2015
M AR K E TI N G HANDBOOK
TABLE OF CONTENTS BRAND GUIDELINES
Signage...4 Business Cards...5 Logos, Color, & Fonts...6 The Member’s Site...7
NEW AGENT MARKETING
What You Get...8 Bios & Headshots...9 Agent Website...10
WINNING A LISTING
Listing Presentation...11 Anthology...12 Onlywithkuper.com...13 Pre-Listing Emails...14
GENERAL MARKETING
Listing Process...15 Photography...16, 17 Brochures...18 Postcards...19 Tour Factory...20 E-Marketing...21 List Hub...22 Realtor.com...23 Social Media...24 Casas Magazine...25 Kuperrealty.com...26 Sir.com...27 Marketing Forms San Antonio...28, 29 Marketing Forms Austin...30, 31
TABLE OF CONTENTS ADDITIONAL EXPOSURE
San Antonio Express News...32 Boerne Star...33 Dominion Magazine...34 Business Journal...35 Gallery of Luxury Homes...36 Luxury Home Magazine...37 Homes & Land...38 Austin-American Statesman...39 Waterways Magazine...40 Exceptional Properties...41 Home of the Day...42 Videography...43
PERSONAL BRAND MARKETING Farming...44 Intouch...45 Social Media...46 Personal Brand Ads...47 Rezora...48
BRAND MARKETING Brand Ads...49 Events...50 Social Media...51
SIR MARKETING
SIR Opportunites...52
BUDGETING
10% Rule...53 Package Examples...54 Personal Marketing Budget...55
2015 MARKERING CALENDAR
2015 Marketing Calendar...56
BRAND GUIDELINES | SIGNAGE
SIGNAGE
ALL SIGNAGE REQUESTS MUST BE SUBMITTED TO THE MARKETING DEPARTMENT. CUSTOM SIGNAGE:
For residential, commercial and Farm & Ranch properties requiring special signage, please contact the marketing department with specifications of request. A proof that meets Sotheby’s Identity Standards will be generated for agent. Upon final approval, production on the signage will begin immediately.
STANDARD YARD SIGNAGE:
Standard yard signs will be installed at every new residential, commercial, and Farm & Ranch listing (where applicable) upon signing of listing agreement. Agent must specify on Showing Instructions Sheet in Listing Packet special directions for sign installation (i.e. time, location, etc.).
NAME RIDERS:
The name riders will display the agent’s name and preferred telephone number. See your appropriate Marketing Account Manager for more details on name riders.
SIGN RIDERS:
Sign riders are provided by KSIR to agents. These refer to an action being taken on behalf of the sale of the property (i.e. For Sale, Sold, Under Contract, Swimming Pool, etc.). Sign riders will be placed at top of yard sign.
TEXT MESSAGING SIGN RIDERS:
These custom Text Messaging sign riders are provided by KSIR to agents (FOR FREE). Anyone interested in the property is able to text the number on the sign rider. The interested party will automatically be sent to the virtual tour of that property on their smartphone. This text messaging feature also notifies the agent of any texts received. Name riders will be placed at bottom of yard sign.
BANNERS:
For properties and events requiring custom vinyl banners, please contact a marketing account manager with specifications of request. **For additional information on Signage, please see the Sotheby’s International Realty Identity Standards Manual**
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BUSINESS CARDS | BRAND GUIDELINES
BUSINESS C ARDS
ALL BUSINESS CARDS ARE ORDERED THROUGH THE MARKETING DEPARTMENT. BACK OF CARD OPTIONS:
Two options provide flexibility to customize the back of your card to suit your own needs. The back of your card can simply have your name, address, phone numbers, Sotheby’s International Realty® approved email address (personal email addresses are not allowed) and Sotheby’s International Realty approved web address (no personal website), and may include a personal photo. If you choose to include a photograph, you may do so as demonstrated below. You may only use black and white ink for your photo as no color photography is allowed.
PHOTOS ON BUSINESS CARDS:
Courtesy and professionalism are what you want to project when you hand someone a business card. Therefore, your photograph, should you choose to use one, must represent you in the best manner possible. We have developed these guidelines to help maintain a consistent, contemporary look for all business card photographs. Take this guide to your photographer and ask them to follow this style exactly as prescribed. A close-up head and shoulders shot is the only acceptable image. To ensure the professionalism the Sotheby’s International Realty® brand requires, photos of other people, animals, buildings, automobiles, slogans, graphics or anything other than YOU is not allowed. Your picture will be an important business tool and should reflect your professional image as a member of one of the most prestigious real estate organizations in the world. Photos are intended for use on business cards, Internet and postcards. Sales Associate photos cannot be used on property brochures and it is highly recommended that sales associate photos are not used on listing advertisements. Approved Designations ABR – Accredited Buyer Representative CCIM – Certified Commercial Investment Member CIPS – Certified International Property Specialist CPM – Certified Property Manager CRB – Certified Real Estate Brokerage Manager CRP – Certified Relocation Professional CRS – Certified Residential Specialist GRI – Graduate, REALTOR® Institute RES – Resort Certification CBR – Certified Buyer Representative GMS – Global Mobility Specialist SRES – Senior Real Estate Specialist (SRES) CLHMS – Certified Luxury Home Marketing Specialist WCR –Women’s Council of Realtors
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BRAND GUIDELINES | LOGOS, COLORS, & FONTS
LOGO, COLORS, & FONTS LOGO LOCK-UP
Your Affiliate Logo Lock-up will be a custom-designed illustration. You may never attempt to alter, replicate or create your own version. Visually, a 50/50 size relationship must be maintained between the Sotheby’s International Realty® Logo and your company’s DBA. You must never alter this relationship.
COLORS
Our materials incorporate the following distinctive colors. You must follow the standards for color exactly when producing your own material. As shown below, there are two shades of gray. The darker shade, 431, is to be used for text only, and the lighter shade, 422, is to be used as an accent color in your marketing and promotional materials. When creating PowerPoint presentations, we suggest using the following RGB breakdown as the background color. RGB: 0 35 73
FONTS
The only approved typefaces that may be used are Benton Sans & Mercury. Ariel and Time New Roman may be substituted. These are not the fonts for the Sotheby’s International Realty® Affiliate Logo Lock-up, which is a custom-designed illustration. These fonts should be used as supporting typefaces when creating ads, brochures and other printed materials.
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THE MEMBER’S SITE | BRAND GUIDELINES
THE MEMBER’S SITE HELPFUL LINKS WITHIN THE SOTHEBY’S MEMBER SITE: LISTING PRESENTATION TOOLS
http://members.sothebysrealty.com/new_ipad_listingpres.aspx
GUIDE TO HOUSE STYLES
http://members.sothebysrealty.com/house-styles.aspx
CO-OP ADVERTISING PROGRAM
http://members.sothebysrealty.com/Coop-advertising.aspx
LIFESTYLE WEBSITES
http://members.sothebysrealty.com/default.aspx?id=12186
WRITING A PROFESSIONAL PROFILE
http://members.sothebysrealty.com/Writing-A-Professional-Profile.aspx
SOTHEBY’S INTERNATIONAL REALTY WEB STATISTICS http://members.sothebysrealty.com/default.aspx?id=158
SOCIAL MEDIA TIPS, TRAINING, CONNECTIONS http://members.sothebysrealty.com/default.aspx?id=11852
HISTORY AND TESTIMONIES OF SIR BRAND http://members.sothebysrealty.com/about-us.aspx
DEFINING THE BRAND
http://members.sothebysrealty.com/default.aspx?id=1148
MARQUIS PRIVILEGES DISCOUNTS
http://members.sothebysrealty.com/default.aspx?id=6242
BRAND VIDEO COLLECTION
http://members.sothebysrealty.com/default.aspx?id=11800
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NEW AGENT MARKETING | WHAT YOU GET
WHAT YOU GET
ALL NEW AGENTS WILL RECEIVE THE FOLLOWING MARKETING MATERIALS COMPLIMENTARY OF KSIR. BUSINESS CARDS:
KSIR will provide new agents an initial order of 1,000 business cards. Business cards take at least 15 business days to arrive once approved by agent. All business cards will be Sotheby’s International Realty compliant.
NAME BADGE:
KSIR will provide new agents a silver name badge. The badge will have our company logo and the agent’s name.
ANNOUNCEMENT POSTCARDS:
KSIR sends out 300 complimentary announcement postcards announcing an agent’s new affiliation with our organization. Agent is responsible for providing marketing department with a list of contacts the postcards should be mailed to. Purchasing a list is also an option for agents who do not have a contact list. The agent could also farm a specific area if they don’t have a list. In order for the announcement project to be completed we will also need a complete agent biography and professional head shot.
NAME RIDERS:
The name riders will display the agent’s name and preferred telephone number. A new agent will recieve 6 riders. See your appropriate Marketing Account Manager for more details on name riders.
Cedric Dequin KUPER SOTHEBY’S INTERNATIONAL REALTY
D
N
edicated to the extraordinary. The exceptional. The unique.
CEDRIC DEQUIN Realtor® c 210.850.1195 cedric.dequin@sothebysrealty.com kuperrealty.com
aturally, our agents possess an intimate knowledge of our properties, but they also develop a deep understanding of our clients’ needs. It is the artful melding of the two that is our great skill. It is with elevated excitement and pride that we welcome Cedric Dequin to our distinguished group of extraordinary real estate professionals. Cedric’s love for architecture, building relationships, as well as extensive success in sales made real estate a natural draw. Born and raised in Paris, France, Cedric has spent the last several years in San Antonio building his knowledge and expertise of the various neighborhoods, school districts, and other features of this beautiful city. Cedric understands buying a new home is an important decision, and approaches the process as a partnership to effectively communicate, meet your needs, as well as put you at ease during this special milestone. Cedric’s enthusiasm combined with his commitment to go above and beyond for the clients he serves, provides a professional, active, and truly fulfilling home buying experience, from start to finish.
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
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434 N Loop 1604, Ste 3103 San Antonio, Texas 78232
BIOS & HEADSHOTS | NEW AGENT MARKETING
BIOS & HEADSHOTS
HEAD SHOTS:
All agents must have a head shot to show up on the website. We recommend updating a head shot every 2-3 years. Head shots with natural backgrounds like the lobby or outdoors are strongly encouraged over head shots against a backdrop, although these are allowed as well. Head shot Photographers (recommended vendors): Siggi Ragnar at sRagnar Fotografi 210.849.2082 (SA) Alex Hilmy at Hilmy Productions 210.560.0281 (SA) Kate Svedersky at Photographers of Westlake 512.577.4918 (Austin) *Head shots are at the expense of the agent
BIOS:
All agents must have a bio to show up on the website. Below are tips for writing a professional profile from SIR. Your profile is your opportunity to introduce yourself to prospective buyers and sellers. This feature provides information to buyers and sellers that could result in increased leads from prospects when searching the site. As you begin preparing the content, start by asking yourself this question: • If you were looking for a sales associate to assist you in the buying or selling process what would you like to see in their biography? • Put the most compelling information on the first line of your paragraph. You will need to immediately capture the attention of the reader (most especially the e-consumer who wants Internet copy to be efficient and effective). • If you are going to acknowledge the real estate designations you have earned, (ABR, SRES, CIPS, etc.) do not use initials or acronyms. Spell out all designations so the e-consumer understands our real estate language. • Include in your biography your areas of proficiency; ie new construction; antique homes (historic), waterfront properties, resort properties etc. • If you choose to speak to the services you deliver, keep the claims you make within the range of your own integrity. Don’t over-promise and under-deliver. • As you are writing your biography, keep in mind the goal of your biography is to provide the prospective buyer and seller with just enough information to spark their interest in working with you to assist them with their real estate transaction. • Your prospective buyer or seller will want to see information related to your real estate expertise; however you may also want to include background about your interests outside of real estate, ie. Cultural interests, sports, community involvement et al. • To quote a well-known phrase: “You only have one chance to make a first impression.”
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NEW AGENT MARKETING | AGENT WEBSITE
AGENT WEBSITE
ALL AGENTS RECEIVE A WEB PAGE WITHIN KUPERREALTY.COM WHICH CAN ACT AS A PERSONAL AGENT WEBSITE. • • • •
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The URL for the page will be firstnamelastname.kuperrealty.com Includes your bio and headshot, and contact info Includes your listings Full search capabilities: when a user searches for a property while on your site, all non-Kuper listings will appear with your contact information in order to retain leads.
LISTING PRESENTATION | WINNING A LISTING
LISTING PRESENTATION The Marketing Department will equip you with outstanding marketing tools to enhance your presentation at your next listing appointment. A Listing Presentation provides a comprehensive and continuously updated list of features and benefits provided by you (the agent), KSIR and the Sotheby’s International Realty brand. Roughly 60% of people are visual learners - a listing presentation is a necessity at every listing appointment! A listing presentation is a sophisticated folder you leave with your potential clients filled with all the information and benefits of why they should list their home with you. A Marketing Account Manager will sit down with you at any time to customize your listing presentation so it’s personalized, relevant and ready for your next listing appointment. WHAT DOES A LISTING PRESENTATION INCLUDE? 1.) Tri-Fold Folder 2.) Casas Magazine 3.) Anthology Booklets of your choice (Listing Distribution & Overview recommended) 4.) Personalized bound booklet with your clients name, a picture of their home, your bio and picture, a personal letter from J Kuper, listing presentation, and a CMA or additional pages of your choice
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WINNING A LISTING | ANTHOLOGY
ANTHOLOGY The Sotheby’s International Realty Anthology is a wholly immersive digital experience highlighting our marketing initiatives. It features video, image slideshows, pull-out information blurbs and live links to our media partners and various online channels. Tap, pull and swipe your way through the entirety of the Sotheby’s International Realty marketing offerings.
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GLOBAL MEDIA GLOBAL MEDIA
EXTRAORDINARY R E S U LT S
EXTRAORDINARY R E S U LT S
LISTING TA R G E T E D C E L E B R AT E D R E P U TAT I O N D I S T R I B U T I O N T E C H N O L O G Y LISTING TA R G E T E D C E L E B R AT E D R E P U TAT I O N D I S T R I B U T I O N T E C H N O L O G Y
TEXAS REAL P R O P R I E TA R Y E S TAT E P U B L I C AT I O N S TEEXXPAESR TR IESAE L P R O P R I E TA R Y E S TAT E P U B L I C AT I O N S EXPERTISE
WORLDWIDE REACH WORLDWIDE REACH
o n ly w i t h k u p e r . c o m o n ly w i t h k u p e r . c o m
ONLYWITHKUPER.COM | WINNING A LISTING
ONLYWITHKUPER.COM
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WINNING A LISTING | PRE-LISTING EMAILS
PRE-LISTING EMAILS Pre-listing emails are a great tool to send to prospective clients in advance of a listing appointment. They allow a client to become familiarized with the brand without becoming overwhelmed. The Marketing Department has created templates for you to use or will work with you to craft a custom email.
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LISTING PROCESS | GENERAL MARKETING
LISTING PROCESS Once an Agent has submitted their listing paperwork and filled out all appropriate forms, the KSIR Marketing Department takes over all marketing responsibilities for your property. Below is an outline to help you better understand how our marketing processes work. Agents should contact the Marketing Department with any questions about marketing a property.
AGENT WINS LISTING (USING A CUSTOM LISTING PRESENTATION CREATED BY MARKETING DEPT)
Agent submits listing paperwork to sales manager and sales admin staff Agent completely fills out marketing request form
AGENT SCHEDULES PHOTOGRAPHY FOR LISTING
Photographer sends photos directly to Marketing Department Marketing Department edits & organizes photography
SALES ADMIN ENTERS ALL LISTING INFORMATION AND PASSES LISTING TO MARKETING DEPT
Marketing Account Manager (AM) is assigned to listing and will notify agent once listing has launched
MARKETING ACCOUNT MANAGER LAUNCHES LISTING & COMPLETES MARKETING REQUESTS
AM uploads photos, adds virtual tour, and launches listing in MLS & kuperrealty.com AM designs & creates marketing materials (that were requested on marketing form) AM sends proofs of materials to agent Agent approves or makes changes AM orders materials AM takes care of any additional marketing requests for that listing (eblasts, advertisements, etc.)
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GENERAL MARKETING | PHOTOGRAPHY
PHOTOGRAPHY
KSIR REQUIRES professional photography for all residential and commercial listings. For all photography inquiries, please contact the Marketing Department. Agents may use the photographer of their choice or may also contact the Marketing Department for information on recommended photography and/or virtual tour providers (see list below). Sotheby’s International Realty requires professional quality photography for all residential listings. SIR reviews all property listings for their aesthetics and overall quality. If your photography does not pass the quality control review, it will be removed from all Sotheby’s sites. The listing agent may provide their own photographs for lots or rentals ONLY.
RECOMMENDED PHOTOGRAPHY/VIRTUAL TOUR PROVIDERS IN SAN ANTONIO: BLUE BRUIN PHOTOGRAPHY
Christopher Mendiola Agents call Christopher Mendiola directly for info and appointments at 210.365.6499 or Cmendiola@gmail.com bluebruinphotography.com
CRAIGMAC VISUALS
Craig McCausland Agents call Craig McCausland directly for info and appointments at 210.650.2688 or craig@craigmac.tv CraigMac.tv
HILMY
Alex Hilmy Agents contact Alex directly for information and appointments at 210.560.0281 or alex@hilmyproductions.com www.hilmyproductions.com
SRAGNAR FOTOGRAFI
Siggi Ragnar Agents contact Siggi directly for information and appointments at 210.849.2082 or siggi@sragnar.com www.sragnar.com
SHUTTERBUG (TOUR FACTORY)
Chris Diaz & Jose Diaz Agents contact Shutterbug directly for more information and appointments Chris@Shutterbugstudios.com or Jose@shutterbugstudios.com shutterbugstudios.com
RIVERCITY 360
Lori Wright Agents call Lori Wright directly for information and appointments at 210.544.0112 or RiverCity360@gmail.com RiverCity360.com
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**No Cost To Launch program may have photographer limitations, contact your Sales Manager for details**
PHOTOGRAPHY | GENERAL MARKETING
PHOTOGRAPHY
RECOMMENDED PHOTOGRAPHY/VIRTUAL TOUR PROVIDERS IN AUSTIN: BUENA VISTA PHOTOGRAPHY
Tom Coplen Agents contact Tom directly for information and appointments at 512.619.7507 or tom@buenavistaphotography.com www.buenavistaphotography.com
DAVID STEWART PHOTOGRAPHY
David Stewart Agents call David directly for info and appointments at 512.705.6413 or davidstx@hotmail.com Realtour.biz
NOVEL DESIGN GROUP
Jilynn Shaver Agents call Jilynn directly for info and appointments at 512.695.9880 or jshaver@noveldesigngroup.com noveldesigngroup.com
TWIST TOURS
Agents contact Twist Tours directly for information and appointments at 512.428.6851 or office@twisttours.com twisttours.com
SHUTTERBUG (TOUR FACTORY)
Chris Diaz & Jose Diaz Agents contact Shutterbug directly for more information and appointments Chris@Shutterbugstudios.com or Jose@shutterbugstudios.com shutterbugstudios.com
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GENERAL MARKETING | BROCHURES
BROCHURES The Marketing Department will design a compelling professional marketing brochure for your listing. Professionally printed on heavy cardstock paper, these brochures feature your professional photography and attention getting narrative details, as well as the agent contact information. The agent is given a chance to review and proof the brochure. If you have any special design requests, always contact your Marketing Account Manager, we are happy to work with an agent to meet their needs. TWO PAGE BROCHURE: CLASSIC LIVING IN TERRELL HILLS
This elegant, traditional home is complete with all the classic elements one would expect when imagining Terrell Hills living. Once you enter, you’ll immediately notice the hardwood floors, crown molding, and spacious rooms. An updated kitchen, with custom cabinetry and granite counters, adjoins a sun-filled breakfast room. A secondary bedroom downstairs with en suite bath is the perfect suite for guests. The living spaces continue upstairs where you’ll also find a game room. The master suite is cozy but roomy with a nice walk-in closet. Enjoy the serene surroundings of this home from the front porch, master suite terrace, or fabulous deck.
125 Sheraton Dr. San Antonio, TX 78209
Price Available Upon Request Highlights: • • • •
c 210.287.0125 o 210.822.8602
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
VIEWS FOR MILES OVERLOOKING LAKE BUCHANAN
Travis.Amaro@sothebysrealty.com c. 830.265.0550 Tammie.Bennett@SothebysRealty.com Sold@TammieBennett.com
Kuper Sotheby’s International Realty Highland Lakes/Horseshoe Bay HighlandLakesHomeSearch.com TammieBennett.KuperRealty.com
kuperrealty.com
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
TERRELL HILLS
Tammie Bennett
San Antonio, TX
QR Code for Virtual Tour - Scan with Mobile Device • • • • • • • •
Price Available Upon Request.
Highlights:
4070 Sunset Cliff
Highland Lakes MLS #129956 Austin MLS #5016990
Burnet, Texas 78611
Lake Buchanan 6 Private Acres 3 Bedrooms 3.5 Baths Amazing Views Multiple Outdoor Living Areas 100’ Waterfront Small Cabin
FOUR PAGE BROCHURE: Experience views for miles and miles overlooking Lake Buchanan as this home sits high on 6 private acres overlooking the main body of the lake; it’s hard to imagine it will have even more magnificent views when the lake is full again. This home is wonderfully situated to capture the views and enjoy the outdoor living areas such as the charming large front porch, private garden with fishpond off of the master suite, two screened-in porches with one on each level. The nicely appointed home has a 3-car garage, office, 3 bedrooms and a bonus room. 100’ of cove waterfront has a dock and pavilion as well as a small screened in cabin. This property is located just 12 miles from Burnet and 50 miles from Georgetown in the Texas Hill Country.
IDEAL HOME ON LAKE BUCHANAN
equest
d 210.477.9370 f 210.822.6646
Burnet, Texas
Acres
Hardwood Floors Gourmet Kitchen Multiple Living Spaces Spacious Deck
Kuper Sotheby’s International Realty 6606 N. New Braunfels Ave. San Antonio, TX 78209
IDEAL HOME ON LAKE BUCHANAN Experience views for miles and miles overlooking Lake Buchanan as this home sits high on 6 private acres overlooking the main body of the lake; it’s hard to imagine it will have even more magnificent views when the lake is full again. This home is wonderfully situated to capture the views and enjoy the outdoor living areas such as the charming large front porch, private garden with fishpond off of the master suite, two screened-in porches with one on each level. The nicely appointed home has a 3-car garage, office, 3 bedrooms and a bonus room. 100’ of cove waterfront has a dock and pavilion as well as a small screened in cabin. This property is located just 12 miles from Burnet and 50 miles from Georgetown in the Texas Hill Country.
4070 Sunset Cliff
Highlights:
Burnet, Texas 78611
• • • • • • • •
Highland Lakes MLS #129956 Austin MLS #5016990
Price Available Upon Request.
Lake Buchanan 6 Private Acres 3 Bedrooms 3.5 Baths Amazing Views Multiple Outdoor Living Areas 100’ Waterfront Small Cabin
QR Code for Virtual Tour - Scan with Mobile Device
Tammie Bennett
Kuper Sotheby’s International Realty Highland Lakes/Horseshoe Bay HighlandLakesHomeSearch.com TammieBennett.KuperRealty.com c. 830.265.0550 Tammie.Bennett@SothebysRealty.com Sold@TammieBennett.com
VIEWS FOR MILES OVERLOOKING LAKE BUCHANAN
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Burnet, Texas
EIGHT PAGE BROCHURE: St ylish Ext ravagance
Angel Light Est ate
Living and entertaining spaces are both elegant and comfortable allowing for numerous ways to enjoy your dream home. Meal preparation has never been more enjoyable than in this extremely well-designed and appointed kitchen with eat-at island bar and excellent views out to the pool. Tall custom pecan cabinets, slab granite counters and stainless steel appliances included. The kitchen intersects with the cozy family room that is anchored by a custom stone hand stacked fireplace. Catch up on your favorite novel in the comfy window seat constructed by the large picture window in the richly appointed library. Floor to ceiling bookshelves are a book collector’s dream. Hallway 115 bottle wine storage and wet bar appropriately placed next to the living and dining room.
Personal Ret reat
Gorgeous Guest Hideaways
A respite from work and play, the large master retreat offers incomparable sunset vistas from the balcony, spa-like bathroom with deep soaking tub and separate shower plus a tremendous walk-in closet. Put your feet up at the end of the day inside your own personal refuge by the fireplace.
Secluded Luxury Est ate
Jana Church | Brian Langlois
Capital City Sotheby’s International Realty 13420 Galleria Circle Suite A-105 Austin, TX, 78738
c 512/971.5213 | c 512.422.3350 Jana.Church@SothebysRealty.com Brian.Langlois@SothebysRealty.com
ied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such.This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. ’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers.We are happy to work with them and cooperate fully.
18
AngelLightEstate.com Guests who visit Angel Light Estate are extended all of the comforts of the main house in their private lodgings. The two bedroom, two and one half bathroom guest house and one bedroom, one bathroom apartment have identical luxurious finish out that resembles the primary residence. The guest house kitchen is complete with oak cabinets, hammered copper sinks and a breakfast bar. Unwind on the covered patio while taking in the hill country and lush landscaped views. There is a full kitchen in the upstairs garage apartment as well.
St unningSett ing Sprawling landscaped lawns extend out and surround each of the dwellings and outdoor living areas. Prepare for your day poolside in the cabana that is equipped with a full bath and pool toy storage. Splash in the refreshing pool that has a stunning limestone waterfall. Numerous lounge spots, graceful covered breezeways, areas to dine al fresco and an impressive fireplace for cool Texas evenings make this a very useable and visually spectacular outdoor oasis. A private covered boat slip awaits your vessel for enjoyable days on Lake Travis.
Angel Light Est
Welcome to one of Austin’s only secluded luxury properties, Angel Light Estate. Nestled on 42 private acres in the Hill Country, this magnificent compound is located within the gated Angel Bay community. Angel Bay is a gorgeous exclusive waterfront community on the south side of Lake Travis that is located a short, relaxing drive from Austin. The serene and private setting boasts numerous amenities such as a lakeside park, outdoor pavilion and private marina. Travel along the rolling hills on the paved extended driveway bordered by wildflowers and lush trees. Catch glimpses of the extraordinary estate, resting on a hilltop as you enter the circular drive. Set in a semi-circle are three French Country styled structures situated on the manicured park-like grounds. At the apex of the driveway is the grand main house. Conveniently positioned within a few steps of the main home are the guest house and garage with incorporated upstairs apartment. Built from aged grey limestone that is native to the Texas Hill Country, continuity and consistency of style is reflected in each of these structures.
Timeless Appeal
For the ongoing collection of life.SM
For the ongoing collection of life.SM
try Views Creeks and Hiking Launch
aths
• • • •
Travis Amaro
oat Slip ting vis ISD
ght Drive
Approx. 3,946± SF 0.23± Acres 4 Bedrooms 4 Bathrooms
Beautiful craftsmanship is exhibited in the details, features and accents of each of these residences. The many high-end elements used to create this retreat are noticeable as you enter through the front door of the main house. Featured throughout the living areas are rich oak floors, tumbled marble and travertine floors, sizeable pine doors, exposed Douglas Fir hewn beams, dramatic high ceilings, custom millwork and wide wood moldings encasing doors, arches and windows. Strategically placed at the top of the stairs is a delightful interior stained glass window. There are seven hand-built fieldstone fireplaces throughout the estate with two being focal points in the living and family areas. Several doors open to the outdoor living areas.
• • •
Extended Hill Country Views Wet Weather Pond, Creeks and Hiking Private Marina, Boat Launch
• • •
Personal Covered Boat Slip Resort Style Pool Setting Exemplary Lake Travis ISD
206 Angel Light Drive Spicewood, TX 78669
6 Bedrooms | 7 Full, 3 Half Baths 6,581 Square Feet | 42 Private Acres
Price Available Upon Request
Jana Church | Brian Langlois
Capital City Sotheby’s International Realty 13420 Galleria Circle Suite A-105 Austin, TX, 78738
c 512/971.5213 | c 512.422.3350 Jana.Church@SothebysRealty.com Brian.Langlois@SothebysRealty.com
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such.This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers.We are happy to work with them and cooperate fully.
For the ongoing collection of life.SM
AngelLightEstate.com
POSTCARDS | GENERAL MARKETING
POSTC ARDS Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, the Marketing Department will create a customized direct mail campaign to bolster interest in targeted key areas within the listing neighborhood, surrounding area and to your sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your listing. The Marketing Department will also design and mail a Just Sold postcard once your listing has sold (upon your request). Agent pays for production and postage costs. JUST LISTED POSTCARD EXAMPLE: E
xtraordinary home.
S
killfully marketed.
J
ust listed.
Magnificent estate in the DoMinion: Privacy abounDs in the exquisite french chateau insPireD hoMe on just unDer 2 acres. unParalleleD quality PaireD with Design Perfection is abunDant throughout the hoMe. this MasterPiece offers granD living sPaces anD a DreaM kitchen aDjoineD by an elegant breakfast rooM with 9 ft. winDows anD Doors. Master suite features soaring ceilings, an over sizeD custoM closet, anD sPa like en-suite. view the exPansive skyline through beautiful arches, anD enjoy this setting froM Private outDoor living areas which incluDe kitchen, Dining sPaces anD resort style Pool area.
6606 N. New Braunfels San Antonio, TX 78209
highlights: •
Built By RoBeRto Keningstein • AppRox. 8,605 sF • 1.82 AcRes
•
• 4 BedRooms • 4.5 BAthRooms pAnoRAmic hill countRy Views
Price available uPon request.
Rick & Caroline Kuper Rick 210.240.8282 Caroline 210.240.7809 Rick.Kuper@SothebysRealty.com Caroline.Kuper@SothebysRealty.com
KuperRealty.com
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
THE DOMINION | 21 CRESCENT LEDGE | WWW.21CRESCENTLEDGE.COM
Just Listed
SOLD POSTCARD EXAMPLE: Joe Longton c 512.633.5186 o 512.261.0008 Joe.Longton@SothebysRealty.com CapitalCitySothebysRealty.com
13420 Galleria Circle Suite A-105 Austin, TX 78738
I have 3 active city view buyers for the Buckeye Neighborhood!!! Joe Longton is a long term veteran of the real estate business with over $350,000,000 in personal lifetime real estate sales. Joe is a member of the prestigious Elite 25 and Austin Luxury Home Network. Today, Joe’s primary focus is the luxury home market in Westlake, West Austin, Lake Austin and the lavish high rise condos located in downtown. Joe recently joined Kuper Sotheby’s International Realty so that he could offer his clients truly global marketing and innovative tools in order to sell their homes. With over 700 offices around the globe, your property will get the exposure to potential buyers that it deserves.
Call Joe today for a complimentary market analysis on your home or to answer any other real estate questions! This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
Sold Within 30 dayS! 203 Buckeye Austin,TX
19
GENERAL MARKETING | TOUR FACTORY
TOUR FACTORY All listings launched through KSIR will receive the added benefit of listing enhancements from Tour Factory. Below is a list of the main features.
AUTOMATED VIRTUAL TOUR Virtual Tour - TourFactory will generate and host a virtual tour for all of the residential listings from the images and data present in the data feed. Agent Branding - The virtual tour will purposefully display and promote the listing agent at all times. The agent’s name, photo and phone number will be prominently displayed. Link Protection - The provided virtual tour will act as a “cul-de-sac” web page and will only link out to your office website and other URLs specifically selected by the agent such as school links, map pages, neighborhood information pages, etc. Included Features - From the agent’s dashboard, the features of each virtual tour can be refined, including adding text to each photo, adding background music from a selection of over 100 songs, uploading a custom narration track, attaching PDF documents and more.
AUTOMATED LISTING VIDEO Video File - TourFactory will generate a video file for all of the listings from the images and data present in the data feed. YouTube - TourFactory will maintain (upload, replace and remove) listing video content on a YouTube Channel page. DailyMotion - TourFactory will maintain (upload, replace and remove) listing video content on DailyMotion.com, including links back to your website for SEO benefit. Agent Branding - Each video will include the agent’s name, photo and phone number to connect potential buyers directly with the agent.
TOURFACTORY VOICE LEAD CAPTURE SYSTEM Lead Capture - Every listing includes a lead capture system where potential buyers dial a number and input a code for a recorded message, photos and information about the house. That homebuyer’s phone number is immediately texted to the listing agent for fast follow up. Branded Signs - Rider Sign styles are available with Sotheby’s colors and branding. Messaging - The property message can be either a customized agent recording or an automated recording from details in the tour.
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E-MARKETING | GENERAL MARKETING
E-MARKETING “E-blast” is another word to describe a digital flyer that is blasted out online to various e-mail addresses in order to advertise your listing. E-blasts allow us to advertise the agent’s property to a large number of San Antonio or Austin realtors without the cost of having to mail traditional postcards or print ads. The KSIR marketing department sends out company e-blasts as well as creates e-blasts for specific listings or events on behalf of an agent.
NEW LISTINGS E-BLAST (FREE)
The KSIR marketing department sends a New Listing E-blast every week that includes all listings that have been launched the week prior. This is a free e-blast for agents and all new listings are automatically included.
OPEN HOUSE E-BLAST (FREE)
The KSIR marketing department sends an Open House E-blast every Friday that includes all listings with a Saturday or Sunday Open House. To be included in the Open House E-blast, an agent must email your Marketing Account Manager by Wednesday weekly with open house times and listing address. This is also a free service provided to agents.
E-BLAST REQUESTS ($20)
In order to prevent spamming issues, the Marketing Department must limit the amount of e-blasts sent out on a weekly basis. In order for your e-blast to qualify for distribution to our SABOR lists, property must fall under at least ONE of the following qualifications. Contact your marketing account manager if your listing qualifies and you wish to have any of these e-blasts created.
1. 2. 3. 4. 5.
An Elite Listing ( $750K or over) A Price Reduction (must be 5% or more price reduction) An Incentive or Bonus, such as a Realtor Bonus An Open House or Realtor Luncheon Special Event Invitation
IN-HOUSE E-BLAST ($20)
The KSIR marketing department is able to send out an “in-house” E-blasts to our KSIR agents at any time. If your e-blast request does not fall under any of the qualifications but you would still like to notify KSIR agents, your marketing account manager can create an e-blast only to be sent to KSIR agents.
KSIR EMAIL LIST
The SABOR and ABOR lists are divided into realtor “zones”, which consist of different zip codes throughout the entire San Antonio or Austin area. In order to prevent further email spamming issues when sending out to SABOR or ABOR, e-blasts are only sent to TWO zones, the zone of the zip code of the listing property and one more zone of the agent’s choice. Note: The KSIR marketing department does not share this list.
21
GENERAL MARKETING | LIST HUB
LIST HUB Your listing is automatically distributed to some of the highly visited websites in the world - leading websites that consumers use to search for real estate. The wheel illustration shows every website that your listing is automatically added to after launched on the Sotheby’s website (Note: can take up to 48-72 to be displayed). This distribution platform, List Hub, also offers a robust reporting platform to measure online activity and results to properly gauge interest levels of potential buyers. ListHub is the broadest, most widely adopted network for listing distribution, and works in concert with MLSs, franchises and core real estate technologies to bring real estate brokerage firms a single dashboard for controlling their online marketing strategy. The List Hub report provides your clients with marketing reports that detail traffic received on each website including the brand’s website, sothebysrealty.com.
HOW TO ACCESS YOUR LIST HUB REPORTS:
Your sales manager will enter the List Hub data when entering your listing information. An agent is able to access ListHub through the member’s site.
Online Marketing Summary
March 19, 2014 - January 08, 2015 615 Contour Dr San Antonio, TX 78212, US $2,850,000 MLS # 1046373 Property Id: 4587410
Rick Kuper Kuper Sotheby's International Realty 6606 N. New Braunfels San Antonio, TX 78209, US Agent Phone: 210-477-9279 Office Phone: 210-822-8602 rickkuper@kupersothebys.com http://www.kuperrealty.com Website Traffic Comparison Website
Number of Views - Last 4 Weeks
Top Cities
Property Views
Zillow
8,296
realtor.com
5,448
Trulia
2,313
SIR Network
1,193
www.KuperRealty.com
1,128
JamesEdition
186
LuxuryEstate.com
186
NY Times
135
HomeFinder.com
36
City
Property Views
Houston, TX
122
Chase My New Home
13
Austin, TX
84
PropGOLuxury
11
New York, NY
49
Laredo, TX
39
Wall Street Journal
9
Mexico, Distrito Federal, MX
33
Homes.com
5
Dallas, TX
32
Real-Buzz
2
Tijuana, Baja California, MX
28
RealtyTrac
1
Boerne, TX
24
Puyallup, WA
23
FreedomSoft
0
HomeAdverts
0
Terms Used
HomeSteps
0
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website.
ImagesWork by CirclePix
0
SearchALLProperties by L2L
San Antonio, TX
1,343
Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications.
Total
0
18,962
Your listing was also sent to* Daily Telegraph USAA
*Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
22
REALTOR.COM | GENERAL MARKETING
REALTOR.COM
KEY FEATURES OF THE COMPANY SHOWCASE PROVIDED BY KUPER SOTHEBY’S INTERNATIONAL REALTY The Company Showcase offers all the agent features plus: • up to 35 photos • virtual tour • agent phone number • agent email address • agent personal photo • neighborhood information • interactive mapping • link to agent website
• reports for tracking views of listings • scrolling headline • open house alert • link to company website • company logo • company contact info • company phone number • company logo on search results page
23
BRAND CAMPAIGNS
INTERESTING ARTICLES
DA I LY # H A H S TAG S
F E AT U R E D AG E N T S
G E T AC T I V E O N FAC E B O O K !
FEATURED PROPERTIES
HOME OF THE WEEK
{share the love}
FUN AGENT/STAFF POSTS
MARKETING EXPOSURE
24
SOCIAL MEDIA GENERAL MARKETING | SOCIAL MEDIA
CASAS MAGAZINE | GENERAL MARKETING
C ASAS MAGAZINE Casas Haciendas Ranchos magazine showcases the finest properties in south Texas and around the world. The response from this in-house publication is unprecedented as literally millions of dollars of real estate transactions occurred as a result of the magazine and its worldwide distribution.
25
GENERAL MARKETING | KUPERREALTY.COM
KUPERREALTY.COM ONE SITE FOR ONE COMPANY
• Combined Austin and San Antonio • Beautiful, clickable imagery on responsive homescreen • Advanced quick search • More detailed property search on homepage above fold • Added content on homepage with property carousels, casas download link, luxury lifestyle report download link, and blog link • Non-mls listing page • Neighborhood search function • Interactive history time-line • Onlywithkuper.com • Link to lifestyle sites • New and improved blog
26
SIR.COM | GENERAL MARKETING
SIR.COM
THE NEW AND IMPROVED SIR.COM HAS SOME OUTSTANDING FEATURES • Video on homescreen • Search listings by room • New property info pages • Area descriptions • Area videos • Owner Quotes
27
28 ___Glossy Finish ___Matte Finish
.
.
Radius ($0.81)
Radius ($0.83) Mailed to Agent ($0.45)
Mailed to Agent ($0.45)
-No In-House Printing-
Mail to Radius around property
____________________________________________________________________________
Mail by streets, please list _________________________________________________
Mail to SOI/Farming List
500 + Postcards
50-499 Postcards
Sold postcards (Same Pricing as Just Listed) - Place order at Closing
Mail to Radius around property
____________________________________________________________________________
.
house requests Kuper Sotheby’s International Realty Marketing Services Form (Continued on back)
* To be included in the eblast and on the websites, email Amanda Ruedemann with open
Open Houses
Month(s)
SABJ Home of the Day Online ($350/spot for 30 Days Exposure)
Direct: 210-416-2641 E-mail:GPonthier@HomesandLandSA.com
Contact Graig Ponthier for pricing and availability:
Homes & Land custom agent ad design
.
Issue/Month(s)
MONTHLY PUBLICATIONS
Specific Date (Prints on Fridays):
Next Available
Boerne Star ($25.00/block or $45.00/featured agent block)
Specific Date (Prints on Fridays):
Next Available
Homes & Land collaborative KSIR ad ($41.00/property)
Mailed to Agent ($0.45)
.
San Antonio Business Journal ($82.00/block)
Specific Date (Prints on Sundays):
Next Available
San Antonio Express News ($200.00/block)
WEEKLY PUBLICATIONS
NEWSPAPERS/MAGAZINES
selected. Address any questions to your Sales Manager.
Mail by streets, please list _________________________________________________
Radius ($0.81)
500 + Postcards
Mailed to Agent ($0.45)
DATE
PRICE
You will or will not be billed according to the compensation program you have
SIGNATURE
AGENT NAME
ADDRESS
Mail to SOI/Farming List
Radius ($0.83)
50-499 Postcards
Just Listed Postcards (Shipped First Class Mail)
STANDARD PRINTED POSTCARDS (please put quantity requested on the line)
50 sent to agent ($147.50)
25 sent to agent ($99.00)
8 page brochure
100 sent to agent ($145.00)
50 sent to agent ($86.50)
4 page brochure
100 sent to agent ($64.00)
50 sent to agent ($34.50)
2 page brochure
PROFESSIONALLY PRINTED BROCHURES
MARKETING COLLATERAL PIECES
Effective January 1
Marketing Services Form
Kuper Sotheby’s International Realty
GENERAL MARKETING | MARKETING FORM SAN ANTONIO
Social Media NY Times Overview Wall St Journal
KSIR letterhead (.25 per sheet)
KSIR #10 envelopes (.35 per)
KSIR notecard/envelope ($2.00)
KSIR Blue envelope large ($1.34)
KSIR name badge ($18.00)
KSIR water bottles case ($18.00)
KSIR 2 pocket folders ($2.00)
KSIR Brochure box stickers ($5.00)
KSIR Blue envelope medium (.50)
SothebysRealty.com $3.50
KSIR Land’s End canvas tote bag ($38.00)
$3.00
$4.00
$3.50
$3.00
$3.00
Listing Distribution $3.00
$3.50
SIR Mobile
KSIR notecard/envelope ($2.00)
$7.00 $3.50
KSIR boxed writing pen ($8.00)
Lifestyle Websites
KSIR notepad ($2.00)
KSIR neon sunglasses ($1.00)
Co-op Advertising Global Media
KSIR logo mug ($5.00)
$3.00
Architectural Digest $3.00 Auction House
SIR tri-fold folders ($5.00)
SIR marketing brochures:
SIR 2 pocket folders ($2.00)
SIR ‘Essence of Extraordinary’ story book ($3.00)
KUPER BRANDING ITEMS
Custom commercial & development signs ($15/hour creation + actual cost of production)
CUSTOM SIGNAGE
Professional photography services (Agent cost. Dollar amount varies per photographer)
PHOTOGRAPHY & VIDEO
Explain
Miscellaneous ($15.00/hour for creation)
Special Project/Agent Ad or Newsletter ($15/hour creation + printing costs)
Farming Postcard ($15/hour creation + cost of production & postage)
Listing Presentations ($15.00) Individual items sold a la carte
Special project/Print invitation ($15/hour creation + cost of production & postage)
E-book ($30-$50/creation)
E-blast ($20/creation. Realtor Open house, Price Incentive or Event only)
MISCELLANEOUS
Kuper Sotheby’s International Realty Marketing Services Form
Signage - Residential yard sign (installation & removal included) - Sign riders (installation & removal included) - Directionals (installation & removal included) Photography - Download, archive & photography editing if necessary MLS - Photo & virtual tour upload - Listing launch Internet: KuperRealty.com - Link branded virtual tour - Upload MLS remarks/script - Upload photography & descriptions Internet: SothebysRealty.com, SIR and Agent Websites - Add property details to LoneWolf - Upload photography & descriptions - Link branded virtual tour - Add local listing URL link - Upload MLS remarks/script Email Marketing - Weekly New Listing Eblast (one inclusion only) - Weekly Open House Eblast Internet: Social Media - YouTube (video added to KuperSIR youtube channel & to Realtor playlist) - Facebook (post new listings & open houses) - Listing Syndication (listhub support)
COMPLIMENTARY MARKETING SERVICES
MARKETING FORM SAN ANTONIO | GENERAL MARKETING
29
30 ___Glossy Finish ___Mat Finish
*Approximate pricing, tax not included
Radius ($0.81)
500 + Postcards
Mailed to Agent ($0.45)
Mailed to Agent ($0.45)
-No In-House Printing-
Mail to Radius around property
____________________________________________________________________________
Mail by streets, please list _________________________________________________
Mail to SOI/Farming List
Radius ($0.83)
101-499 Postcards
Sold postcards (Same Pricing as Just Listed) - Place order at Closing
Mail to Radius around property
____________________________________________________________________________
Kuper Sotheby’s International Realty Marketing Services Form (Continued on back)
kristin.zwienr@sothebysrealty.com with open house requests by noon each Friday.
* To be included in the eblast and on the websites, email Marketing at
Open Houses
KSIR Collaborative Property Listing ($41) _______
Contact Graig Ponthier 210.416.2641
Homes and Land
Contact David Aronson 512.481.466.4627
Luxury Home Magazine
Contact Cathie Parssinen 512.785.6313
Waterways Magazine
Contact Sharon Woodard 512.494.2533
Contact Sharon Woodard 512.494.2533
Mail by streets, please list _________________________________________________
Mailed to Agent ($0.45)
.
Austin Business Journal Marketplace Color Ad - Print ($150)
Month(s)
Austin Business Journal Home of the Day ($350.00/property)
MONTHLY PUBLICATIONS
Open House Ad ($100) _____
KSIR Collaborative Property Listing Offered 2x per month ($100) _____
Page 1/3 Full Page Feature Offered 1x per month ($1800) _____
Contact Paige Cavazos 512.445.1754
Austin American-Statesman “Austin Home” Section
BI-WEEKLY PUBLICATIONS
NEWSPAPERS/MAGAZINES
You will or will not be billed according to your No Cost to Launch submission.
Austin Business Journal Gallery of Luxury Homes ($1000/page)
Radius ($0.81)
500 + Postcards
Mailed to Agent ($0.45)
DATE
PRICE
* MARKETING TO ENTER PHOTOS/VT IN MLS?
SIGNATURE
AGENT NAME
ADDRESS
Mail to SOI/Farming List
Radius ($0.83)
101-499 Postcards
Just Listed Postcards (Shipped First Class Mail)
STANDARD PRINTED POSTCARDS (please put quantity requested on the line)
50 sent to agent ($147.50)
25 sent to agent ($99.00)
8 page brochure
100 sent to agent ($145.00)
50 sent to agent ($86.50)
4 page brochure
100 sent to agent ($64.00)
50 sent to agent ($34.50)
2 page brochure
PROFESSIONALLY PRINTED BROCHURES
MARKETING COLLATERAL PIECES
Effective 1/01/2015
Marketing Services Form - Austin
Kuper Sotheby’s International Realty
GENERAL MARKETING | MARKETING FORM AUSTIN
Auction House Co-op Advertising Global Media Lifestyle Websites Listing Distribution $3.00
SIR tri-fold folders ($5.00)
KSIR logo mug ($5.00)
KSIR notepad ($2.00)
KSIR notecard/envelope ($2.00)
KSIR neon sunglasses ($1.00)
Overview Wall St Journal
KSIR notecard/envelope ($2.00)
KSIR Blue envelope large ($1.34)
KSIR name badge ($18.00)
KSIR water bottles case ($18.00)
KSIR 2 pocket folders ($2.00)
KSIR Brochure box stickers ($5.00)
KSIR Blue envelope medium (.50)
NY Times
KSIR #10 envelopes (.35 per)
$3.00
$4.00
$3.50
$3.00
Social Media
KSIR letterhead (.25 per sheet)
$3.00
SIR Mobile SothebysRealty.com $3.50
KSIR boxed writing pen ($8.00)
KSIR Land’s End canvas tote bag ($38.00)
$3.50
$3.50
$7.00
$3.00
Architectural Digest $3.00
SIR marketing brochures:
SIR 2 pocket folders ($2.00)
SIR ‘Essence of Extraordinary’ story book ($3.00)
KUPER BRANDING ITEMS
Custom commercial & development signs ($15/hour creation + actual cost of production)
CUSTOM SIGNAGE
Courier for Listing Presentation (approx. $25.00)
Explain
Miscellaneous ($15.00/hour for creation)
Special Project/Agent Ad or Newsletter ($15/hour creation + printing costs)
Farming Postcard ($15/hour creation + cost of production & postage)
Buyer Packet ($5.00)
Listing Presentations ($15.00)
Special project/Print invitation ($15/hour creation + cost of production & postage)
E-book of 8 page brochure or Listing Presentation
MISCELLANEOUS
Kuper Sotheby’s International Realty Marketing Services Form
Signage - Residential yard sign (installation & removal included) - Text Code Sign riders provided by marketing to agent after listing launch - Sign riders (installation & removal included) Photography - Download, archive & editing if necessary, $100 credit with No Cost to Launch MLS - Photo & virtual tour upload - Listing launch with completed documentation and marketing notification Internet: KuperRealty.com - Link branded virtual tour - Upload MLS remarks/script - Upload photography & descriptions Internet: SothebysRealty.com, SIR and Agent Websites - Add property details to LoneWolf - Upload photography & descriptions - Link branded virtual tour - Add local listing URL link - Upload MLS remarks/script Internet: Realtor.com - Add headline - Add standard message - Link branded virtual tour - Upload MLS remarks/script Email Marketing - Weekly New Listing Eblast (one inclusion only) - Weekly Open House Eblast - Price Reduction of 5% or more - Broker Event notification Internet: Social Media - YouTube (video added to KuperSIR youtube channel & to Realtor playlist) - Facebook (post new listings & open houses) - Listing Syndication (support) - New Agent Welcome - Agent features and blog highlights - Training classes offered - Host inter-company Facebook group
COMPLIMENTARY MARKETING SERVICES
MARKETING FORM AUSTIN | GENERAL MARKETING
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ADDITIONAL EXPOSURE | SA EXPRESS NEWS
SA EXPRESS NEWS We now have an exclusive space to advertise listings or open houses in the Sunday Express News. They have redesigned their real estate section and we have reserved the top 3 spots under “Featured Properties.� These spots are on the front page of the real estate section, include a color photo of the listing, a short write up, and your contact info. For Sunday open houses, we can add a banner that includes the time the listing is open.
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BOERNE STAR | ADDITIONAL EXPOSURE
BOERNE STAR Since 1906 The Boerne Star has been the source for local news in Boerne and Kendall County. Combined with the Hill Country Recorder in 2004, The Boerne Star is published every Tuesday and Friday and covers Boerne, Comfort, Fair Oaks Ranch and all of Kendall County. Kuper Sotheby’s International Realty runs a half page in color every Friday.
830.816.5260 KuperRealty.com
OPEN DAILY
1002 River Road, Ste 300 Come Visit Us!
Under Contract!
151 Britts Lane
$845,000
3/3/1 flr pln on 14.07± acres in Bergenplatz ranches
Rick Kuper 210.240.8282
114 Cliffdwellers Path $225,000
1359 East Ammann Rd $819,900 8.05± acres in Bulverde near the airport
3/3, 1,916± sq ft, Tapatio Springs Golf Course
Marilyn Bell 210.415.8228
Pliny Mier 210.244.3858
New Price!
Garden Ridge
21904 Deer Canyon
$449,500
Privately gated, endless country views, huge kitchen
Rick Kuper 210.240.8282
8462 Rolling Acre Trail $605,000
539 Breathless View $750,000
Hill Country Views from Timberwood Park
4/3, 2.33± acres, pool, RV barn, media/MIL suite
Pliny Mier 210.244.3858
Marilyn Bell 210.415.8228
49± Acres With Lake!
700 Rainbow Dr
$2,850,000
17± acre lake, 5 homes,2300 ft of Tegner Creek Amy Dutton 210.279.6642
101 Fair Springs
$1,200,000
114 Canyon Ridge Dr. $440,000 5± acres, 5/4.5, study, 2 masters or guest suites Marilyn Bell 210.415.8228
1.03± acres, 3,847± sq ft, sparkling pool as centerpiece
Michael Schultz 210.268.8510
Sold!
107 Bentwood Dr
$159,000
2/2.5 townhome w/lg bedrooms & converted garage Amy Dutton 210.279.6642
Market Trends Market Trends
Village Green 5 Active | 8 Sold Avg. Price/Square Foot Sold: $129.36 Avg. Days On Market: 121 Past 6 Mo. - Data retrieved from MLS - Not Guaranteed.
L ocal knowledge. G lobal reach.
1446 Kendall Jackson
Beautiful Lots in Cordillera Ranch
$1,200,000
14.99 ac. wildlife exempt. 4,544 sq.ft. 360° hilltop views. Theodora Kaufmann 210.415.6399
Lots starting at 12.53± acres
Michael Schultz 210.268.8510
Featured Agent
Michael Schultz
Luxury Real Estate Specialist
If you have considered selling, NOW is the time. Inventory is low & the market is HOT!
Michael.Schultz@SothebysRealty.com
210.268.8510
Call me for your real estate needs.
Residential | Farm & Ranch | Commercial Data taken from the SABOR MLS -not guaranteed accurate
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ADDITIONAL EXPOSURE | DOMINION MAGAZINE
DOMINION MAGAZINE SMV Texas Design Group is the publishing team behind the DOMINION magazine, Cordillera Ranch Living, EXPLORE, and COMPANY magazines. Formed in 2007, SMV Texas Design Group has fast grown to become one of the larger publishers in the Texas Hill Country. Kuper Sotheby’s International Realty has acquired a two-page spread in The Dominion Magazine that is available for agents to purchase. Half-Page $250, Full Page $500, Spread $1,000.
F O R OV E R 4 0 YE ARS , T H E P R E M I E R R E A LTO R S I N S A N A N TO N I O H AV E CO N S I S T E N T LY D E L I V E R E D S E RV I C E T H AT E XC E E DS E XPE CTATI O N , K N OW L E D G E
T H AT
SU RPA SSE S
CO MPETITI O N
AND
S U PE R I O R
G LO B A L M A R K E T I N G T H AT C O NNE CTS BU YE RS AND SE LLE RS . F O R T H E PA S T 14 YE ARS T H E R E L E S TAT E E X PE RT S O F KU PE R SOTHE BY ’ S INTE RNATI O NAL
RE ALT Y
HAS
BEEN
P ROV I D I N G
U N S U R PA S S E D
W H I T E G LOV E S E RV I C E TO O U R E S T E E M E D C L I E N T S I N T H E D O M I O N . L E T U S S H OW YO U T H E A RT O F U N I T I N G E X T R AO R D I N A RY L I V E S W I T H E X T R AO R D I N A RY L I V I N G .
F E AT U R E D P R O P E RT Y: 5 M E R R I VA L E P L .
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BUSINESS JOURNAL | ADDITIONAL EXPOSURE
BUSINESS JOURNAL More than ever, advertising in the San Antonio or Austin Business Journal delivers your best new business prospects. Decision makers at San Antonio and Austin’s fastest growing companies choose the Business Journal as their preferred resource for local news and information. They dedicate nearly an hour a week to reading it cover to cover. These money-making experts depend on the Business Journal to run smarter, stay ahead of the competition and choose vendors and resources. The San Antonio and Austin Business Journal publishes every Friday. Please submit requests to the Marketing department a full week before requested publish date.
Rick Kuper 210.240.8282
KuperRealty.com
Each Office Is Independently Owned And Operated.
The dominion Privacy abounds in this exquisite French chateau inspired Fredericksberg home on nearly 2 acres. Unparalleled quality paired with design perfection. Grand living spaces, dream kitchen flanked by elegant breakfast room with 9’ windows and doors. Master suite features an oversized custom closet, and spa like en-suite. View the skyline through beautiful arches and private outdoor areas which include kitchen, dining spaces, resort-style pool and spa. $5,650,000
Inspired by the European countryside, this treasured ranch harbors gracious living, stunning improvements and rare proximity to historic Fredericksburg. Perfectly nestled on 95+/- acres, the very finest living awaits you. Entertaining has never been so easy and certainly welcomed in the spacious living areas and gourmet kitchen which exudes luxury. Situated behind the home, the 4± acre stocked pond is sure to bring entertainment to the entire family. This grand estate also includes a 2 bedroom, 2 bath guest house and a large metal barn! $3,775,000
Debra Maltz 210.639.3272
Debra.Maltz@SothebysRealty.com
RiveRview Truly elegant loft living w/verdant trees overlooking S.A. River in
the prime location on the Riverwalk.Very high-end finishes, uber contemporary & filled w/natural light. Beautifully veined marble & black ebony floors, SS appliances, designer light fixtures & glass doors throughout. Built-in storage in bathroom including 2 dressers, a queen size murphy bed w/built-in shelves & drawers. Too phenomenal to describe, a must see residence. Walk to The Tobin, The Majestic & restaurants, in the heart of downtown. $295,900
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ADDITIONAL EXPOSURE | GALLERY OF LUXURY HOMES
GALLERY OF LUXURY HOMES The San Antonio and Austin Business Journals also publishes a monthly inset title “Gallery of Luxury Homes.” This glossy, full color insert features homes $800,000 or above. Reservations are placed on a per-page basis which costs $1,000. This page can be for your properties, for an agent ad, or can be split between 2 or 4 Realtors.
GALLERY OF LUXURY HOMES
615 CONTOUR DR., SAN ANTONIO, TX 78212
1359 E. AMMANN RD., BULVERDE, TX 78163
French Country meets Contemporary living in this breathtaking Olmos Park estate. The expansive floor plan is ideal for entertainment. The chef’s kitchen is incredibly spacious with an oversized island workspace. The awe-inspiring master is the ideal escape, with a grand pitched ceiling, private sitting area, and soothing spa bath. The outdoor living is a complete oasis, with a gorgeous lap pool, secluded patio areas, and a luscious yard. Listed by Rick Kuper.
This luxurious country retreat is surrounded by over 300 oaks perched on 8.05 acres and offers peace & serenity. The private gate leads you down a long paved driveway to a breathtaking Hill Country estate that has been recently updated. Custom details will impress complete with a pool and spa, greenhouse, 3-car garage plus onecar garage/workshop. Simply a fabulous home for entertaining with spectacular grounds. Enjoy the convenience of Bulverde Airpark located only 2.7 miles away. Listed by Pliny Mier.
GALLERY OF LUXURY HOMES
206 WINDING LANE, SAN ANTONIO, TEXAS 78231
7 DORCHESTER, SAN ANTONIO, TEXAS 78209
This home is a true resort just inside 1604 in the prestigious Huntington Estates area. Built by Burdick in 2008, this magnificent home sits on 2± acres & offers spectacular grounds w/ a tennis court & volleyball area, plus a charming gazebo. 8,175 square ft of elegance & charm awaits you inside. A stunning master looks out to the large pool area & has massive dressing areas plus a coffee bar & hideaway exercise room. Listed by Mary Carter.
Country setting on three lots with 0.8+ acres set in a quiet cul-de-sac of charming homes. Current owner custom built this lovely brick two story and raised three daughters with room to play and explore. Five bedrooms, workshop, recently updated kitchen, and dog runs are a few of the amenities. One lot holds a wonderful tennis court (0.34 acres) and can be divided off and sold separately. Listed by Mary Carter.
414 CEDAR HILLS DR., FREDERICKSBURG, TX 78624
1381 KNOPP SCHOOL RD, FREDERICKSBURG, TX 78624
Perched on 9.01 acres, this home was designed around incredible antique builtins collected from around the world w/ 3 bedrooms & 4 baths. Notice stained glass, hardwood floors, 10-foot ceilings, & abundant natural light. A world unto its own, this estate offers captivating views of untouched nature and wildlife. This estate offers seclusion and privacy only 4 miles from downtown Fredericksburg. Listed by Kathy Hoermann & Joe Salinas.
Texas Hill Country meets contemporary style to create this architectural masterpiece. On 12.6 acres, this estate was crafted into a luxurious residence from a late 1800’s school house. The limestone structures were extended to just under 5,000 sf. 4 bedroom / 3.5 bath, gourmet kitchen, contemporary style pool. Other luxuries include a vegetable garden, private yoga studio, and exquisite master suite. Listed by Joe Salinas.
RICK KUPER, Realtor Cell: (210) 240-8282 Rick.Kuper@SothebysRealty.com www.rickkuper.com KATHY HOERMANN, Realtor Cell: (210) 508-2454 Kathy.Hoermann@SothebysRealty.com www.kuperrealty.com
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4242 BROADWAY UNIT 1903, SAN ANTONIO, TEXAS 78209
38 GALLERIA DR, SAN ANTONIO, TEXAS 78257
Experience unparalleled living in this captivating Jr Penthouse. Notice hardwood floors, stunning lighting, & endless city views. The enhanced kitchen has Italian Pedini cabinetry, 3-in Luna quartzite, & Miele appliances. The master bath finish rivals any world-class boutique hotel w/Carrera marble & an intricately designed custom closet. Become captivated with this rare 3 bedroom, 3.5 bath condo that sits above the city. Listed by Travis Amaro.
This stunning Dominion estate offers a world of luxury, all situated on 1.85 acre. Soaring beamed ceilings & expansive views greet you. This home boasts a luxurious master suite down w/views of the infinity edge pool. This property is an entertainer’s paradise w/its chef’s kitchen & top of the line appliances. Enjoy the outdoor living w/a summer kitchen & fire pit. Premium Crestron System & so much more. Listed by Travis Amaro.
MARY CARTER Realtor
TRAVIS AMARO Realtor
Cell: (210) 387-4663 Office: (210) 477-9380
Cell: (210) 287-0125 Office: (210) 477-9370
Mary.Carter@SothebysRealty.com www.kuperrealty.com
Travis.Amaro@SothebysRealty.com www.kuperrealty.com
PLINY MIER, Realtor Cell: (210) 244-3858 Pliny.Mier@SothebysRealty.com www.kuperrealty.com JOE SALINAS, Realtor Cell: (830) 456-2233 Joe.Salinas@SothebysRealty.com www.joesalinas.com
LUXURY HOME MAGAZINE | ADDITIONAL EXPOSURE
LUXURY HOME MAGAZINE Luxury Home Magazine is a high-quality print magazine targeting affluent buyers of million dollar homes in the most desirable luxury homes markets across the U.S. For more than seven years, the innovative publication has been the quintessential coffee table book of luxury real estate buyers, impressing audiences with the unique design and well-written descriptions of the finest luxury estates. Inside the pages of Luxury Home Magazine, readers will find glossy, full-color pages with artistic, professional photography that adequately represents “the best of the best” in luxury homes for sale. These exceptional qualities, along with our targeted distribution methods, have garnered partnerships with some of the nation’s top-producing real estate agents, retailers, builders, service providers and luxury home sales professionals. Our many distributorships across the country have enabled us to remain a recognizable brand in luxury real estate, while maintaining a strong commitment to the promotion of local market leaders. Our co-op ad in the publication costs $1,395 for a full page or $795 for a half page.
Back Inside Spread Rate Sheet
Kuper Sotheby’S InternatIonal realty theDominion | $3,200,000 | 7,641 SF ±
Cordillera Ranch | $3,200,000
Agent Name 210.822.8602
| 7,641 SF ±
Alamo Heights | $3,200,000 | 7,641 SF ±
Agent.Name@sothebysrealty.com
Agent Name 210.822.8602 Agent.Name@sothebysrealty.com
This 7,641 SF home is dolor sit amet, consectetur adipiscing elit. Curabitur at hendrerit nunc. Nunc rhoncus, erat eget elementum viverra, diam metus accumsan est, ut lobortis lorem mi facilisis eros. Aliquam nec sodales felis. Ut eget tincidunt neque.
Agent Name 210.822.8602 Agent.Name@sothebysrealty.com
Full page sample featured above
Full page rate $1,395*
AlAmo HeigHts | stone oAk | Dominion | Boerne 4 B o u ti q u e o f f i c e Loc ati o n s to s e rv e yo u | K u p e r r e a lt y . c o m
2 half page sample ads featured above
halF page rate $795*
Kuper Sotheby’s International realty has partnered with luxury home Magazine to be featured on the inside back cover of each luxury home Magazine issue in San antonio. agents may reserve ad space by contacting emily thompson at emilythompson@kupersothebys.com.
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ADDITIONAL EXPOSURE | HOMES AND LAND
HOMES AND LAND Consumers can find your properties everywhere they go and shop with Homes & Land Magazine. 60 million copies of Homes & Land Magazine are distributed locally in over 30,000 communities nationwide each year. A typical market distributes tens of thousands of copies 13 times per year.. Listings are also posted on 25+ real estate websites. Please contact Marketing for space reservations, spots are $41 on the co-op page. EXCITING UPDATE - Homes & Land of Greater San Antonio is excited to announce that we have acquired our sister publication Homes & Land of Greater Austin. The Austin publication is 13 years old within the strong Homes & Land brand that has been around for over 40 years nationwide. Its wide distribution area includes Dripping Springs to Georgetown, Round Rock, Taylor, Elgin, Lockhart and over a dozen distribution locations up & down Congress Ave. with some just steps from the Texas Capital right in the center of Austin, Texas.
38
STATESMAN | ADDITIONAL EXPOSURE
STATESMAN The Statesman’s “Homes” section is delivered every Saturday and available for pick-up at over 20 HEB locations in Austin. This insert provides you with two great opportunities. The front cover plus page 3 can be purchased to showcase a property and an agent for $1800. As well, a bi-weekly co-op ad will run and an agent can purchase a spot to feature a listing or open house for $100. Contact your Marketing Account Manager for more details.
LUXURY ESTATE 123 Address 5 Bedrooms | 5 Bathrooms | $4,000,000 a perum alit es sum liquost, si nonsequas aut aut voluptur? oluptur? Namendebit Idit explabo rempore pudion consed molupta Namendebita con ped eos volorporia doloris ex esequamus, officaepudae ne icatio debis quatestor ores dolori dolupt ecae lander a comnihi llor nusciet in eos abo. Et labor sitis aut ea aperumadi officatio quatestores doluptatecae landera llorenduntus doloreh enimend ebitaqui arch temporporem corenet ehent ea aut ea ium fugit aut lacimosam, ut doluptatibus minciam aut ut rehent
Agent Name | Brokerage | 512.555.5555
homes
Offered by: Mary Hickey with
December 20-27, 2014
LUXURY ESTATE 123 Address
6 Bedrooms | 7 Bathrooms | $4,500,000 llorenduntus doloreh enimend ebitaqui arch rumque seriore nonseratio temporporemsimolor eptiam eum rem restias eiunt qui bearis et, officimpos magnimo et occumqu iberum est peratur sunt providi tatempe rumque seriore nonseratio temporporem corenet doluptatibus minciam aut ut rehent ea aut ea ium fugit aut lacimosam, estorer ehender entur? Nitatumquis rem. Ut est magni alisci ullo tem quam, to exerrum, aut reperrupta comnis molorum doles aut estorer ehender entur? Nitatumquis rem. Ut est magni alisci ullo tem quam, to exerrum, aut reperrupta comnis molorum qui quam inveri tem doles aut estorer ehender entur? Nitatumquis rem. Ut est magni alisci ullo tem
Agent Name | Brokerage | 512.555.5555
An entertainer’s dream Custom home designed by reknowned Austin designer Jauregui, page 3
OUTDOOR TRENDS
NEIGHBORHOODS
There’s much more to consider when choosing an outdoor fountain than just style.
A family-friendly master-planned community, Avery Ranch is just minutes from Austin.
INSIDE An advertising supplement to the Austin American-Statesman
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ADDITIONAL EXPOSURE | WATERWAYS
WATERWAYS Waterways is available at major markets & Twin Liquors in westerns areas of greater Austin and Lake Travis including: Central Market at West Gate, Whole Foods (Bee Cave, William Cannon, Lamar & Gateway), Randall’s (Lakeway, Steiner Ranch, Westlake) & HEB (Bee Cave, Westlake) and at the private locations listed below. Magazines at all the markets are replenished three times weekly, providing continuous distribution that captures new readers throughout the quarter period. Contact your Marketing Account Manager for details about advertising in Waterways.
For over 40 years, the Premier Realtors in San Antonio and Austin have consistently delivered service that Exceeds Expectation, knowledge that Surpasses Competition and superior global marketing that Connects Buyers and Sellers. The combined heritage of these companies and Sotheby’s is built on years of selling the infinitely unique. Today, we continue this tradition as we join forces as Kuper Sotheby’s International Realty providing unsurpassed white glove service while representing the most extraordinary properties throughout Austin and San Antonio. HILL COUNTRY GALLERIA 512.261.0008 • NORTHWEST 512.345.2100 WESTBANK 512.327.4800 • BARTON CREEK 512.328.0058 • KUPERREALTY.COM
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EXCEPTIONAL PROPERTIES | ADDITIONAL EXPOSURE
EXCEPTIONAL PROPERTIES We are excited to announce a new opportunity to promote your properties within the Wall Street Journal and other regional publications! We are creating a multi-page insert to be included in the Wall Street Journal and distributed to over 25,000 readers in the Houston and Midland/Odessa areas or to Wall Street Journal and other newpaper subscibers in San Antonio and Austin! This insert is full color with huge page sizes at 10.375 x 14.5 inches, allowing us to showcase big, beautiful images! Pricing is $750/page or $375/half page (subject to change). Contact your Marketing Account Manager for details and print dates.
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ADDITIONAL EXPOSURE | HOMES OF THE DAY
HOME OF THE DAY Home of the Day is a unique opportunity to showcase your client’s high-end property each month to nearly 180,500 affluent home buyers in the San Antonio market and 340,261affluent home buyers in the Austin market. Your Home of the Day property showcase includes: • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content • Up to 15 high-resolution property photos so users can explore each listing room-by-room • Agent profile with contact info calls-to-action • Social sharing tools
42
VIDEOGRAPHY | ADDITIONAL EXPOSURE
VIDEOGRAPHY VIDEO IS ONE OF THE LEADING TRENDS IN REAL ESTATE TODAY
A video tour would give you the opportunity to have the viewer walk through the home on a guided tour either with you in the video or having someone guide them through with voice over script. Luxury homes need and deserve special attention from both the buyer’s and seller’s perspective. Agents may use the videographer of their choice and may also contact the Marketing Department for information on recommended video providers (see list below). For all video inquiries, please contact the videographer listed.
RECOMMENDED VIDEOGRAPHERS (PRICES VARY) Hilmy Productions Josh Castillo & Alexander Hilmy alexander@hilmyproductions.com 210.560.0281 hilmyproductions.com Gibson Video Concepts Gary Gibson gary@gibsonvideoconcepts.com gibsonvideoconcepts.com Austin Real Estate Video Dustin Larson dustinandrewlarson@gmail.com 512.808.8142 AustinRealEstateVideo.com Ascend Media Circe Torosian (512)731-3025 www.ascendincorporated.com
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PERSONAL MARKETING | FARMING
FARMING “Farming” is the term used to describe an agent’s (or office) marketing efforts to reach out to a specific location. Normally, this would be a geographical area where the agent wants gain new clients and/or to be presented as the authority on the listing and sales of homes. Farming is a professional way of claiming an area and marketing your expertise to the residents. It should be a major part of your personal business plan.. For questions regarding the In-Touch program or to sign up, please contact the marketing department.
FREQUENCY:
The KSIR marketing department recommends that an agent sends 6 mailings a year to the farming area - 3 mailings at the minimum. These postcards are an opportunity to remind the local residences of your expertise in the real estate market and to ask for business.
COST:
Agents can schedule a meeting with an account manager to come up with the farming campaign design idea and time-line. The cost of creating and mailing the postcard is $15/hour for the creative work plus the cost of printing and mailing the postcard. The account manager will work with you to define the area(s) you wish to Farm and will share ideas from other agents. If you don’t have your own list, there will be a charge to buy the list for the neighborhood(s) you wish to farm.
Nicholas Kjos Dedicated to the Extraordinary. The Exceptional. The Unique.
Cordi llera ’ s Finest
Be The Envy
NicholasKjos.com :: KuperRealty.com :: 210.294.4481
Luxurious Living Cordillera Ranch
Extraordinary Lifestyle Greystone Country Estates
I know the true value of homes in our neighborhood
I’m not just a Realtor, I’m also your neighbor! It’s critical to select the right real estate professional to help you buy or sell in today’s changing market. I’m familiar with homes selling in our neighborhood and can offer great tips. Want to know what your home is worth in today’s real estate market? Call me for a no-obligation consultation to learn your home’s top market value. honesty • integrity • trust • dependability • neighborhood expertise
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From my family to yours Celebrating 10 years selling Promontory Pointe!
Endless Views River Mountain Ranch
Our neighborhood is on the rise...
9 Large Acreage Lots Sendero Ridge @ Cordillera Ranch
*Photo by Stu Seeger Photography
Michael Schultz :: KuperRealty.com :: 210.268.8510
*Photo by Stu Seeger Photography
Tom Guajardo Jr. :: 210.601.4535 FROM 106± Acres on Beekman Creek Pipe Creek, Texas
Market Value March - August 2014
High Selling Price Per Sq Ft
$120
Low Selling Price Per Sq Ft
$65
Average Selling Price Per Sq Ft
$102
List Price to Sales Price Ratio
97.96%
Talk to me about how to maximize our market and get your highest price per square foot
Remember to visit our neighborhood website: NCTONA.com
BROADWAY TO
BROADWAY
Nicholas Kjos Dedicated to the Extraordinary. The Exceptional. The Unique.
NicholasKjos.com :: KuperRealty.com :: 210.294.4481
25% OFF AT PAW BASICS
To Broadway
20% DISCOUNT
From Broadway
50% OFF 1ST SERVICE AT GENT
Farming is VERY different from In Touch where only one person can ‘own’ a name. With Farming, an agent ‘owns’ a defined area. It is highly probable that within the area are homes that are on other Realtors’ In Touch lists.
KITCHEN
FEATURED PROPERTY | 1381 KNOPP SCHOOL RD.
Happy Thanksgiving!
TO YOUR’S
A COMPANY WITH
Let’s Rodeo San Antonio!
Kuper Sotheby’s International Realty KUPERREALTY.COM
KUPERREALTY.COM 6606 N. N Braunfels San Antonio,TX 78209
ALAMO HEIGHTS
STONE OAK
434 N. Loop 1604W. #3103 San Antonio,TX 78232
ONLYWITHKUPER.COM
DOMINION
4 Dominion Dr. Bld. 2 San Antonio,TX 78257
1002 River Rd. Ste. 300 Boerne,TX 78006
BOERNE
2014
SOLD
1635 Nolan 630 Carson St 105 Forrest Ave 124 Edalyn St 435 Ward Ave 606 Curtiss St 220 Beverly Dr 970 Vermont Ave 103 Lansing Ln 6915 Forest Crest St 1414 Gramercy Pl 6034 Ridge Glade St 3430 Morning Drive 707 Karen Ln 2447 Huisache Ave 4006 Hillswind St 642 Olney Dr 6311 Malaya 8936 Wexford St 6411 Green Apple Dr 4607 Newcome Dr 505 Elm Street 137 Ten West Drive 4826 Flicker St 3634 Ridge Cluster St 5819 Royal Ridge 315 Lucille 366 Springwood Ln 11090 Moonlit Park 9119 Laguna Falls 16127 Ambush Grove 4627 Adkins Trail 8103 Shoal Trails 507 San Antonio Ave 129 Caleta Beach 4919 Timber Trace Dr 6503 Joline 12122 Wilderness Trail 8206 Pioneer Hills St 1734 Searcy Dr 264 Lyman Dr 5918 Forest Ledge St 513 Advantage Dr 11855 James Vinson 6915 Forest Crest St 3523 Backbay Dr 118 Silver Sands Dr 498 Matthew St 107 Bentwood Dr 5415 Vista Run Dr 22026 Goldcrest Run 7226 Norman Ln 230 Maplewood Ln 2610 Belvoir Dr 2830 Albin Dr 12407 Wandering Trail 139 Outer Dr 3634 Minthill Dr 12307 Tangerine St 223 Capistrano 2601 Mistletoe Ave 7319 Wine Garden 7722 Wexford Sq 3614 Cherokee Hill 7042 Valley Trails St 7451 Silent Spring 5018 Tomas Circle 1102 Mt Riga Dr 225 Grooms Dr 6423 Falls Church St 8355 Timber Grand Dr 13531 Mason Crest Dr 129 Sutton Pl 11535 Wood Harbor 1060 Gardenia Dr 4302 Crystal Bay 2814 Salt Point 614 Oban Dr 225 Mistletoe Ave 25718 Presidio Alley 3523 Lantana Falls 10912 Forest Breeze 2310 Goat Creek Run 334 Furr Dr 1843 Parhaven Dr 910 Kings Hwy 442 Queen Anne Ct 418 Rosewood Ave 10906 Forest Breeze 4815 Impala Park 27202 Rio Bank 5235 Twohill Pass 200 Scissor Tail Trail 12511 Old Glory Ave 137 Sutton Pl 15822 Walnut Creek Dr 4234 Colonneh Trail 10765 Impala Springs 5326 Vista Glen 2119 Laurel Field 1927 Maroon Creek 10911 Forest Breeze 918 Lightstone Dr 5904 Spring Valley 108 Sparrow Hawk Trail 769 Fountain Gate 4523 Maybrook Woods St 7815 Pedroncelli 4 Twinpost 1018 River Park 325 Willow Loop 9027 Maggie Ct 21235 Encino Ash 12010 Wellstone Run 15115 Oakmere St 4810 Farber Dl 6307 Jade Glen 22207 Park Summit Cove 100 Torrie Trl 19914 Horizon Way 114 Cliffdwellers Path 3402 Hornet Pass Dr 13623 Barrow Oak 515 Queen Anne Ct 124 Brook Meadow 13102 Hunters Wood 229 Katie Ct 12526 Painted Daisy 132 Mariposa 4632 Summit Hill Dr 2111 Cougar Ridge 4139 High Sierra Dr 20011 Oak Cave 318 Callaghan Ave 21203 Leslie Carson 1115 El Risco 2762 Montebello 132 Trillium Ln 3124 Pencil Cholla 15006 Polynesian 235 Jeanette Dr 9415 Camino Venado 2647 Country Square St 8 Bromwich Ct 1110 El Risco 419 Johns Rd 108 Kassel Dr 261 Lyman Dr 216 Seford Dr 7326 Elizabeth Way 11708 Pepper Tree St 209 Ridgewood Ct 2922 Sir Phillip Dr 5543 Thunder Oaks 1121 Arbor Dawn Ln 9602 Discovery Dr 756 Hollow Rdg 323 Beverly Dr 114 Tiger Tail Rd 1422 Grey Oak Dr 25006 Broad Oak Trail 22202 Park Summit Cv 128 View Point Dr E 6822 Arrow Way 13826 Oakview Cove 7611 Presidio Crst 279 Red Hawk Ridge 3034 Sir Phillip Dr 17927 Fawn Knoll 24714 Catalan Cliffs 24010 Western Meadow 4115 Warm Winds 8203 Creekrun View 111 Blue Hill Rd 4239 Woodbridge Way 6276 Ranch Road 1376 4471 Cherry Mountain Loop 1229 Wiltshire Ave 24054 Waterhole Ln 114 Blakeley Dr 13607 Wellcrest 209 Cedar St 111 Harmon Dr 2244 Kings Hwy 2607 Oak Leigh St 2030 Chittim Hollow Dr 123 Devonshire Rd 26318 Tuscan Park 8402 Lavenham 330 Brees Blvd 127 Bryker Dr 38 Old San Antonio Rd 6515 Moss Oak Rd 25906 Torena Loop 267 Shannon Ridge Dr 16914 Happy Hollow Dr 7250 Circle Oak Dr 12830 Vidorra Circle Dr 505 Hillocks Cove 2102 Chittim Trail Dr 13378 Leeward Ln 38 Orsinger Hill 17010 Summer Creek Dr. 3123 Colony Dr 3514 Valencia Peak 57 Camellia Way 14714 Medusa 710 Virgin Oak 1430 Grey Oak Dr 1418 Robin Willow 602 Mesa Lane 6858 Whitby Rd 135 Inslee Ave 7146 Vandiver Rd 500 Queen Anne Ct 21110 Promontory Circle 3635 Ashland Clf 5389 Fm 1518 1403 San Jacinto St 442 Laramie Dr 102 Rocky St 19519 Mill Oak 5018 Ashton Audrey 9222 Tyler Oaks 19527 Battle Oak 109 Oak Knoll Circle 11506 Whisper Moss St 5357 Honeysuckle Branch 10518 Rainbow View 20915 El Suelo Bueno 26735 Sagitarius Ln 400 Meadowbrook Dr 27 Blue Thorn Trail 5322 Osprey Oak 1318 Charlisas Way 10114 Sunflower Ln 158 Davis Ct 715 Belmark Ct 2164 Rolling Creek 24502 Bliss Canyon 1231 Vista Del Rio 10 Bridlington Ct 1509 Far West 39 Villa Verde 25 Corley Rd 610 San Diego 103 Larkwood Dr 7 Cheshire Ct 1410 Grey Oak Dr 106 Brees Blvd 410 Calm Spgs 3203 Highline Trl 431 Calm Springs 124 Harriet Dr 25602 Wentink Ave 240 Brightwood Pl 1318 Charlisas Way 810 Willow Knoll Cv 9142 Oak Ledge Dr 206 Calumet Pl 412 Fawn Pass 2242 Deerfield Wood 152 Rosewood Ave 254 Fair Oaks Pl 245 Mary Louise Dr 1507 Belclaire 129 Trillium Ln 315 Elsmere Pl 547 Brightwood Pl 215 Huisache Ave 15406 Tamaron Pass 25923 Natal Plum 24011 Canyon Row 12 Orsinger Field 18219 Openforest 18703 Keegans Bluff 1 Cheltenham Ct 723 Cypress Bend Dr 63 Fonthill Way 1603 Doe Park 24931 Shuman Creek 109 Marcia Pl 236 Tuxedo Ave 2815 Stokely Hill 17111 Fawn Cloud Ln 1903 Laurel Field 7 Firethorn Trail 307 River Ridge 118 Robinhood Pl 1722 Brush Creek Dr 25807 Plumbago 2011 Lawndale Dr 15607 Dawn Crest 9319 Oak Ledge Dr 26 Sable Valley 25906 Kidneywood 312 Fuller Rd 20106 Bella Glade 3903 Heights View Dr 123 Ridgehaven 18118 Veranda Ln 516 Slumber Pass 110 Kendall View Dr 418 Wood Shadow Dr 24030 Seven Winds 1111 Links Cv 129 Wagon Trail Rd 517 Thelma Dr 15915 Mission Rdg 17930 Maui Sands 8343 Monument Oak 19015 Salado Canyon 1225 Texas Oaks 207 Waxberry Trail 18411 Crosstimber 120 Summit Ave 2607 Caravan Circle 321 Rosewood Ave 3406 Condalia Ct 118 Mariposa Dr 12870 Southton Rd 119 Daniel St 86 Stonewall Bend 226 Lakeridge Dr 215 Edgewood Pl 18614 Crosstimber 150 Shady Grove 25222 Wild Sage 3319 Yukon Straight 215 Royal Oaks Dr 2019 Sawgrass Rdg 117 Yaupon Trail 378 Blue Bonnet Blvd 1519 Silent Hollow 13302 Sage Heights Dr 17910 Maui Sands 18806 Canoe Brook 12934 Walking Horse 18634 Crosstimber 988 Kendall Jackson 1054 Lake Breeze Dr 9306 York Creek Circle 115 Grandview Pl 727 Garraty Rd 112 Spring Hollow Drive 13 Rogers Wood 4303 Lignoso 15 Granburg Pl 13514 Huisache Way 25314 Wild Sage 17807 Rockside Dr 118 Via Finita St 8915 River Bluff 126 Wyndale 524 La Jara Blvd 618 Rockhill Dr 26118 Turquoise Sky 17810 Rockside Dr 20411 Helotes Creek Rd 913 Indian Rdg 215 Albany St 18822 Turtle Cove 144 Morningside Dr 304 Rodeo Dr 331 Cave Ln 19123 Autumn Garden 29 Winthrop Downs 84 Westcourt Ln 6906 Oakridge Dr 302 Normandy Ave 18911 Honey Mesquite 106 Village Circle 344 Mustang Circle 419 Normandy Ave 1635 Fawn Bluff 2907 Ivory Creek 6265 Derby Way 228 Belvidere Dr 28407 Autumn Haven 510 French Pl 603 Rio Springs 25 Rust Ln 137 Katherine Ct #1 24818 Ellesmere 310 Hollywood Ave 15908 Military Hwy 369 Lantana Mesa 638 Mandalay Dr 302 Nottingham Dr 7740 Rocking Horse Ln 7397 Real Road 226 Sonoma Ridge 7446 Fm 775 7422 Robin Rest Dr 44 Ammann Rd 143 Elizabeth Rd 22 Three Lakes Dr 610 Copper Rim 405 Garraty Rd 11203 Hunters Oak 1338 Fm 474 106 Jacob Dr 8904 Tuscan Hills Drive 625 French Pl 30 Winthrop Downs 5240 River Oaks Dr 216 Alta Ave 6240 Rattler Pass 13207 Vista Del Mundo 132 Harrigan Court 323 Marvil Lee Dr 222 Guenther 204 Savana Jon Blvd 1926 Flamingo Dr 11735 Mill Rock Rd 215 Oak Glen 33 Ranger Creek Rd 237 Agarita Ave 212 Evans Ave 28197 Boerne Stage Rd 4205 Fossil Ln 106 Gramercy Pl 30371 Saratoga 7619 Woodhaven St 9807 Klein Ct 12 Woodland Vw 213 Marvil Lee Dr 1907 Winding View 3139 Iron Stone Ln 7 Dorchester Pl 708 Olmos Dr 12 Laurel Pl 16474 Revello Dr 28224 Equestrian Dr 400 Charles Rd 214 Regent 211 Durand Oak 102 Greystone Trail 25118 Callaway 105 Lonesome Dove 21219 Kings River Point 151 Britts Ln 6 Sunset Ct 2 Morning Green 363 Terra Alta Dr 115 Dove Mountain Dr 522 River Crossing Blvd 6607 Laurelhill Dr 6623 Sierra Oaks 415 Bentley Manor 41 La Escalera 217 College Blvd 332 Adams St 12 Darby Glen 23770 Blanco Rd 819 Ivy Lane 443 Paseo Encinal St 11314 Anaqua Springs 731 Elizabeth Rd 118 Brittany 106A Oasis 5 Kings Manor 141 Ranger Creek Road 302 Lynwood Ave 524 Terrell Rd 530 Mandalay Dr 6 Oxford Hall 6 Elmcourt 11215 Caliza Bluff 31 Via Aragon 954 Riverforest Dr 32 Arnold Palmer 9177 State Highway 46 42 Majestic Way 24818 Miranda Rdg 8401 New Braunfels Ave 103 Silver Sands Dr 8401 New Braunfels Ave 4119 Medical Dr 2300 Nacogdoches Rd 10955 Wurzbach Rd 7500 Callaghan Rd 2611 Eisenhauer Rd 7323 Snowden Rd 7500 Callaghan Rd 101 Ruelle Ln 7926 Broadway St 7711 Broadway St 220 Beauregard 400 Guenther St 201 Craig Pl 4001 New Braunfels Ave 128 Grove Pl 201 Craig Pl 100 El Prado Dr 3441 Fm 1781 110 St. Dennis Ave 610 Market St 831 Flores St 215 Center 230 Dwyer Ave 200 Patterson Ave 4242 Broadway St 230 Dwyer Ave 200 Patterson Ave 200 Patterson Ave 8633 Datapoint Dr 8401 New Braunfels Ave 8702 Village Dr 2935 Nacogdoches Rd 7500 Callaghan Rd 3447 Turtle Village Dr 7834 Broadway St 7707 Broadway St 7600 Broadway St 3605 Hidden Dr 7711 Broadway St 100 Lorenz 3102 Eisenhauer Rd 201 Craig Pl 418 Clay St 831 Flores 1406 Golden Bear 201 Craig Pl 11 Gallery Ct 122 Terra Alta 215 Center 472 San Antonio St 110 St. Dennis Ave 1331 Flores St 114 Camp St 1542 Alamo St 1542 Alamo St 100 Castano 230 Dwyer Ave 200 Patterson Ave 7897 Broadway St 378 Sunset 200 Patterson Ave 3109 Salinas 203 Galway Drive 259 Brettonwood Dr 3101-07 Salinas 1514 Probandt St. 1039 Pine Eagle Ln 622 Delmar St 8206 Pioneer Hills St 108 Cactus St 606 Curtiss St 318 Scotty Dr 220 Beverly Dr 6915 Forest Crest St 5910 Mystery Lake St 614 Meadow Gate 4511 Sparrow Creek 6007 Forest Bend 206 Lively Blvd 131 Killarney 5002 Prince Valiant 10311 Prescott Dr 940 Summit Ave. 6311 Malaya 4303 Morgans Run 6615 Old Theater Rd 3019 Shadow Bend Dr 6411 Green Apple Dr 5638 Wood Walk St 9703 Hidden Iron St 17310 Tx-16 N 505 Elm Street 13522 Coleridge St 5226 Kenton Stone 4731 Misty Run 1650 Sunbend Falls 8815 Hilltop Crossing Dr 11425 Golden Oak Trail 366 Springwood Ln 1309 Cyrus Mccormick 5709 Timber Star Dr 10922 Burning Lamp 458 Shannon Lee Dr 10911 Forest Breeze 9823 Balanced Rock 507 San Antonio Ave 7323 Huntsman Run Dr 117 Gatewood Bay 8803 Fernbrook 3612 Farallon Isle 4919 Timber Trace Dr 7219 Snowden Crest 4314 Bloomdale 12122 Wilderness Trail 8703 Golden Eye 1725 Kings Hwy 8507 Shooting Quail 200 Harriett Dr 12410 La Lira Dr 14403 Meadow Briar St 4526 Briargrove St 223 Bella Vista Dr 9434 Victory Row 6302 Higbee Mill 19914 Horizon Way 14042 Oakhill Way 7226 Norman Ln 4807 Limestone Well Dr 13614 Larkbrook 8819 Waterside Dr 6115 Wood Pass 3634 Minthill Dr 3558 Forest Glade Dr 7314 Silent Spring 459 Harmon Dr 1262 Lion Forest 10502 Westfield Pl 15742 Ashley Manor 12503 Persimmon Fall 2614 Waterford Dr 8006 Silver Grove 7914 Mustang Canyon 1409 Greenwood 9015 Liberty View 1102 Mt Riga Dr 5414 Arcadia Park 807 Tamworth Dr 11826 Oak Water 8255 Zodiac Dr 5330 Arcadia Park 150 Hampton Bend 5806 Spring Crown 7911 Dover Glade 5806 Winterhaven Dr 5217 Columbia Dr 11264 Woodridge Bluff 5830 Northgap St 104 Chaps St 315 Coronet Ln 8935 Veranda Ct 12011 Allard Bluff 7610 Braun Bend 1843 Parhaven Dr 8610 Oak Ledge Dr 11107 Unbridled 10802 Buckskin Spur 11906 Cheney Glen 1811 Caversham Pass Ln 1710 Richland Hills Dr 910 Kings Hwy 112 Oak Bluff Blvd 13722 Riverbank pass 15310 Pebble Path 129 Falling Sun 2110 York Bend 10823 Buckskin Spur 12317 Abbey Garden 9226 Windward Trce 15823 Blue Sky Rd 4911 Rockhurst St 2918 Sir Phillip Dr 211 Hunters Creek 24630 Arrow Canyon 918 Lightstone Dr 2302 Goat Creek Run 2527 Middleground 114 Armour Pl 7827 Clos Du Bois 12822 Salerno Way 20 Courtside Circle 724 Wooded Trl 7407 Quail Run Dr 1338 Pinnacle Falls 4607 Rader Pass 3331 Cadbury Dr 9762 Mustang Farm 213 Donaldson Ave 11215 Unbridled 819 Stable Glen Dr 630 Guenther St 833 Magnolia 1326 Arrow Spring 8343 White Mulberry 14123 Parkhurst Dr 8819 Brae Crest Dr 6135 Oakwood Trail 100 Torrie Trl 7823 Chilton Stage 2923 Old Ranch Rd 114 Cliffdwellers Path 5603 Cross Pond 5711 Thunder Oaks 1206 Tranquil Trail Dr 19914 Park Bluff St 10707 Buck Park 15851 Marisa Pl 835 Amberstone Dr 7414 Louisa Allen Ct 16903 Hidden Timber Wood 411 Lullwood Ave 132 Mariposa 213 Fawn Valley Dr 1822 Cool Breeze 10010 Wilderness Gap 1023 Sutters Rim 20011 Oak Cave 318 Callaghan Ave 156 Perry Ct 9103 Quihi Way 7014 Spring Briar St 11618 Basket Xing 20823 Las Lomas Blvd 1223 Nicholas Mnr 121 Sage Cyn 120 Garrapata Ln 280 Weil Rd 7638 Mission Ledge 12427 Stillwater Creek 16 Donore Circle 209 Ridgewood Ct 630 Northridge Dr 409 Jester Rdg 18719 Corporate Woods Dr 1511 Crescent Point 4606 Jesse Bowman 2802 Woodcutter Ct 245 Lovera Blvd 6307 Tulia Way 3212 Golden Grove 15822 Wilderness Pkwy 14214 Summer Squall 14615 Snip 8015 Jalane Park 11103 Bedazzled 26041 Hazy Hollow Dr 24723 Buck Creek 6302 Southern Hills 2834 Barrel Oak St 11630 La Granja 203 Seven Sisters 2 Nikita Dr 24054 Waterhole Ln 2244 Kings Hwy 2414 Old Well Dr 10006 Ramblin River Rd 7919 Genesse Creek 12805 Park Forest St 538 Bosque Vista 151 Village Park Dr 6515 Moss Oak Rd 532 Fm 473 9502 Rocksprings St 157 Rosewood Dr 17835 Camino Grande 13103 Essen Forest 4130 Woodbridge Way 18107 Gold Mesa 3556 Irish Creek Rd 706 Sea Headrig 115 Village Park Dr 7715 Culebra Valley 8410 Old Stone Gate 13378 Leeward Ln 232 Lone Star 511 Cedar St 145 Thorain Blvd 16702 Stones Throw 19 Amber Forest 7146 Vandiver Rd 500 Queen Anne Ct 217 Derby 19519 Mill Oak 4107 Midvale Dr 811 Big Sky Bend 1426 Arrow Hill 23026 Bengal Brook 357 Irvington Dr 23846 Misty Peak 146 Hidden Haven Dr 11714 Nuevo Circle 7118 Washita Way 13430 Adonis 5807 Quiet Glen 16223 San Dominique 10114 Sunflower Ln 6714 Washita Way 3116 Christians Tee 353 Tuttle Rd 14339 Hill Prince St 13402 Vista Del Prado 23419 Treemont Park 15802 Deer Crest 1483 Bluff Frst 302 Legend Breeze 601 Paseo Canada St 3322 Valley Creek 614 Wyndale Dr 307 Sousa St 20615 Wild Springs Dr 2107 Sunnyside 27514 Smokey Chase 232 Camargo St 3527 Crest Noche Dr 960 Cr 2720 6437 Hwy 27 27211 Smokey Chase 418 Mesa Canyon 136 Sunway Dr 8 Dominion Unit 116 106 Mason Ct 254 Fair Oaks Pl 8611 Dana Top Dr 268 Retama Pl 6866 Stonykirk Rd 12715 Terrace Hollow 1734 Montecino 8003 Cornwall Dr 12910 Hunters Circle 547 Brightwood Pl 126 Devonshire Rd 627 Oxalis 19223 Deer Elk Crest 711 Garraty Rd 63 Fonthill Way 1603 Doe Park 109 Marcia Pl 511 Bosque Vista 2903 Dason Ldg 23744 Beaver Creek 106 Sisterdale Rd 7615 Hays Hl 12414 Magnolia Spring 9319 Oak Ledge Dr 2619 Rim Oak 18722 Rogers Pass 702 Russell Pl 343 Royal Oaks Dr 243 Roseheart 911 Gazania Hill 19015 Salado Canyon 122 Brookside Ln 15023 Pastura Pass 8810 Woodland Bend 30 Cutter Green Dr 221 Sunway Dr 30 Stoneleigh Way 1510 Sun Mountain 18642 Crosstimber 118 Mariposa Dr 2921 Mccaskey Rdg 2146 Appellation 226 Lakeridge Dr 215 Edgewood Pl 18727 Keegans Bluff 25327 Bunker Dr 23019 Angostura Blvd 2115 Sawgrass Ridge 4642 Amorosa Way 218 Eugene Sasser 8539 Fairway Green Dr 3322 Falling Brook 2019 Sawgrass Rdg 227 Impala Trace 1 Inwood Manor 12934 Walking Horse 212 Pr 1701 (Sweetheart Creek) 107 Five Oaks Dr 324 Cloverleaf Ave 13614 Rehm Dr 23710 Cibolo Cove 825 Morningside Dr 15719 Singing View 524 La Jara Blvd 618 Rockhill Dr 12 Deerhurst 16 Saxby Glen 8310 Reunion Oak 250 Stanford Dr 2006 Cactus Bluff 142 Santa Ursula 302 Normandy Ave 344 Mustang Circle 22438 Viajes 114 Towne View Cir 603 Rio Springs 116 Village Circle 19110 Heather Crk 114 Montclair Ave 7327 Ashton Pl 10523 Campo Viejo 730 Elizabeth Rd 335 Madison St 3010 Spider Lily 638 Mandalay Dr 143 Elizabeth Rd 188 Elmview 2 Longsford 106 Jacob Dr 108 Fair Springs 8015 Arbor Village 36 Grantham Glen 30 Winthrop Downs 27634 Heritage Pass 3639 Ivory Creek 267 Ranch Pass 3514 Ivory Creek 11 Grantham Gln 4415 Yorkshire Court 215 Oak Glen 237 Agarita Ave 25223 Doral Crest 120 Painted Post Ln 22619 Central Prairie 81 Champions Lane 2607 Winding View 101 Greystone Circle 21 Ranch Brook 28197 Boerne Stage Rd 106 Dove Meadow 13411 Pecan Stable 145 Lake Bend 832 Hansen Greens 120 College Blvd 708 Olmos Dr 344 Normandy Ave 28224 Equestrian Dr 10 Esquire 104 Summit Ave 425 Ogden Lane 17810 Wild Basin 151 Britts Ln 533 Cordillera Trace 2 Morning Green 115 Dove Mountain Dr 612 Alta Ave 8 Highgate Dr 202 Treasure Way 423 Bentley Mnr 329 Burr Rd 217 College Blvd 210 Tower Dr 2 Tuscany Ct 6730 Wagner Way 731 Elizabeth Rd 3931 Luz Del Faro 545 Elizabeth 365 Menger Springs 303 Geneseo Rd 401 Castano Ave 6 Oxford Hall 309 Morningside Dr 31 Via Aragon 106 Geddington 320 Mandalay Dr
PROVEN RESULTS
419 Cleveland Court
KUPERREALTY.COM
VIVA FIESTA!
!
FROM OUR
INTOUCH | PERSONAL MARKETING
INTOUCH
These beautiful postcards are sent 8 times a year. The cards all feature our professional photography and carry an appropriate message for the time of year, followed by a call to action. KSIR believes strongly that this continuing correspondence keeps your name and face in front of your network and will lead to listings and referrals. For questions regarding the In-Touch program or to sign up, please contact the marketing department. The cost is $82/month for 150 contacts, an additional change for each contact over 150 will be applied.
FEATURED PROPERTY | 211 HILL COUNTRY LN.
Season’s Greetings
Summer Evenings are the Portrait of Tranquility
45
PERSONAL MARKETING | SOCIAL MEDIA
SOCIAL MEDIA The buzz around social media has been growing to epic proportions. People are connecting with friends and family on Facebook, posting to Twitter and getting involved on LinkedIn. Being part of the next step in this technological world is not a choice but a necessity. Social technologies provide amplified connections between individuals. They are more likely to post sharing to 500 ‘friends / followers’ what they did that day [example: loved the new model home they toured] than to call or e-mail. These social media sites open up a new level of communication, creating opportunities for business unlike the past when you only marketed to your ‘Sphere of Influence’ . Now when you join in social media and link up as a ‘friend / follower’ of your clients you are now in their ‘Sphere of Influence’ and their friends ‘Sphere of Influence’.... etc.
ACCOUNT NAMES, PROFILE NAMES AND VANITY URLS
In your personal or professional social media profile(s) you may only use your own personal name, abbreviated version of your name and/or any descriptive phrases (e.g. @winecountrymark) as your account name, profile name and vanity URL. Do NOT use Sotheby’s International Realty® or an abbreviated or shortened version of our brand name, and never use the word ‘Sotheby’s’ alone. You may use your company’s full DBA in the description field provided on most social networking website, to show your Sotheby’s International Realty affiliation.
PROFILE PHOTOS
You are permitted to use a personal photo as your profile image. You are NOT permitted to use your company’s logo or our brand logo or any altered version of either marks as your profile photo.
There are several options when using Facebook for a business purpose. Facebook allows both Personal Profiles and Business Pages. 1. A single Personal Profiles that serves both for Personal & Business 2. Both a Personal Profile and a Business Page 3. Two separate Personal Profiles: One for Personal use; One for Business use, though under Facebook’s policies you must be a person, not a business when using a Personal Profile for business use. For Personal Profiles, you may use your company’s full DBA in the Employer field. For Business Pages, you may use your company’s full DBA in the About field. You are NOT permitted to use the Sotheby’s International Realty brand or your company name, or an abbreviated version anywhere other than the Employer or About fields. For both Personal Profiles and Business Pages, you are permitted to use an approved company logo only or any other non-branded image as the Cover photo. You are NOT permitted to use a company or brand logo as your Profile photo.
46
PERSONAL BRAND ADS | PERSONAL MARKETING
PERSONAL BRAND ADS The KSIR Marketing Department can always assist in the creation of personal brand ads. It is the agents responsibility to contact and secure a spot with the publication, but once that is done your Marketing Account Manager can help you create the ad. A $15/hour special project fee will apply.
The 2015 Spring housing market is predicted to be one of the best! Now is the time to let us assist you in preparing to buy or sell a home or ranch.
Tapatio Springs
We will market your property with our worldwide exposure and our 30-year knowledge in the San Antonio, South Texas, and Hill Country markets. We provide a boutique experience through exceptional customer service, strong integrity, and industry-leading marketing with the Sotheby’s International Realty global reach. Call us today, so that we can help you have a Happy New Year!
Fredericksburg
Olmos Park
Caroline & Rick Kuper
A NEW YEAR MEA N S A NEW HOME
Terrell Hills
Rick Kuper 210.240.8282 Caroline Kuper 210.240.7809 Rick.Kuper@SothebysRealty.com Caroline.Kuper@SothebysRealty.com www.RickKuper.com www.KuperRealty.com
The featured property shown is 21 Crescent Ledge in the Dominion. Please visit www.21CrescentLedge.com for more details.
let me help you find yours MICHAEL SCHULTZ 210.268.8510 michael.schultz@sothebysrealty.com
THE DOMINION M A R K E T U P DAT E JA N 1-D E C 9
SOLD HOMES | 84 HIGHEST SELLING PRICE | $3,021,500 L OW E S T S E L L I N G P R I C E | $ 2 9 9 , 9 0 0 FEATURED PROPERTY 101 FAIR SPRINGS BOERNE, TEXAS CALL FOR PRICE
AV E R AG E S E L L I N G P R I C E | $ 7 4 5 , 5 4 3 A V G D AY S O N M A R K E T | 2 7 4
SuSan Doyle & liSa Sexton are prouD SupporterS of the WeStlake C hapS! C. 512.658.8229
|
C. 512.751.7321
| o. 512.328.0058 | kuperrealty.Com
47
PERSONAL MARKETING | REZORA
REZORA
REZORA IS THE EMAIL MARKETING PLATFORM USED BY THE AGENT IF THEY WANT TO HAVE THEIR OWN EMAIL MARKETING ACCOUNT. Through your personal Rezora account you will be able to maintain communication with your client/contact/ sphere of influence database through strategic target email marketing. This method of communication is a very cost effective way ($15/month) to stay connected to those who could utilize you personally to buy and sell real estate or refer you to someone they know. Rezora offers a simple interface that is linked with the Sotheby’s International Realty internal platform. The benefits of being integrated with the Sotheby’s International Realty platform is that the listings have the highresolution images, custom copy and a direct link back to your personal agent website. Statistically that means all traffic from the contacts receiving the email will be driven to your agent website and will reflect in the ListHub reports for your listings, as well as the statistics for the company website. Sotheby’s International Realty has provided an entire gallery of templates already branded and ready to use. There are several custom designs for each city that can be utilized as well for a fresh style to send to your contacts. One of the key features for this platform is the ability to “drag and drop” your listings into the templates. These templates also auto-populate the listing details and several templates allow for multiple images. By you utilizing this method of informing your sphere about new listings and the company sending an email to real estate professionals, the platform allows for an effective target marketing to blanket the area with details about your business. Managing your contact database may take some time up front but is very easy once you upload it to the Rezora platform. Creating groups or distribution lists allows you to tailor messaging specifically to what they need information about. Managers can assist you with importing your contact lists in to Rezora once you have them in an excel or CSV spreadsheet. It may seem overwhelming to gather all of your contacts but remember that “It is better to have 10 clients receive and E-Marketing piece, open it and see the value in your communication, then to send it to 1,000 that don’t know you well and won’t ever open your information.” Rezora gives you an unlimited amount of images and document storage. The feedback you receive for each marketing piece includes data on the dashboard such as Open Rate, Click Through Rate and Bounces. You are also able to verify who has clicked through to your web page or article and capture their email address.
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BRAND ADS | BRAND MARKETING
BRAND ADS As a company, Kuper Sotheby’s International Realty places brand ads on a frequent basis all across the region. This helps create brand awareness and solidify the Sotheby’s name in the public’s mind.
extraordinary living
ARTFULLY UNITING EXTRAORDINARY LIVES WITH
KUPER SOTHEBY’S INTERNATIONAL REALTY OFFERS TRUE GLOBAL PRESENCE WITH OVER 660 OFFICES IN 49 COUNTRIES AND COUNTING....
Central San Antonio Office
6606 N. New Braunfels San Antonio, TX 78209
North San Antonio Office Stone Oak San Antonio Office
Hill Country-Boerne Office Proprety Featured: 309 Morningside Drive
4 Dominion Drive San Antonio, TX 78257
434 N. Loop 1604 W. #3103 San Antonio, TX 78232 1201 S. Main Street, Suite 101 Boerne, TX 78006
210.822.8602 210.698.3100 210.490.1200 830.816.5260
310 HUNTINGTON PLACE SAN ANTONIO, Kuper rTEXAS ealt y. com
49
BRAND MARKETING | EVENTS
EVENTS Kuper Sotheby’s International Realty is excited to announce future community building events in 2015. The Office Networking Event will take place Spring 2015 at Hotel Emma at the Pearl in San Antonio. We have great opportunities this year to have San Antonio and Austin events in collaboration with the Auction House. Other fun office events such as Movie Nights and company mixers are something to look forward to.
SPRING 2015 • HOTEL EMMA AT THE PEARL
50
SOCIAL MEDIA | BRAND MARKETING
SOCIAL MEDIA
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SIR MARKETING | SIR OPPORTUNITIES
SIR OPPORTUNITIES Sotheby’s cooperative print advertising partners with global media icons that provide targeted reach and vast exposure. With the Sotheby’s connection, an agent has the opportunity to advertise in publications other brokerages can never reach. Contact your Marketing Account Manager for specific opportunities.
New Zealand Queenstown, NZD $15,000,000 4000031366 Property ID
USA Woodside, CA, USD $39,500,000 0085235 Property ID
Paris, France Price Upon Request 4000028903 Property ID
, Canada Montréal, Québec,000 CAD $11,750 4000032321 Property ID
distinctive ary home is its of an extraordin of luxury homes, estates es, the appeal collection and collectibl ct home. ork offers a fine antiques, wine with the perfe Realty® netw lly unite you �s in art,Soth artfu to International us eby’s . Allow character. The ghout the world s for sale throu and propertie
52
10% RULE | BUDGETING
BUDGETING THE 10% RULE
AN AGENT SHOULD SPEND A MINIMUM OF 10% OF THEIR POTENTIAL COMMISSION ON MARKETING - 6% OF THAT IS ALREADY GOING TO SOTHEBY’S SO THE REMAINING 4% SHOULD BE SPENT ON MARKETING THE PROPERTY.
LEVEL 1:
Price: $250K Spend: $300
LEVEL 2:
Price: $500K Spend: $600
LEVEL 3:
LEVEL 8:
Price: $3MM Spend: $3600
LEVEL 9:
Price: $5MM Spend: $6000
LEVEL 10:
Price: $750K Spend: $900
Price: $7MM Spend: $8400
LEVEL 4:
LEVEL 11:
Price: $1MM Spend: $1200
Price: $12MM Spend: $14400
LEVEL 5:
LEVEL 12:
Price: $1.5MM Spend: $1800
LEVEL 6:
Price: $2MM Spend: $2400
LEVEL 7:
Price: $2.5MM Spend: $3000
Price: $15MM Spend: $18000
LEVEL 13:
Price: $17MM Spend: $20400
LEVEL 14:
Price: $20MM Spend: $24000
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BUDGETING | PACKAGE EXAMPLES
BUDGETING
BELOW ARE EXAMPLES OF HOW TO SPEND YOUR MARKETING DOLLARS FOR CERTAIN PRICE POINTS. PRICE LEVEL 1 ($250K, SAN ANTONIO):
$300 = 100 Just Listed Cards ($80), Eblast ($20), Express News Ad ($200)
PRICE LEVEL 1 ($250K, AUSTIN):
$300 = 100 Just Listed Cards ($80), Eblast ($20), 2 Statesman Ads ($200)
PRICE LEVEL 2 ($500K, SAN ANTONIO):
$600 = 50 Just Listed Cards ($42), Eblast ($20), Express News Ad ($200), Home of the Day ($350)
PRICE LEVEL 2 ($500K, AUSTIN):
$600 = 50 Just Listed Cards ($42), Eblast ($20), 2 Statesman Ads ($200), Home of the Day ($350)
PRICE LEVEL 3 ($750K, SAN ANTONIO):
$900 = Express News Ad ($200), Home of the Day ($350), Extraordinary Properties 1/2 Page Ad ($375)
PRICE LEVEL 3 ($750K, AUSTIN):
$900 = 50 Just Listed Cards ($42), Eblast ($20), 1 Statesman Ads ($100), Home of the Day ($350), Extraordinary Properties 1/2 Page Ad ($375)
PRICE LEVEL 4 ($1MM, SAN ANTONIO):
$1200 = 150 Just Listed Cards ($120), Eblast ($20), Express News Ad ($200), Home of the Day ($350), Extraordinary Properties 1/2 Page Ad ($375), Homes and Land ($41), Business Journal ($82)
PRICE LEVEL 4 ($1MM, AUSTIN):
$1200 = 100 Just Listed Cards ($80), Eblast ($20), 1 Statesman Ad ($100), Home of the Day ($350), Extraordinary Properties Full Page Ad ($750)
PRICE LEVEL 6 ($2MM, SAN ANTONIO):
$2400 = 100 Just Listed Cards ($80), Eblast ($20), Express News Ad ($200), Home of the Day ($350), Extraordinary Properties 1/2 Page Ad ($375), Luxury Home Magazine Full Page Ad ($1375)
PRICE LEVEL 6 ($2MM, AUSTIN):
$2400 = 100 Just Listed Cards ($80), Eblast ($20), Home of the Day ($350), Statesman Ad ($100), Statesman Cover Ad ($1800)
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PERSONAL MARKETING BUDGET | BUDGETING
BUDGETING
AGENTS SHOULD ALSO ALLOCATE MONEY FOR PERSONAL MARKETING. BELOW ARE EXAMPLES OF HOW TO BREAK DOWN THIS BUDGET. REZORA:
$15/Month ($180/Year)
FARMING:
$100/Month ($1200/Year)
PERSONAL ADS: $2000/Year
SOCIAL MEDIA: $0/Year
PERSONAL WEBSITE: $2000/Year
COMMUNITY SPONSORSHIPS: $1000/Year
TOTAL: $6,380/YEAR
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