PORTFOLIO Kunal Maithani | Communication Design
Ac a de mi c Pr oj e c t Wa yf i ndi ng de s i gn ma nua l f or MI T c a mpus e s Have made a design manual for wayfinding system of MIT campuses as diploma project, under Prof. Ravi Poovaiah (IDC, IIT Bombay).
Wayf i ndi ng Syst em Ha v e m a d e a d e s ig n m a n u a l fo r w a y fin d in g s y s t e m o f MIT c a m p u s e s a s m y d ip lo m a p ro je c t , d u ra t io n fiv e m o n t h s u n d e r IDC, IIT Bo m b a y . Us e r re s e a rc h : Aft e r in t e r v ie w s a n d in t e ra c t io n s w it h a c a d e m ic s t a ff, s e c u rit y s t a ff a n d s t u d e n t s o f MIT c a m p u s I a n a ly ze d v is it o rs o f t h e c a m p u s . I c a t e g o riz e d t h e v is it o rs in t o t w o g ro u p s re g u la r v is it o rs a n d n o n re g u la r v is it o rs . Th e n s t u d ie d t h e ir b e h a v io u r r e s p e c t iv e ly lik e , -
who com e to the ca m pus? why do the y com e to ca m pus? how d o th e y com e to ca m p us? whe n do the y com e to ca m pus?
Th e a n a ly za t io n h e lp e d m e t o in it ia t e k e y a re a s o f w a y fin d in g lik e , e rg o n o m ic s , m a t e ria ls , p la c e m e n t s ,
I nf or mat i on ar chi t ec t ur e: Un d e rs t a n d in g a n o rg a n iz a t io n a l a n d a rc h it e c t u ra l s y s t e m o f MIT Ra jb a u g c a m p u s I h a v e b u ild up an in fo rm a t io n a rc h it e c t u r e fo r p rio rit iz in g t h e
Ex t er nal Si gnage Sy st em: Th e e x t e rn a l s ig n a g e s y s t e m h a s c la s s ifie d in t o fo u r c a t e g o rie s a s p e r t h e ir lo c a t io n b e h a v io u r . - O u t s id e c a m p u s n a v ig a t io n panel - En t ra n c e id e n t ific a t io n panel - In c a m p u s n a v ig a t io n panel (Ve h ic u la r Z o n e ) - In c a m p u s n a v ig a t io n panel (Pe d e s t r ia n Z o n e )
Ext er nal Si gnage Syst em: Th e e x t e rn a l s ig n a g e s y s t e m h a s c la s s ifie d in t o fo u r c a t e g o rie s a s p e r t h e ir lo c a t io n b e h a v io u r. - Ou t s id e c a m p u s n a v ig a t io n p a n e l - En t ra n c e id e n t ific a t io n p a n e l - In c a m p u s n a v ig a t io n p a n e l (Ve h ic u la r Z o n e ) - In c a m p u s n a v ig a t io n p a n e l (Pe d e s t ria n Z o n e )
Ac a de mi c Pr oj e c t Pa c ka gi ng I ndi a n pa pe r c ur r e nc y Designed a packaging device for Indian paper currency inspired by new clothing trends in youngsters.
Packagi ng I ndi an Paper Cur r ency: Ne e d o f p a c k a g in g : Fo r u n d e rs t a n d in g p a c k a g in g b e h a v io u r o f p a p e r c u rre n c y I s t u d ie d d iffe re n t c lo t h in g h a b it s o f p e o p le . By in t e rv ie w s a n d o b s e rv a t io n s o f s h o p k e e p e rs , s t u d e n t s , e m p lo y e e s , s m a ll fin a n c e rs , fa rm e rs a n d h o u s e w iv e s I s t u d ie d t h e ir b e h a v io u r o f p a c k in g p a p e r c u rre n c y . Aft e r a n a ly zin g a n d re fin in g b rie f t o a d e fin e t a rg e t a u d ie n c e I o p t e d fo r s t u d e n t s o f a g e 1 5 t o 2 8 y e a rs w it h n e w c lo t h in g h a b it s o f e x t ra lo s e fit , lo w w a is t ris e o r lo w h ip p o cke t p a n t s . Th e p ro b le m fa c e d b y t h e m w a s t h e w e ig h t o f p a c k a g in g d e v ic e . Pre s e n t p a c k a g in g d e v ic e w a s t o o h e a v y a n d b u lk y fo r n e w t re n d s o f c lo t h in g .
Packagi ng I ndi an Paper Cur r ency: S o lu t io n (1 ): Th e c o n c e p t w a lle t is m a d e o f c o rru g a t e d s h e e t w h ic h h a s t w o m a g n e t s o n e it h e r s id e s g iv in g b e t t e r g r ip t o p a p e r c u rre n c y a n d a ls o s e rv e a s k e y h o ld e r fro m it s o u t e r s u rfa c e . S o lu t io n (2 ): Th e s e c o n d c o n c e p t w a lle t h a s m a d e o f h a n d m a de pa pe r a nd m a gne t e m be dde d on ba ck s id e o f it s fa c e c o v e r. It c a n b e u s e a s n o t e p a d o r a p ro m o t io n a l b r o c h u re .
Ac a de mi c Pr oj e c t Cor por a t e i de nt i t y f or a n NGO, Ar uni m Corporate identity for a non-profit society to serve the interests of its members through marketing initiative for the products made by persons with disabilities.
Cor por at e I dent i t y Co r p o ra t e id e n t it y d e s ig n fo r a n NGO , Aru n im . Th e NGO fa c ilit a t e h a n d ic a p p e o p le b y e m p o w e rin g t h e m w it h p ro fe s s io n a l g u id a n c e a n d t ra in in g t o m a rk e t t h e ir p ro d u c t . Th e NGO ’ s id e o lo g y is b a s e d o n Hin d u m y t h o lo g y w h ic h is re p r e s e n t e d in it s t y p e fa c e a n d c o lo u r s c h e m e o f lo g o s y m b o l. Th e lo g o s y m b o l r e p re s e n t p a rt ic ip a t io n a n d m o t iv a t io n . Th e s t a t io n a ry fo r t h e NGO h a s d e s ig n e d in a v e r t ic a l fo rm a t fo r d e p ic t in g it s le t ’ s sta nd t h e m e . In s p irin g fro m t h e NGO’ s lo g o s y m b o l I h a v e d e v e lo p s y m b o l fo r t h e ir d iffe re n t d e p a rt m e n t s w h ic h a re u s e in t h e ir b u s in e s s c a rd s .
Tabl e cal endar : Ha v e d e s ig n e d a t a b le c a le n d a r w it h t w e lv e d iffe re n t s y m b o ls re p re s e n t in g it ’ s id e o lo g ie s t o p ro m o t e t h e NGO. 1 . To p ro fit 2 . To d e s ig n 3 . To e d u c a t e 4 . To c a re 5 . To a c h ie v e
Col l oqui um: Si mpl i c i t y Ha v e p re s e n t e d m y c o llo q u iu m p a p e r o n t o p ic S im p lic it y . I s t a rt e d w it h m e a n in g a n d g ra m m a r o f t h e w o rd a n d t h e n fe e lin g s a s s o c ia t e d t o it in d iffe re n t c o n t e x t s . E.g ., a s a n a d je c t iv e t h e w o r d s im p le c a n re p r e s e n t a q u a lit y o f b e in g v e r y c o m m o n o r c o n t r a ry t o it c a n a ls o re p re s e n t s o p h is t ic a t io n . Fo r fu rt h e r k n o w le d g e o n t h e t o p ic I s t u d ie d t h e t e n la w s o f s im p lic it y b y Jo h n Ma e d a . I c o n c lu d e d t h e p a p e r w it h in s ig h t , s im p lic it y is c o n t e x t u a l a n d re la t e d t o g r o w t h . S im p lic it y c o m e s w it h a d v a n c e m e n t , e it h e r fo r s o c ie t y o r a n in d iv id u a l. Th e id e a o f s im p lic it y is m o re a b o u t a d d it io n s o t h a t s u b t ra c t io n c a n b e d o n e . S o it s a c o n t in u o u s , c o n t e x t u a l p ro c e s s o f re fin e m e n t b a s e d o n p r io rit ie s .
About me Work experience :
Capgemini, Pune from July 2010 to May 2011 Iternia Design, Pune from June 2011 to Present
Education:
Post Graduate Diploma in Graphic Design (2010) MIT’s Institute of Design, Pune Bachelor of Arts in Psychology (2006) L.D. Arts College (Gujarat University), Ahmedabad
Software:
Adobe Photoshop Adobe InDesign Adobe Illustrator Corel Draw
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