00
Project
Continuum
2014
Collection of work
Kunsiri Jiratraanant
2017
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Portfolio
Collection of work Kunsiri Jiratraanant
00
Concept
Continuum
00
Concept
Continuum
The design process is a continuum of a designer’s personal experience. Throughout the process,each designer grasps different elements, which accumulate as individual design experience. We improve by embracing the process of design and continuing to learn from it. As Albert Einstein said, “Once you stop learning, you start dying.”
00
Index
Projects
TA NB TEN T P RBOLJEE COTF NCUOM R
PG_00/
PG_070/
Project Title
Journey to Switzerland
[00] 01 02 03 04 05 06 07 08
00 01 02 03 [04] 05 06 07 08
Project Description
Typographic Card Set
PG_006/
PG_084/
Experiment No.09
FitnessPaw
00 [01] 02 03 04 05 06 07 08
00 01 02 03 04 [05] 06 07 08
Experimental Typography Book
Fitness Tracking Application
PG_032/
PG_098/
Kenya Airlines
Experiential Learning
00 01 [02] 03 04 05 06 07 08
00 01 02 03[04 05 [06] 07 08
Airline Identity
Cohesive Visual Storytelling
PG_050/
PG_120/
The Futuristic Vision
The Future of History
00 01 02 [03] 04 05 06 07 08
00 01 02 03 04 05 06 [07] 08
Conceptual Typographic Book
Data and Information Design
PG_138/ Visualizing Data 00 01 02 03 04 05 06 07 [08]
Data and Information Design
004 009
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
01
Project
Spectrum
frightened of the old ones. —John Cage
OV E RV I E W
SPECIFICS
_Course
_Typefaces
_In Brief
Typography 3
Archer
Experiment no.9 is a coffee table book in-
Calibri
tended to take readers on a journey
_Instructor John Nettleton _Category Print Design _Keywords
_Deliverables Publication
00 [01] 02 03 04 05 06 07 08
are frightened of new ideas. I’m
EXPERIMENT NO.9
I can’t understand why people
to visually understand the neuroscience of the brain related to music theory.
Poster
_Project Focus
Digital Media
Neuroscience of Music
Bookmark
Music Theory
Experimental Brains Music Theory
OBJECTIVE
The objective is to explore a natural science topic and create a visual typography experiment based on the topic. Use the content from scientific articles in order to create a typography book that contains the core meaning of the topic.
A P P R OA C H
The topic that I chose is based on my personal interest, which is the theory of music. The concept for this design is to express the science behind the theory, as well as explain the complexity of science through musical elements. There is a lot of collaboration between art and music in many respects. To convey these messages,the best example included in this editorial design is the piano experiment by John Cage, who is a music theorist as well as a fine artist. Based on Cage’s practice of experimentation, I named my book “Experiment no.9”, nine being the number of signatures in the book.
006 0011
01
Project
Process
P R O J E C T N U M B E R
I can't
understand
Cage won an award from the National Academy of Arts and Letters in 1949 for his invention of the prepared piano. He also received a Guggenheim grant. In 1962 he founded the New York Mycological Society. Cage had many interests, from poetry to paintings, and aside from being a composer, he was likewise a writer credited as the inventor of a type of poem called “mesostic.” In 1981 in France, he was awarded the Commander of the Order of Arts and Letters. In 1989 he was inducted into the American Academy of Arts and Sciences. That same year he received the Kyoto Prize in Japan.
QI
QY Cage won an award from the National Academy of Arts and Letters in 1949 for his invention of the prepared piano. He also received a Guggenheim grant. In 1962 he founded the New York Mycological Society. Cage had many interests, from poetry to paintings, and aside from being a composer, he was likewise a writer credited as the inventor of a type of poem called “mesostic.” In 1981 in France, he was awarded the Commander of the Order of Arts and Letters. In 1989 he was inducted into the American Academy of Arts and Sciences. That same year he received the Kyoto Prize in Japan.
..
.
.
He who joyfully marches to music in rank and file has already earned my contempt. He has been given a large brain by mistake, since for him the spinal cord would suffice. —Albert Einstein
on the other hand, wasn’t obvious based on
the easiest to guess correctly. Conscientiousness,
ence, extraversion and emotional stability were
than others. For instance, openness to experi-
predicted based on the person’s listening habits
Interestingly, some traits were more accurately
.
.
RIGHT BRAIN AND LEFT BRAIN
stability.
agreeableness, conscientiousness and emotional
test: openness to experience, extraversion,
The study used five personality traits for the
RIGHT BRAIN AND LEFT BRAIN
.
NE UR OS CIE NCE OF M US IC / / M OOD B OAR D 1
6
CHAPTER TWO
..
.
KEY WORD Scientific / Complexity / Nerves / Brain activities / Harmony / Composition / Repetition / Patterns / Stress / Freedom
00 [01] 02 03 04 05 06 07 08
.
.
.
.
MUSIC , BRAIN AND PERSONALITY
EXPERIMENT NO.9
MUS I C , B R A I N A N D P E R S O N A L I T I ES
.
Generally music has been regarded as a right-brain activity becau
its reliance on creativity. But brain-imaging research has shown m
does involve both hemispheres, although a majority of activity do
occur in the right side of the brain. Maurice Ravel (1875-1937) w
French impressionist composer who suffered from an unknown d that affected his left hemisphere, leaving him unable to speak, pe
complex tasks, or read and write. He also lost his musical function could not compose during the last years of his life. In contrast to
.
Russian composer Shebalin and British composer Benjamin Britte
both continued writing musical works although they experienced
impairment to their spoken language after having sustained strok the left hemisphere.
10
11
[
Exper
:
E
43
Experiment 008 0013
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Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
010
015
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
012
017
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
014
019
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
016
021
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
018
023
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
020
025
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
022
027
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
024
029
Experiment
No. 9
ABOUT
BUY THE BOOK
R E V I E WS
C O N TAC T
WHERE MUSIC MEETS ARTS There is no such thing as an empty space or an empty time. There is always something to see, something to hear. In fact, try as we may to make a silence, we cannot. —John Cage
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
026
031
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 [01] 02 03 04 05 06 07 08 EXPERIMENT NO.9
028
033
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
02
Project
Spectrum
It’s a chance to remember what the world is really like. —Joanna Lumley
OV E RV I E W
SPECIFICS
_Course
_Typefaces
_In Brief
Strategy for Branding
Source Sans Pro
Kenya Airways was rebranded as Kenya Air-
Sica
lines to elevate their identity to be more
_Instructor Thomas McNulty _Category Identity Redesign
_Deliverables Guidelines Applications
00 01 [02] 03 04 05 06 07 08
monkeys leaping through the trees overhead.
KENYA AIRLINES RE-BRANDING
In Kenya you’ve got the great birds and
contemporary, reliable and international among rivals. _Project Focus Pride of Kenya
_Keywords
African Experience
Pride Consistency Inspiring
OBJECTIVE
Kenya Airways was selected to be rebranded because of its unique traditions and culture. My approach was to rebrand it from a low-cost domestic airline to an international carrier, yet retain its affordable pricing. I approached the new identity based on the key concept “Pride of Africa.”
A P P R OA C H
Since the stated approach is to express the “Pride of Africa”, the colors used have significant meaning to locals. The logo mark resembles the rhinosaurus and the eagle, which reflects the beauty of wildlife in the specific location where the headquarters of the airline is located, Nairobi, the capital city of Kenya.
030 035
02
Project
Visual System
P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
032
037
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
034
039
C O N T I N U U M //
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P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
036
041
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
038
043
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
040
045
DESTINATION
PASSENGER
KENYA AIRLINES KA831
NYC TO NUROBI
JIRAT / KUNSIRI
KA831
18 DEC 16
FROM
TO
PASSENGER
NYC
NUROBI
JIRAT / KUNSIRI
PASSENGER
GATE
DEPARTURE
BOARDING TIME
BOARDING ZONE
A34 3.15PM 18 DEC 16
2.45PM
A1
SKYTEAM MEMBER
TRACKING
0ZX138756472
2 207 543 3323 5623
Kenya Airlines
C O N T I N U U M //
FLIGHT
FLIGHT
OPTION 1ST CL
JIRAT / KUNSIRI SEAT
DEPARTURE
26C 3.15PM OPTION 1ST CL
Kenya Airlines
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
042
047
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
044
049
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 [02] 03 04 05 06 07 08 KENYA AIRLINES RE-BRANDING
046
051
MENU
NYC NEW YORK
NUROBI
BOARDING TIME
GATE
NBO
A34
2.45
PM
PASSENGER
FLIGHT
JIRAT / KUNSIRI
KA831
SEAT
DATE
26C
18 DEC16
OPTION 1ST CL
KA831 3324385/ NYCNBO
PA SS PORT
C O N T I N U U M //
LUGGAGE
T I CKE TS
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
048
053
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
03
Project
Spectrum
—John F. Kennedy
OV E RV I E W
SPECIFICS
_Course
_Typefaces
_In Brief
Typography 4
Metronic Slab
The Futuristic Vision is a catalog for
Gridnik
a conference arranged to showcase the new
Proxima Nova
invention of visualizing holograms,
_Instructor Ariel Grey _Category Publication Design
_Deliverables Catalog
00 01 02 [03] 04 05 06 07 08
enough without purpose and direction.
THE FUTURISTIC VISION
Efforts and courage are not
aiming to familiarize the audience with the topic in an understandable way..
Poster
_Project Focus
_Keywords
E-Badge
3D Virtual Reality
Visualizing Pixels
Motion Graphic
Historical Events
History
OBJECTIVE
The objective of this project is to simplify the advanced technology concept of holograms and make it accessible to a broad audience. All deliverables must help the audience to understand the content of the conference.
A P P R OA C H
Evolving technology seems to be a burden for older generations to understand. Therefore, historical events have been used to attract an older audience, as well as maintain the younger, more tech savvy audience. To bridge the gap between the historical and technological, both contemporary and modern slab serifs have been used.
050 055
03
Project
Process
P R O J E C T N U M B E R
Imagination Structure Reflection of light
Visualizing matrix / pixels
00 01 02 [03] 04 05 06 07 08
Science
THE FUTURISTIC VISION
Hologram display
The Futuristic Vision >> FORWARD
052 057
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
054
059
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
056
061
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
058
063
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
060
065
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
062
067
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
064
069
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
066
071
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 [03] 04 05 06 07 08 THE FUTURISTIC VISION
068
073
##
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
04
Project
Spectrum
It gives distance between the trees, the room to breathe and allow for life.
00 01 02 03 [04] 05 06 07 08
not like the concrete jungle of the tenements.
JOURNEY TO SWITZERLAND
Typography must be as beautiful as a forest,
—Adrian Frutiger
OV E RV I E W
SPECIFICS
_Course
_Typeface
_In Brief
Typography 2
Frutiger
Journey to Switzerland is a typography
_Instructor
_Deliverable
John Nettleton
Type Card Set
_Category
card set in the format of a Swiss passport, in order to best express the typeface specimens. _Project Focus
Type Card Specimen
Swiss Style
_Keyword
Anatomy of Typography
Swiss Design
OBJECTIVE
The project objective is to show a particular typographic family, presenting the variations of thickness, width, height and also different weights, such as bold, light and regular italics among others.
A P P R OA C H
Since Frutiger has been used in multiple road signs, its characteristic of being easily seen from a distance influenced me to play with different sizes of type point throughout the card set. Moreover, since Frutiger is used in the Swiss passport, red color and the passport format was the best way to approach it.
070 075
04
Project
Process
Adrian Frutiger in 1978 for the Charles de Gaulle Airport near Paris. Adrian Frutiger’s eponymous typeface
36
has become the wayfinding standard. He has develop
favoring a Humanistic approach that aids legibility. This
48
typeface is famously readable from wide range of angles and distances, and is recommended to use in simple and unaffected clarity means.
F o u n d r y D. STEMPEL AG, LINOTYPE
«
1978
60
72
03
Frutiger
O e
Frutiger
Frutiger F o u n d r y D. STEMPEL AG, LINOTYPE
09
MINIMAL CONTRAST AND ROUNDED GLYPHS ARE NEARLY CIRCULAR
M
ıŁłŒ ŠšŸ P R O J E C T N U M B E R
Frutiger from his previous design, Univers, but
Frutiger
VERTICLE LEGS, DIAGONALS MEET AT BASE LINE
STROKES POINT OUTWARD VERTICALLY SHEARED TERMINALS MINIMAL CONTRAST
12
F o u n d r y D. STEMPEL AG, LINOTYPE
F o u n d r y D. STEM
ADRIAN FRUTIGER
{
Ty p e f a c e
Designer
FRUTIGER
ADRIAN FRUTIGER
Ty p e f a c e
FRU T IG E R
¬
L I NO T YPE
Designer
ADRIAN FRUTIGER
Ty p e f a c e
FR U TI G ER
ADRIAN
FRUTIGER
EACH WEIGHT $35 VALUE PACK $258 F O R M AT O p e n t y p e LANGUAGE Latin (Std)
ALIGNED RIGHT | +170 5/7
LEGIBILITY
AND
DISTINCTIVENESS OF
HUMANIST SANS-SERIF
Adrian Frutiger (1928-2015), a Swiss graphic designer. He first started persuing his career as a typesetter’s
D. Stempel AG.
apprentice and then attended the College of Technical
German typographic foundry founded by
Arts in Zurich. After a long journey of his diligent career
David Stempel, in Frankfurt, Germany, which
path, he became an official advisor for D. Stempel AG
later on been purchased by Linotype AG.
in Frankfurt, Germany in 1952, and was an active type
Over the years, Linotype gradually obtained a
designer for many sucessful companies. He won several
majority interest, which Frutiger is also of the
awards such as The Gutenberg Prize and Medal of
most famous typefaces released in 1978.
the Type Directors Club. His valued typeface includes;
one of the first humanist sans serif typefaces which at first sight similar to Helvetica, but reveals to a careful investigation some “anti-geometric” features.
ALIGNED LEFT | +70 6/15
Univers, Avenir and Frutiger.
F o u n d r y D. STEMPEL AG, LINOTYPE
Designer
ADRIAN FRUTIGER
F o u n d r y D. STEMPEL AG, LINOTYPE
02
Ty p e f a c e
FRUTIGER
Designer
10 14
18
24
HISTORY Frutiger, a san serif typeface, was designed by
30
ADRIAN FRUTIGER
04
Ty p e f a c e
FRU T IG E R
F o u n d r y D. STEMPEL AG, LINOTYPE
Designer
ADRIAN FRUTIGER
05
Ty p e f a c e
FR U TI G ER
00 01 02 03 [04] 05 06 07 08
JOURNEY TO SWITZERLAND
Designer
LATIN LET
Designer
ADRIA
i
F o u n d r y D. STEM
Designer
ADRIA
Frutiger
Frutiger
Frutiger
Frutiger
Frutiger
CHARACTERISTIC
072 EXTENDED
077
ÂŤ C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 [04] 05 06 07 08 JOURNEY TO SWITZERLAND
074
079
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 [04] 05 06 07 08 JOURNEY TO SWITZERLAND
076
081
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 [04] 05 06 07 08 JOURNEY TO SWITZERLAND
078
083
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 [04] 05 06 07 08 JOURNEY TO SWITZERLAND
080
085
C O N T I N U U M //
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P R O J E C T N U M B E R 00 01 02 03 [04] 05 06 07 08 JOURNEY TO SWITZERLAND
082
087
C O N T I N U U M //
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P R O J E C T N U M B E R
05
Project
Spectrum
to better their life. —Cesar Millan
OV E RV I E W
SPECIFICS
_Course
_Typeface
_In Brief
Graphic Design 3
DIN Family
FitnessPaw is a fitness and track-
_Instructor
_Deliverable
Shadi Kashefi-Zadeh
Mock-up App
_Categories
00 01 02 03 04 [05] 06 07 08
is, most people don’t want to put in effort
FITNESSPAW
Change takes effort. And the reality
ing phone application created for pet owners to keep track of their pets’ whereabouts and health. _Project Focus
UX/UI Design
User Friendly
Information Architec-
Functional Features
ture _Keywords Bright Reliable Sustainable
OBJECTIVE
The objective is to develop an IOS app for any pet owner who wants to track and take care of their beloved pet in the very best way.
A P P R OA C H
I chose to focus on making the app fast and convenient to use. I wanted to help people feel relieved by knowing the location of their pets, even when they are not around, as well as help them keep track of vaccines, other medicines and food intake for pets. This application was inspired by fitness app for humans.
084 089
05
Project
Process
P R O J E C T N U M B E R
POSSIBLE TYPOGRAPHY
Headline
Prof ile
Font: ROCKWELL
Home
Subhead
Progress
Font: Gill sans POSSIBLE INPUT FIELD
Lorem lean startup ipsum product market fit customer development acquihire technical cofounder. User engagement A/B testing shrinka market venture capital pitch deck.
POSSIBLE DATA VIZ
search
50 45 40 35
POSSIBLE ILLUSTRATION AND GRAPHIC ELEMENT
30 25 20 15 10
sample text link
5 0
BECKY
00 01 02 03 04 [05] 06 07 08
FITNESSPAW
POSSIBLE ICONOGRAPHY
POSSIBLE COLOR
Font: rockwell
Pommeranian 5 years old, Female
POSSIBLE ICONOGRAPHY 50
POSSIBLE BUTTON
NEXT
POSSIBLE TYPOGRAPHY
percent
added to your dashboard
+ TO MY DASHBOARD
To your goal
Prof ile POSSIBLE ICONOGRAPHY
POSSIBLE COLOR
POSSIBLE TYPOGRAPHY
Headline Font: ROCKWELL
Profile
Home
Font: Helvetica Nue
Home
Subhead
Progress
Font: Helvetica Nue POSSIBLE INPUT FIELD POSSIBLE DATA VIZ
Progress
search
SAMPLE TEXT LINK
Font: Helvetical nue Exercise
Pommeranian 5 years old, Female
POSSIBLE BUTTON
percent
NEXT
Consumption
POSSIBLE DATA VIZ 50 45 40 35 30 25 20 15
Font: Gill sans
Fat
50
added to your dashboard
Subhead
Lorem lean startup ipsum product market fit customer development acquihire technical cofounder. User engagement A/B testing shrinka market venture capital pitch deck.
POSSIBLE ILLUSTRATION AND GRAPHIC ELEMENT
BECKY
Headline
Exercise Consumption Sleep
+ TO MY DASHBOARD
Lorem lean startup ipsum product market fit customer development acquihire technical cofounder. User engagement A/B testing shrinka market venture capital pitch deck. sample text link
10 5 0
Font: rockwell POSSIBLE BUTTON
50
NEXT
percent
To your goal
+ TO MY DASHBOARD
086 091
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 04 [05] 06 07 08 FITNESSPAW
088
093
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 04 [05] 06 07 08 FITNESSPAW
090
095
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 04 [05] 06 07 08 FITNESSPAW
094
099
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R 00 01 02 03 04 [05] 06 07 08 FITNESSPAW
096
0101
C O N T I N U U M //
Kunsiri Jiratraanant Collection of Work
P R O J E C T N U M B E R
06
Project
Spectrum
—Frank Lloyd Wright
OV E RV I E W
SPECIFICS
_Course
_Typefaces
_In Brief
Visual Systems 2
Chronicle
A cohesive visual storytelling system
Gotham Narrow
to convey the complex mission of
_Instructor Sean McGuire _Category Visual System Storytelling System
_Deliverables
00 01 02 03 04 05 [06] 07 08
close to nature. It will never fail you.
EXPERIENTIAL LEARNING
Study nature, love nature, stay
the non-profit Academy of Sciences.
Catalog
_Project Focus
Website
Experiential Learning
Mobile App
Hands–on Science Education
Postcards
_Keywords Experiential Playful Educational
OBJECTIVE
The objective of this project is to create meaningful and engaging solutions for complex problems, across both interactive and print media, while refining understanding of type composition and imagery.
A P P R OA C H
Since Experiential Learning is the approach that I wanted to go for, actual photography of people interacting on site has been emphasized in the catalog to communicate the core values of the organization and project focus. Interviews with visitors of different ages have also been used to emphasize and reflect emotional connections between the visitors and the organization’s purpose.
098 0103
06
Project
Process
P R O J E C T N U M B E R
WHERE ARE THEY GOING? THE ACADEMY’S LIVE PENGUIN CAMS FEATURE OUR FEATHERED FRIENDS SWIMMING, NESTING AND EVEN FLIRTING! MEET OUR COLONY OF AFRICAN PENGUINS TODAY!
qui comnimo luptatus, ut qui cus aut estis ex es sendignis eatus nam, volupta
U N D E R N E AT H THE ROOF
temqui optae molupta tureper fersperi-
niendipsant ea sitatem facil inum eni-
bus coreri consequo ilibusam, ullupta-
hillati corersp iciumquae abo. Ita eiur?
tis sumquia et ilis es etus aut versper
Ecatum dis simintinis in pa si dit aut
natios eate ero ma serias ut as dolum,
esecus sitem dolorum Te sam remodip
aut es quid enis esto veliandunt fuga.
iendae dus, a conecea tibernamusae
Dit eatiis eatisit litibusam, voluptas
eos aciunto exerrovid que landipi tatur,
volluptatium que comnimus, optatio
offic tem. Itatur, te provitatem fugias
nsequo odissim pelenditate niendipsant
sumet aute pos am, voluptas quo dolo-
ea sitatem facil inum enihillati corersp
ris si aperum eatectur, sus ernam amet
iciumquae abo. Ita eiur? Ecatum dis
ilibus et is doleni rerios aut inctiur, nis-
simintinis in pa si dit aut esecus sitem
inulliae ma volorem ipicid ut hillaborest
dolorum Parchicitio illaut eium eum-
hicilles cus restrum fugit doluptaepro
quunt alitem qui comnimo luptatus, ut
quature id que nonecteOffic tempor se-
qui cus aut estis ex es sendignis eatus
dita exped mil iniminu lparcide ero est,
nam, volupta temqui optae molupta
non corercium facerro vitaquo berum et
tureper fersperibus coreri consequo ili-
que molupta turibeariti voluptaque con
luptam verum quam ut laborum quuntem voluptiunt et eatque litissint eveleca tempore ex eatquias ea derfers pellita nonseque rem resti omnias autes dolupta ssequamus voluptas rempori andandi dolorion eatibusda volupieni nias et asitati vero ium aceptatium dessequamus
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Parchicitio illaut eium eumquunt alitem
qui coruptiunt eatem inum aut laccab ist, sed eic temo-
EXPERIENTIAL LEARNING
3
B R E AT H I N G R OO F TOP
busam, ulluptatis sumquia et ilis es etus aut versper natios eate ero ma serias ut as dolum, aut es quid enis esto veliandunt fuga. Dit eatiis eatisit litibusam, voluptas volluptatium que comnimus,
Visual System 2
KEEP YOUR EYES WIDE OPEN
/ 01 INVOLVE
optatio nsequo odissim pelenditate
Kunsiri Jiratraanant (Pat)
Concept Directions
SUSTAINABLE STRUCTURE
Leni consequ atquod quiae explant ea nossitat denimus, nonseniae laudae. Nem ea andam, ut faccab int liquia anda ere, que mil iligniet aut late consequas nulpa apiti odi nonecab ipsam, nullis nobit, aut eveleseque conseque sitibus milita veligent vendande prepuda as rem. Nam qui blaut alignistiur? Sedionseque conescim eaque doloritatur, incimi, illiquature vel ipit et am seque nam, ut omnimilique magnate mporro etur audis ipsundis aut fugitat. Verum fugita in nusda vent aut labore vellori onsequodi ant vid exces minus asperitat occum nosamus erchitas explaut estenimi, ommodi consed quis aut et dolor simusciene porem qui ressunt quatem que verferumquam dolorest, int la acernam veliciet, omnihilit ut incidus experernatia cone pratemporio occusapel maio. Lum a volorepe estiis ex escipic idellab id
THE RAINFOREST TRANSPORTS YOU TO A DIFFERENT PLACE. THE SOUNDS, SMELLS, AND TEMPERATURE CHANGES IMMERSE YOU IN THE EXPERIENCE OF A LIFETIME. WE ENJOY THE EXPERIENCE EACH AND EVERY TIME WE VISIT!
CALIFORNIA ACADEMY OF SCIENCE The rainforest transports you to a different place. The sounds, smells, and temperature changes immerse you in the experience of a lifetime. We enjoy the experience each and every time we visit! Occulpa niam volende pel enihil millaci libus, sequod molore vel ipsumqui quatem. Itaspel ecabore coreicid et que inciderumqui dolorem qui tet et quis a comnit eatur? Puda evenda corro eos sendenimo maiosant pe secto mi, solorit apideli quidips aperchi litiae. Rum id quam, vendaest velibus aut aut quas volum rem re, quis eosam quae num dolendipsa venditios rem sequi nulles sim restrum inverit facius ex eatetur, ullabor epeliqui ni dis re sum iur sam, sus maxim facepudit abora sunt di offici quiaectemo blandel iligent, seque volorporro dessitatecto et re poritat urestoresti si nis et et vent.
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CALIFORNIA ACADEMY OF
SCIENCES
“FOR THE THINGS WE HAVE TO LEARN BEFORE WE CAN DO THEM, WE LEARN BY DOING THEM” —Aristotle
CALIFORNIA ACADEMY OF
SCIENCES
“THE ONLY SOURCE OF KNOWLEDGE IS EXPERIENCE” —Albert Einstein
CALIFORNIA ACADEMY OF
SCIENCES
TELL ME AND I FORGOT, TEACH ME AND I MAY REMEMBER, INVOLVE ME AND I LEARN
HER RAINFOREST
—Benjamin Franklin
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TRACK EVENTS Search
TODAY’S EVENTS December 2nd, 2016 REINDEER RENDEZVOUS East Garden Dec 2 nd , 10 : 0 0 AM
BAZAAR NIGHTLIFE Nightlife Dec 2 nd , 8 : 0 0 PM
COMING EVENTS December 8nd, 2016 PLANETARIUM ANIVERSARY Morrison Dec 8 nd , 10 : 0 0 AM
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EXPERIENTIAL LEARNING
TRACK EVENTS
EVENTS Search
’TIS THE SEASON FOR SCIENCE E ast G ard e n REINDEER RENDEZVOUS
BAZAAR NIGHTLIFE
E a st G a rd e n Dec 2nd, 10:00AM
N i g ht l i fe Dec 2nd, 8:00PM
Dec 2 nd , 10 : 0 0 PM
From November 23 through January 8, revel in the wonder of ’Tis the Season for Science, the Academy's annual holiday exhibit showcasing the science behind the festive season.
GEMS AND MINERALS
PLANETARIUM ANIVERSARY
Exhibit
Morrison
Dec 8nd, 10:00AM
Dec 8nd, 8:00PM
This interactive exhibit invites you to explore some of the most awe-inspiring details of reindeer adaptation, from how they stay warm —and afloat—when crossing icy rivers to what they eat and how they find food in the harsh Arctic winter. Step inside the Snowman Theater to learn about the northern lights, and then settle in and enjoy a variety of holiday-themed programs, including quiz shows and live musical performances.
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07
Project
Spectrum
—Peter Eisenman
OV E RV I E W
SPECIFICS
_Course
_Typeface
_In Brief
Graphic Design 2
Frutiger
The Future of History Conference with
_Instructor
_Deliverables
John Nettleton
Catalog
_Categories Publication Design
00 01 02 03 04 05 06 [07] 08
which never consoles or comforts us.
THE FUTURE OF HISTORY
The architecture we remember is that
Peter Eisenman was created as a featured event for the re-opening of SFMOMA.
Poster
_Project Focus
Website
Process, Philosophy and Works of Peter Eisenman
Poster Design Website Design _Keywords Activate Space Deconstructivist
OBJECTIVE
The purpose of this project is to create a catalog and other media to promote the conference with Peter Eisenman. The content includes his process, philosophy, and some of his works, which were used as a means to express his interest in his architecture career..
A P P R OA C H
The catalog showcases some of his works and interviews about his philosophy and experience as an architect. This is to help the conference audience have a better understanding of his works as well as his thought process in creating and activating the space in his recent projects.
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Project
Process
P R O J E C T N U M B E R
SFMOMA GRAND REOPENING Be the first to sneak a peek at the newly renovated San Francisco Museum of Modern Art. The museum’s homecoming soirée is your chance to see inside the expanded SFMOMA, including our special honored guest speakers. SFMOMA.ORG
GUEST SPEAKER
PETER EISENMAN SCHEDULE
12
Monday JAN
AN BY PETER EISENM
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THE FUTURE OF HISTORY
OF THE FUTURE HISTORY 12
G D REOP ENIN SFMO MA GRAN the newly sneak a peek at of Be the first to Francisco Museum ing renovated San museum’s homecom Modern Art. The inside the chance to see special soirée is your , including our expanded SFMOMA speakers. honored guest
INSPIRATION
SFMOMA .ORG
BEHIND PETER EISENMAN’S W
All of the different moments chara trajectory imply different phases, d different programmatic manifesto evolving notion of form. To appro his discourse means dealing with f tions: formalism, de-composition, weak form. Each of them has con epidermis of Eisenman’s theoretica philosophical references and provo
Thanks to his ability to connect w cies of the time, Eisenman has exp ries: first, structuralism and Chom successively, Derrida and Delueze’s passing through the influence of C ism, and his recent interest in the as theorized by Pier Vittorio Aurel Eisenman has always played a cen and manipulating the American ar to his propagandistic activity, first for Architecture and Urban studie magazine Oppositions.
KER GUEST SPEA
N PETE R EISE NMA SCHEDULE
12
Mond ay JAN
Eisenman was interested in displac necessary relationships to function thetics, without at the same time the presence of these conditions. architect Giuseppe Terragni allowe rate his own vision of Modernism, to interpret this architecture accor
THE FUTURE OF HISTORY BY PETER EISENMAN
GUEST SPEAKER
PETER EISENMAN SCHEDULE
12
Monday JAN
SFMOMA GRAND REOPENING
CONFERENCE
Be the first to sneak a peek at the newly renovated San Francisco Museum of Modern Art. The museum’s homecoming soirée is your chance to see inside the expanded SFMOMA, including our special honored guest speakers.
Enjoying your day with Peter Eisenman’s conference about “the furutre of history” and some brief talk about his aspects towards today’s architecture, process, philosphy, and showcase of his architecture in SFMOMA grand reopening exhibition.
SFMOMA.ORG
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INSTRUCTOR | JOHN NETTLETON
S T U D E N T | K U N S I R I J I R AT R A A N A N T
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Project
Spectrum
that everyone is working with. —Nicolas Felton
OV E RV I E W
SPECIFICS
_Course
_Typefaces
_In Brief
Information Design
Source Sans Pro
All the information and data I gathered
Proxima Nova
is consolidated and used to produce
_Instructor Hannah Coward _Categories Information Design Wayfinding Design
_Deliverables
00 01 02 03 04 05 06 07 [08]
everywhere, it’s become this new material
VISUALIZING DATA
We live in this new age where data is
many different forms of visual content.
Poster
_Project Focus
Sign and Symbol
Data and Information design
E-Print
_Keywords Consolidate Data Making Sense
OBJECTIVE
The purpose of these projects is to gather specific data in different forms, and come up with your own way of representing that data visually.
A P P R OA C H
For these projects, I made a lot of drawings in order to sketch out and visualize pieces of information and then combined all different types of information together in a single piece of artwork. This process was the most challenging task for me.
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Project
Process
P R O J E C T N U M B E R 00 01 02 03 04 05 06 07 [08] VISUALIZING DATA
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145
FREQUENCIES OF PHRA
DIFFICULTY
ONESIES
PLAYER PROFILES 1
3
NUMBER OF HOUR
BACK-HAND THREESIES
V E RY D I F F I C U LT C O N T I N U U M //
I N T E R M E D I AT E EASY
Kunsiri Jiratraanant Collection of Work
4 HRS
ASES
P R O J E C T N U M B E R
LEVEL OF EXPERIENCE OF P L AY E R S ( N O . O F H O U R S )
8 H RS
3
00 01 02 03 04 05 06 07 [08]
VISUALIZING DATA
H
RS
S
RS
2
TWOSIES
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TWOSIES
WINNER
WINNER
PLAYER 1
00 01 02 03 04 05 06 07 [08]
VISUALIZING DATA
O N E SI E S
57 PLAYER 2
PLAYER 3
33
PLAYER 1
45
PLAYER 3
20
PLAYER 2
T H R E E SI E S
20
14
B AC K H A N D
18
PLAYER 2
PLAYER 2
3
15 PLAYER 1
PLAYER 3
DRAW
DRAW
WINNER
PLAYER 1
PLAYER 3
3
1
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P R O J E C T N U M B E R
STUDENT TO FREELANCE: HOW TO SAVE $6,000 A YEAR
MAKE A PLAN Set a time period and the total amount you want to start saving before graduating
00 01 02 03 04 05 06 07 [08]
VISUALIZING DATA
$2200 income per month Senior Design student in San Francisco Living in a Dorm with one roomate
STARTING POINT
[set time period]
12
8
Regular income, while in school
As a Freelancer, in addition to regular income
MONTHS
MON THS
$2200 x 20% x 12 = $5280 Monthly income
Enforced Savings
$100 x
Months
8 = $ 800
Freelance job
Months
Total Saving
CREATE AN INSPIRATION
$6080
WHAT’S YOUR SAVING GOAL?
VACATION
F UTURE HO US E AND CAR
TRAVE LLING
C O M E RC IALS DE S IRE
INVE STM E NTS
LE IS URE AC TIVITIE S
BUDGETING YOUR EXPENSE 150 155
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VACATION
FUCAR TU RE CA R HOU S E AND CAR
TRAVE L L ING
INVE STME NTS
COME RCIAL S DE S IRE
LEISURE ACTIVITIES
P R O J E C T N U M B E R
BUDGETING YOUR YOUR EXPENSE EXPENSE BUDGETING BUDGETING YOUR EXPENSE [step one] [step one] [step one]
[step two] [step two] [step two]
55% 55% 55% NEEDS NEEDS
20% 20% 20% SAVE SAVE SAVE
Housing NEEDS Utilities
Financial Priorities Financial Income Priorities $2200 Financial Priorities
Total Total
$ 1210 $ 1210
[step three] [stepthree] three] [step
25% 25% 25% WANTS WANTS Coffee WANTS
SAVE FIRST, THEN SPEND. SAVE FIRST, FIRST, THEN THEN SPEND. SAVE SPEND.
PLAN A TIMELINE PLAN A TIMELINE PLAN A TIMELINE
2017 2017
SAV E
2 0 1 7 $ 440
SAV E $440
$ 440 $440
SAV E
$440 $440
$1760 $1760 $ 50 $ 250 $$ $ 50 3050 $$ $250 100 250 $$ $120 3030 $ $100 100 $ 550 $ $120 120 $ 550 $ 550
Eating out Coffee Coffee Movies Eating Dates Eatingout out Movies Etc. Movies Dates Dates Total Etc. Etc. Total Total
ESTIMATE ENFORCMENT ESTIMATE SAVINGS ESTIMATE ENFORCMENT ENFORCMENT SAVINGS SAVINGS
$1760
00 01 02 03 04 05 06 07 [08]
$ 440 $2200 $2200 $$1760 440 $ 440 $1760 $1760
$ 800 $ $ 30 800 $$ $800 15030 30 $$ $ 50 150 $$ 150 $ 8050 $$ 100 50 $ $ 8080 $ 1210 100 $ $100
VISUALIZING DATA
Save Income Income Save Total left Save Total Totalleft left
Housing Housing Groceries Utilities Utilities Cell phone Groceries Groceries Transportation Cell phone Cell phone School Supplies Transportation Transportation Total SchoolSupplies Supplies School
20 18 20 18
SAV E
SAV E
SAV E
SAV E
SAV E
SAV E
SAV E
SAV E
SAV E
SAV E
$ 4 40
$ 440
$ 440
$ 4 40
$ 440
$ 440
$ 4 40
$ 440
$ 440
$ 4 40
SAV E $880
$ 4 40 $880
SAV E
$440 $880
SAV E$132 0
$ 440 SAV E
$ 440
$132 0
$440
SAV E$1760
SAV E
$1760
$440
$1320
$176 0
SAV E$2 2 00
$ 4 40 SAV E E$2 2 00 SAV
SAV E$2 740
$ 440
$ 440
$ 4 40
$ 440
$ 440
SAV E$5440
$ 4 40
SAV E$ 5 980
$440
SAV E SAV E$5440
SAVE SAV E$ 5 980
$$440 1 00
$$440 1 00
$$440 1 00
$440 $100
$ 1 00
$ 1 00
$ 1 00
$ 1 00
$ 1 00
$ 1 00
$ 1 00
$100
SAV E
SAV E
SAV E
SAV E
SAV E
SAVE
$10 0
$10 0
$10 0
$10 0
$10 0
$ 100
STA RTSAV E $2 300 F R E E LA N CI N G
$10 0
STA RT $2300 F R E E LA N CI N G
SAV E
$2 840
$10 0
$2840
$3380
$3380
$392 0
$39 20
$436 0 SAV E$4460
$4460
$446 0
SAV E SAV E$4900
$4402 0 1 8
$440 $ 1 00
0 $3820 SAV E$392
SAVE$4360 E SAV
SAV E$4900
$440 $ 1 00
$3380 SAV E$3280
SAVEE$382 0 SAV
SAV E$4360
$440 $ 1 00
SAV$2740 E$2 840
SAV SAVEE$32 80
SAV E$382 0
$440 $ 1 00
SAV$2200 E$2 300
SAV SAVEE$2 740
SAV E$32 80
SAV E
$49 00 SAV E$5000
$5000
$5440 SAV E$5540
$5000
$5540
$5540
$598 0 SAV E$ 6080
$ 6080
$60 8 0
STA RT FREELA NC ING
B E G I N SAVI NG S
G OAL AC H I E V E M E N T
I N I TIA L SAV ING S
TOTA L SAV I N GS ( E ST I MAT E )
B E G I N SAVI NG S
G OAL AC H I E V E M E N T
$6080 $6080 $6080
$0 BEG I N SAV IN G S $0 IN IT IAL SAVINGS
I N I TIA L SAV ING S
TOTA L SAV I N GS ( E ST I MAT E )
G OAL ACHIE VE ME NT
TOTAL SAVI NGS ( ESTI MATE)
$0 EXTRA MONEY = EXTRA SAVINGS When it comes to extra cash, it should go directly to savings. This way, EXTRA MONEY = EXTRA SAVINGS
if you have any unexpected expenses, it will not effect your saving goals. When it comes to extra cash, it should go directly to savings. This way, if you haveMONEY any unexpected expenses, itSAVINGS will not effect your saving goals. EXTRA = EXTRA When it comes to extra cash, it should go directly to savings. This way, EVALUATE EVERY 30–90 DAYS if Ifyou expenses, it will not effect your your saving goals. youhave find any that unexpected it is hard to make end meets, try to evaluate need EVALUATE EVERY 30–90 DAYS and wants. You can try spending less on eating out, or prohibit yourself If you find that it is hard to make end meets, try to evaluate your need from shoppings, or try share some school supplies with your friends. and wants. You can try spending less on eating out, or prohibit yourself
EVALUATE EVERY 30–90 DAYS from shoppings, or try share some school supplies with your friends.
If you find that it is hard to make end meets, try to evaluate your need and wants. You can try spending less on eating out, or prohibit yourself from shoppings, or try share some school supplies with your friends.
TIPS FOR SAVING TIPS FOR SAVING
1. RECORD YOUR EXPENSES 1. RECORD YOUR EXPENSES
$$ $$ $$ + + ++ + ++
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Credit
Thank you
A H ANKS P RCOOJNETCITN U NO UU MSB ET R
A CONTINUOUS THANKS TO/ [FAMILY] Dad & Mom. For always supporting me and making me happy. Peet and Donald. Without you I would never have started. [INSTRUCTORS] Sarah Birdwell. For all the design technical skills. Paami Disston. For fundementals of graphic design. Carolina De Bartolo. For making me able to be so nerdy about different eras of the history of graphic design. Amy Broadbent. You help me to have a lot better draftmanship. Sarah Fenton. Now I am not colorblind anymore. Yay. David Hake. For the fundementals of type, and teaching me some life lessons. Changying Zheng and Teylor Feliz. For fundemental and advanced web design. Bob Slote. For some advice on work experience and an introduction to interactive design. David John Scott. For having faith in me since the beginning, and now I still look up to you. Nathan Lomas. Finally I know how to take a photograph because of your patience. Dean Wilcox. You broke the ice wall of my identity design. Shadi Kashefi-Zadeh. You gave me lots of candid lessons about being a designer. Megumi Kiyama. Your personality taught me how to relax at work somehow, honestly. Hannah Coward. Pay attention to Details, Details, and Details. Susan Pasley. For your awesome help and being patient with my broken English. Thomas McNulty. You are like my Dad that I look up to in this school. Sean McGuire. For keeping up with me when I was struggling, and cheering me up quietly. I really appreciated it. John Nettleton. For being kind and all the inspiration. It meant a lot to me. Mary Scott. For setting the standard and guiding me through this.
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Credit
Colophon
C PC H TO NN U M B E R PO R LOOJ E
COPYRIGHT © KUNSIRI JIRATRA-ANANT/ [ALL RIGHTS RESERVED] No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means electronic, mechanical, photocopying, recording, or otherwise without written permission of Kunsiri Jiratra-anant. [ACADEMY OF ART UNIVERSITY] School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 [CONTACT] Kunsiri Jiratra-anant / Graphic Designer Cell / 415 6106868 Email / kjanant@gmail.com Web / kjdesign.com
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