2 minute read
Day 2, Thursday, September 14th
*All general summit sessions will take place in the Gold Coast Room.
6:30 – 7:30AM The Windy City Morning Run or Walk *Optional
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The Drake Hotel Lobby
Early risers are welcome to join the SFIA for a run or walk to take in the beautiful landmarks of the ‘Windy City.’
8:00 – 9:00am NEW! Breakfast with Matt: Social forces affecting Sports Retail French Room
Matt Powell, VP Industry Analysis, The NPD Group
Attendees are invited to join NPD Sports Industry Expert Matt Powell for breakfast and a discussion of the social forces affecting sports retail.
Matt, a well-known and often quoted expert in the sports industry, will be presenting the trends and forces shaping our industry and its future. Matt will deliver a state of the industry across categories, discuss the forces impacting retailers and consumers, provide his predictions for the coming year, and answer your questions. Don’t miss this informative and interactive session!
9:00 – 9:45am KEYNOTE ADDRESS A View from the Top: The NFL’s Take on the Future of Football & Evolution of Sports Marketing
Tod Leiweke, Chief Operating Officer, NFL
Whether it’s under the lights on Friday night, youth games and collegiate rivalries on Saturday, Sunday NFL tripleheaders, Madden midnight releases, or fantasy drafts, football is a staple of the American sports landscape and a pervasive component of American culture. Accordingly, football is on the front lines of a rapidly changing confluence of sport, society, technology, and entertainment.
Join NFL Chief Operating Officer, Tod Leiweke, during his keynote address to hear how the NFL is adapting to the change within sports, both in the world of spectator sports, and their overall role and responsibility in society. And, how they are embracing this transformation to appeal to a new consumer.
10:00 – 10:30am Shifting Perspectives: Apparel Manufacturing
Rakhil Hirdaramani, Chairman of Manufacturers Committee, Global Sporting Goods Industry; Director, Hirdaramani Group
Innovative new technology and machinery is affecting the industry on a global scale. Thus, traditional manufacturing is evolving to adapt to new technological capabilities. This session will showcase new advances in the manufacturing process, from design to delivery, such as the use of new materials, concept design, and how these technological developments affect localization, collaboration, speed to market and blurs the lines between customer, brand and supplier.
DAY 2: THURSDAY—SEPTEMBER 14TH
*All general summit sessions will take place in the Gold Coast Room.
10:30 – 11:00am Networking Break Drake Room
11:00 – 11:30am A New Reality: VR + the Implications for the Industry
Derek Belch, Founder & CEO, STRIVR Labs, Inc.
New technology ventures are transforming the global sports industry at a rapid pace. Derek Belch, CEO at STRIVR, will explore the growing uses of Virtual Reality and Augmented Reality in sports, from how the technology can be used to train athletes and enhance fan experience, and the role it is playing in the sporting goods industry. He will provide examples of real-life applications being put into effect by STRIVR and other companies, and the multitude of avenues available for expansion in the future.
11:45 – 12:15pm Once the Thirst Quencher, now the Sports Fuel Innovator
Jeff Kearney, Global Head of Sports Marketing, Gatorade
A look into the evolution of a brand. From a traditional sports drink to a sports fueling innovator, how Gatorade has deepened partnerships, remains committed to athletic insights, and broadened brand efforts for the modern athlete – including how they fuel their bodies, mind and inspiration.
