS OF CHANGE
-Dipankar De Sarkar, Mint
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The Connaught | A journey to the heart of Delhii
FACTS | 14 . the CONNAUGHT
THE CONNAUGHT PLACE STATISTICS AND FIGURES
The Connaught | A journey to the heart of Delhii
• • • • • • •
It took 4years to build connaught place, from 1929 to 1933. Government planned to have New Delhi railway station built inside central park but rejected the plan after railway authorities found it impractical. CP has a concentric structure, with an inner and an outer circle, positioned such that it faces the native settlement of Shahjahanabad. Many British era shops are still thriving in CP. Ram Chandra & Sons, Mahatta & Company, and Wenger’s are a few of them. Wenger’s opened in 1926 and was the first bakery to introduce French Bread in the Imperial capital. The Regal Building, which houses the famous Regal Cinema is also a British era legacy which still continues to entertain us. The cinema opened in 1932, and now functions as a single-screen movie theatre. Central Park, the lush green centre and a heritage part of CP, humbly boasts the highest National Flag in the country (60 feet by 90 feet). CP is one of the most expensive commercial markets not only across India but also the world. The annual rent here is more than Rs. 9,000 per sq. ft. After almost 70 years of its existence, CP’s structure had lost its sheen. There was a need to redevelop and refurbish it. Conceived in 2005, the redevelopment plan was to cost about Rs. 80 crores and finish by 2010 when Commonwealth Games were held in Delhi. Unfortunately, the project stretched until 2013, broke about 20 deadlines and cost about Rs. 671 crores.
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यहाँ थूकना मना है | Do not spit here.
PART B
ACT - I
PHOTO
ESSAY Connaugt Place | New Delhi
Portrait defination
A painting, drawing, photograph, or engraving of a person, especially one depicting only the face or head.
The Connaught | A journey to the heart of Delhii
SOMEWHERE AROUND THE WORLD.
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The Connaught | A journey to the heart of Delhii
TEA OR COFFEE?
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The Connaught | A journey to the heart of Delhii
IN DEEP CONVERSATION.
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23 .
POTENTIAL.
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24 . the CONNAUGHT
Shutter
The Connaught | A journey to the heart of Delhii
Aperture
The Connaught | A journey to the heart of Delhii
ROSES ARE RED.
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25 .
Blocking defination
It refers to the positioning and movement of the actors on the stage.
The Connaught | A journey to the heart of Delhii
PHOTOGENIC
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The Connaught | A journey to the heart of Delhii
TO BE, OR NOT TO BE.
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The Connaught | A journey to the heart of Delhii
SO, HOW’S YOUR DAY?
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29 .
The Connaught | A journey to the heart of Delhii
ZEBRA CROSSING.
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The Connaught | A journey to the heart of Delhii
KNOCK. KNOCK.
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31 .
Lines
defination
A long, narrow mark or band.
The Connaught | A journey to the heart of Delhii
L X B.
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The Connaught | A journey to the heart of Delhii
OH MY DOG.
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The Connaught | A journey to the heart of Delhii
TO BEATRICE. DARLING, DEAREST.
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35 .
UNDER YOU.
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The Connaught | A journey to the heart of Delhii
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The Connaught | A journey to the heart of Delhii
MILKY WAY.
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37 .
Shape
defination
The external form, contours, or outline of someone or something.
The Connaught | A journey to the heart of Delhii
OPEN THE DOORS, HAL.
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The Connaught | A journey to the heart of Delhii
TROUBLE.
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40 . the CONNAUGHT
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YOURS ONLY.
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The Connaught | A journey to the heart of Delhii
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41 .
The Connaught | A journey to the heart of Delhii
To be decided
TWO TEASPOONS OF SUGAR, PLEASE.
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The Connaught | A journey to the heart of Delhii
To be decided
THE WORLD LIES AT YOUR FEET.
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43 .
Depth
defination
A dimension taken through an object or body of material, usually downward from an upper surface, horizontally inward from an outer surface, or from top to bottom of something regarded as one of several layers.
The Connaught | A journey to the heart of Delhii
FUTURE.
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The Connaught | A journey to the heart of Delhii
THE ‘WE’ CORNER.
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The Connaught | A journey to the heart of Delhii
THERE IS ONLY ONE PATH.
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47 .
OUT OF LABYRINTH.
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The Connaught | A journey to the heart of Delhii
48 . the CONNAUGHT
The Connaught | A journey to the heart of Delhii
EVERGLOW.
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49 .
Texture
defination
The feel, appearance, or consistency of a surface or a substance
The Connaught | A journey to the heart of Delhii
THE FALL.
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The Connaught | A journey to the heart of Delhii
TIME HEALS EVERYTHING.
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The Connaught | A journey to the heart of Delhii
POLITICIANS ARE LIKE DIAPERS.
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53 .
The Connaught | A journey to the heart of Delhii
To be decided
Deciding what’s literature.
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54 . the CONNAUGHT
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To be decided
LAST SHOW.
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The Connaught | A journey to the heart of Delhii
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Contrast defination
The state of being strikingly different from something else in juxtaposition or close association.
The Connaught | A journey to the heart of Delhii
ED EDD N EDDY.
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57 .
The Connaught | A journey to the heart of Delhii
BURNIN’ UP LIKE NEON LIGHTS.
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58 . the CONNAUGHT
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The Connaught | A journey to the heart of Delhii
THE POLAR EXPRESS.
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59 .
The Connaught | A journey to the heart of Delhii
AH! LOOK AT THE STARS.
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The Connaught | A journey to the heart of Delhii
LIGHTS WILL GUIDE YOU HOME.
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61 .
Signage defination
Graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.
The Connaught | A journey to the heart of Delhii
DIVERSITY.
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The Connaught | A journey to the heart of Delhii
MCMXXVI.
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The Connaught | A journey to the heart of Delhii
PAUSE. LOOK AROUND. PLAY .
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65 .
ONTO A GREAT ADVENTURE.
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66 . the CONNAUGHT
The Connaught | A journey to the heart of Delhii
FIN.
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67 .
Analysis defination
Detailed examination of the elements or structure of something.
68 . the CONNAUGHT
The Connaught | A journey to the heart of Delhii
1. 2. 3. 4. 5.
The colour story of the shoot, would play most around the white, and its shades and tones. The overall feel of the editorial would give a glimpse of the colonial time, in contemporary manner. For the backdrop, architectural features like pillars, or windows would be used, so that the audience could easily relate the editorial, with the shoot. For the props, signage, shopping bags, eatables, etc. would be used. This would establish that the Connaught place is an important commercial hub. The usage of lines would be stressed in the editorial, and could play an important role either in the backdrop, or in (model’s) apparel.
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69 .
यहाँ थूकना मना है | Do not spit here.
PART C
ACT - II
Concepts defination
Awn idea or invention to help sell or publicize a commodity
The Connaught | A journey to the heart of Delhii
CONCEPT I
CONCEPT II
Concept I rather talks, and celebrates about the windows, a very prominent and important part of the architecture. The model shall be protruding out of the window, with a long gaze towards the sky, which shall denote the aspirational aspect of the place.
Concept II is all about a particular strong stance, of that of the person getting his/ her shoe shined, a sight that is quite common in the galleries of Connaught. The stance particularly shows the colonial attitude and spirit. The whole situation is created around the pillars, again- a very important and prominent part of architecture.
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73 .
74 . the CONNAUGHT
The Connaught | A journey to the heart of Delhii
A long , flowy white gown which gives an impression of drape and is falling below the window pane
Clothing
WHITE MAXI DRESS
The Connaught | A journey to the heart of Delhii
• •
Layering over White dress. See-through cover up, preferably of organza, net or tulle. White over White Red footwear – preferably red boots, otherwise red pumps.
Clothing
• •
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75 .
The Connaught | A journey to the heart of Delhii
76 . the CONNAUGHT
• •
Boho headband braids Messy hair with gold or auburn extensions
•
Possible with Red flowers
The Connaught | A journey to the heart of Delhii
• •
Hair and
•
Dewy make up for base with highly contoured cheeks (Bronzer) Pink highlighter for blush on cheekbones Bright red/ ox blood lips Mauve and Golden smokey eyes with glitter
Makeup
•
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77 .
The Connaught | A journey to the heart of Delhii
Concept Sketch I Salient Keywords
Process
1. Focuses on the aspirational quality of the place.
1. The set would be built up, in an area which is well lit up, and have space for the set itself. Set would be around 12 feet by length, and 20 feet by height, or howver it suits the time and budget constrain.
2. To show Connaught Place as the commercial hub, where people belonging to different ‘realities’ of life, come and try to fulfil their dreams, even if maybe a part of it. 3. Major props would include shopping bags of varied sizes and kind, suspended in animation. For the setup, the window panels would be preferred. 4. The feel of the shoot would be joyous, with exaggeration of pomp, and splendour.
78 . the CONNAUGHT
2. The prominent color story would revolve around the white, and its different temperments. There would be inclusion of reds too, to bring a dash of contrast. 3. Alternatively, a panel could be created , like a cut out of the window, and could be extended to the entire frame, by means of super imposition.
The Connaught | A journey to the heart of Delhii
Concept Sketch II (selected)
Salient Keywords
Process
1. Focuses on the grandeur quality of the place.
1. Focuses on the grandeur of the place.
2. To show Connaught Place as the cultural emblem and centre stage of capital, which has a lot of flavours and smells of its colonial past, and present modern India. 3. Major props would include ‘shoe-shine polish’ box. The symbols of the Connaught place, signage, movie posters, etc. To be put inot the basement.
2. To show Connaught Place as the cultural emblem and centre stage of capital, which has a lot of flavours and smells of its colonial past, and present modern India. 3. Major props would include ‘shoe-shine polish’ box. The symbols of the Connaught place, signage, movie posters, etc. To be put into the basement. 4. The shoot would be showcase pillars, prominently
4. The feel of the shoot would be calm, with exaggeration of class, and dignity the CONNAUGHT
79 .
The Connaught | A journey to the heart of Delhii
#1
#2 80 . the CONNAUGHT
81 . the CONNAUGHT
The Connaught | A journey to the heart of Delhii
#3
Mock Shots
82 . the CONNAUGHT
The Connaught | A journey to the heart of Delhii
LAY OUT
The Connaught | A journey to the heart of Delhii
Ayesha Siddiqui
Priyanka Bisht
Priyanka Thusoo
Age - 20 Height- 165 cm Vital Stats 32 - 24-34
Age - 21 Height- 185 cm Vital Stats 32 - 26-34
Age - 19 Height- 172 cm Vital Stats 32-26-32
MODEL SCOUTING the CONNAUGHT
83 .
यहाँ थूकना मना है | Do not spit here.
PART D
FINAL MVMNT
The Connaught | A journey to the heart of Delhii
An important piece of landmark in Lutyen’s | New Delhi? A Symbol of British imperialism, or independant, modern India? A popular shopling destination- where anything and everything is for sale? A place both for old and young, where they sit, eat, chat, maybe slurp some coffee? Is it exclusive or cosmopolitan in nature? Or both? Does it depict some past grandeur? Or it is some representative of bourgeois principles? An overplay of contrast. Ideosyncratic, to some. The pulse of the nation’s capital. A
journey
to
the
heart
of
Delhi.
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87 .
TEAM MEMBERS
The Connaught | A journey to the heart of Delhii
Shalvika Prakash MUA & Styling
Nishant Tripathi Art Direction Production
Sumit Kr. Bhanj Photography Editing
Akash Kumar Photographer Lighting
Kshitij Kumar Art Direction Content
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91 .
F A S H I O N
C O M M U N I C A T I O N 2
0
1
7