AUTICA
PORTFOLIO SUBMISSION Submitted by – Shubham Kumar UGFD Level 2 Sec - B
Acknowledgement
I take immense pleasure to acknowledge the efforts of the people who helped me to make this Portfolio. I express my gratitude for their suggestion ,guidance and intellectual influence. I express my sincere thanks to MR. Darshan Chandekar, Mr Sandeep Meena Ramudamu and Mr Prateek Vashisht. I am grateful of encouragement and guidance at every stage of the study till its completion. I would like to thank my friend who always supported in all my endeavors.
INTRODUCTION Nautica was founded in 1983 by David Chu. He designed a collection of men's outerwear that was visionary in its seamless working together of fashion with new technologies of fibers and fabrics. He chose the name Nautica to identify a concept that is timeless and evolutionary in scope and to reflect a lifestyle of energy, activities and fitness. Nautica took its name from the Latin word "Nauticus" for naval and in Italian language nautica means seamanship. Since one of mankind's first accomplishments in exploring the world was to take to the seas, a spinnaker logo was designed as a symbol of adventure, action and classicism. Nautica is a leading water-inspired global lifestyle brand including men’s, women’s and children’s apparel and accessories and a complete home collection. Nautica products are classics that are rich in performance, color and authentic style. The majority of Nautica's sales stem from operations in its top two markets--the United States and Europe.
TABLE OF CONTENT
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LOGO OF NAUTICA CREATION OF BRAND DESIGNER BRAND HISTORY CHRONOLOGY PRODUCTS PROMOTION TECHNIQINES INSPIRATION UNIQUE SELLING PROSPERITY WGSN MOOD BOARD
NAUTICA LOGO Nautica’s logo is that of the J-class sailboat, chosen for its “eloquent expression of excellence in design, quality in craftsmanship and harmony in form and function.” This logo marries well with the Nautica name, which was chosen to “identify a concept that is timeless and evolutionary in scope and to reflect a lifestyle of energy, activities and fitness.” To boost this classic maritime image, Nautica also sponsors the Stars and Stripes, an America’s Cup yacht.
CREATION OF BRAND The Brand “Nautica” was created by a Taiwanese man named David Chu. He founded Nautica in 1983 and it was purchased for cash stock in 1984 by State-O-Main, a company based in New York, which later changed its name to Nautica 10 years later in 1994. Vf Corporation then purchased Nautica in 1994. VF Corporation then purchased Nautica back in 2003. The name Nautica is from the Latin word “Nauticus” which means ship. The reason which was picked was because one of mans first accomplishments in exploring the world, the logo was designed to symbolize adventure and action.
David Chu, birth name is ZhĹŤ QÄŤnqĂ . He was born in 1955. His family immigrated from Taiwan to USA in the 1960s and opened a Chinese restaurant. He was studying Architecture in New York, and during a class at Fashion Institute of Technology, a professor suggested that he try designing clothes after seeing his drawing skills. He then returned to USA, working under a large company, he designed jackets, taking the inspiration from sailor's coats. Barneys and Bloomingdales had good sales for the designs and Nautica was born. In his visionary style, Chu extended the brand to include a complete lifestyle presentation for men,women, children and home here and in Europe, Latin America and Asia, making Nautica one of the first American brands to be truly global. In August 2004 David Chu left Nautica and established a new company for a luxury men's collection, the first ever under his own name.
HISTORY
HOW IT STARTED California-Based Company: 1966-75 Nautica originated in 1966 as Pacific Coast Knitting Mills, a firm engaged in manufacturing and distributing double-knit natural and synthetic fabrics in Vernon, California. It went public in 1971, offering a minority of its outstanding shares for $8 a share. In 1972, Pacific Coast Knitting Mills acquired, for $850,000 in cash and notes, almost all the stock of Van Baalen Heilburn & Co., a Rockland, Maine, firm engaged in manufacturing and distributing men's sportswear, swimwear, and robes, generally under the trade name State-O-Maine. At the time of its purchase it was making robes under the Christian Dior name and had long-term contracts with designers John Weitz and Pierre Cardin. It was renamed Van Baalen Pacific Corp. after its acquisition.
New York-Based State-O-Maine: 1975-83 In June 1975, the knitting-mill business was sold to Stanley Flaster, the president of Pacific Coast Knitting Mills, who renamed it Flastex, Inc. Sanders and Weinick were partners in a New York City accounting firm that bore their names. Customers for its robes and jogging suits included Bloomingdale's, Nordstrom, and Saks. The firm's fortunes advanced that year when a department-store executive introduced Sanders to David Chu, a young, Taiwanese-born clothing designer. Chu and a partner had started a company called Nautica in 1983 and had introduced a collection of brightly colored men's outdoor jackets. They sold well, but the partner did not want to invest the necessary funds for expansion. For a small amount of cash and the assumption of about $1 million in liabilities, State-O-Maine bought out David Chu's partner in 1984. David Chu later traded his 20 percent interest in the company for State-O-Maine stock.
Nautica's Rise to Prominence: 1984-91 Sanders and David Chu devised an expansion plan combining Nautica's products and maritime-based image with State-O-Maine's production and distribution network. There products grew to include men's dress shirts, neckwear, hosiery, belts, suspenders, small leather goods, jewelry, watches, gloves, hats, sunglasses, fragrances, and skin care. Nautica's growth was spectacular. A full collection of women's products was introduced in fall 1988. Fueled by Nautica's popularity, State-O-Maine became a hot company in the late 1980s. Chu was a major presence in his field. He maintained total command over the Nautica image, with design control over every style in both the men's and women's clothing lines--now totaling nearly 500 pieces--and also over the licensed products, such as watches and fragrances. He even designed many of Nautica's fabrics. Nautica began its expansion into the international market by setting off on its journey in North America, first launching in Canada followed shortly thereafter in Panama and Mexico. For 1992, it created its very own championship in Portugal: the Nautica Cup.
Continued Expansion and Growth: 1992-96 Nautica was manufacturing and marketing men's moderately priced cotton woven and knit shirts, swimwear, slacks, and shorts under its own name. Reflecting the overwhelming presence of the biggest sector of its business, State-O-Maine was renamed Nautica Enterprises in 1994. That year the number of Nautica shops within department stores reached 428. Nautica also had 543 specialty accounts and 18 factory outlet stores. During the calendar year the number of in-store shops rose to 548. In 1996, the company continued its aggressive outlet-store expansion, presented a new Nautica Competition activewear label, announced a licensing deal to sell women's wear under the Nautica label in August 1996, and announced a licensing agreement to market Charles Goodnight robes and loungewear. The company opened 146 new shops .
Nautica Enterprises in the Mid-1990s In September 1996, it announced its entry into the home-furnishings market with three home-textile licensees: Dan River for sheets and bedroom ensembles; Ex-Cell Home Fashions for shower curtains, bath accessories, and table linens; and Lasher Corp. for bath and beach towels.The women's line, produced through a licensing agreement with Bernard Chaus, opened in more than 100 new in-store shops. Men's tailored-clothing and infants'/toddlers' lines were also in the works. In 1996, the company announced a joint venture with Financo to distribute the Nautica men's collection throughout Europe,where it would open a showroom in January 1997, a license agreement with Unionbay to design and market a men's denim collection, and a license agreement with Kellwood Co. for dress shirts. New openings scheduled for 1996 included Argentina, Brazil,Beijing and China. In 1996, Nautica International, Inc., a wholly owned subsidiary of Nautica Enterprises, was offering an array of men's sportswear, outerwear, and activewear, primarily targeted to the 25-to-54-year-old age group. Sportswear included sweaters, woven and knit shirts, rugby shirts, pants, and shorts. Outerwear included parkas, bomber jackets, and foul-weather gear. Activewear included fleece and french terry tops, french terry pants and shorts, T-shirts, and swimwear. This clothing came in three principal groups: Anchor, Crew, and Fashion. State-O-Maine, also a wholly owned subsidiary, was offering Nautica-brand robes and loungewear, sportswear, and swimwear under the Bayou Sports label, apparel designed and sourced for private-label programs--which were first introduced in 1993--and robes and loungewear under the Charles Goodnight label. Except for the Nautica-brand furnishings, these products were more competitively priced and more broadly distributed than the company's other offerings. In fiscal 1996, the company was the official clothing sponsor for the U.S. Sailing Team and the official apparel sponsor for two events on the Senior Professional Golfers' Association tour.
Continued Growth and Expansion
Nautica entered the late 1990s on solid ground. In 1997, the firm purchased the E. Magrath Apparel Co., a seller of golfwear under the Magrath and Byron Nelson brand names. The company also expanded its product line with the addition of bed and bath products and plans were set in motion to create a housewares and furniture line. During that year, Nautica introduced a women's swimwear collection. In 1998 however, Nautica terminated its license agreement with Bernard Chaus--the firm that manufactured the Nautica's women's sportswear line. While Nautica remained a powerful force in men's fashion, the women's sportswear line did little to boost profits. As such, the company focused on launching various different products targeted towards women including a sleepwear line that debuted in January 1999. A December 1998 WWD article commented on the strategy claiming that, "although it still is without a women's sportswear collection, Nautica is hoping that other product categories will keep the Nautica brand alive in women's minds." During fiscal 1999, earnings rose by four percent while sales increased by 14 percent to $552.7 million. As outerware sales faltered due to warmer weather trends in the United States, the company was forced to markdown merchandise to make way for the new season's fashions. Nevertheless, the company continued to strengthen as well as broaden its brands. During 1999, Nautica secured licensing agreements for its Home Accessories, Dinnerware, and Stemware product line. In the fall of that year, the Nautica Jeans Company was created to target consumer between the ages of 16 and 35. Initially the line only included men's jeans; however a women's denim collection was included in fall 2000.
Nautica continued its growth strategy into the new millennium and the company opened its 100th retail outlet. The men's fragrance line, Latitude/Longitude, was launched along with the contemporary designer John Varvatos collection. During that year, the company discontinued its Nautica Sport Tech line after recording several periods of lagging profits due to increased competition and soft retail sales. In May 2001, Nautica purchased Earl Jean Inc., an upscale brand that fit in with management's plan to move into high margin product markets. During that year, the company's major focus was on expanding the Nautica brand into new categories, expanding its brand portfolio, exploring future distribution opportunities, and strategically positioning its global business. Sanders commented on the firm's direction in a 2001 Daily News Record article stating, "Building on the current momentum and capitalizing on the best opportunities that exist, we will focus on the expansion effort on our core markets and scale back operations in less profitable countries." It was during this time that the apparel retail industry as a whole began to struggle. As the U.S. economy showed signs of weakening, department stores sales fell due to faltering consumer confidence. Nautica however, was convinced that it would continue its tradition of providing products with style, value, and brand appeal. With no long-term debt and with a solid strategy in place, the company appeared to be well-positioned to battle future economic problems. Today, Nautica is available in more than 64 countries with over 200 Nautica branded stores worldwide including a “first of its kind� 2-story flagship store in Beijing that opened in 2008
Chronology Key Dates: 1966: Pacific Coast Knitting Mills is established. 1972: The firm acquires Van Baalen Heilburn & Co. 1975: The knitting-mill business is sold to president Stanley Flaster and is eventually renamed State-O-Maine. 1983: David Chu and a partner establish Nautica and launch a line of outerwear. 1984: State-O-Maine buys out Chu's partner and acquires ownership of Nautica. 1987: State-O-Maine opens retail stores in New York City and California. 1988: A full collection of women's products is launched; the company's sales reach $20 million. 1991: The women's division is discontinued. 1994: State-O-Maine changes its name to Nautica Enterprises Inc. 1996: The company launches a sportswear line entitled Nautica Competition. 1999: Nautica launches a Men's Jean line along with a Women's Sleepwear line. 2000: The 100th retail outlet store is opened. Additional Details Public Company Incorporated: 1966 as Pacific Coast Knitting Mills, Inc. Employees: 2,850 Sales: $627.7 million (2001)
Future Goals Of Nautica Nautica has a wide variety future goals, with charity work that plan to continue to raise money for clean water for undeveloped countries to make as much of a difference as they can. The brand is expanding very quickly as a Nautica clothing and accessories are beginning to pop up in a lot of stores. Nautica Soon Plans To receive official sponsorship from a celebrity and plan to come out with a lot of new clothing in the future.
As a global lifestyle brand with a heritage and strong bond with the water, Nautica continually strives to show their respect for water as a natural and life-sustaining resource by working to minimize the environmental impacts of their products and operations. For 2013, Nautica established an overarching goal: Nautica strive to incorporate sustainability into products and operations by focusing on the following initiatives:  Reduce greenhouse gas emissions by 2% of 2009 levels by reducing energy use in our offices, retail stores and distribution center.  Ensure the new Nautica full-price stores includes sustainable materials and design as is economically feasible.  Pilot test sustainable materials and processes and begin to scale into our products.
Nautica Products Wallet
Bag Belt
Tie Watch
Shoes Cap
Deodorant Sunglass
Men’s Wear
Kids wear
Women’s Wear
Promotion Activity Ad Campaign BLACK SAIL BY NAUTICA: AS SEEN IN GQ MAGAZINE
This sweater was a key piece of the Fall 2014 Black Sail by Nautica Runway Show that took place this past February during Mercedes Benz Fashion Week in New York.
MAXIN MAGAZINE Kickoff the summer with light and breezy Nautica linen shirts and trousers, as seen in the May issue of Maxim magazine.
THE COTTON TWILL SHORT: AS SEEN IN GOLF DIGESTIX
NAUTICA HAS BEEN FEATURED ON THE COVER PAGE OF- THE MAN The luxury magazine for the discerning man. Mittu Chandilya (CEO of Air Asia India) has been featured on the cover page of the magazine for August 2014 and is wearing a Checkered Shirt, Sweater, Trousers, Watch and Loafers all by Nautica.
ARAN CABLE SCARF FROM NAUTICA AS FEATURED IN AM NEW YORK
SUPPORT YOUR TEAM WITH THE WORLD CUP INSPIRED FIFA COLLECTION FROM NAUTICA
Break into the FIFA fever with limited edition fútbol collection from Nautica. Sporty yet stylish, this exclusive limited range includes colors, prints and emblems inspired by US, Italy, Brazil and Spain teams. Available at all Nautica stores across the country, get set to cheer your favorite team to victory!
THE FASHION CREW: NEW WOMEN’S SWIMWEAR
THE FASHION CREW: DENIM SEASON
Denims are fashion staples for any season. For Fall, Nautica presents a fresh and modern range of denims. These are available in various washes, hues and fits. Pair them up with a Nautica Crew Neck T-shirt or Deck Polo Shirt and Nautica Boat Shoes for a casual, every day look and optimal comfort.
Get to the water in style this season with Women’s Swimwear from Nautica! This season’s inspiration of a black and white color palette gives you the freedom to layer on bright and colorful accessories
DIVE ‘INTO THE NAVY’ WITH THE FALL 2014 COLLECTION FROM NAUTICA
EXPERIENCE THE ADVENTURE WITH NAUTICA AQUA RUSH
Nautica signals the arrival of its Fall 2014 collection. Inspired by the spirit of military tradition and the utilitarian nature of maritime design, the season’s key pieces reflect a nautical and uniform sensibility. The “Into the Navy” look is grounded with bold, pops of colors throughout and a stylish combination of function and performance.
Nautica Aqua Rush is a cool fragrance that opens with a note of Sea Breeze accord and is splashed with fresh Yuzu and a twist of spicy-sweet Coriander. Bathed in watermint, Clary Sage Absolute and Violet, it is anchored by a teak wood base for a smell as surging as the ocean waves.
BASELWORLD 2014
THE FASHION CREW: MEN’S SANDAL
Nautica was just at the 2014 BASELWORLD watch trade show displaying the brand’s latest collection. BASELWORLD attracts 122,000 visitors from 100 countries to Basel, Switzerland to see the newest watch and jewelry pieces from over 1,400 exhibitors. Members of the media and industry insiders alike pack the exhibits for the weeklong event to view the latest trends from some of the top brands in the world. JUNE BEACH WEAR
THE FASHION CREW: BACK TO SCHOOL – GIRL’S
School is back in session and mornings are bound to be a little hectic. Make dressing your little ones a breeze this season with our favorite dress options from Nautica. Your little girl will look polished and ready to go from the classroom to the playground in the Striped Tee Dress from Nautica. This super comfortable short sleeve dress is outfitted with a woven rope belt for a nautical nod and a custom fit.
NAUTICA PARTNERS WITH OVERDRIVE FOR MERCEDES-BENZ STAR STRUCK 2014
FIRST EVER “NAUTICA GOA BEACH RUN”
Nautica, in association with Vasco Sports Club, presented India’s first ever timed ‘Half Beach Marathon’ at Colva Beach, Goa. The Nautica Goa Beach Run was a one-of-akind run set along a picturesque landscape of soft white sands and coral blue waters. Over 600 participants ran along the sea-line of the beautiful South Goa beaches. Nautica partnered with the leading auto magazine Overdrive India as an apparel partner for their event “Mercedes-Benz Starstruck 2014.” The event was a drive adventure activity where 16 people set off on a 5 day drive from Chandigarh to Chhota Dara via Manali.
Nautica Malibu Triathlon 2014 Amazing race for 2014 that ended with $1,350,000 raised by the competitors to support pediatric cancer research at Children’s Hospital of Los Angeles. — at Malibu Beach.
CHARATIES THAT NAUTICA SUPPORT
On World Water Day 2012, Nautica launched a campaign to help bring clean water to people in developing countries. In just four months, they raised more than $150,000 and fully funded their first water project. Today, that project is complete! Using 100% of the money for direct project costs, charity: water helped provide an entire community in Nepal with access to clean, safe water. Thanks to generous contributions by Nautica’s customers, their campaign has raised more than $1,000,000 and will fund clean water programs in four countries: Nepal, India, Ethiopia and Malawi.
INSPIRATION NAUTICA OCEAN2OCEAN Nautica Features the People, Place and Stories of Coastal Region that inspire them, and Highlight those who share their Deep passion and Commitment to the water.
Northeast NAUTICA traveled to the American Northeast Coast, from Cape Cod, Massachusetts to Newport, Rhode Island, for inspiration for our Fall 2012 collection and campaign. We captured iconic characters who share our passion for the water life, men and women who sail the Atlantic, artisans crafting boats, and young engineering students from the Massachusetts Maritime Academy. Nautica has created iconic product for 30 years by drawing inspiration from these coastalcharacters. For Nautica Ocean2Ocean.com, we focus on the story of Joel Senger, a boat builder and teacher at the International Yacht Restoration School.
John Pink and Rick Peacock British Sailors, John Pink and Rick Peacock, have been sailing together in the 49′er boat class since 2008. In 2012 they placed fourth in the World Championships. The previous year they won two ISAF Sailing World Cup Regattas, in Germany and Miami, and ranked 9th in the world. Nautica spent a day sailing and kite surfing with them in Southampton, England to find out what motivates the or this strenuous and competitive sport.
Central California Coast The central California coast, with its cliff-hugging roads, wide and mesmerizing views of the Pacific, and small seaside towns was our inspiration for Spring 2012. Our collection has the feeling of a cool,retro-chic day in Carmel, where Hollywood once spent its weekends, to the natural, vivid colors of the crashing shores of Big Sur – the ultimate road trip. Along our trip, we met some colorful and inspiring characters, from surfers and kayakers who live for the next wave, to students who spend each day passionately fighting for a healthy ocean environment. Towns blend into the landscape here, and the people are deeply connected to the incredible waters that surround them.
The Oregon Coast We are inspired this season by the people and places of the Oregon coast, from the rocky surf of Cannon Beach to Hood River, one of our country’s biggest windsurfing and kite boarding waterways. A family of surfboard shapers, a sport photographer who captures images from a unique point of view and a life coach who uses the ocean to help students discover their inner power. People who embody the Nautica spirit, who celebrate water in their everyday lives.
Chesapeake Bay The Annapolis, Chesapeake Bay area of the Maryland coast is our inspiration for the quintessential American summer. A sailing icon shares his incredible life story, an artist pays homage to the local working Waterman, and a family lives out their dreams on an 18-acre organic coastal farm.
Florida Coast Dr. Wallace "J" Nichols We are inspired by the people and lifestyles of the colorful Florida coast, from the surfers of Flagler Beach to the sailors and filmmakers of the Florida Keys. Men, women and children who are deeply and passionately connected to the water in their everyday lives.
In 2011, Nautica helped to sponsor “J” Nichols’ first annual BLUEMiND Summit in San Francisco, where he brought together scientists, artists, conservationists, people from all walks of life, to start a conversation about why we love our Oceans in order to harness the results into positive action. His Blue Marbles Project is literally putting an awareness for our World waters in the palms of millions of hands. His Slow Coast project is creating a quiet stretch of California coast into a place where “we can look the farmer, fisher or rancher in the eye and talk about the food we share.” We have spent many days talking with “J” and getting to know his family and his very gentle, personal and human way of looking at Ocean conservation. And now Nautica has created an Ocean To Ocean story to highlight J’s ideas, his family, and his passion for the water. Starting this month, we are excited to begin featuring him as a Nautica guest blogger and correspondent. J signs every email “Live like you love the Ocean,” and after you see his story, you will feel inspired to take up his call to action.
Unique Selling Proposition Brand focuses at Nautical Products with Bold colors and classis look. Most of its product are inspired from Coastal and Adventure. Nautica travel to different places mostly related to coastal area as adventure to get inspiration for the garment. The sportswear line, which is inspired by sailing globally, is betting on providing sailing lessons to consumers for a greater brand play in the domestic market. Nautica is also supporting the Regatta event at the Mumbai International Boat Show to be held in February 2008 to cash in on the increasing number of sailing enthusiasts in India. Globally, too, Nautica sponsors the America Cup in numerous sailboat races (Regatta).
THE
WILD
SIDE
SW 6261
PMS 727
WILD WOOD
PMS 4695
Pantone 296
383 C
Pantone 3015
FABRIC SWATCHES
CLIENT BOARD
My Client For This Collection Is ISHMITA NAGI. She is a college going student . She is a fun loving person and she has a casual lifestyle. She wears comfortable and chic clothes. She loves to wear prints and has an eye for fashion.
THINK PINK
TRENDZ BOARD
TECHPACK STYLE SHEET SEASON : SPRING/SUMMER SIZES : S,M,L,XL DESCRIPTION : ROUND NECK DRESS
STYLE : SP-R2 FABRIC : 100 % POLYSTER RANGE : MEN AND WOMEN
Pantone Navy blue- 19-3832
Pantone Red -186
PANTONE
125- WHITE/Blanc
CONSTRUCTION SHEET SEASON : SPRING/SUMMER
STYLE : SP-R2
SIZES : S,M,L,XL
FABRIC : 100 % POLYSTER RANGE : MEN AND WOMEN
DESCRIPTION : ROUND NECK DRESS BLACK RIB DIGITAL PRINT
HEM (FLATLOCK STITCH)
FRONT
BACK
RIB SEAMSHEM
:2.5CM :OVERLOCK : 3CM
MEASUREMENT CHART SEASON : SPRING/SUMMER
STYLE : SP-R2
SIZES : S,M,L,XL
FABRIC : 100 % POLYSTER RANGE : MEN AND WOMEN
DESCRIPTION : ROUND NECK DRESS
POINTS OF MEASUREMENT Bust Nape To Waist ½ Across Back Neck Size Shoulder Back Neck To Waist Scye Depth Rib Front Neck Drop Back Neck Drop ½ Bottom width ½ waist Hip circumference
MEASUREMENTS 88cm 41cm 34.4cm 37cm 12.2cm 24cm 15cm 2.5cm 6 cm 3cm 40cm 36cm 72 cm
FABRIC SHEET SEASON : SPRING/SUMMER
STYLE : SP-R2
SIZES : S,M,L,XL
FABRIC : 100 % POLYSTER RANGE : MEN AND WOMEN
DESCRIPTION : ROUND NECK DRESS
Fabric : NEWPRIN Price : Rs 350/m
Fabric: INTERLOCK Price : 450/m
Fabric : BLACK RIBBED FABRIC Price : Rs 200/m
ARTWORK SHEET SEASON : SPRING/SUMMER SIZES : S,M,L,XL
STYLE : SP-R2 FABRIC : 100 % POLYSTER
DESCRIPTION : ROUND NECK DRESS
RANGE : MEN AND WOMEN
8cm
10cm ( digital print PRINT)
Digital print
TRIM SHEET SEASON : SPRING/SUMMER
STYLE : SP-R2
SIZES : S,M,L,XL
FABRIC : 100 % POLYSTER RANGE : MEN AND WOMEN
DESCRIPTION : ROUND NECK DRESS
Mobilon tape Supplier: Price: Rs 10 Length: 1 metre
Supplier : Coats Price : Rs 10/thread Quantity : 4 Length : 120 mts Color : white
Drawstrings Length - 90cm Width - 1cm Color- Red Price – Rs 10
COST SHEET STYLE NUMBER : SP-R2
Self Rib
Material Self rib
SEASON: SPRING/SUMMER
Style No
Material Newprin Ribbed fabric Actual (Metre)
1 0.25
Total Material Cost : Rs. 400 Trimmings Actual
Cost/Metre Rs. 350 Rs. 200 Actual Cost
Cost/Mt Rs. 350
Rs. 350 Rs. 50
Rs. 200
Cost
Actual Cost
Mobilon tape
1
Rs.10
Rs. 10
Threads
4
Rs 10
Rs 40
Total trimming Cost : Rs. 50 Artwork Cost : Rs. 60 Labor Cost : Rs 50 Total Cost : Rs. 560 Commission : 12% Mark up : 300% Suggested Retail
: Rs 2882
SUGGESTED RETAIL: RS. 1882
SILHOUETTE DEVELOPMENT
RANGE SHEET