brand strategy and design
studiotwo.com
Strategic branding and creative thinking for dynamic organizations
LENOX 56 Church Street, Floor 2 | PO Box 2215 | Lenox, MA 01240 MIAMI 3301 NE 1st Ave, Suite 903 | Miami, FL 33137 p/f 413-637-1374 studiotwo.com
Lenox, MA
(We’re happy to come see you!)
Miami, FL
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Research We ask questions: What do you do? Who do you do it for? Where do you see your business in 5 years?
Ho w we wor k
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Wordplay
Experience
Image
What are the words and phrases that define your brand? We find those together - it’s fun.
How will your customers and clients interact with your brand? Where will this take place?
Images tell stories. We work with you to develop foundation images that are always right for your brand.
Strategi c b r andin g a n d c r e at iv e t h in kin g for d y nam i c o r g a n iz at ion s
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Design
Production
Engage
Management
We believe that form follows function in design. Our work reflects this in print and web.
How things are made is a key to our development cycle. We estimate, source and oversee our work.
Media without strategy sits on the shelf. We craft effective, long-term strategies for success.
We partner with organizations to express and manage their brands over time.
br and str ate g y is a pr o c ess. it tak es ti m e, t h ou g h t, eff o rt and ex p e rt is e . Developing a brand is about coming to a deep understanding of the values, vision and identity of an organization. Beyond logo development, beyond website design, effective branding clarifies the message across media. At Studio Two, brand development is at the heart of what we do. Through a comprehensive, interactive process, we bring clear, well-defined solutions to light. Good brands mean good business.
Our clie nts Our clients represent an extraordinary collection of forward-thinking, entrepreneurial organizations. Over the years we have worked intensively with them on their branding, design and marketing opportunities and have shared in their success and growth as proof of their return on investment.
(These marks represent a selection of our clients.)
haven cafe ~ bakery ~ catering
*
LEADERSHIP
home and garden
Berkshire Mountain Distillers berkshiremountaindistillers.com
Overvi ew:
C h a lle n g e :
Solut ion:
Studi o Tw o ha s pa r tn e re d wi th
De ve l o p b rand and produc t
Worki ng wi th a handful of select
Berks hire Mount a in D i s ti l l e rs
s o l u ti o n s t hat ex pres s ed Berks hi re
v endors , Studi o Two des i gne d
to deve lop a nd m a n a g e th e
M o u n ta i n D i s ti l l ers ’ v al ues of
a l abel i ng s ol uti on that enables
brand sinc e it s f oun d i n g i n
i n n o v a ti o n and tradi ti on i n a
rapi d federal approv al and
2007. A le a de r in t h e e me rg i n g
co s t-e ffe cti v e, c ompeti ti v e way
qui c k, l ow-c os t produc ti on. The
craft dist ille r y se c t o r, B e rk s h i re
th a t c o u l d prov i de a foundati on
c ol or pal ette-c entri c Berks hire
Mount a in D ist ille r s i s th e
fo r ra p i d g rowth i n thi s
M ountai n D i s ti l l ers i denti ty S t udio
perfec t m ix of c re a ti vi ty, l o c a l
d e v e l o p i n g s ec tor.
Two del i v ered al l ows for efficient
ag ri cult ure a nd indu s try.
di v ers i fi c ati on of the product line as Berks hi re M ountai n D i s ti l ler s ev ol v es and di v ers i fi es .
Haven havencafebakery.com
Overview:
C h a lle n g e:
Solut ion:
Haven is t he hot bre a k fa s t a n d
H a v e n i s a uni que and pers onal
Through ori gi nal photograph y
l u nch spot he re in L e n o x , M A
b u s i n e s s wi th a l ot of pers onal i ty
and v i deo we c reated a romant ic
an d th e unoff ic ia l Stu d i o Two
i n i ts fo o d and s taff. We wanted
s tory about a pas s i on for foo d.
cafete r ia . T he ow ne r a p p ro a ch e d
to c a p tu re thi s ec l ec ti c and
Staff members were wi l l i ng
us ab out de v e loping th e b ra n d
c re a ti v e p lac e i n a way that was
model s and parti c i pated ac tively
an d we b pre se nc e f o r th e Ca fé .
d i ffe re n t a nd ev oc ati v e.
i n c reati ng thes e i mages . Th e tagl i ne “Tas te the L ov e” l ead the dev el opment of c ol l atera l, webs i te, and adv erti s i ng for t his wonderful pl ac e.
GLAMOROUS
SILLY
OFF-BEAT
SURREAL
STYLISH
ABSURD
ENERGY
SPIRITUAL
food fantasy, come feel the love, feed your soul, nourish your spirit, soar to new hieghts
SOPHISTICATED
GLORIOUS IDEA
food euphoria
SEXY
SIMPLE DELIVERY
FUN
CRAFT
PRACTICAL
PASSION
POETIC
WONDER
LOVELY
the heartbeat of Haven is delicious, clean food.
come feel the love come taste the love taste the love
havencafebakery.com Shelly Williams 8 Franklin Street, Lenox, MA 01240 413-637-8948
havencafebakery.com Bridget Conry 8 Franklin Street, Lenox, MA 01240 413-637-8948
havencafebakery.com Shelly Williams 8 Franklin Street, Lenox, MA 01240 413-637-8948
havencafebakery.com Shelly Williams 8 Franklin Street, Lenox, MA 01240 413-637-8948
Northwest Connecticut discovernwct.org
Overview:
C h a lle n g e:
Solut ion:
Th e Nor t hw e st e r n Co n n e cti cu t
A m a j o r m arketi ng rol l -out by the
Studi o Two pri nc i pal s made m ult iple
Reg i o na l P la nning C o l l a b o ra ti v e
C T S ta te to uri s m offi c e meant
tri ps down to the regi on to acquire
hi red S t udio Tw o t o d e ve l o p
th a t we h ad to hav e the webs i te
the nec es s ary photographi c and
al l aspe c t s of a m a r k e ti n g p l a n
u p a n d ru n ni ng i n a s hort 6
v i deo res ourc es we needed,
an d br a nd sy st e m t o p ro mo te
we e k s fro m the i nc epti on of the
c ombi ned wi th on-the-groun d
th e Nor t h We st c or n e r o f th e
p ro j e ct. T h ere were v i rtual l y no
di s c ov ery. We engaged the leader s
state - a n a re a c om p ri s i n g 9
a s s e ts a t h and - c opy, photos ,
of the C ol l aborati v e i n mul tiple
to wns a nd a w e a lt h o f n a tu ra l
ma p s , e tc . The regi on i ts el f,
brandi ng s es s i ons - and from t hese
beauty. T he proje c t h a d a
th o u g h a tt rac ti v e and i nteres ti ng,
emerged “The Sec ret C or ner� br and
rel ati ve ly shor t de a d l i n e a n d a
i s ve ry ru ral and s omewhat
di rec ti on. We dev el oped messaging
di vers e c onst it ue nc y o f p a rtn e rs
re mo v e d . We had to fi nd an
us i ng humorous c opy pl ay i ng on t he
an d i n v e st or s se e k in g to ma k e
i n n o va ti v e, i nteres ti ng and
area’s qui et v i rtues . Bui l di ng out a
a d i ffe re nc e in t he e co n o mi c
c ro wd -p l e a s i ng way to hi ghl i ght
webs i te wi th regi onal di rec tor ies
vi tal i ty of t he re gion .
th e re g i o n .
for eac h town, an i mage c ampaign, v i deos , broc hures and merc hant c ol l ateral , the brand and s i te w ere l aunc hed on ti me at a publ i c event to uni v ers al approv al .
DISCOVER LIFE’S SIMPLE PLEASURES WHEN YOU
GET LOST
indulge your senses discover the secret corner of northwest connecticut
things might
get a little steamy indulge your senses discover the secret corner of northwest connecticut
Spirited spirited-wines.com
Overview:
C h a lle n g e:
Solut ion:
Ji m Ne ja im e of N e ja i me ’s W i n e
T h e o p p o rtuni ty to rename
We worked wi th Ji m’s hi ghl y-
Cel l ar, one of t he Be rk s h i re s ’
a n d b ra n d an ex i s ti ng, mature
i nv es ted s taff on the proc es s,
bes t-e st a blishe d f a m i l y
b u s i n e s s i s not one to take l i ghtl y
l eadi ng two s es s i ons of
busi n e sse s, a pproa c h e d u s to
– b u t i t i s one that c an c reate
brai ns tormi ng, wordpl ay, an d
hel p w it h a n e x pe dite d tra n s i ti o n
a n a ma zi n g amount of energy,
des i gn dev el opment. O ur wor k
– an a m ic a ble split b e twe e n h i s
e xc i te me n t and opportuni ty for
together rev eal ed a bus i nes s t hat
busi n e ss a nd ot he r m e m b e rs
b u s i n e s s l e aders wi th v i s i on. Ji m
was hi ghl y moti v ated, “s pi rit ed”
of the N e ja im e ’s f a m i l y. T h i s
h a d th i s v i s i on for hi s c ompany
i n i ts engagement wi th c us to m er s
tran si tion re quire d J i m to c h a n g e
– a c h a n ce to re-i magi ne and
and produc t. We worked c l osely on
th e n a m e of t he bus i n e s s a n d
d re a m a n ew. F or us , thi s i s
fi ndi ng the ri ght note to balance
es tabl i sh a ne w ide n ti ty fo r h i s
th e i d e a l p artners hi p: worki ng
i ntel l i genc e,fun, wi ne, food, act ion
operations.
wi th a n o pti mi s ti c , forward-
and i ntegri ty. L ogo dev el opm ent ,
l o o k i n g i n di v i dual ex pert i n thei r
i denti ty s y s tem and brand pa let t e
p a rti c u l a r fi el d.
fol l owed, and, bas ed on bro ad i ndus try trends , was an oppo r t unit y to pres ent a fres h, di v ergent regi onal brand.
eating enjoying entertaining sharing socializing discovering
spirit rapport professional enthusiastic passion knowledge
vibrancy contrasting beautiful theater/drama enjoy the good life experience
w i n e • f ood • spir it s ta ste • sha r e • enj o y sha r e • d r i n k • l augh
MESSAGING: “The opportunity to choose a new name and brand for our company is an opportunity to re-imagine what it is that we do and love most. We love our customers and we love wine and entertaining with friends and family. Our goal is to show our enthusiasm, our spirited character and our expertise every day, in how we act, what we say, and in the place where we pursue our dreams.�
SEND BRING GIVE 2012 Riesling
taste • share • enjoy 2012 REISLING
SEND •BRING •GIVE 2012 Riesling
2012 White Zinfandel
TASTE SHARE ENJOY 2012 Pinot Noir
SHARE DRINK LAUGH
2012 White Zinfandel
Lenox, MA
2012
summ
er Se
aso n
Shakespeare & Company shakespeare.org
Tony Simotes, Artistic Director
Overview:
C h a lle n g e :
Solut ion:
Si n ce 1996 S t udio Two h a s
P ro vi d e a p ers i s tent, pas s i onate,
Studi o Two has worked
b een t he a ge nc y of re co rd fo r
b o l d b ra n d and marketi ng
wi th Shakes peare s taff and
Shakes pe a re & C omp a n y, a
s tra te g y o v er the c ours e of
s takehol ders to c ul ti v ate a
l eadi n g na t iona l- c la s s th e a tre
m u l ti p l e a dmi ni s trators and
c ol l aborati v e c ul ture that
that pre se nt s t he w o rk s o f
ye a rs wi th i n an env i ronment of
engages and l ev erages ac tors,
W i l l i am S ha k e spe a re , h i s
fl u c tu a ti n g and l i mi ted res ourc es .
di rec tors , and other c reati v e s in
co ntem por a r ie s, a nd th e wo rk s o f
an i nc l us i v e proc es s towards a
moder n pla y w r ight s ye a r-ro u n d
c ommon, s hared goal of bui lding
i n th e he a r t of t he c u l tu re -ri c h
a powerful brand around
B erks hire hills of We s te r n M A .
ori gi nal , c reati v e i magery of beauty and meani ng.
Barrington Coffee Roasting Co. barringtoncoffee.com
*
Overvi ew:
C h a lle n g e :
Solut ion:
Barri ngt on C off e e R o a s ti n g
B ri n g a s tronger s tatement to
Studi o Two worked wi th
Co mp a ny is a sm a ll b u t
th e fo re fro nt of the Barri ngton
Barri ngton C offee on a s trat egy
growi n g roa st e r y de d i c a te d to
Co ffe e b ra nd - a bol d, new
of di fferenti ati on and di al ogue t o
sustai n a bilit y a nd t h e e x c e p ti o n a l
i ma g e , more c ol or, and a
i nc reas e market s hare, prov iding
qual i ty of t he ir prod u c t. F o r
re vo l u ti o n i n the tool s and
the c ompany wi th s i mpl e, c o st -
over 15 y e a r s, Ba r r in g to n Co ffe e
te c h n i q u e s for c onnec ti ng wi th
effec ti v e tool s i nc l udi ng new
has re lie d on S t udio Two fo r
th e i r p a s s i onate c us tomer bas e.
l abel i ng des i gned to be prod uced
th ei r b r a nd a nd de s i g n n e e d s ,
i n-hous e and on-demand,
i n cl u ding a c om pre h e n s i v e b ra n d
powerful open-s ourc e ec ommerce
revi ew a nd re de sign i n 2 0 1 0 to
s ol uti ons and a c omprehens ive
en sure t he ir c om pe ti ti v e e d g e i n
web 2.0 s trategy.
an eve r- shif t ing m a rk e t o f th e coffee indust r y.
*good things come in small batches.
NEFA- Creative Ground
Overview:
C h a lle n g e:
Solut ion:
Th e Ne w E ngla nd F o u n d a ti o n
N E FA h a d been uns uc c es s ful
Studi o Two worked wi th N EFA
fo r the A r t s ( N E FA ) c o n ta cte d
i n te r n a l l y nami ng the new
pri nc i pal s on es tabl i s hi ng the
us ab out de v e loping a n a me
i n i ti a ti ve . They s ought our
tax onomi c breakdown of al l t he
an d l o go f or a ne w we b s i te
h e l p i n p rov i di ng proc es s and
pos s i bl e words , phras es , pref ixes
i n i ti ati v e a im e d a t c re a ti n g
d e s i g n g u i danc e. A s i gni fi c ant
and s uffi x es that c oul d be fo und.
a co mmon da t a ba se o f N e w
a n d d i v e rse s et of c ons ti tuents
We began an i nterati v e process
En gl and’s C re a t iv e C o m m u n i ty
we re i n v o l v ed i n the ul ti mate
of c ombi ni ng and dec ons truct ing
- the s it e w ould be a s i g n i fi c a n t
d e ci s i o n -maki ng proc es s , s o i t
thes e el ements i nto c ompel ling
en han c e m e nt t o t he ro l e
wa s i mp o rtant to break down
names for the i ni ti ati v e. A s an
th at N E FA pla y s in cre a ti n g
th e s te p s i nto v i s i bl e c omponents
av ai l abl e U RL , we l anded on
opportunit y f or c olla b o ra ti o n i n
th a t co u l d be rev i ewed and
C reati v eG round.org, and be gan
th e Cre a t iv e E c onom y.
e xa m i n e d agai n and agai n.
work on the l ogo, ty pograph y and rel ated el ements of the core i denti ty —prov i di ng a fi nal br and s y s tem that wi l l enabl e N EFA t o rol l out thi s i mportant new tool ac ros s al l medi a.
Guido’s Fresh Marketplace guidosfreshmarketplace.com
Overvi ew:
C h a lle n g e:
Solut ion:
Gui d o’s F re sh Ma r k e tp l a ce i s
C re a te a uni v ers al brand
F or the i ni ti al brand dev el opm ent
th e l ea ding sourc e o f o rg a n i c
s y s te m , n e w web pres enc e
c y c l e, Studi o Two enl i s ted a
an d l o c a lly - grow n f o o d i n th e
a n d i n te r n et s trategy that
s mal l c onti ngent of open minded
Berks hire s a nd a dis ti n c ti ve
d e m o n s tra ted real c hange whi l e
s takehol ders to parti c i pate i n
partn e r ship of 5 f a m i l y-o wn e d
s i m u l ta n e ous l y mai ntai ni ng a
env i s i oni ng the future of this
busi n e sse s ope r a t ing u n d e r o n e
s e n s e o f c onti nui ty and s erv ed
es tabl i s hed bus i nes s . Studi o Tw o
roof. I n 2008, on t h e c u s p o f
b o th th e p arent organi z ati on
then pres ented al l the partner s
th ei r 3 0 y e a r a nniv e rs a ry, S tu d i o
a n d th e i n di v i dual bus i nes s es .
wi th a s trategi c ov erv i ew ba sed
Two w a s hire d t o up d a te th e i r
on the s es s i ons , whi c h were
wel l -l o v e d but da t e d b ra n d .
then adopted and i mpl emen t ed, s i gni fi c antl y enhanc i ng G ui do’s market penetrati on.
New England Wine Cellars
Overvi ew:
C h a lle n g e:
Solut ion:
New E ngla nd W ine C e l l a rs ,
D e v e l o p b rand and v i s ual tool s
C onnec t the l anguage that
a n ati o na l prov ide r o f h i g h -
th a t re fl e cted the c ompany ’s hi gh
wi ne c onnoi s s eurs us e to the
en d cust om re side nti a l a n d
e n d p ro d u c t and uni que as s ets .
materi al s and ex peri enc es of
comme rc ia l w ine c e l l a r
the c el l ars . A l i fes ty l e i mage
construc t ion, a pproa ch e d S tu d i o
l i brary was c rafted to ex pan d
Two to upda t e t he ir b ra n d a n d
on the portfol i o and the l ogo
devel o p t ools t o bui l d n e w
was s treaml i ned and update d.
custo m e r s f or t he ir h i g h -e n d wi n e cel l ar inst a lla t ions.
Great wines possess many of the same qualities of the grand cellars in which they are kept. rich, oaky top notes sweet, redolent wood bouquet nuances of cedar and leather lush and earthy ripe grape and black cherry light and refined elegant and robust complex and delicious
Webster websterlandscapes.com
Overview
Challenge
Solution
Webst e r a pproa c he d u s to
T h e ti m e l i ne for thi s s eas onal
We engaged with the ownership
hel p w it h a busine ss tra n s i ti o n
l a n d s c a p e bus i nes s was v ery
and highly-invested staff of
th at re quire d a ne w n a me
ti g h t – fo r bus i nes s and l egal
the company in a series of
an d ov e r a l re br a ndin g , we b
re a s o n s , w e needed to hav e the
intensive discovery, design, and
devel o pm e nt , S E O/ S E M s tra te g y
n e w n a me and brand i n pl ac e
review session. In a matter of
an d m a r k e t c onsult i n g .
i n a ma tte r of weeks .
weeks we were able to guide the organization to a vibrant, strong new brand expression that allowed them to approach their market with confidence.
We understand the earth we make the grade We see the forest We live the land We set the path We build the base We grow the future
Catherine Lowe / The Couture Knitting Workshop catherine-lowe.com
Overview:
C h a lle n g e:
Solut ion:
Cath erine L ow e sit s a t th e
D e v e l o p a v i s ual v oc abul ary and
Studi o Two worked wi th
zen i th of c out ure k n i tti n g , a n
s tra te g y that woul d ex pres s the
C atheri ne L owe to dev el op a
extraordina r y c ult ure o f d e v o te d
c o mp a n y’s c ore v al ues wi th the
brand whi c h embodi ed the the
practi t ione r s a nd e n th u s i a s ts .
a i m o f g ro wi ng and ex pandi ng
heart of her bus i nes s - s ubtl et y,
Si nce 2 006, C a t he r i n e h a s
h e r m a rk e t.
aes theti c s and a qui et y et bo ld
worke d w it h S t udio Two to
v oi c e. Thi s brand was then
defi n e , m a r k e t a nd co n n e ct h e r
trans l ated ac ros s to mul ti pl e
brand t o he r a udie n c e .
pl atforms - pac kagi ng, web, adv erti s i ng and more. A s he r bus i nes s grows and pros pers, Studi o Two c onti nues to work wi th her to dev el op her reputati on and ex pres s her di s ti nc ti v e v i s i on.
SIMPLE. COUTURE.
design collection by Catherine Lowe
catherine-lowe.com
C A T H E R I N E
L O W E
Berkshire International Film Festival biffma.org
Get your Pick your
Films
BIFF GetTix Pass!
Your
Overview:
C h a lle n g e :
Solut ion:
Th e B e r k shire Int e r n a ti o n a l
Cra ft a fl e x i bl e brand tool ki t
U s i ng a s trategi c c ombi nati o n of
Fi l m Fe st iv a l ( BIF F ) , a g ro wi n g
i n re l a ti ve ly s hort ti me peri od
onl i ne and pri nt i terati ons o f t he
fi xtu re of t he Be r k sh i re re g i o n a l
wi th a ti g ht budget that
brand, BI F F has bec ome a major
cul tura l la ndsc a pe , s h o wca s e s
i mme d i a te l y ex pres s ed the BI F F
regi onal and nati onal pl ay er. It s
th e l ate st in inde pe n d e n t
a s a s i g n i f i c ant new fac e i n the
brand rec ogni ti on has al l ow ed
feature , doc um e nt a ry, s h o rts ,
n a ti o n a l fe s ti v al c i rc ui t.
i t to debut O s c ar-wi nni ng fi lm s,
an d i n t e r na t iona l f il ms a n d h o s ts
attrac t l eadi ng fi l mmakers ,
speci a l e v e nt s t hrou g h o u t th e
produc ers and ac tors , and a t t r act
year. S inc e it s inc e p ti o n S tu d i o
nati onal grant fundi ng. Studio
Two ha s pa r t ne re d w i th th i s
Two’s work on the BI F F brand has
i n nova t iv e st a r t - up t o d e ve l o p i ts
been rec ogni z ed wi th numerous
brand a nd public pre s e n c e .
nati onal awards .
Hancock Shaker Village hancockshakervillage.org
Overview:
Challenge:
Solution:
On th e c usp of t he ir 5 0 th
T h e vi l l a g e c ompri s es a
Studi o Two engaged the
An ni ve r sa r y, H a nc ock S h a k e r
s i g n i fi c a n t c ommuni ty of
s takehol ders i n mul ti pl e v i s i on
V i l l age , a N a t iona l H i s to ri c
s ta k e h o l d e rs and a broad, di v ers e
and v al ues works hops . We
Lan dm a r k a nd a le a d i n g mu s e u m
co n s ti tu e nc y. L ay ered on that
l i s tened, queri ed, and engag ed
of Sha k e r hist or y a n d s ch o l a rs h i p ,
i s a l o n g , s tabl e hi s tory and an
the c ommuni ty i n a di al ogue
set out t o t r a nsf or m th e i r m i s s i o n
a p p ro p ri a t e c ons erv ati s m among
about the i ns ti tuti on - i ts hist or y
an d role f or t he 21s t c e n tu ry
s ta ff, a d mi ni s trati on and board of
and i ts future. C ontrov ers i es
by ded ic a t ing t he m s e l ve s to
tru s te e s . An i nc l us i v e, s ens i ti v e
and the c onfl i c ti ng poi nts
maki ng t he c om m un i ty a vi ta l
a p p ro a c h to s hapi ng a des i gn
of v i ew were embrac ed. The
org an iz a t ion. T he y a s k e d S tu d i o
th a t h o n o red thes e v al ues but
s ol uti on emerged duri ng the
Two to w or k w it h t h e m to b ri n g
p u s h e d th e env el ope was purs ued
des i gn proc es s as an ex pres sion
th e b r a nd int o a lign me n t wi th
b y S tu d i o Two.
of the graphi c and ty pographic
th ei r v a lue s a nd v isi o n , a n d
heri tage of the Shakers wi th a
col l ab or a t e on t ha t e xp re s s i o n
moder n pers pec ti v e.
acro ss a ll t he ir m e di a a n d i n ter ne t pre se nc e .
For the first time, you can own handcrafted, Shaker inspired furniture designed and created in the Shaker joinery at Hancock Shaker Village. Our Master Artisan, Steven Grasselli, will create a unique piece of furniture to your specifications. Whether you desire a replication of one of the fine Shaker pieces in the museum’s 22,000 object collection, or whether you would like a Shaker inspired piece designed especially for
THE STUDIO
—
you, your fine furniture will be made from specially selected woods and finishes using traditional methods.
at Hancock Shaker Village — Shaker design for your home.
Furniture is individually priced and includes delivery to your home. Prices depend upon the wood, finishes and complexity of the design you have chosen. Each piece, destined to be an heirloom, is signed by the artisan and numbered. You will receive a Certificate of Authenticity, documenting your object’s creation, linking it to the actual Shaker object that was the source of inspiration. A copy of each Certificate will be kept in the Hancock Shaker Village historic archive.
Bring history and craftsmanship into your home today. 413-443-0188 hancockshakervillage.org
Tom Patti tompatti.com
Values of Tom Patti well established visionary futurist innovator designer Values of product transparency light color vibrant design
Tom Patti, artist, designer and innovator continually seeks design opportunities that utilize his immense knowledge of glass technologies as well as those that celebrate design innovation.
Goals design opportunities innovation in a new arena
Overview: For the pa st f our de c a d e s To m Patti h a s be e n a sig n i fi c a n t pi o nee r e x plor ing in d u s tri a l g l a s s as an a r t f or m . H e h i re d S tu d i o Two to c re a t e a br a n d fo r h i s exp an ding busine ss.
C h a lle n g e :
Solut ion:
To m p re s e nts a tri pl e threat - he
Studi o Two worked wi th Tom
i s a d e s i g n er, an arti s t, and an
ov er the c ours e of a y ear to
e n g i n e e r i n equal meas ures .I n
defi ne hi s brandi ng el ement s
d e v e l o p i n g hi s brand, the tas k
wi th c onc i s e l anguage. We
wa s to b a lanc e hi s s trengths and
dev el oped a webs i te that
p re s e n t h i m as an ac c es s i bl e and
hi ghl i ghts hi s ac c ompl i s hed
i n n o v a ti v e enti ty to the worl d.
portfol i o as wel l as s upporting c ol l ateral that tol d the s tory of thi s i nnov ati v e c rafts man i n a way that rec ogni z ed and c el ebrated hi s many tal ents .
Leadership IQ leadershipiq.com
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LEADERSHIP LEADERSHIP INTELLIGENCE font: helvetica neue t1 medium condensed size: 19pt tracking: 70 leading: 78pt color: black
circle diameter: 0.89 in color: Pantone 186 C (C:0, M:100, Y:81, K:4) font: based on helvetica condensed bold height: 0.59 in color: white
Overview:
C h a lle n g e:
Solut ion:
LeadershipIQ, t he c o n s u l ti n g /
B ri n g i n g a c l ear and fl ex i bl e
We worked c l os el y wi th
trai ni n g busine ss of B e s ts e l l i n g
a rti c u l a ti o n to thi s nati onal
L eaders hi pI Q pri nc i pal s on their
Au th or a nd L e a de r sh i p e xp e rt
b ra n d wa s the c hal l enge: i t
c ore v al ues – c apturi ng M ark
Mark M ur phy, a ppro a ch e d S tu d i o
n e e d e d to c onv ey the bol dnes s
M urphy ’s bol dnes s and di rect ness
Two ab out upda t ing th e i r b ra n d
a n d a u th o ri ty that L eaders hi pI Q
graphi c al l y. C ol l aborati ng w it h
an d de v e loping a ne w we b s i te .
b ri n g s to t he market bas ed
a team of web dev el opers and
Th e o r ga niz a t ion sou g h t to b u i l d
o n s o l i d re s earc h and data-
ec ommerc e s pec i al i s ts , we
cl earer, bolde r c om mu n i ca ti o n s
d ri ve n p ro c es s es and anal y s i s .
brought our des i gns i nto fru it ion
wi th th e ir a udie nc e th a n th e i r
To s ta n d o ut i n the c rowded
through a hi ghl y -engaged and
current br a nding a n d to b ri n g
ma rk e t o f fortune 500 l eaders hi p
ti me-dri v en proc es s to l aunch.
th e we bsit e a rc hit e c tu re a n d
c o n s u l ta n ts requi red the brand to
The res ul ts s peak for thems e lves
des i g n int o a lignm e n t wi th
p l a y c o n fi d entl y and aggres s i v el y
page v i s i ts are up 54.99%, visit
contem por a r y pr a c t i c e s a n d
wi th th e c ompeti ti on.
durati on i s up 64.95% and n ew
opportunit ie s.
v i s i ts are up 25.24%.
Intelligent Leadership gets you here.
LEADERSHIP
.com
Berkshire Theater Festival
Overview:
Challenge:
Solution:
Berks hire T he a t re F e s ti va l c a m e to
P re s e n t a cl ean, moder n
Studi o Two dev el oped a s ty l ist ic
Studi o Tw o in 2003 fo r m a rk e ti n g
p re s e n ce f or BTF that woul d
s y s tem for Berks hi re Theatre
suppor t , br a nding a n d i ma g i n g .
a p p e a l to a y ounger audi enc e
F es ti v al , wi th a di s ti nc t foc u s
Th e o r ga niz a t ion is a m o n g
a n d s u cc e ss ful l y promote the
on ty pography and c ol or.
th e o l d e st sum m e r t h e a tre s
wi d e ra n g e of c l as s i c and
Produc ti ons were di s ti l l ed do w n
i n th e c ount r y, a nd th e y we re
c o n te m p o r ary pl ay s pres ented
to a s i ngl e, c ompel l i ng i mage,
fo cuse d on de v e lopi n g a mo re
e a c h y e a r.
whi c h trans l ated i nto broad
contem por a r y, e dgie r b ra n d .
appeal to a new audi enc e and a c orres pondi ng ri s e i n ti c ket sales.
May 25 - October 21
The ensemble cast of the 2006 Main Stage production of Amadeus.
theatre that matters
Sunday, August 6, 2006
Featuring plays by David Hare Tina Howe Tony Kushner
4 pm
5 pm
6 pm
Cocktails and Mariachi
A performance celebrating BTF Alumni Anne Jackson and Eli Wallach on the Main Stage
Dinner and Dancing
Terrence McNally Peter Shaffer Stephen Temperley Wendy Wasserstein Tennessee Williams and more
RSVP by July 26 • For more information call 413-298-5536 ext. 11
Enter the BTF raffle now! Win a week long trip to Mexico! Airfare for two included.
413-298-5576 berkshiretheatre.org
’06 season
gala fiesta! committee Co-Chairs
Hilary Somers Deely and Philip Sedgwick Deely Bridget and Donald Fawcett Lynn and Michael D. Hess William Swan Carol and B. Carter White
Carliss Baldwin and Randolph Hawthorne Arthur Collins Neil Ellenoff and Budd Mann Sarah and Tim Eustis Kathy and James Fawcett Marie Feder Armand Feigenbaum Donald Feigenbaum Jane and Jack Fitzpatrick Bobbie Hallig
Jane and Dick Harte Jill and Bob Jaffe Lola and Edwin Jaffe Margie and Everett Jassy Tanny and Court Jones Celia Kittredge Leah Kreutzer and Benjamin Barber Meg Mortimer Lloyd and David L. Lloyd Kate Maguire and Eric Hill
Betsey and David McKearnan Joan and Martin Messinger Kate and Hans Morris Cornelia and M. Edgar Rosenblum Georgeanne Rousseau Judith and Ronald Shaw Hannah H. and Dr. Raymond Schneider Jeannine and Peter Schoeffer Kristine and Kevin Sprague
Donna and Robert Trask Edna Travis and Bernard Adams Julie and Charles Truax Larry Vaber Vicki and Larry Winters Richard M. Ziter, MD
Committee list in formation
St udio Tw o is a B r a n d i n g a n d Desig n f ir m f o u n d ed in 1 9 9 4 b y Creati ve Di rec tor a nd O w n e r, K e v i n S p r ag u e. W it h a p ar t icu lar em p h asis on thorough, s tr a t e g i c p ro c e s s , S tu d io Two h as d evelo p ed an d m ain t ained man y prom in e n t n a t i o n a l a n d reg io n al b r an d s f o r t h e p ast 1 8 years. I n addition, K e v i n h a s e s t a b lish ed a rep u t at io n f o r eff ect ive and exp e rt s tra teg i c m a r k e t i n g a n d creat ive t h in kin g o n b eh alf o f reg ional eco nom ic dev e l o p m e n t o r g a n izat io n s an d cu lt u r al in st it u t io n s. More i n forma tion o n h i s e x p e r i e n c e an d h o w h e can assist yo u r o r g an iza ti on i s av a ila ble at k e v i n s p r a g u e . c om .
Nature
•
Culture
•
Harmony
Staff Kevi n Sprague C reati v e D i rect or, Ow ner H eather Rose D es i gn Direct or Chr is t ine Cooney Seni or We b Designer Am a nda Betti s Seni or G raphic Designer Deirdre Tenero G raphic Designer J ason Toews Web Developer Kim ber ly Donoughe Juni or G raph ic Designer Alanna Kel l og Juni or G raph ic Designer
Contact 56 C hurc h Street, F l oor 2 L enox , M A 01240 3301 N E 1 st Av e, Sui te 903 M i ami , F L 33137 s t udiot w o.c om mai l @ s tudi otwo.c om 413-637-1374 Referenc es av ai l abl e i f y ou as k ni c el y.
Cons ul ti ng Associat es Ca rl Sprague Produc ti on Designer Willia m Cal i gari I nteri o r Designer Dan Shaw Wr it er Geoff Nader Strategi c Consult ant
brand strategy and design
studiotwo.com |
413.637.1374
Studio Two is the award-winning Brand Strategy and Design firm that builds thriving campaigns for businesses and institutions in the Berkshires and beyond Studio Two works most successfully with organizations who are passionate about their mission, are strategically pursuing growth, and are interested in long-term creative For a complete overview, please visit studiotwo.com
partnerships.