SUMMER 2016
celebrating
influence
BY PUTTING THEIR MARK ON THE MAP
CONTENTS
17 FEATURE: POWER 50 2016
Celebrating the influence and leadership that puts Spokane on the map.
38
EQUILIBRIUM: LET'S GO! TRUSTING LEADERSHIP
VOL.
Brian Newberry, Executive Director of Leadership Spokane speaks to what leaders look like and how they inspire.
12 | ISSUE
30
TOPIX: IDENTIFYING LENDER RISK Assessing business credit in alternative lending scenario.
3 | SUMMER
Cover artwork used with permission, Ben Joyce, artist.
CEO and Founder of Spiceologist, Pete Taylor shares do's and don'ts of crowdfunding.
36
GOOD2KNOW: PRESCRIPTIONS FOR AILING TEAMS Doctor's orders for curing your teambuild issues.
4
CATALYST | www.ibcatalyst.com
DEPARTMENTS
2016
34 WISDOM: KICKSTART YOUR KICKSTARTER
06 EDITOR’S LETTER 09 THE FEED 30 TOPIX 34 WISDOM 36 GOOD2KNOW 38 EQUILIBRIUM 39 THE HIVE
Envision. Print. Inspire. Let the power of print transfom your business or home
Wide Format
Posters | Giclee Reproduction | Metal & Acrylic Prints Blueprints | Stretched Canvas and more!
Narrow Format
Business Cards | Brochures | Copies and more!
509-624-2985 | sbprint.com | 256 W Riversie Ave, Spokane WA
summer 2016
5
LETTER WORDS FROM
LEAVING
A
THE
When
MARK
EDITOR
you visit a new city, you instinctively pick up on its “vibe.” Is it a sleeper or does it seem unwelcoming? Do the people you see on the street seem to carry themselves with ease or do they appear rushed to get from point A to B? Do the stores beg to be entered or do they shutter themselves in shame? Are the parks inhabited with community members or are they dried up parcels of forgotten times? What puts a city on the map? What is it that gives it its vibe? In addition to several social elements, I believe a community’s leadership is significantly responsible for how a city presents itself. While this most obviously includes municipal leaders as well as business leaders, and community support entities, it also includes leaders in the arts, philanthropy, and the certain je ne sais quoi of a robust new business community. Additionally, a city’s vibe is also contingent on whether its residents buy into what’s offered. The people of our fair city, obviously are on board. It takes a lot to create a hot spot on the map and Spokane has a leadership base whose influence reaches beyond the city limits to create a substantial draw. Leadership that helps create a healthy energy does so by maintaining a healthy sphere of influence. In this issue we celebrate fifty of the region’s most influential leaders. These individuals’ efforts, whether decades long or brand new, have left their mark in making Spokane a city of incredible energy and that is to be celebrated. Check out who made the list this year in our feature section. Also in this issue Brian Newberry, one of this year’s Power 50, shares with us what it means to trust in leadership and Pete Taylor, CEO and founder of Spiceologist, shares some wisdom about using Kickstarter to launch or grow your business.
6
CATALYST | www.ibcatalyst.com
Spokane has a thriving business start-up and incubator community, but it is helpful sometimes to learn as much as you can about options for financing your new or growing business. There are a number of innovative new ideas in financing, so make sure to check out “Identifying Lender Risk Assessing Credit in Alternative Lending” in our Topix section. Providing you relative and pertinent content is what Catalyst strives to do, so please send me an email or give me a call if there is something you would like to see in your regional quarterly business magazine. As always, I hope you enjoy the people you meet and the things you might learn in this issue. Happy reading. - Robin Bishop
Vol. 12 Issue 3 Summer 2016
EDITOR Robin Bishop
editor@ibcatalyst.com
CREATIVE DIRECTOR Kristi Somday kristi@spokanecda.com
GRAPHIC DESIGNER/TRAFFIC MANAGER Monica Hoblin
BEST WEB DESIGN BUSINESS
ads@bozzimedia.com
CONTRIBUTORS Pete Taylor Brian Newberry BUSINESS DEVELOPMENT Emily Guevarra Bozzi emily@spokanecda.com
VP OF SALES Cindy Guthrie
cindy@spokanecda.com
SENIOR ACCOUNT MANAGER Jeff Richardson jrichardson@spokanecda.com
ACCOUNT MANAGERS Erin Meenach erin@bozzimedia.com
Theresa Berglund
theresa@bozzimedia.com
EVENTS Jennifer Evans | j@allfortheencore.com Erin Meenach | erin@bozzimedia.com
PUBLISHER AND CEO Vincent Bozzi vince@spokanecda.com
CO-PUBLISHER/CO-FOUNDER Emily Guevarra Bozzi emily@spokanecda.com
Find us on
View our e-magazine ibcatalyst.com
Inland Business Catalyst magazine is published quarterly by Bozzi Media. 107 S. Howard St., Suite #205, Spokane, WA 99201 Phone: 509.533.5350 | Fax: 509.535.3542 All content © 2016. No portion of this magazine may be reproduced without the written consent of the publisher. Neither Bozzi Media nor Inland Business Catalyst magazine assume responsibility for errors in content, photos or advertisements.
summer 2016
7
8
CATALYST | www.ibcatalyst.com
In 2015 (ended 9/2015) Banner Bank processed 165 loans in the Seattle/Spokane District for $24,560,800. This won them the Washington State Regional Lender of the Year Award for 2015. The “Seattle/Spokane” SBA district covers 97 percent of Washington State. Banner was named the top bank in their category. In 2012 and 2013, they were “Community Lender of the Year.” and in 2014 and 2015 they were “Regional Lender of the Year.” bannerbank.com
& U P D AT E S
Itron, a world-leading technology and services company dedicated to the resourceful use of energy and water. Avista has selected Itron to modernize its electric and gas network in Washington State and lay the foundation for smart city applications. Avista provides energy services and electricity to 375,000 customers and natural gas to 335,000 customers in Eastern Washington, Northern Idaho, and parts of southern and eastern Oregon. Avista will deploy Itron’s OpenWay Riva IoT solution, which delivers true interoperability and distributed intelligence over an Itron and Cisco network. The utility plans to use the next-generation solution to improve electric and gas operational efficiencies, enhance reliability, reduce energy losses, and enhance customer service and engagement. itron.com
Banner Bank Wins 4th SBA Loan Award
BUSINESS
Stillwater Outdoors, Inc., has officially incorporated to become its own entity separate from Fun Unlimited, Inc. Fun Unlimited has been developing the boards to fulfill rental demands for their water-sports rental company located in Coeur d’Alene for the past several years. While Stillwater paddleboards were developed for beginner SUP rentals, you can now purchase one of your own instead of renting them from Fun Unlimited. The new paddleboard website is stillwateroutdoors.com. You can learn more about both Fun Unlimited and Stillwater Outdoors at facebook.com/ stillwatersup or cdasports.com.
Itron Selected by Avista to Modernize
AREA
John Waite, owner of Merlyn’s has recently purchased Auntie’s Bookstore, and is combining the forces of Merlyn’s and Auntie’s to provide better places for art, literature, creativity and community in Spokane. Shannon Ahern of the Liberty Building, and Chris O’Harra of Auntie’s, opened the Book and Game Company more than 40 years ago and John started working for them back in 1984, and has worked with them for almost 35 years. He is excited to take on the legacy of Auntie’s, and build it into a 21st century bookstore for Spokane.
Fun Unlimited Incorporates their Line of Paddleboards
THE FEED
Merlyn’s Owner Buys Auntie’s Bookstore
summer 2016
9
THE FEED
White Lavender – Magnolia Furnishings Line
AREA BUSINESS &
White Lavender is excited to become the first retailer in Spokane for Magnolia Home Furniture by Joanna Gaines. They are expanding their store to include a showroom under the stacks at Steam Plant Square. The unique space is located in the bottom floor of the Steam Plant next to the Pub. Be sure to follow White Lavender at facebook.com/ whitelavendershop for more information.
U P D AT E S 10
CATALYST | www.ibcatalyst.com
New Life for Jensen-Byrd Building
By 2018 the Jensen-Byrd Building in Spokane’s University District will grow into a mixed-use area featuring tech/biotech offices, retail, restaurants, and an athletic center more than 250,000 square feet. JB Development has projected an innovative reuse of the main building and the Pacific Produce Building. The project will include a new 442-space parking garage, a 50,000 square foot retail and fitness center, and an 84,000 square foot mixed-use tech/biotech office building. The result will be christened the JensenByrd District.
Iron Mountain Records Opens Spokane Center
Iron Mountain Records Center recently opened a Spokane location at 4330 S. Grove Road. They can securely store and safely retrieve your documents from a Spokane records center. With an Online Account Portal and Live 24/7 Customer Support, you can get help any time and in any way you need it. Whether you’re looking to store/retrieve, scan or shred your documents, there is a flexible package that fits your current or future needs. Iron Mountain is dedicated to following and helping set the strictest industry standards for safeguarding information and data privacy. ironmountain.com
Catholic Charities Launches New Program Catholic Charities Food For All (CCFFA) recently held a ribbon cutting for their newest piece of food access infrastructure. Their firstof-its-kind HarvestNode is a retrofitted shipping container, The CCFFA HarvestNode will provide portable, appropriate-scale cold and dry storage for produce distributed by their program to neighborhoods that lack easy access to healthy and fresh farm goods. HarvestScape, the developer of the HarvestNode, and American Graphics, who generously donated the beautiful decal, were present for the launch. Funding for this project was provided through the City of Spokane and Catholic Charities USA.
THE FEED
Spokane Valley Chamber Celebrates 95th Year.
Visit our website to see a video tour
www.PaulsenCenter.com
AVAILABLE OFFICE SPACE 421 W Riverside Ave | Spokane, WA 99201
For nearly a century, the Chamber has served businesses and organizations as members in the communities of eastern Spokane County. Originally meeting in a community building in Greenacres, operations were eventually moved to what is now the City of Spokane Valley. The Chamber is now located in Liberty Lake in the lower level of the Liberty Square building, subleasing office space for six growing businesses. The Chamber continues to grow in membership with nearly 600 members. The Greater Spokane Valley Chamber of Commerce is a member-driven and professionally staffed nonprofit association of business people committed to improving the economic climate and the quality of life in the Greater Spokane Valley. spokanevalleychamber.org
BEST OFFICE BUILDING/ OFFICE PARK
AMENITIES INCLUDE:
• Cafe • Shoe Shine • Dry Cleaner Drop-Off Service • Full Service Post Office
Suite 308/ 1,035 sf / $1,200 per month 3 large offices, built-in reception, small storage room, open area (north facing) AVAILABLE 8/1/2016
Suite 520/ 709 sf / $745 per month
Newly renovated suite with 2 offices, built-in reception, work/storage area, break area (north facing)
Suite 704/ 1,064 sf / $1,240 per month 2 window offices, conference/work room, built-in reception desk (south facing)
Suite 760 / 1,127 sf / $1,315 per month
SW corner suite with 1 office, conference room and large open area, built-in reception with break room AVAILABLE 8/1/2016
• Three Building Conference Rooms • Management Office On-Site • Connected to Skywalk • Fitness Center With Showers
Lisa Dowers, Lisa.dowers@paulsencenter.com, (509) 590-0685 Scarlett Stalter, Scarlett.stalter@paulsencenter.com, (509) 321-3991
summer 2016
11
THE FEED
Spokane Tribe's West Plains Project Approved
AREA BUSINESS &
Governor Jay Inslee recently announced his approval of the Spokane Tribe’s Economic Project (STEP), a mixed-use development on the West Plains to include a hotel, casino, retail and more. The Governor’s decision was the final action needed to move forward with the entertainment and retail project. Governor Inslee said he carefully reviewed the record and determined that STEP would create jobs and enhance tribal public services on the Spokane Reservation. Greater Spokane Incorporated mentioned in a recent news release that they and Fairchild Air Force Base are disappointed with the approval of the project fearing it will put the base in jeopardy.
U P D AT E S 12
CATALYST | www.ibcatalyst.com
Standard Digital – Not Your Grandad’s Print Shop Anymore
Standard Digital is known primarily for blueprints and construction documents. However, in recent years they have expanded their commercial offering to a wide range of digital printing. They print everything from business cards, brochures, and litigation graphics to vehicle and commercial building graphics such as printed wall decor. Many of their projects are custom sized up to 5 by 10 feet on rigid substrate. They offer the largest scan and laminating service in town, up to 54 inches wide and laminating up to 5 feet wide. Some of their newest services include printing on and stretching canvas up to 5 feet, and printing on acrylic, metal and wood. sbprint.com.
Brain Freeze Anyone?
Brain Freeze Creamery has opened their second store in the old BaskinRobbins location at 1230 S. Grand Blvd., across from Lindaman’s. It is similar to the Kendall Yards store at 1238 W. Summit Parkway that opened in May of 2014. The shop will serve coffee, espresso drinks, breakfast and lunch sandwiches and other sweet items, in addition to their signature ice creams. brainfreezecreamer.com.
White Rabbit Aviation offers Heli Tours in Spokane
White Rabbit offers the very best way to see Spokane, through helicopter tours with views of Riverfront Park and Spokane Falls like you’ve never seen. Several tours are offered: Spokane City Tour, Sunset Tour, and Custom Tours that can be designed for corporations to impress guests or thank employees, and more. All tours offer glasses of wine and can be customized to meet your needs. flywhiterabbit.com.
The Davenport Hotel Wins
The Historic Davenport Hotel has been recognized by readers of Successful Meetings as a 2016 Pinnacle Award winner in the category of Best Meetings Industry Boutique Property in the Western region of the United States. Presented annually by Northstar Meeting Group’s Successful Meetings brand, the Pinnacle Awards are voted on by decision makers for planning meetings, events, conferences and incentive programs in the U.S. and worldwide. davenporthotelcollection.com
11 Annual th
20 UNDER 40 AWARDS EVENT
NOMINATIONS ARE OPEN
for the premier networking opportunity honoring Inland Northwest’s top young fast-tracking professionals.
TICKETS: eventbrite.com | events@bozzimedia.com | 509-533-5350 Event will be held September 2016 at
Chateau Rive at the Flour Mill summer 2016
13
FIND MORE INFORMATION AT eventbrite.com
ARBOR CREST
5:30-10:00pm
Sintwoiannewgierang 1940s
FIND TICKETS ticketswest.com
July 7 @ Chateau Rive
w/Emser Tile
UPCOMING EVENTS brought to you by bozzi media
14
have more questions? email us events@bozzimedia.com
CATALYST | www.ibcatalyst.com
August 25 @
K-9 Country Club
w/K-9 Country Club
summer 2016
15
CATALYST | www.ibcatalyst.com
artwork by Ben Joyce
16
by Robin Bishop
T
he
Spokane region boasts
a hard-
working, value-
driven
workforce.
In every area: agriculture, industry,
healthcare, finance, retail, education, hospitality, civil service, and even start-ups, there are those who
seem to rise to the surface like rich
cream settling atop a gallon of fresh milk. These individuals embody
a concentration of character that
can sell a vision, ignite dedication,
and promote growth that will lead the Spokane area far beyond the
foreseeable future. It is our pleasure
celebrating
influence
to honor and celebrate the influence of Catalyst’s 2016 Power 50 in this issue. There are a lot of familiar
faces, but there are also some new
ones: a good sign that change is still occurring and new ideas are being embraced. “With great influence
comes great responsibility,� and these folks do not shy away from leading change. Congratulations Power 50 and keep up the great work.
spring 2016
17
1. W. STACEY COWLES, – President, Cowles Company Stacey is president of the print media division which includes The Spokesman-Review daily newspaper and several weekly and bi-weekly publications and their associated websites. Having joined the company in 1989, he has been Publisher of The Spokesman-Review since 1992.
2. WALT WORTHY – President & CEO (Owner), Worthy Enterprises, LLC Walt Worthy, along with his wife Karen, owns a development, construction and property management company, Worthy Enterprises LLC, and a hotel company, Worthy Hotels Inc. His local business investments began in the early 1970s and his most recent project was the Grand Hotel in Spokane.
18
CATALYST | www.ibcatalyst.com
3. SCOTT MORRIS – Chairman, President & CEO, Avista Corporation Scott Morris is chairman of the board, president and chief executive officer of Avista Corporation. He has been with Avista for 35 years, was elected president in 2006 and named chairman and CEO in 2008. Scott has served on a wide variety of national state, and community boards.
4. JIM FRANK – Principal & CEO, Greenstone Corporation Jim Frank grew up in Coeur d’Alene and received both an engineering degree and a law degree from Gonzaga University. He practiced environmental and natural resource law for ten years, and then founded Greenstone in 1983. Greenstone’s projects include Kendall Yards, Eagle Ridge, River District, and more.
5. ELAINE COUTURE – Regional Chief Executive, Providence Health Care Eastern Washington Elaine Couture serves as regional chief executive of Providence Health Care, Eastern Washington. She oversees five medical centers including two critical access hospitals and a children’s hospital, plus a full range of health care services. She is an adjunct faculty member at the Washington State University College of Nursing.
6. JACK HEATH – President & COO, Washington Trust Bank Jack Heath is active in the community, currently serving on the board of Greater Spokane Incorporated, The Executive Board of Inland Northwest Council Boy Scouts of America, Gonzaga University Board of Regents, Pacific Coast Banking School Board, and PREMERA Board of Directors.
7. JERRY DICKER – Owner, GVD Commercial Properties, Inc. Originally from the Bronx in New York City, Jerry Dicker later moved to California, where he graduated from UCLA and became involved in real estate. Projects followed in California, New Mexico, and Texas. In the Inland Northwest, his projects include Hotel Ruby, The Bing, the Ruby Suites, and the Red Lion Hotel on Division Street.
8. BETSY COWLES – Chairman, Cowles Company The Cowles Company is a diversified family-owned company. Betsy Cowles oversees the real estate, broadcast and insurance divisions, including television stations in Washington and Montana and retail development River Park Square. She is past chair of Greater Spokane Incorporated and the WSU Board of Regents.
9. HARLAN DOUGLASS – President, Harlan D. Douglass, Inc. Harlan D. Douglass, Inc. is a private building and real estate investment company. Harlan has been a director of Inland Northwest Bank since 1989. He has also been a director of Northwest Bancorporation Inc. since 1992. His primary business activities consist of the management of a diversified real estate business, including multifamily and commercial projects.
The inland northwest is home to incredible men and women making a difference for their communities and their country. It’s an honor to serve them in the House of Representatives, and a privilege to be included with them on this list.
– CATHY McMORRIS RODGERS Congresswoman, Washington’s 5th District, Republican Conference Chair
spring 2016
19
Spokane is a community that is not content to leave challenges to others. I am very fortunate to be a part of a city with the drive and desire to work together to make Spokane safer, stronger and smarter.
– DAVID CONDON Mayor, City of Spokane
10. SCOTT ENDRES – Vice President – Flat Rolled Products, Kaiser Aluminum Scott Endres formerly served as plant manager at Kaiser’s Trentwood facility in Spokane. Scott joined Kaiser in 1997 and has held numerous key management positions in maintenance and engineering, and served as project manager for the Trentwood facility’s heat treat plate capacity expansion project. He has more than 20 years of experience in the aluminum industry.
11. PETER STANTON – Chairman & CEO, Washington Trust Bank Peter Stanton was named president of WTB in 1990, becoming the fourth generation head of the bank that is now the oldest and largest privately owned commercial bank in the Northwest. Peter serves as chairman of the board for WTB Financial Corporation, and is a board member for Inland Northwest Council, Boy Scouts of America and serves on the Washington Roundtable.
12. MICHAEL PATMAS, M.D. – Former CEO Rockwood Clinic Michael Patmas was named Washington Healthcare CEO of the Year by Acquisition International Magazine in 2015. As CEO of Rockwood Health he improved financial performance, recruited 115 new providers, opened three new offices, expanded the Rockwood market into Idaho and increased clinic encounters and net revenue. He lives in Spokane with his wife, Karen Patmas.
13. MARTY DICKINSON – Executive Vice President & Cultural Enhancement Executive, Umpqua Bank Marty Dickinson joined then-Sterling Bank in 2011 after spending six years as president of the Downtown Spokane Partnership, where she led a comprehensive downtown marketing and revitalization program. Prior to that, she was vice president of both the Spokane Regional Chamber of Commerce and Spokane Area Economic Development Council.
20
CATALYST | www.ibcatalyst.com
FOR
more than 30 years, Interwest Communications has been serving Inland Northwest businesses by providing NEC business telephone systems, structured cabling infrastructure, unified messaging solutions, data networking services and technologies, local phone service and security. They approach every customer relationship with the same goals in mind; to assure confidence in every phase of the buying, installing and implementation process; to explore and advise on ways to improve client efficiency; to provide technology that increases productivity; and to maximize each customer’s return on investment. Interwest understands that communication is integral to running a successful business. That’s why their team of qualified professionals will run a free phone bill audit to determine how they can customize a scalable, stable, and leasable solution. They
also understand data networking solutions are critical to operating at your highest level of efficiency so Interwest offers quick and secure network solutions ranging from local area networks (LANs) to national and global connectivity. They can design, develop and deploy an IT infrastructure that supports and protects your business. Additionally, Interwest can help address video surveillance and security solutions that best protect your premises, inventory, and employees. Interwest is devoted to serving customers in Eastern Washington.They have a sales and service presence in Wenatchee, Tri-Cities, and Spokane, as of April 2016, to meet customer needs. Interwest serves a wide variety of customers ranging from small businesses to large enterprises in both the public and private sectors.
Interwest Communications 14 E. Mission Ave., Suite 2, Spokane, WA 99202 | (509) 309-8100 | www.interwestcorp.net spring 2016
21
It is an honor to serve the citizens of Spokane County and to receive this recognition.
– OZZIE KNEZOVICH Sheriff, Spokane County
14. BOBBY BRETT – Owner, Spokane Indians & Spokane Chiefs Bobby Brett played baseball with the Kansas City Royals in June 1972. Bobby began working in the real estate investment business in 1975. In 1985, he joined with brothers George, Ken and J.B. in purchasing the Spokane Indians. The brothers bought the Spokane Chiefs major junior hockey team in 1990.
16. DAVE BLACK – CEO, Principal of Black Realty, Inc; Black Commercial, Inc; Black Realty Management, Inc, and Black Management Services, Inc. Dave Black started his real estate career in 1981 and became CEO of his company in 1984. He now manages well over 100 people and properties. He holds an undergraduate degree from WSU and a Masters of Business Administration degree in Real Estate and Construction Management from the University of Denver. He sits on many boards including Greater Spokane Incorporated, the Downtown Spokane Partnership, and the Boy Scouts of America. He is a leader whether at work or play.
22
CATALYST | www.ibcatalyst.com
15. HARRY SLADICH – Executive Vice President, Hotel Operations & Sales Red Lion Hotels Corporation Harry Sladich leads companywide sales initiatives in national and international markets, in addition to hotel operations for nearly 1,600 employees at more than 130 hotels under five brands. He serves on two prominent national industry boards, including the U.S. Travel Association and Destination and Travel Foundation Board of Trustees.
Picture having your event here...
DOWNTOWN SPOKANE’S PREMIER RIVERFRONT EVENT CENTER
(509) 795-2030 621 WEST MALLON S P O K A N E , WA 9 9 2 0 1 Jodie.laib@redrockspokane.com CHATEAURIVE.COM
19. RON WELLS – Owner, Wells and Company R. Ronald Wells is a licensed architect, general contractor, and realtor, and real estate developer, who owns and operates Wells and Company. Ron began purchasing, renovating, operating, and managing historic buildings in 1979.
17. RAY SPRINKLE – CEO, URM Stores Ray Sprinkle is the President and CEO at URM Stores Inc. He joined the company in 2003 and became the CEO in 2013. URM is the seventh largest privately held company in the state of Washington, employing 2,900 employees. URM Stores has been serving the independent grocer since 1921 in the four state area of Washington, Idaho, Oregon and Montana and owns Rosauers Supermarkets and Peirone Produce.
20. TOM JOHNSON – President & CEO, Spokane Teachers Credit Union Tom Johnson had been associated with STCU since 1994, when he joined their volunteer board of directors. He became part of the management team, as vice president of administration, in 2006. He was involved in every major decision for 17 years before becoming president and CEO of the largest credit union in the Inland Northwest.
21. MARSHALL FARNELL – Former CEO, Spokane County Marshall Farnell was named the as Spokane County budet director in 1973. Farnell was praised for his leadership by all who came to know him, and upon his retirement in 2015, he left quite the legacy. We wish him all the best in all that is to come in his life.
22. KEVIN TWOHIG – CEO, Spokane Public Facilities District Since Kevin Twohig graduated from Gonzaga University, he has worked in Spokane. He owned and operated a touring concert production company that provided services for Expo ‘74, the World’s Fair. In 1975, he accepted a position with the City of Spokane at the Spokane Opera House. He has been operating public facilities in Spokane ever since. 18. MARK FEW – Head Coach, Gonzaga University Men’s Basketball Gonzaga University head coach Mark Few has established himself as one of the most successful coaches in NCAA Division I basketball annals in his 17 seasons at the helm, and in the process has made Bulldog basketball a household name across the country. With 26 years on the Gonzaga bench, Mark is the longest tenured men’s basketball coach in Bulldog history.
24
CATALYST | www.ibcatalyst.com
23. DICK VANDERVERT – President & Owner, Vandervert Development Vandervert Development was founded by Dick Vandervert, as a general contracting firm in Spokane, in 1975. Initially focusing on local retail and hospitality projects, Vandervert Construction soon developed a reputation for superior workmanship, outstanding project management, and budget and deadline adherence. They have served Spokane proudly for decades.
cheers to a true catalyst Umpqua Bank is proud to congratulate EVP and Cultural Enhancement Executive Marty Dickinson on her Power 50 achievement! MARTY DICKINSON
Marty has been a champion of culture and positive change in our bank and our community, and all of us at Umpqua are thrilled to celebrate her award. 24. TODD MIELKE – CEO, Greater Spokane Incorporated Five generations of the Mielke family have called Spokane home. Born and raised on Spokane’s north side, Todd was educated in Spokane public schools and attended college in the Inland Northwest. Todd served a handful of years as a State Representative in the early 90s. He is now the CEO of Greater Spokane Incorporated, the regional Chamber of Commerce.
Congratulations, Marty!
Member FDIC
25. LARRY SOEHREN – President & CEO, Kiemle & Hagood Company Larry Soehren is President & CEO of one of Spokane’s largest property management and commercial real estate companies. He joined their Commercial Management Division in 1983, became Director of Commercial Management in 1992, and a full partner in January, 1996. Larry oversees several divisions within the company today. spring 2016
25
26. TOM SIMPSON – Co-founder & Chairman, etailz, Private Investor
39. MARK HURTUBISE – President & CEO, Inland Northwest Community Foundation
27. PHIL HAUGEN – COO, Kalispel Tribe Economic Authority
40. KRISTIN GOFF – Owner, President, Wendle Ford Nissan Infiniti
28. LISA BROWN – Chancellor, WSU Spokane Campus
41. JIM SHEEHAN – Founder, President, Center for Justice and Community Building Foundation
29. SHELLY REDINGER – Superintendent, Spokane Public Schools
42. SCOTT BREWER – General Manager, Larry H. Miller Toyota
30. BRIAN NEWBERRY – Executive Director, Leadership Spokane
43. BOB TOMLINSON – CEO, Partner, Tomlinson Real Estate Group
31. MICHAEL D. CURRIN – Principal, Witherspoon Kelley
44. THAYNE MCCULLOH – President, Gonzaga University
32. BARRY BAKER – Owner, Baker Construction
45. CYRUS VAUGHN – Owner, Principal, Vaughn Investments
33. JEFF PHILLIPS – CEO, Rosauers
46. GREGORY GREEN – President, Fatbeam
34. DANA HARBOUGH – CEO, NAC Architects
47. RICK BETTS – Partner in Charge, CPA, Moss Adams
35. DAVID T. RUFF, P.E. – President, Mechanical Engineer, Coffman Engineers
48. ADAM HEGSTED – Chef, Owner, Wandering Table
36. PAT JONES – General Manager, Triumph, Inc.
49. PHILIP MEZEY – President & CEO, Itron
37. LARRY SWARTZ – CEO, Lydig Construction
50. THOMAS TEDDER – Owner, Founder, Tedder Industries
38. MARK RICHARD – President, Downtown Spokane Partnership
26
CATALYST | www.ibcatalyst.com
Top 10 Public Officials
1. DAVID CONDON – Mayor, City of Spokane
2. KEVIN PARKER – State Representative; 6th District, Spokane 3. BEN STUCKART – Council President, City of Spokane 4. OZZIE KNEZOVICH – Sheriff, Spokane County
5. CATHY MCMORRIS RODGERS – Congresswoman, Washington’s 5th District, Republican Conference Chair 6. LARRY HASKELL – Spokane County Prosecutor 7. AL FRENCH – Spokane County Commissioner, District 3 8. MICHAEL BAUMGARTNER – Senator, 6th Legislative District 9. SHELLY O’QUINN – Spokane County Commissioner, District 2
BarryWe are so proud of you! You have been a tremendous asset to our company, community, and families for nearly 40 years. Thank you for all you do and congratulations on being recognized for the rock star that you truly are. We love you. -Reed, George and your entire Baker Construction Family
Established 1951
(509) 655-9367
421 W. Riverside Ave Spokane, WA 99201
10. TIM FITZGERALD – Spokane County Clerk
The residence at the Paulsen Penthouse will soon be available for overnight stays and small gatherings. spring 2016
27
Courage, Cowardice, and Your Career:
Why Conquering Fear is an Essential Third-Space Skill for Managers by Edward G. Brown
A frustrated
CEO said to me recently, “I am so tired of cowardly managers who simply will not confront their people’s performance. That’s their job! I put them there to manage their people to higher levels, not float along with the status quo. They know who and what need confronting. But for some reason they are afraid to do it. Drives me crazy!” The obvious answer that he had overlooked in his frustration was actually right there in his hands. When managers lack an essential skill, they need to be trained in it. If they are afraid to do their job, they need to be taught, in this case, courage. Yes, you read that right. Courage is a learnable skill. It’s what is called a “thirdspace skill,” in a world that considers business and engineering first- and second-space skills.
28
CATALYST | www.ibcatalyst.com
Did the frustrated CEO just happen to hire a bunch of timid souls? I doubt it. You will find his problem rampant in companies around the world. He was just a bit ahead of most in accurately naming the problem: fear. It is fear in denial – fear that people who experience it rarely admit to. But it’s fear. Failures in the workplace happen in front of people you’re trying to impress, to say nothing of creating financial
hardship. So our fears deepen, but by now we are experts at denying them sturdily. And my, how creative we get in our denials! Fear of confronting honestly: First I want to get my employees’ trust before I point out their shortcomings honestly. If I’m too frank, they will not listen to me. Fear of exposing weakness: What if my team thinks, “Who are you to tell me how to sell? You’re a manager; you’ve never sold a thing.” Fear of selling: I don’t want to be seen as pushy. I don’t want my customers to have buyer’s remorse later on. I’ll just send them another email reminding them about our sale, instead of calling and assessing their needs. Fear of bigger challenges: I’m doing okay now. If I get promoted, I might fail. You can see why I am passionate about teaching courage as a vital third-space skill. But how is it done? There are five key ways: 1. First, as the twelve-steppers know, you can’t fix it until you admit it. Courage comes from the French word for “heart.” People trapped by their fears are discouraged and need to be encouraged, given heart. What gives them heart? Realizing that they are not alone – that the brashest, boldest-appearing
colleague they know carries fears, too – that sets them on a path to admitting their own fears. 2. Next, people need to realize that courage is learnable. Just as there are steps to learning math, or engineering, or French, there are steps to learning courage. It comes in increments, but it comes. 3. People quail in the face of big risks but can be coaxed to take lesser risks. We call that the Off-Broadway Principle. Stage your show where a failure won’t hurt. Correct mistakes before going big. Have your managers take these small risks within 48 hours of learning the skill so that they immediately build confidence and experience. Lag time creates space for fear to reassert itself. 4. Understand peoples’ objections as something to be welcomed, not feared. When was the last time you were being sold something, or told to do something, and you immediately responded with “Yessir!” That’s not how people work. We question, we clarify, we offer concerns, we negotiate. That may sound like objections but as we like to say, “Objections are the royal road to closing the deal!” 5. Fears are often revealed through nervous behaviors. Shaky voice and hands. Rushed words. Monotone. Shrinking posture. Don’t let that happen to your managers. Instead, take them offline and feed them confidence in the form of communications arts and skills. Here’s the tone you want, and the tempo – practice using them. Here are what your hands should be doing, and your eyes, and your arms. Here are words to use for this occasion, and others for that. Where’s the smile? Here’s how to listen. How do you show that you’re sincere? Change the physical and the mental will follow. Success is not for the faint of heart. Like luck, success favors the brave. If your managers are letting fear hold them back, whether they know it or not, there’s only one solution – teach them courage so that they can let go of their fears and leap forward to reach their full potential. Edward G. Brown is the author of The Time Bandit Solution: Recovering Stolen Time You Never Knew You Had and co-founder of the #1 firm in culture change management consulting and training for the financial services industry, Cohen Brown Management Group. For more information, visit, timebanditsolution.com and cohenbrown.com.
spring 2016
29
TOPIX
Identifying
T
Lender Risk
by B. E. Conrad
he face of lending has changed and evolved a great deal since the deepest depths of the Great Recession. One of the most intriguing changes has been the rise of alternative lending platforms, particularly those that allow investors to take a direct role. This alternative approach to lending money benefits both borrowers and lenders — borrowers get the money they need to start a business, grow their company and get out of debt, while investors get a far better return than they otherwise would in today’s zero interest rate environment. The reasons for the rise in alternative lending platforms are many. For one, banks and other traditional lenders have significantly raised their credit standards in the wake of the credit crisis. Banks were roundly criticized just a few years ago for ignoring risk and loosening credit standards to a damaging degree. Now many of those same banks have swung the pendulum in the other direction, tightening their standards and steadfastly refusing to lend to all but the most creditworthy borrowers. Alternative lenders have stepped into this strange new world, filling an important gap and allowing everyone from small business owners to ordinary consumers to get the funds they need. The growth of this new kind of lending presents both challenges and opportunities for the men and women with money to lend, and one of the biggest roadblocks has been how to assess the creditworthiness of borrowers. Banks have traditionally relied on a number of different metrics to assess the creditworthiness of borrowers. As we saw during the credit bubble and the resulting Great Recession, these standards did not always work the way they should have. Now that the credit crisis is over, alternative lenders may find that these traditional metrics are not sufficient to their needs either. Factors like credit scores and payment histories only go so far, and alternative lenders must rely on a variety of different data to make an intelligent and
30
CATALYST | www.ibcatalyst.com
informed decision. After all, the key to success in alternative lending is to make smart loans and avoid lending to bad clients — borrowers who will struggle to pay the money back and may ultimately default on what they owe. What Data Do Alternative Lenders Use to Spot Problem Clients? Lending to clients with slim or nonexistent credit histories can be a minefield, but lenders have been learning valuable lessons and providing valuable information to investors. Alternative lenders now have additional data they can draw on to determine which clients are most likely to default and which are most likely to make their payments on time. Among the metrics alternative lenders use to weed out bad clients and identify good ones are mobile phone bills, payday loans and rent payment history. That only makes sense, since even these so-called thin file borrowers, clients with little to no credit history, are likely to rent an apartment or carry a cell phone. Alternative lenders can also use more traditional metrics to assess the credit-
Assessing Credit in Alternative Lending worthiness of the clients they evaluate, including personal loans and the payment history associated with them. Previous interactions with banks and other lending institutions are always valuable when evaluating a client’s creditworthiness and that is just as true with a thin-file client as it is for one with a long credit history. Which Data is Most Reliable? A history of on-time payments for personal loans, credit cards and other traditional borrowings is predicative of future behavior. It is always helpful when that kind of history exists, and many alternative lenders use it to their advantage. Of course not all clients who turn to alternative lenders will have that kind of history with traditional banks. That is why it is so important for alternative lenders to explore other metrics that can predict future behavior. By examining patterns of purchases, educational achievements and job history, alternative lenders can gain real insight into the clients they are evaluating and make educated decisions about which ones to lend their money to. There are a number of additional metrics alternative lenders can use to evaluate clients and make smart decisions. Information about the client’s social circle can be very revealing, as can inferences about their character and even their spelling. Poor spelling could be an indication of a substandard education, which in turn could reveal problems about future employability and the ability to repay loans. How Can Lenders Protect Themselves from the Risk of Default? The world of alterative lending has been growing rapidly, and that means there is now much more data available than there was when the industry was still in its infancy. The data collected so far can provide valuable information going forward, allowing new lenders to reduce the risk of default and maximize their earning potential. Researching clients carefully and employing a variety of financial metrics and other criteria is perhaps the best way for alternative lenders to reduce the risk of default. While there are no guarantees in either traditional lending or its alternative counterpart, there are always things lenders can do to reduce their risks and attract the best clients. Thoroughly evaluating every client that requests a loan is a great place to start. Many newcomers to the world of alternative lending try to do too much too fast. In the rush to improve the return on their money they often lose sight of the importance of the return of their money. This is a common mistake, but it is also one that is easy to avoid. Vetting potential lending clients carefully, and employing all of the metrics outlined above, is the best way to avoid these problems. Whether you are new to the world of alternative lending or just trying to improve your returns, the more you know about your clients the more successful you can be. There are a number of reasons individuals and business owners turn to alternative lending to get the money they need. In many cases the clients are small business owners who have not yet established the credit history they need to get the attention (and the money) of the big banks. These firms are solvent enough to make good on their loans. They have sufficient cash flow to meet their obligations and build their businesses. What they lack is a credit history, and alternative lenders can benefit from this oversight in the financial world.
BREAKING
NEWS SHREDDING INDUSTRY CONTINUES TO CONSOLIDATE
Are you confused as to whom is shredding your stuff? Don’t know who to call? Call DeVries for LOCAL shredding services. The only local AAA NAID Certified shred company for your security
DeVries
Secure Document Shredding Service
Save a tree, call Devries!
509.838.1044 | devriesinc.com spring 2016
31
A beautiful
life
deserves a beautiful
flower
Funding Resources: Grant Opportunities and Investment Funds by Meagan Garrett
Come visit our greenhouses for spring plants & hanging baskets! Buy Local
?
?
509.747.2101 ?
?
1606 S Assembly St Spokane, WA 99224
sunsetflorist.net 32
CATALYST | www.ibcatalyst.com
There are
a variety of funding sources available to entrepreneurs and startups in our community. The following is a list recently shared by the Washington Department of Commerce (WDOC) that details new investment funds as well as local and federal grant opportunities to which entrepreneurs can apply. Some of these sources of capital and grant opportunities may be a fit for your company and a source of capital you hadn’t thought of pursuing yet. Detailed information about each investment fund and grant opportunity, as well as how to apply, can be found on the WDOC’s Startup Washington website, startup.choosewashington.com. Maury Forman, with WDOC and his Spokane co-author, Jordan Tampien, recently published a book for the state called Startup Wisdom – 27 Strategies for Raising Business Capital. A free copy is available for download on the WDOC website. Agriculture Secretary Tom Vilsack announced the launch of a new private investment fund with the potential to inject $100 million into small food and agriculture businesses across rural America. The fund, known as the Open Prairie Rural
Opportunities Fund, will be the fourth Rural Business Investment Company (RBIC) the USDA has helped to create since 2014, and is part of USDA’s ongoing efforts to help attract private sector capital to investment opportunities in rural America to help drive more economic growth in rural communities. The EDA recently released its Federal Funding Opportunity (FFO) for the 2016 round of Regional Innovation Strategies (RIS) Program funding. The application period is currently open and will close at 11:59 p.m. Eastern Time on June 24, 2016. This year, $15 million in Federal funding is available to create and expand cluster-focused proof-of-concept and commercialization programs and earlystage seed capital funds through the i6 Challenge and the Seed Fund Support (SFS) Grant competition, respectively. For more information, check the OIE website and sign up for EDA’s newsletter. The U.S. Small Business Administration (SBA) announced that it will make digital tools and resources available to America’s entrepreneurs through a first-ofits-kind public-private partnership with tech giants like Amazon, Box, Facebook, LegalZoom, Microsoft, Salesforce, and Zenefits. Whether small firms are selling quilts or cloud solutions, businesses need access to digital tools and capabilities to be competitive. Through SBA’s Small Business Tech Coalition, small firms now have access to explore and rethink online commerce and payment platforms, the efficiency of back-office operations, productivity solutions, cybersecurity protection, and improvements in customer service and shopping experiences to startup and scale their business. The Best Buy Community Grants Program provides support to communitybased organizations that are located within 50 miles of a Best Buy facility. Grants promote programs that offer hands-on learning opportunities for underserved teens to engage in learning, experimenting, and interacting with the latest technologies to build 21st century skills. Eligible programs must deliver community-based youth programs for teens, ages 13-18, during out of school time, and serve a diverse population. Examples of program activities include computer programming, digital imaging, music production, robotics, and gaming and mobile app development. The average grant amount is $5,000; grants will not exceed $10,000. Public and nonprofit community-based organizations (e.g., community centers, schools, and libraries) are eligible to apply. Online proposals may be submitted between June 1 and July 1, 2016.Visit the Best Buy website to review the program guidelines. A coalition of artists, impact investors, foundations, and social innovators has announced the launch of a new organization dedicated to connecting artists and social entrepreneurs. With funding from Rockefeller Philanthropy Advisors and the Ford, Rockefeller, Mellon, and Surdna foundations, and in-kind support from the F.B. Heron Foundation, Upstart Co-Lab will work to connect artists with impact investing and social entrepreneurship opportunities and social innovators with the storytelling, improvisation, and creative intelligence of artists. Among other things, the organization aims to increase opportunities for artists as innovators, starting with a greater recognition of artists’ accomplishments in the private, social, and public sectors; catalyze more capital for creativity by making creativity investable through public equity, debt, and venture capital investment products; and contribute to the sustainability of creative lives by equipping artists with the skills needed to execute their ideas and linking eligible artists to existing social services and subsidies. Meagan Garrett is the principal at M. Garrett Consulting and is the acting Business Entrepreneurship Director at Greater Spokane Incorporated. She can be contacted at meagan@mgarrettconsulting.com.
spring 2016
33
WISDOM
Kickstart Your Kickstarter
DO: Hire a videographer: Your project video is your best chance to sell the viewers on what you’re trying to accomplish. Just because you hire a videographer, doesn’t mean they’ll do it all. You need to set them up for success. Do your research. Watch a bunch of crowdfunding videos in your particular market (successful and unsuccessful projects) to get a better picture of how your project video should look and feel. Come up with your script, storyboard, shot list, etc. Communicate the message and paint the best picture possible for your videographer, then schedule your film date.
LESSONS LEARNED IN CROWDFUNDING
I
by Pete Taylor, CEO and Founder - Spiceologist
t’s safe to say that most people have been exposed to crowdfunding. Whether you’ve backed a project, know someone who’s created one, heard the buzz when someone hit one out of the park, or watched a Kickstarter video on Facebook, we can’t ignore that crowdfunding is growing in popularity. If you have a new project or product, like recording an album, providing a new widget, filming a movie, or launching a really cool idea, crowdfunding is a perfect fit. For those who don’t know how it works, here’s a rundown. Let’s say you you’re a singer/songwriter and you’ve always wanted to record an album, but you don’t have the $20,000 to hire a recording studio. You really don’t have that many options. Save up, ask friends and family for some help, or get signed to a recording contract. As with other social media driven tools, you now have an innovative alternative. You can make a video showing off your talents, upload it to a crowdfunding platform (like Kickstarter, Indiegogo, or GoFundMe), and have a crowd of people help fund you. Pretty simple concept. You can use crowdfunding to start a business, and you can use crowdfunding to scale a business. If you are not in the position to fund company growth, you can leverage the heck out of crowdfunding to get your pro or project to that next level. Heck, I’ve done it on four separate occasions with spiceologist.com. Here’s a simple list I’ve compiled of Do’s and Don’ts when creating a crowdfunding campaign.
34
CATALYST | www.ibcatalyst.com
Pencil it out: The worst thing you can do is have a successful crowdfunding project, and then realize you lost money. With Kickstarter, they take 5 percent of funds collected; plus, another 3-5 percent will be taken from the merchant service. If you are going to be shipping out rewards, figure out how much it costs to ship your product. Don’t guess. Shipping is usually much more expensive than you think, especially internationally. Early bird rewards: “Early bird” rewards are a great way to get instant traction from early-adopters. Providing early bird reward tiers gives backers a reason to pledge now, rather than later. This is critical. Your number one objective is to start out with a bang, and create as much buzz around your new project as possible.
DON’T: Rely on Kickstarter: Most people think they create an attractive video, press “launch” and then the floodgates open and you receive millions in pledges. That’s typically not how it works. Look at Kickstarter as a payment portal. You need to do all of the pre-launch marketing. Broaden your socialsphere, collect emails from prospective backers, connect with social influencers, put together a digital strategy, etc. You need to create a demand before you press “launch.” Have a long video: Keep it short and sweet (under 2.5 minutes). Seriously. If viewers have a hard enough time finishing a fifteen-second Instagram video, what makes you think they’ll watch your entire five-minute presentation? Start out with a bang, grab their attention, pitch your idea/product, and then let them know you need their help. Set unrealistic goals: With Kickstarter, it’s “all or nothing.” If you do not reach your goal within the allotted time, you kiss that money goodbye. Indiegogo has an option where you keep whatever funds you raise, but I try to stay away from that platform because it’s less known, over-saturated with silly projects, and harder to get organic exposure. Stick with Kickstarter, set a realistic goal, and hustle your project as hard as you can.
spring 2016
35
GOOD2KNOW
Prescriptions for Ailing Teams by Dr. Mario Moussa, Dr. Derek Newberry and Madeline Boyer
Twisting
your features into a mask of pain, you dig your heels into the soft grass. A rope tears into your palms. A clear, tiny voice speaks to you amid the many confused thoughts swirling in your head: “So-o-o-o … what am I learning from this experience?” Well, if you’re like many who have done this exercise at a corporate retreat, you should be learning about teamwork. As others join you, the collective rope-pulling effort seems to demonstrate the point. Little by little, the boulder starts moving until it nudges over the 30-foot mark. Cheers erupt. But you notice something. With each additional person who contributes to the effort, the boulder moves faster, but not as fast as you would have imagined. By the time the tenth person steps up, you feel the group is barely pulling harder than when it was only six, even though everyone seems to be working hard. This well-documented phenomenon, social loafing, is an issue that plagues any group of individuals working together, but it isn’t the only one. Knowing what to look for can be half the battle. Below are the top 5 Biggest Teamwork Ills, and some prescriptions to help you avoid them. 1. Overemphasizing Abstract Goals People like to talk about transcendent goals for a reason. Steve Jobs was known for his inspiring keynote talks that emphasized changing the world. Such goals are uplifting, and can make work feel more meaningful. But when teams overestimate the importance of inspiring vision when setting goals for their team, they risk not paying enough attention to aligning personal priorities with those bigger goals. If team members don’t understand “What’s in it for me?” it can be hard for them to commit to working to accomplish team goals. Doctors’ Orders: Make sure big, collective goals align with small, personal commitments that drive performance.
36
CATALYST | www.ibcatalyst.com
2. Underemphasizing Roles Many teams think that merely getting the right talent in play is all it takes for a team to be successful. Research has shown, though, that you need clear structure and welldefined interdependent roles to best leverage the strengths of those on your team. Contrast the 2004 U.S. Men’s Olympic Basketball Dream Team’s disappointing performance to the 2015 NBA Champion Golden State Warriors’ expert management of team roles. Doctors’ Orders: Well-structured teams generally outperform those with sheer raw talent—strength, skill, or IQ. Take time to find the roles and structure that make sense for your team. 3. Making Too Many Rules Human beings are rule-making machines—it is what defines us as a species and allows us to interact as social beings. Often the tendency in teams is to try to plan for every possible situation and create rules for all potential contingencies. This is both time consuming and ineffective. Starbucks CEO and founder, Howard Schultz, understood the importance of focusing on the right rules when he decided to bring back in-store bean grinding to help restore the brand’s reputation and performance. Doctors’ Orders: Focus on the few rules that are likely to have the biggest impact on your team’s culture and performance: information-sharing, decision-making and conflict resolution. 4. Ignoring Reflection One of the major cognitive biases recognized by research is outcome bias: if you’re successful, you don’t really reflect on what went well or could have gone better. However, in a world characterized by volatility, uncertainty, complexity, and ambiguity, successes are fleeting, and reflection is as impera-
tive when things are going well as they are when they’re not. Too often companies and teams reserve formal reflection for annual retreats or quarterly reviews, when in reality it needs to be taking place with much more frequency. Doctors’ Orders: Remember that check-ins need not always be huge affairs reserved for day-long retreats—they can be as simple as a weekly stand-up meeting. 5. Failing to Sell the Change You can be right, but ultimately still be unsuccessful. Such was the case for Lloyd Braun, the ABC executive who was the champion and driving force behind the smash hit, Lost. Braun was so convinced that his idea would be a hit, he barreled through green lighting the most expensive television pilot budget to date, $12 million. He did not take the time to get others on board with his vision, and even though his intuition was correct, he was fired before the show even premiered. Doctors’ Orders: Strength of will and charisma are not enough to push through change— work hard to get buy-in so people want to come along with you. In the end, good-teaming is about being mindful of how you’re working together, and making sure to check-in frequently to close the gaps between what you say you want to do and what you’re actually doing. Dr. Mario Moussa, Dr. Derek Newberry and Madeline Boyer are the authors of Committed Teams: Three Steps to Inspiring Passion and Performance. Dr. Moussa teaches in the Executive Programs at Wharton School of Executive Education. Dr. Newberry and Boyer are lecturers at the Wharton School of Business and Senior Consultants at Percipient Partners. moussaconsulting.com and percipientpartners.com.
We help you blast, sand, grind, and much more.
(509) 532-9540 1403 N Greene Street #3 | Spokane www.abrasivesspokane.com
Grapetree Village | 2001 E. 29th
New Patients Welcome Appointments Available Monday through Friday
509.534.4600
2009-2015 Reader's Survey
BEST DENTIST 2009 - 2015
spring 2016
37
by Brian Newberry
EQUILIBRIUM 38
LET’S GO! Trusting Leadership
As the
director of Leadership Spokane, I am most frequently asked, “What is leadership?” It is an easy question to answer. Leadership is influence, leadership is trust. Author Ken Blanchard says it best: “The key to successful leadership is influence, not authority.” Bozzi Media does a masterful job annually highlighting leaders and influencers in our community. This month’s magazine is no different as they highlight fifty influential leaders. Each of these leaders has one thing in common—they set an example for all of us to follow. Albert Schweitzer reminds us, “Example is not the main thing in influencing others. It is the only thing.” Spokane’s Power 50 sets the example and in doing so completely changes the leadership dynamic in our region. Instead of saying “Go,” our Power 50 leaders say “Let’s Go!” With the addition of that one word, the essence of their leadership changes from authoritative to collaborative. Both statements propel movement, but the difference is in the method of getting there. It transforms the desired outcome from a command to a unified effort. Two traits give power to widespread influence. Leaders chose to lead and we trust them. Leadership is a choice—always. Often times, leaders are thrust into roles because of time or position, but position by itself does not equal leadership. Leadership guru Simon Sinek in his article “The Desire to Lead” acknowledges that leaders must be willing to serve, sacrifice, and be accountable. He candidly writes: “So many leaders think they want to lead because of the power, prestige and sometimes money that go with the job. True leadership has nothing to do with those things.” Leadership is a choice to step up and enlist the aid and support of others in the accomplishment of a common task. Leaders need to take risks and risk failure. They will have to sacrifice time and resources in their accomplishment of the common task. Leaders sacrifice. Leaders also have to be able to take responsibility and be accountable for their actions and the actions of their followers. President Truman summarized this best: “The buck stops here.” Leaders who shun accountability when times are bad lose the faith of their followers. Sacrifice and accountability are choices—so is service. A leader’s final choice is to serve. Sinek writes: “Leadership is not just about leading, it’s about serving. True leaders show up to give and when circumstances require them to give more than they ever thought they would have to, they do so willingly.” After choosing to lead, leaders elevate their influence by being true and upholding values of good. The essence of a successful leader comes back to one core element . . . trust. William Ayot elegantly makes the case in his
CATALYST | www.ibcatalyst.com
poem “The Contract” that we follow the boss “standing up there when the wave hits the rock, passing out faith and confidence like life jackets because of who they are . . . the leader.” A famous example epitomizing trust is that of Marty Maudlin, CEO of Mauldin Industry, who put his trust in his employees when their factory burned down. Faced with huge financial burdens, he refused to lay off any employees and buoyed by his trust, they rebuilt his business making it more profitable than ever. A shining local example is that of Jeff Philipps, CEO of Rosauers Supermarkets, who kept his workforce employed even after one of his supermarkets collapsed under the weight of snow. The store was rebuilt and both the employees and the community rallied behind Philipps because he had trust in his followers and they had trust in him. In a similar vein, having served in the U.S. military for more than two decades, I have watched with pride as our military continues to commit itself to being the best in the world and protecting our noble nation. The one element that has kept our “soldiers” confident and focused in their task is trust in their leadership and fellow service members that they have their back and will never leave them behind. As a youth, I marveled at true stories of Vietnam where U. S. forces risked countless lives with huge helicopter and air support packages to rescue a single downed American aviator from behind enemy lines. That commitment remains intact today in current conflicts overseas. The U. S. military will never leave a man or woman behind. That ensures trust and builds influence which evolves into leadership. Ayot illuminates what we expect of leaders: “We give them our trust. We give them our effort. What we ask in return is that they stay true.” This is the essence of influence—lead by first choosing to and then establishing trust. “I have your back,” say these Power 50, Leaders of Influence, so let’s go Spokane!
Col. Brian Newberry, USAF retired is the executive director of Leadership Spokane and former Commander, 92 ARW, Fairchild AFB
HD VIDEO CONFERENCING MEETUP/TWEETUP Boots Bakery & Lounge Fridays 8 a.m.
"Multimedia Business Training, Video Conferencing, Distance Learning... It's All Right Here!"
THIRD TUESDAY Monthly open networking evening event facebook.com/thirdtuesdayspokane
"This amazing Business Training & Conference Center is a regional jewel"
BNI SPOKANE/CDA 6 Locations Spokane/CDA weekly referral networking breakfasts or lunches. bniinlandempire.com
SPOKANE YOUNG PROFESSIONALS Membership-based organization providing monthly networking events. spokaneyp.org NAWBO (NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS) Membership-based organization providing monthly speaker and networking events. nawbonw.org
PROFESSIONAL WOMEN’S NETWORKING GROUP Membership based bi-weekly meetings. facebook.com/PWNGSpokane
RESOURCES
SPOKANE REFERRAL NETWORK Membership-based referral networking events. spokanereferral.net
East 4003 Broadway, Spokane, WA 99202
509-535-7794
Toll Free 1-800-765-9055 FAX 509-536-8965
www.oxarc.com
ENTREPRENEURIAL
THE BUSINESS NETWORK ALLIANCE 5 Locations Spokane Valley/CDA that have regularly scheduled networking meetings. thebna.net
OF
SPOKANE VALLEY CHAMBER OF COMMERCE Member and non-member networking events and business meetings. spokanevalleychamber.chambermaster. com
ROUNDUP
GREATER SPOKANE INCORPORATED Member and non-member networking events and business meetings. greaterspokane.org
A
EWI (EXECUTIVE WOMEN INTERNATIONAL) Membership-based organization providing monthly speaker and networking events. ewispokane.org
Business meetings, individual interviews, boardroom to classroom, this facility serves the Inland Northwest with formal, superb technology, and multimediatraining excellence. Be amazed at the interactive state-of-the-art, high-definition equipment and experience the professional amenities, services, and capabilities available here. The professional video conferencing can connect you live, faceto-face, and give a truly "global reach" to your meeting or conference.
• Independent & Assisted Living • Cottage Homes • Scheduled Transportation FREE • Activities 1201 N. Evergreen Rd Move-In • Special Events Spokane Valley, WA 99216 ! ice • Gourmet Chef & Bistro Serv • Health N' Motion Certified www.evergreenfountains.com Wellness Programs Locally Owned & Operated by the Arger Family • Warm Water Pool & Spa
509-922-3100
spring 2016
39
107 S. Howard, Suite 205 Spokane, WA 99201
GYM PERSONAL TRAINING GROUP FITNESS 509.991.1977 | TotalFitSpokane.com | 5620 S Regal St., Suite #6, Spokane, WA 99223