Portfolio Selected Projects

Page 1

kristasiniscarco



Krista Siniscarco ksiniscarco@gmail.com 315.527.8621 www.visual-thoughts.com

1


design management Design management creates the environment for creative approaches to the difficult and mundane alike, fosters a shared holistic vision that can be understood and manipulated by enterprise development teams, and drives the creation of actionable objectives that ensure that ideas become reality. Design thinking, a concept integral to design management, begins with a holistic examination of the system to gain understanding before converging to a more narrow focus. It is made successful by knowing the driving forces, organizational objectives and the motivating factors behind decision-making. Design management tools and processes—divergent, convergent and lateral thinking, mind mapping, affinitizing and judgment-free brainstorming—seek to foster new perceptions and continuous renewal of the points of view of industry, partners, customers, and community.

oto

ideo

SecondarySecondary ResearchResearch

Video

Diverge-Converge Diverge-Converge Non-Linear Non-Linear Thinking Thinking


Mind Mapping

Affinitizing Brainstorming

Matrixes

Photo Interview Observation Survey

io

d Au

Secondary Research

Video

3


Design Process Design Process Design Design Process Process

design process

Research Research Research Research

Analysis Analysis Analysis Analysis

Synthesis Synthesis Synthesis Synthesis

Prototype Prototype Prototype Prototype

Research Research Research Research

Analysis Analysis Analysis Analysis

Synthesis Synthesis Synthesis Synthesis

Prototype Prototype Prototype Prototype

Research Research Research Research

Analysis Analysis Analysis Analysis

Synthesis Synthesis Synthesis Synthesis

Prototype Prototype Prototype Prototype

Research Research Research Research

Analysis Analysis Analysis Analysis

Synthesis Synthesis Synthesis Synthesis

Prototype Prototype Prototype Prototype

Research Research Research Research

Analysis Analysis Analysis Analysis

Synthesis Synthesis Synthesis Synthesis

Prototype Prototype Prototype Prototype

Design Process

Research

Analysis

Synthesis

Prototype

My design process is comprised of 4 stages; research, analysis, synthesis and prototype. Research and synthesis are divergent stages

Research

Analysis

with extensive data collection, non-judgmental

Synthesis and broad Prototype brainstorming scope. Analysis and prototype are convergent stages, which seek to process the data and information and narrow the scope. Though the process seems linear, it is often quite non-linear and iterative in nature.


under the kitchen sink


project overview Under the Kitchen Sink Role: Project Leader Collaborators: Tania Barot :: Zarni Ko :: Rebecca Mahl Description: The goals for this project were to execute and manage a design project, and facilitate new design strategies as part of a diverse collaborative team. The team was presented with the question; “What is happening under your kitchen sink?� The team executed the design process to explore and reframe this question, which resulted in the design of a new system for storage of cleaning supplies and a redefinition of the kitchen cabinet.


Photo Affinitizing

Interview Matrixes

Observation Survey

A

io ud

Secondary Research

Research Video

Analysis

Diverge-Converge

Synthesis

Prototype

Non-Linear Thinking

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

7


Photo

Research Interview

Analysis

dio

Au

Survey

8

Mind Synthesis Mapping

Video

Photo

Secondary Research

Prototype Brainstorming

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

Affinitizing Non-Linear Thinking

Diverge-Converge

Matrixes

Interview Observation Survey

dio

Au

Secondary Research

Video


Photo Interview Matrixes

Observation Survey

A

io ud

Mind Mapping

Video

Secondary Research Affinitizing Brainstorming

Non-Linear Thinking

Diverge-Converge

Research

Analysis

Synthesis

Prototype

Observation

Matrixes

Survey

The cabinet under the kitchenPrototype sink Research Analysis Synthesis doesn’t funtion like other cabinets,

?

so why should it be designed like them User is frustrated by the area under the sink.

User goes shopping for a better system.

User comes across a new concept for kitchen cabinets.

Dark, cramped, hard to reach. Kitchen

s

Cabinet

Home Improvement Store Home Cleaning Hub

1

User purchases the product.

2

Carpenter installs the new cabinet in user’s home.

3

New system makes products and space easier to access.

Home Cleaning Hub

$

4

Cart can be moved from room to room for heavy cleaning.

7

5

Individual products can be transported for light cleaning.

6

Cart can be completely removed from space for cleaning and maintainance.

8

9

9


Photo

Research

nitizing

io ud

Video

A

Photo

Secondary Research

Analysis Matrixes

Synthesis

Prototype Observation Non-Linear Thinking

Diverge-Converge Interview A

io ud

Survey

Secondary Research

Video

Mobile Cleaning cart

Mobile Cleaning cart

10

Open Home Care

Diverge-Converge Non-Linear Thinking

Open Home Care


gender gap


project overview Gender Gap Role: Partner Collaborators: Rebecca Mahl Description: The goal of this project was the understand and visualize “what is” and then envision, “what could be.” The team chose to examine the topic of the growing gender gap in education and disparity in wages and promotion between men and women in business. Given current trends, the team crafted different future scenarios related to the gender gap in education and business, and created a board game to play out the scenarios and encourage discourse on the topic.


Photo Affinitizing

Affinitizing

Brainstorming

Interview

Matrixes

Matrixes

Observation

Observation

Enrollment

A

Secondary Research

Research Video

Analysis

Non-Linear Thinking

Diverge-Converge

Synthesis

Diverge-Converge

Prototype

Non-Linear Thinking

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

Major

GPA/ Peformance

Marriage

DMGT 706: Idea Visualization Final Project Rebecca Mahl Krista Siniscarco

Video

io ud

Secondary Research

College

Graduation/ Dropout

Research Map

io ud

RIT Case Study

High School

Gender Gap in Education

Interview

A Survey

Survey

Standarized Testing

GPA/ Performance

Photo

Lifestyle

Children

Benefits

Recruitment

Graduation

Salary

Employer

Placement

Career Position

Demand

Field Hours

13


Photo

Au

urvey

Research

Video Brainstorming

Analysis

Fall Enrollments (in thousands)

7000 6000 5000 4000 3000

Research

Analysis

2000 1000

1976

1980

Synthesis 2000

15 m

50%

43%

Late 1960s

50%

on illi

57%

43%

Mid 1970s

57%

2010

USA Today

Salary

Working $45000

e 500

Fortun

$40000

Household Chores

% rs 7.6

Earne

Board

Seats

% of Male Salary: women earn 79.7¢ for every $1.00 men earn

RKF

Fortune 500 Top Earners

7.6%

Fortune 500 Executive Officers

CE

Force

46.7%

$5000

Management and Professional

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 US Bureau of Labor Statistics

BiBliography

2.4%

Catalyst Research

51.5%

“American Time Use Survey Summary.” June 2010. http://www.bls.gov/news.release/atus.nr0.htm (accessed February 15, 2010). Catalyst Research, “US Women in Business.” February 2011. http://www.catalyst.org/publication/132/us-women-in-business (accessed February 15, 2010). Marklein, Mary Beth. “College Gender Gap Widens.” USA Today, October 19, 2005 “Total fall enrollment in degree-granting institutions, by race/ethnicity, sex, attendance status, and level of student: Selected years, 1976 through 2007.” October, 2008. http://nces.ed.gov/programs/digest/d08/tables/dt08_226.asp (accessed February 16, 2011). “US Bureau of Labor Statistics.” March 2010. http://www.bls.gov/ (accessed February 15, 2010).

15.7%

$10000

OR

or

Fortune 500 CEOs

5% l 51.

ssiona

/Profe

ement

Manag

US Lab

$5000

76.4%

Fortune 500 Board Seats

WO

DER

$10000

2010

Women in Business

4% rs 14.

Office

57%

77.5%

$25000

$20000

80.6%

80.9%

THE

F500

ive Execut

LAD

Average Yearly Salary

e 500

Fortun

E

$15000

% of Male Salary: women earn 79.7¢ for every $1.00 men earn

R AT

76.4% $20000

80.6%

77.5%

$25000

43%

Mid 1970s

IN

79.7%

RPO

40

US Bureau of Labor Statistics

15.7%

50%

N

$30000

10 20 30 Hours per Week

79.7%

$15000

ME

79.4% 80.9%

CO

14

Top

WO

e 500

Fortun

$35000

Child Care

0

2.4%

CEOs

tion Ages pula 18 Po -2 14.2 n o i m ill

79.4% $30000

US

Career C areer

Hours & Activity

50%

43%

Late 1960s

$35000

Average Yearly Salary

tion Ages pula 18 Po -2 14.2 on m illi

4

US

57%

$40000

National Center for Education Statistics

College Enrollments

US

$45000

2002 2003 2004 2005 2006 2007

Male-Female Ratios

Non-Linear Thinking

College Enrollments

Prototype

Graduate Enrollments

1990

Video

on illi

Undergraduate Enrollments

8000

Secondary Research

4

College Enrollments

dio

Au

Survey

Prototype

DMGT 706: Idea Visualization Rebecca Mahl · Krista Siniscarco Professor Diana Miller Winter 2011

9000

Interview

Observation

Non-Linear Matrixes Thinking

Synthesis

Gender Gap The

Diverge-Converge

Synthesis Prototype Affinitizing

15 m

dio

Analysis

College

Mind Research Mapping Interview

Photo

Secondary Research

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

US Labor Force

46.7%

14.4%


Photo Interview

io ud

Observation

Mind Mapping

Video

A

Survey

Secondary Research

Diverge-Converge Affinitizing

Research

Non-Linear Brainstorming Thinking

Matrixes

10000 9000 8000 7000 6000

2010

2020

2025

2030

2035

10000 9000 8000 7000 6000

2040

2010

Survey

2020

2025

2030

2035

7000 6000

2010

2040

$80,000

$70,000

$70,000

Women earn 80% of Men’s wage 2010

Annual Salary

$60,000 Women earn 80% of Men’s wage

$50,000 $40,000

2025

2030

2035

2040

2010

Annual Salary

2025

2030

2035

2040

$70,000 Women earn 90% of Men’s wage

$60,000 $50,000 $40,000 Women earn 80% of Men’s wage

$30,000

Women earn 80% of Men’s wage

$30,000

2020

AverageYearly Salary

$90,000

$30,000

2020

College Enrollments

$80,000

$40,000

Prototype

8000

$90,000

Women earn 75% of Men’s wage

Synthesis

9000

$80,000

$50,000

Analysis

11000

$90,000

$60,000

Int

10000

College Enrollments

AverageYearly Salary

AverageYearly Salary

College Enrollments

Prototype

Path C

11000

Fall Enrollments (in thousands)

Fall Enrollments (in thousands)

Fall Enrollments (in thousands)

Path B

11000

Synthesis Observation

Research

Path A

Analysis

2020

2025

2030

2035

2040

2010

2020

2025

2030

2035

2040

Annual Salary

15


Photo

Research

nitizing

io ud

Video

A

16

Photo

Secondary Research

Analysis Matrixes

Synthesis

Prototype Observation Non-Linear Thinking

Diverge-Converge Interview Survey

A

io ud

Secondary Research

Video

Diverge-Converge Non-Linear Thinking


american legion contextual inquiry


project overview American Legion Contextual Inquiry Role: Partner, Content Designer Collaborators: Marshall Jamshidi :: Chen-yan Li :: Carey Robinson :: Laura Schoenthaler Goals: The goal of this project was to gain a holistic understanding of the American Legion, Post 135 (Savannah, GA.) This was done through exhaustive contextual research of the physical space, surrounding areas, national and local culture, current and potential members, activities and interactions related to the American Legion. Several methods of primary research were employed including observations, interviews, surveys and cultural probes. The analysis and synthesis of the collected data produced an opportunity map, suggested to the client as a foundation for increasing brand and community recognition, and recruitment of new members.


Photo Affinitizing

Interview Matrixes

Observation Survey

A

io ud

Secondary Research

Research Video

Analysis

Diverge-Converge

Synthesis

Prototype

Non-Linear Thinking

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

19


Photo

Research

Analysis

Observation Survey

20

Mind Synthesis Mapping Interview

dio

Au

Prototype Video Brainstorming

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

Photo

Secondary Research

Diverge-Converge

Affinitizing Non-Linear Matrixes Thinking

Interview

Observation Survey

dio

Au

Secondary Research

Video


Photo Interview Observation Survey

A

io ud

Secondary Research

Video

Mind Mapping Non-Linear Thinking

Diverge-Converge

Affinitizing

Research

Brainstorming

Analysis

Synthesis

Matrixes

Research

Analysis

Prototype Observation

Synthesis

Prototype

21



scenarios: dalton, ga


project overview Scenarios: Dalton, GA Role: Project Leader, Videographer Collaborators: Mitali Banjeer :: Kate Bordine :: Ted Cheecharon :: Tara Henderson :: Jennifer Jeng Yahayra Rosa :: Elizabeth Simak :: Hannah Walsh :: Alex Yi Goals: The goal of this project was to use scenario-planning tools to craft alternate futures for the city of Dalton, GA. Individuals, who partnered with members of the community, collected the majority of the research prior to the start of this project. The team analyzed the research and examined current global and local trends to craft three alternative scenarios for the city. Each scenario was comprised of social, economic, political and educational factors and the stories were told through various mediums.


Photo Mind Mapping Interview Observation Survey

dio

Au

Photo

Secondary Research

Diverge-Converge

Affinitizing

Video Brainstorming

Non-Linear Matrixes Thinking

Research

Analysis Interview

Observation

dio

Au

Survey

Secondary Research

Synthesis

Prototype

Video

Research

Analysis

Synthesis

Prototype

Research

Analysis

Synthesis

Prototype

25


Photo

Research

Analysis

Synthesis Interview Prototype

Observation Survey

Research

26

Analysis

Synthesis

A

io ud

Prototype

Mind Mapping

Video

P

Secondary Research Affinitizing Brainstorming

Non-Linear Thinking

Diverge-Converge

Matrixes

Interview Observation Survey

dio

Au


Photo Interview

dio Au Brainstorming

Photo

Secondary Research

Mind Diverge-Converge Mapping

Affinitizing

Video

Matrixes

Non-Linear Thinking

Interview

Observation Survey

Brainstorming

Secondary Research

Research

Affinitizing io ud

A

Video

rai Creatives dwell here

Unweaving history

Synthesis Observation Non-Linear Thinking

Diverge-Converge

Prototype

Survey

NPR News Program “This Daltonian Life” Television Episode “MTV’s Made”

MARCH 2021

Pockets of wealth

Matrixes

Analysis

Flourishing future

Cultural Magazine “Rail”

Dalton

Catch the Buzz

Dalton Golf Club Swing away to your PGA dream

Restaurants Review

Yo u r r e n d e z v o u s w i t h i n d i g e n o u s t a s te

Editor : Mitali Banerjee Ads Designers : Kate Bordine, Kitipat(Ted) Cheecharoen, Krista Siniscarco, Tara Henderson and Yahara Rosario Graphic Designer : Kitipat (Ted) Cheecharoen Co-graphic Designer : Kate Bordine, Krista Siniscarco and Yahayra Rosario Article Authors : Elizabeth Simak, Jennifer Jeng, Hannah Walsh, Kate Bordine and Mitali Banerjee Coordinator : Yang Ji (Alex)

Photo : C y r i l L i c u s Design : Ted Cheecharoen twitter.com/visionofdalton

27

Int



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.