4 minute read
Day 1, Wednesday, September 13th
SUMMIT SESSIONS
DAY 1: WEDNESDAY—SEPTEMBER 13TH
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*All general summit sessions will take place in the Gold Coast Room.
7:30am Registration Opens Drake Room
8:00 – 10:00am SFIA’s Start-Up Challenge French Room
The SFIA launched the Start-Up Challenge as a means to accelerate the innovative space at ILS. Returning for a second year, don’t miss the official kick off to the 2017 Summit. Join an esteemed panel of industry executive judges, as 5 entrepreneur finalists pitch their businesses and highlight the latest industry innovations.
11:00 - 11:15am Opening Remarks Tom Cove, President & CEO, Sports & Fitness Industry Association Chris Clawson, Chairman, Sports & Fitness Industry Association
The 2017 Industry Leaders Summit commences with SFIA President and CEO, Tom Cove, and SFIA Chairman, Chris Clawson, as they welcome all attendees and recognize the newest class of SFIA Future Industry Leaders Scholars.
11:15-12:15pm Keynote Address: How can “out of control” be a GOOD thing for our industry?
Rich Luker, Ph.D, Founder of the ESPN Sports Poll & Luker on Trends
Innovation forces us to change our thinking every 18 months or less. Mass adoption of virtual reality, artificial intelligence, and driverless cars are around the corner. The vast majority of kids five and over already have their own tablet or smartphone. That means they are now in control of their free time, and means sports and fitness activities no longer have uncontested control of American free time activity.
What if free time becomes dominated by time spent online? How can the loss of control be a good thing for the sports and fitness industries? While an online tidal wave of competition for time, attention, and discretionary dollars continues to build, we are seeing the signs of fatigue from Americans. More than half say they wish they spent less time online. And the younger the American, the larger the percentage seeking relief (77% of 12-17-year-olds actively do things to get away from being online).
By the time he is done, Rich will leave little doubt that we are not in control. But you will also have a clear sense for how dramatic change in technology and innovation can, should, and will increase the opportunities to re-engage Americans in sports and fitness.
12:15 – 12:45pm Networking Break Drake Room
12:45 – 1:45pm Lunch French Room
2:00 – 2:30pm Reinvention of Retail
Brian Finegan, Head of Marketing & Product Management, Sports & Fitness, Amazon
Much has been written on the traditional purchase funnel. The shift in retail from in-store purchasing to online is an uncontested disruptor in our industry and continues to transform the shopping experience. Consumers rule, and brands and retailers must be responsive to their needs and expectations. Companies are working to create a dialogue with consumers on several different channels, including online, in-store, through influencers, and social media. Online is not just a sales channel any more, but a social network engine for marketing and ad space as well.
Join Amazon, to hear firsthand a look to the future on retail, share insights on how they see the brand shopping experience and path to purchase evolving, and provide insights on what companies can do to stay ahead of curve.
DAY 1: WEDNESDAY—SEPTEMBER 13TH
*All general summit sessions will take place in the Gold Coast Room.
2:45– 3:15pm Business Forecast: The Trump Administration Economic Plan
President Trump is like no other, a businessman with no previous political experience. He’s doing things his way, and companies that wish to succeed in the Trump era must anticipate and prepare for his plan. During this session, you will hear from an expert about his economic plan, including tax reform, and how his policy agenda will impact the business community and your company’s bottom line.
3:15 – 3:45pm Networking Break Drake Room
3:45 – 4:30pm It’s the Experiential Economy! Evolving your Brand to Delight the Changing American Consumer
Sarah Quinlan, SVP, Market Insights, Mastercard
We have heard about the Experiential Economy, but what does it mean for your business and your brand? Sarah Quinlan, the head of Market Insights for Mastercard will share the latest trends drawn from the billions of transactions that Mastercard sees each year. She will discuss how to make this data actionable in real time and, how specifically the sports and fitness industry can get ahead of this trend and profit from it.
4:45– 5:15pm Where Influencer Marketing Went Wrong, and How to Fix it
Kevin Knight, CMO, Experticity
Influencer marketing began with the promise of scaling the kind of authentic influence people experience offlinecredible recommendations from people we trust. Today, however, most of what’s considered influencer marketing is really just paid reach.
In this session, Experticity Chief Marketing Officer, Kevin Knight, former global head of creative and brand strategy at Pinterest, will discuss the history of how this happened, along with how we can fix it — by tapping into the trusted experts that consumers look to for advice and inspiration.
5:15 - 7:00pm Pre-Dinner Networking Happy Hour Palm Court
7:15 – 9:15pm ILS Awards Ceremony & Dinner
Gold Coast Room
Dinner entertainment provided by one of the World’s Most Famous Comedy Troupes, The Second City Works.
