PORT FOLIO WILAWAN HENGBORIBOON
WILAWAN HENGBORIBOON
+66 8638 66115 iamwilawan.kung@gmail.com
PROFILE Planning and organisational ability : While I was doing a Master degree, I manage to work as a part-time staff for a resturant which is not a compulsory in the course. I am capable of balancing my academic and leisure life, maintaining a high grade as well as gaining some life experience at the same time. Adaptability : I am versatile and able to adapt myself in a multi-culture environment at Brunel University. With my positive attitudes, I have a potential to acheive goals in a variety of circumstances. Teamwork : I am a fast learner and a good team worker since I've worked and participated in campaigns and projects with people from various background in this city. Creativity : Able to integrated academic and researh skills gained fron the course along with additional experience into any types of projects and campaigns.
Responsible nature : For more than 5 years of working as a graphic designer in a well-known firm in Thailand ,I am able to work under pressure to meet the deadlines. Also, applying my managerial skills to set priority and get all tasks done in time.
EDUCATION 2016 - 2017
Brunel University London, UK
Master Degree of Msc Digital Design and Branding with Metri Key modules: Unique insight into using digital desgin tools to grow the value of brands. The aim is researching, design and prototype innovative digital products, services and experiences that help brand engage with customers immediately. Basically, learning how to create new digital products and service for lead to lifestyle of people
2009 - 2012
Bangkok University
Bachelor Degree in Communication design with GPA 2.84 Key modules: Creative ideas, analysing and designing concepts to fullfill all the commercial needs and skills of design information.
RELEVANT WORK EXPERIENCE
SKILLS
Graphic Designer Oct. 2015 - May 2016 with FlexmediaiProspect Responsible for the art direction and works with team in concepts design and provide design solutions for digital marketing
Design
Branding Graphic Design Creative Direction Web Design
Technologies
Adobe photoshop Adobe illustrator Adobe Indesign Adobe Premiere Pro Adobe Flash Final Cutpro Invision
initiatives for activation creative executions for websites or online marketing campaigns. Graphic Designer Oct. 2014 –Sep. 2015 with Adwayslabs Thailand Lead in the design,development and implementation of the graphic and contents for social media to be a part of team to create campaign for brand, design website and applications. Graphic Designer June 2012 – Sep. 2014 with Sirimedia Directing in everything the design,development turning your print magazine around into a full interactive magazine designed for tablet and smartphone devices.
EXPERIENCES • Winner in the competition to logo design in seminar project of EGAT (Thailand) in 2011 • Student ambassador for participated in New Designers Exhibition 2017 in London
Good communication both of Thai and English
BRANDING
This service is the financial institution service which provided through financial digital solution which includes the physical model as it has been commonly accepted to motivate self-control for saving money. Additionally, the service is utilised to support human behaviour in cashless society and deliver convenient and secure experience for the users
Brand Value
Media strategy
Helper The app have emergency accountfor automatically saves money on the edge of your budget to help you build out an emergency fund without the hassle of normal budgeting
Enjoyableness Gamification creates fun and engaging people
Conveninet 24/7
The user can use the service any time and any where
Innovative Tracks your purchasing habits by AI technology and Dude Sweet to helps you save more money
Channels Digital Media will enable banks to expand their product variety, tap into new markets and strengthen relationships with customers. This will eventually boots profitability and customer retantion. The brand will have campaign by posting the mechanism campaign into user join the campaign. After that, the user completed the task. They gets 20 points for each photo once you post on social media
Key Design
Can see more video walkthrough https://youtu.be/fMTpFU_aSuQ
Key Design
Can see more video walkthrough https://youtu.be/fMTpFU_aSuQ
Key Design
Can see more video walkthrough https://youtu.be/fMTpFU_aSuQ
Hush Hush Hush-Hush is a new hotel chain brand that aims to deliver unique services that connects staff and guests together. The aim to provide services for you when you need it and at all cost under concept “You only know when you are part of it.�
TONE OF VOICE
BRAND VALUE Refreshing
Experienced We provide staffs that are experienced with bringing people around all the secret hotspots of the location.
Convenience We provide convenient services and make sure that Hush-Hush services are convenient to the customer’s needs. Significantly Connected We bring staff and guests together and stay connected with the guests from the begining of their journey to the end. Loyalty We build a strong and trustworthy relationship with the guests.
Energy
Creativity
Cozy
Prototype
The application present story in many aspects of Thailand through authentic Thai food. The storytelling can make customer will get knowledge and create new experience to customers. The story based on categories by refer to history, culture, lifestyle and places in Thailand.
How does Knock Knock work?
Customer order products
Company send ordering to Asain local shops
Backstage Staff prepare products for delivery
Delivery services within 48 hours
Delivery received by customer
Staff get feedback for improvement and development
Business Model
Key Partners
iBeacon Technology
• Local shop
The company cooperate with local shop in order to keep fresh of ingredients but, the company have original curry plate or unique some ingredient within the menu.
• Delivery Service
Using delivery service can save budget such as employee, delivery fee (car, gasoline)
Co-brand The application will make use of another well known application (Snapchat) to promote Knock Knock. The activity through Snapchat will let someone who have many followers play a game of finding a box recipe in places around town. Participants will have to find it and snap to share that they have found it, that way it will promotes the app.
The company plan to install iBeacon in places which link with target group have to go such as bus stop, department store. After that, when people walking near iBeacon. Bluetooth can connect between mobile and iBeacon. Finally, people get news about promotion, content update, etc.
Business Model
Media strategy Channels The brand will have own social media channels such as Facebook, Twitter. After that, the brand will crate campaign by posting question into user join the campaign by send clip video or picture. After that, the winner get prize and the company can take information for improvement and development. Moreover, promotion of promote the application is user can share point to friend for collection points and another people get point for discount as well.
3 rd Party Ad Services The advertising of app is creating brand experience of the app will be launched using viral video which uses channel media such as Facebook, YouTube and Instagram to promote the app. After launched, a brand will send products to the food bloggers to help promote the application. For example, promoting about the feature or the quality of food. Finally, the brand creats the big event about Thai food by inviting everyone. Therefore, the application will have special features for this event such as AR.
Key Design
Key Design
CAMPAIGN
BGDS (Brunel Global Design Society) Brunel Global Design Society is a global community bringing in all design universities worldwide on behalf of Brunel University London. The society aims to bring together design students from all backgrounds to share ideas, meet new people and learn more about the true nature of design and its principles.
Digital Media Strategies
1. Live streaming of events/lecture on Facebook 2. Posting alumni success stories 3. Online Design Competitions for Indian Students/Professionals 4. Online Design Courses 5. Facebook and Google Promotions
VIDEO PRODUCTION
Project Concept Design The aim is video production present delivery food application advert. Furthermore, the inspiration for this video is insight story from real situations. For example, people desire to eat delicious food; sometimes people can not find favorite restaurants near around the home although people discover the restaurantt that is so expensive.
Video Final
https://youtu.be/SOKte9quA0Y
Script
Mellow INT. BEDROOM -- MORNING Early morning, on bedside table has lamp and mobile phone. Valmor, about 25 years old. He was wake up and he feels hungry. CUT TO: INT. KITCHEN/REFRIGERATOR -- MORNING Valmor open refrigerator and he sees an empty fridge and attempt looking some food but in here do not have anything.
Mellow By Wilawan Hengboriboon
CUT TO: INT. IN THE KITCHEN -- NIGHT Valmor bought food for dinner but it not delicious. He feels disappointed. CUT TO: EXT. STREET SIDE -- EVENING Valmor goes to restaurant because he wants to buy some food. FADE IN: EXT.STREET SIDE -- EVENING Valmor feels fail because a restaurant closed after that he blown to his foot. He picks up it and read. order food all time so easier and cheap price, and this app have variety foods. He interests in a new app because it has suitable with him. CUT TO: INT. BEDROOM – MORNING (SAME PLACE WITG FIRST SCENE) Valmor picks up a smartphone on bedside table and he feels happy because last night, he already to download that application.
Wilawan Hengboriboon Brunel University, Uxbridge UB8 3FG 07428212215
WHITE SCREEN TAGLINE COME UP the word is ‘Never go hollow’ Then show feature apps two pages END OF SCRIPT
Storyboard
Mood Board
BANNER CONTENT
FACEBOOK ACTIVITY
B-ing
Unif
WEBSITE DESIGN
Ricco
UTCC
Mobile site
DIGITAL MAGAZINE
illustration
EDITORAIL
THANK YOU