Process Book
Down Under: What’s happening beneath your kitchen sink?
Tania Barot :: Zarni Ko :: Rebecca Mahl :: Krista Siniscarco SDES 704 Applied Theory in Design Prof. Robert Fee
Index 1 2 7
Down Under: Introduction to the sink Project Kick Off Design Brief
Introduction Scope
12 19 24
Research Summary
Opportunity
Reframe the Situation
Influencing factors
Value Proposition
Objectives Methodology
25
Design Concepts
30
Review and Strategize Concepts
33
User Education Map
35 38
Timeline
Finalization of Concepts Final Proposal
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
detailed findings what’s underneath the kitchen sink what they look like what do you like about the area under sink? research design
what don’t you like about the area under the sink? questionnaire results/raw data
Down Under: Introduction to the sink Look under your sink, In the utility room, or broom closet. What do you see? Clutter. Lots of stuff you can’t do without. Cleaners and laundry supplies, light tools Pet food and cat......trash and towels There are a lot products which are well designed and major brands, but all are without any harmony. None of them belong together but most of them do a pretty good job individually. They just sit there creating clutter. You can’t find anything. What if you could? Almost everyone in the western world has a kitchen sink. The area under the sink is often neglected and a source of frustration for the people who interact with it. There is wealth of opportunity to explore in this area in an attempt to improve our relationship with the space and erase these ill feelings.
What is happening down there?
?
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Project Kick Off - Primary research (data collection)
Use preliminary surveys and image collection to gather general demographic data, how the area under the sink is utilized, and what are the likes and dislikes, to gain an understanding of context. Personal interviews and shadowing of stakeholders (videos/pictures). Observational analysis and tours with end users within the kitchen environment.
- Secondary research
existing storage solutions cabinetry kitchen trends plumbing
- Data analysis
analyze survey data to find trends and patterns. analyze primary research and build flow-models of behaviors.
- Summary
build visual models of data. create scenarios and personas for end users. define problem(s).
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Primary research Trips to home depot Survey Regardless of age, gender or household makeup, people are using the area under the kitchen sink in similar ways and their frustrations and attitudes are the same. The space is mostly used as storage for cleaning supplies and waste. The area is cramped, hard to access and a very unwelcoming space. Words and ideas such as dark, dirty, musty, messy, smelly, disorganized, bugs, mice, and ugly are used to describe the space and surface as common themes through out the survey response. The phrase “out of sight, out of mind� was used more than once. The area under the kitchen sink is often neglected and a place people tend to consciously ignore and avoid. Collection of photographs
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
project kickoff
3
Primary research
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Secondary research - existing storage solutions - kitchen trends (cabinetry and plumbing) top 10 kitchen trends 1. Kitchens are the New Family Rooms (incorporating dining rooms and sitting, as a result kitchen cabinets are looking more like fine furniture, and counters and islands are becoming dining tables) 2. White Cabinetry 3. Stainless-Steel Appliances 4. Work Zones (i.e. baking centers, coffee bars, wine-tasting nooks, and pizza-making stations) 5. Walk-In Pantries 6. Save-And-Splurge Strategy (people save to get the good stuff like a new island farmhouse sink, professional range, or granite counter tops rather than sacrificing quality, this mentality trend rises in poor economies) 7. Technology in the Kitchen (wall-mount televisions, sound systems, computers, and making the home “wireless”) 8. Eco-Friendly Products (bamboo or wheat board cabinets, water-conserving faucets, and Energy Star-rated appliances) 9. Integrated Appliances (virtually invisible by blending with cabinetry panels) 10. Layered Kitchen Lighting (cabinet lights, recessed lighting, chandeliers and pendants, used to highlight “special” areas in the kitchen)
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Secondary research Kitchen appliance ideas 1. Island Warming Drawer 2. Easy Cleanup with Double Dishwashers 3. Stainless-Steel Kitchen Appliances 4. Hidden Kitchen Appliances 5. Dishwasher Drawers 20 Tips for a better kitchen 1. Eliminate wasted steps 2. Design wide walkways 3. Direct traffic 4. Stay clear of corners 5. Find the right height for the microwave 6. Determine the island’s function 7. Plan landing space 8. Consider the counter tops 9. Double up (appliances) 10. Arrange the range 10 Kitchen Storage Tips 1. Stash pot lids vertically, similar to rack used for cooking sheets 2. Get rid of duplicates, keep just one size or one set of everything 3. Clear out what you no-longer need (i.e. sippy cups) 4. Leave room to grow, don’t jam pack every drawer or cabinet 5. Remove cookbooks and magazines not used on regular basis 6. Store dishes close to the dishwasher, so they are easy to put away 7. Choose drawers over cupboards, they slide out and provide easier access 8. Add a rolling cart with extra room to organize for added counter space 9. Mount a magnetic strip to the wall for cutlery; just make sure it is out of reach of little hands. 10. Keep junk drawer under control. Organizers help.
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Design Brief Introduction Almost everyone in the western world has a kitchen sink. The area under the sink is often neglected and a source of frustration for the people who interact with it. There is wealth of opportunity to explore in this area in an attempt to improve our relationship with the space and erase these ill feelings. Any person and/or company involved or associated with the experience regarding the area under the kitchen sink could be viewed as a potential client for our proposed solutions. In a collaborative-approach we have assembled an inter-disciplinary design team to address this situation.
Scope The initial and the most crucial stage of the project is the discovery and definition the problem or problems. We will closely examine the area under the sink and around the sink and how people are interacting with this space. This collection of information will be done with a critical eye and without preconceived notions to make the familiar unfamiliar and attack the problem from all perspectives. The solution to this problem can be an evolved or innovative product, service, system or experience.
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Opportunity There is an impression of commonality in usage and frustration among the general populous pertaining to the area under the kitchen sink. This gives us the opportunity to recognize patterns. Some of the emerging patterns involve accessibility, unfriendly environment and waste management. During the investigative process we have the opportunity to explore multiple stakeholders, including but not limited to: cleaning product industry, manufacturers of storage solutions, appliance manufacturers, plumbing industry, appliance repair, utility companies, cabinet designers, architects, carpenters, contractors and the end user.
Garbage/Trash
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Storage
Cleanliness
design brief
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Influencing factors We created a preliminary survey to help us get a better acquainted with the area under and around the sink. The survey was designed to collect both the kinds of data - quantitative and qualitative. This kind of research gave us at least some idea of the factors which influence (the - why?how?what?when?) the under sink areas and give us probably some reasons why they are the way they are. The area under the sink is influenced by few key factors few of which being the fact that “the kind of user type� who uses the area - number of people living in the household, type of house - how old or new it is, pets or children in the household, age group, male or female with family or single all determine and become the influencing factors of the usage of under the sink area. This falls under the category of quantitative data collection. In all of these above categories, the different groups of people use their sink space differently. Although through out the entire survey there has been no fixed pattern of any particular kind of behavior. Majority of the people are using the sink space area in the same manner and having same kind of issues. They all store majorly cleaning supplies, have pipes and garbage disposal and in majority of the pictures the under sink space looks the same. One can not immediately tell apart two individuals under the sink space even if they are having different lifestyle and different factors are influencing them. If we step back and look at the findings from a more holistic approach the under the sink space would also be influenced by few other factors. In all housings there is a universal kind of plumbing & garbage disposal system which is not going to change unless we decide to redesign that system completely. People are going to move around that space in the same manner which they are already doing. They are going to organize the space in a similar way, they are interacting with it in the same pattern. The up and coming kitchen trends would also be effecting that space, as the kitchens are going to be the new family/living rooms there are going to be more and more people in the kitchen and the interaction is going to increase. All of these factors would be directly influencing the under sink space.
Objectives The goal of this project is improve the user experience and their relationships with the area under and around their kitchen sinks. Develop of guidelines that could include strategies, product opportunities and/or services to be used in the industry for further study. To successfully apply our toolkit/guidelines to design solutions in relation to accessing the space, making it a more pleasant area and managing waste.
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
design brief
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Methodology: Research + Design - Research - Design ideation 2d sketches / idea visualization prototyping 3dimensional mock ups (if applicable) refinement of final model / visuals presentation design process problem definition and solution conceptual sketches final proposal process book
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Timeline September 22
Preliminary Survey / Interview Results
September 27
Photo/Survey Results
October 4
Design Brief & Research Summary
October 6
Diagrammatic Model Re-framing the Design Problem
October 13
Video and Value Proposition
October 20
Conceptual Sketches
November 8
Presentation and Draft of Final Proposal
November 15
Final Presentation, Proposal and Process Book
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Research Summary Detailed Findings In terms of primary research, early in our research process we created a preliminary survey to help us get a better idea of the area under the kitchen sink. The survey was designed to collect both quantitative and qualitative data, give us more insight into the area and tease out potential themes and patterns. Along with the online survey, we solicited homeowners and renters for actual photos of the areas under their kitchen sinks. The quantitative data contains information on gender, age, whether the user is a homeowner or renter, number of adults and children in the household and a check box list of what is stored and/or installed under the sink. The qualitative questions asked for a more detailed list of items stored under the sink as well as likes and dislikes about the space itself. There was much discussion within our group about what data we should be collecting. In the end, we decided to include all of the above-mentioned questions and allow the results to tell us what data was relevant and where patterns might emerge. (Please see Preliminary Survey for a full list of questions.) Based on the 93 survey responses, there does not appear to be any clear patterns within the demographic data. Regardless of age, gender or household makeup, people are using the area under the kitchen sink in similar ways and their frustrations and attitudes are the same. The space is mostly used as storage for cleaning supplies and waste. The area is cramped, hard to access and a very unwelcoming space. Words and ideas such as dark, dirty, musty, messy, smelly, disorganized, bugs, mice, and ugly are used to describe the space and surface as common themes throughout the survey response. The phrase “out of sight, out of mind� was used more than once. The area under the kitchen sink is often neglected and a place people tend to consciously ignore and avoid.
Questionnaire See Appendix for full survey.
The survey found that not all of the feelings about the area under the kitchen sink were negative. Several people liked that the space was hidden and closed and that it was a convenient location for storing cleaning supplies or garbage. A few respondents felt that the area was large and spacious. After several follow-up conversations, we learned the majority of these respondents are living in homes constructed within the past 10-15 years. In addition to the survey we asked people to send a photos of the area under their kitchen sink. The photos reinforced the patterns and commonalities that came out of the survey data. The areas are relatively the same in height and depth, though there is variation in width depending on the size of the sink and whether it is a single or double basin. Some spaces have a median bar for the cabinet doors while other are open. Pipes are places and configured in similar ways. And the majority of the cabinets are made from wood or laminate. tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Another interesting finding in the photos was that the sink areas were virtually indistinguishable from one another. Often you see a piece of someone’s personality in the way they decorate and organize their home. The area under the sink seems to be an exception to that. There was nothing unique or individual and any of the photos and they could have been interchangeable. The team also did secondary research into the area under the kitchen sink. We found the information on how the space is often used and attitudes towards the space are consistent with our survey findings. The majority of “solutions” for the space have to do with storage and organization tools and strategies. A few cabinetmakers included rolling shelves to improve accessibility.
What’s underneth the ktichen sink? Taken from a sample of 93 samples of people answering what they have under their sink. what they like about it and what they do not like about it these are words that surfaced. The size of the words represent the frequency of the word usages larger they are the more they are used.
(Like)
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
: (
: )
(Artifacts)
(Disllike)
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What the samples look like?
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What do you like and don’t like about the area under your sink? Memorable positive and negative quotes which came from sampling households. “Large convenient storage area. Feels under-used” 55-64 / female “Not much never really thought about it” 45-54 / female “Really nothing... I hate the thought of opening the cabinet because I know I’m only doing it to get cleaning supplies” 30-44 / male “Nothing, it’s gross and only serves as storage.” 25-29 / female “It’s bright, so I can tell there are no big bugs or mice or other scary things under there” 30-44 / female “It is always a mess and smells bad!” 30-44 / female “It just seems like a dirty area...I would’nt want to keep anything but what I have under there.” 45-54 / female “It is always messy and crowded.” 30-44 / female “Nothing, it’s gross and only serves as storage.” 25-29 / female “that its dark and creepy” 25-29 / female
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Questionnaire results / raw data Few questions from the survey conducted Gender? Female 62 Male 29
67% 31%
Age? Under 18 18-24 14 25-29 22 30-44 23 45-54 17 55-64 14 65 & Over 01
-- 15% 24% 25% 18% 15% 1%
Houshold? Rent Own Sublet Other
0%
30 32% 58 62% 1 1% 4 4%
How many people are in your household (including yourself)? 1 14 15% 2 36 39% 3 22 24% 4+ 19 20%
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Appendix Down Under: What’s Happening Under Your Kitchen Sink? This brief survey is being conducted by a group of graduate students at the Savannah College of Art & Design (SCAD) to better understand your experience and relationship with the area under your sink. Your participation and time is greatly appreciated. We hope to use this day to enhance your experience in the future. 1. Gender? Male Female 2. Age? Under 18 18-24 25-29 30-44 45-54 55-64 65 & Over 3. Household? Rent Own Sublet Other:_______ 4. How many people are in your household (including yourself)? (adults and children over 8 years old) 1 2 3 4+ 5. How many children are in the household 8 years old and under? * 0 1 2 3+ tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Appendix 6. What do you store under your sink? (check all that apply) cleaning supplies garbage tupperware pots & pans pet supplies Other:_______ 7. Do you have any of the following? (check all that apply) pipes garbage disposal water filter 8. Please list SPECIFIC items found under your kitchen sink.
9. What DO you like about the area under your kitchen sink?
10. What DON’T you like about the area under your kitchen sink?
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
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Reframe the situation The cabinet under the kitchen sink doesn’t function like other cabinets, so why should it be designed like one?
The video
Does not like to go into the space
Bring the space out
Lack of light Oraganizing Drawer System
Lack of unity
Underneth the kitchen sink darkness
Family of Product
Clutter
Reuse of containers
Garage
Garbage
Attic
Garage Door
Storage Metaphor
collection that fits together Reuse of space
Prevent Moisture
Bath Tub
Dry
Materials
Mildew Proof
Recycle hub
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Reframe Storyboarding
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Reframe Video
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Value Proposition Our design proposal is intended for the primary caretaker/s of the home. Our goal is to enhance the user experience related/to the area around the kitchen sink; including easier ways of cleaning and improving accessibility for maintenance. Our intent is to improve organization methods and to create a sense of unity under the kitchen sink. The findings from our observations and research indicated that the space under the kitchen sink does not function like the other cabinets in the kitchen so we have not designed it like one. Our design offers better organization through unity of products and easier accessibility. To lead our concept we have compared the area under the kitchen sink to a garage. A garage houses various items that need both constant use and infrequent use, similar to items found under the sink. There are several aspects to consider when comparing a garage to the area underneath the kitchen sink. A garage is in a way a part of a exterior space.It does not belong to the house nor to the outdoors. The door acts as a curtain to hide or reveal the artifacts within. On the same level the space beneath the kitchen space should have a smooth transition to the outside world which will in turn give a compete and uniform atmosphere. Up until this point the area under the sink has been concealed with a cabinet door or not concealed at all. Our concept extends the kitchen floor directly into the area underneath the kitchen space.This will allow the kitchen floor and the under sink space to be on the same level. By doing so it will allow a cleaning hub to be rolled into the space giving quick easy access to the items stored there. This will also allow maintenance to be done easily with a more flexible access to the pipes underneath. We will also be incorporating an open home care initiative which will standardize the packaging methods and systems of home care products. This will allow the cleaning products to be unified aesthetically and create an opportunity for sustainable practices by reducing the plastics in the packaging of traditional home care and cleaning products.
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Design Concepts Creating a unified experience A 2-part solution to address unity & accessibility of the space under the kitchen sink - Open Home Care - Standardized reusable storage solution - Traditional Cabinet - Mobile Cleaning Center The Open Home Care solution employs reusable containers to house cleaning supplies. The solution reduces clutter by unifying the space through the cohesive design of the containers. By encouraging users to buy bulk cleaning supplies (sold in recyclable materials) and reusing the cleaning bottles and containers, Open Home Care becomes a sustainable solution for home cleaning. Turning the traditional kitchen cabinet into a mobile cleaning center addressed users’ frustrations regarding the poor accessibility and storage of the space. Users don’t like going into the dark, cramped area so we are bringing it out to them. The cart is modular and can be configured with shelves and or containers for garbage and recycling to meet individual needs. A few cleaning supplies can be places in a small basket and taken to a room in the house for quick cleaning or the entire cart can be moved around the home for heavy-duty cleaning.
Open Home Care
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Mobile Cleaning Cart
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Open Home Care
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Mobile Cleaning Cart
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Review & Strategize Concepts
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30”
1.5” 10”
13”
18”
8”
11” 17”
36” 28” 10”
11.5”
9” 9”
5” 36”
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Pipe = 1.5”
25”
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Understanding the Context (Like)
(Artifects)
Questionaire / Interviews
:(
:)
Primary Research • Surveys • Collection of Photographs • Trips to Home Depot
(Disllike)
Secondary Research • Existing Storage Solutions • Cabinetry • Kitchen Trends • Plumbing
Understanding the Context
Regardless of age, gender or household makeup, people are using the area under the kitchen sink in similar ways and their frustrations and attitudes are the same. The space is mostly used as storage for cleaning supplies and waste. The area is cramped, hard to access and a very unwelcoming space. Words and ideas such as dark, dirty, musty, messy, smelly, disorganized, bugs, mice, and ugly are used to describe the space and surface as common themes throughout the survey response. The phrase “out of sight, out of mind” was used more than once. The area under the kitchen sink is often neglected and a place people tend to consciously ignore and avoid.
What is happening down there?
?
Reframing the Problem
The cabinet under the kitchen sink doesn’t function like other cabinets, so why should it be designed like one?
Visual Analogies Does not like to go into the space
Bring the space out
Lack of light Oraganizing Drawer System
Lack of unity
Reframing the Problem
Underneth the kitchen sink darkness
Family of Product
Clutter
Garage
Garbage
Reuse of containers
Attic
Garage Door
Storage
Prevent Moisture
Metaphor
collection that fits together Reuse of space
Bath Tub
Materials
Mildew Proof
Dry
Recycle hub
Recreate A 2-part solution to address unity & accessibility of the space under the kitchen sink • Open Home Care — Standardized reusable storage solution • Traditional Cabinet Mobile Cleaning Center
18” 25.5”
Recreate
30”
1.5”
S.C Johnson
10””
Method Home
Colgate Palmolive
The Clorox Company
18”
P&G 11”
13””
17”
36” 28”
Create Unity
Open Home Care
10” 11.5” 5”
Standardized reusable storage soloution
36”
Rubbermaid
Pipe = 1.5”
25”
Movable space
Tupperware
Creating a bottle reuse culture
Creating an Unified Experience The Open Home Care solution employs reusable containers to house cleaning supplies. The solution reduces clutter by unifying the space through the cohesive design of the containers. By encouraging users to buy bulk cleaning supplies (sold in recyclable materials) and reusing the cleaning bottles and containers, Open Home Care becomes a sustainable solution for home cleaning. Turning the traditional kitchen cabinet into a mobile cleaning center addressed users’ frustrations regarding the poor accessibility and storage of the space. Users don’t like going into the dark, cramped area so we are bringing it out to them. The cart is modular and can be configured with shelves and or containers for garbage and recycling to meet individual needs. A few cleaning supplies can be places in a small basket and taken to a room in the house for quick cleaning or the entire cart can be moved around the home for heavy-duty cleaning.
Open Home Care
Creating a Unified Experience
Cleaning Hub
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Tania Barot :: Zarni Ko :: Rebecca Mahl :: Krista Siniscarco SDES 704-02: Applied Theory in Design
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User Education Map
tania barot :: zarni ko :: rebecca mahl :: krista siniscarco - sdes 704 appiled theory in design, robert fee
Open Home Care
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Content
Method Home
Colgate Palmolive
The Cloro x Company
P&G
S.C Johnson
Open Home Care
Tupperware Consumer Consumer
Rubbermaid Consumer
Consumer Consumer
Plastic container manufactur
Consumer
Consumer
Consumer
Consume r
Consumer
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Finalization of Concepts
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Final Proposal We are proposing a two-part solution to address the issues of unity and accessibility in the space under the kitchen sink; the Open Home Care system for cleaning supplies and transformation of the traditional kitchen cabinet into a mobile cleaning center. For the user to have the most complete experience, we suggest the solutions be used in conjunction with one another, though they can be used separately if desired. Both systems can be mixed, matched and customized to meet the specific needs of each user while still providing a unified experience. The packaging of the Open Home Care container sets also serves as a carrying caddy for to products and is specially designed to integrate into the mobile cleaning center.
Unity
Accessibility
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Open Home Care The Open Home Care solution employs reusable containers to house cleaning supplies. The solution reduces clutter by unifying the space through the cohesive design of the containers. By encouraging users to buy bulk cleaning supplies (sold in recyclable materials) and reusing the cleaning bottles and containers, Open Home Care becomes a sustainable solution for home cleaning. Open Home Care will be packaged and sold as basic sets (kitchen and bathroom) and individual bottles to allow the user to mix and match to meet their needs. And can be marketed by large cleaning supply companies (Proctor & Gamble, Clorox Company, etc) or a company that specializes in container manufacturing (Rubbermaid, Tupperware.) The containers can be sold in a variety of designs to allow the user to personalize their space.
User is discouraged by the clutter under the sink.
User goes shopping for a better system.
User comes across the Open Home Care solution.
s g Supplie
Cleanin
12
User begins buying bulk & concentrated products.
3
User labels containers.
BR AN D
User fills reusable containers with products.
Stic
ker
45
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Packaging of containers becomes a bucket for transport while cleaning.
Products are packaged in recyclable containers.
D
AN
BR
When containers are empty, user refills them from bulk supply.
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Mobile Cleaning Center Turning the traditional kitchen cabinet into a mobile cleaning center addressed users’ frustrations regarding the poor accessibility and storage of the space. Users don’t like going into the dark, cramped area so we are bringing area out to them. The cart is modular and can be configured with shelves and or containers for garbage and recycling to meet individual needs. A few cleaning supplies can be places in a small caddy (Open Home Care) and taken to a room in the house for quick cleaning or the entire cart can be moved around the home for User is frustrated by the area User goes shopping for a heavy-duty cleaning. under the sink. better system. Dark, cramped, hard to reach.
User comes across a new concept for kitchen cabinets. Kitchen
The system will consist of two carts seated side by side under the kitchen sink. The face of the carts can be customized to look like kitchen cabinets and blend with the rest of the kitchen, or stand out and take on the finish of kitchen appliances. Several design options for the inside of the cart will be available to accommodate storage of cleaning supplies, garbage, recycling and other products. Users will be able to select their 2-cart design based on their specific needs.
Cabinets
Home Improvement Store Home Cleaning Hub
12
User purchases the product.
3
Carpenter installs the new cabinet in user’s home.
New system makes products and space easier to access.
Home Cleaning Hub
$
45
Cart can be moved from room to room for heavy cleaning.
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Individual products can be transported for light cleaning.
Cart can be completely removed from space for cleaning and maintainance.
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