Luxury Marketing Proposal 1104 REAGAN TERRACE
Carl Shurr G L O B A L R E A L E S TAT E A D V I S O R Carl is an experienced and award-winning real estate professional in Austin’s luxury real estate market. His annual sales have consistently ranked him in the top 1% of all Austin area Realtors for over a decade. Carl began his full-time career in real estate in 2006 after spending 10 years in investment management. His interest in real estate was first as an investor buying property for himself and remodeling homes for sale or rental. Soon after he began helping others find and acquire property and his real estate business took off from there. “For many years I planned to go back to my former career in financial services, but I found a passion for real estate and the ability to truly help my clients, much as I did in finance. For most people, buying or selling a home or property is one of the more important and significant transactions in their lifetimes. I enjoy providing genuine, sound advice combined with an analytical investment perspective to insure my clients make the most of their purchase or sale. I back up that advice with the diligence, tenacity and professionalism to get the deal done for them.” Carl has developed a loyal client base over the years. His clients describe him as hardworking, a market expert and strong negotiator, honest, genuine and his personal favorite, not your typical Realtor. He works with a wide variety of clients including buyers, sellers, investors, builders and developers. His wide range of experience and diverse clientele offers him the ability to offer valuable insight into any real estate transaction from a variety of perspectives. “Experience and perspective matter a great deal in real estate. It can make the difference between a great investment or a poor one,” says Carl. Outside of work Carl lives in the Travis Heights neighborhood with his dog, Dude. He enjoys exercise, travel, volunteering and playing sports.
Strategic Quiet Launch
An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property: 1. Professional Architectural Photography 2. Combination Lifestyle & Property Video 3. Custom Website 4. Custom Premium Property Brochures 5. Pitch Story to Sotheby’s International Realty Public Relation Department 6. Private e-mail campaign to top Sotheby’s International Realty Brokers and Top Texas Brokers
A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 12 months: 1. 2. 3. 4. 5. 6. 7.
Architectural Photography Combo Lifestyle & Property Video Public Website Sotheby’s Exclusive Global Property Syndication Custom Property Brochures Pitch story exclusive to Sotheby’s International Realty Pitch story to National Publications through in-house Public Relation Efforts 8. E-mail to top Sotheby’s International Realty Brokers in the country 9. E-mail campaign to Luxury Austin Brokers 10. Private Broker Open Event
11. 12. 13. 14.
Digital Farming Advertising Facebook Advertising Postcard Direct Mail campaign Austin Business Journal Home of the Day Advertorial 15. Retargeting Ads
Full Marketing Launch
Sotheby’s Exclusive Global Property Syndication
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estatecentric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact. The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
1. The Listing Agreement. The exclusive listing agreement is signed after the comparative market analysis has been presented and an optimal sale price is determined. 2. Quick Launch. The listing is quick launched through kuper connect after the listing agreement is signed but before it is officially live on the market. this alerts the company’s network of elite agents that the property is available and facilitates sales. 3. Listing Preparation. The listing is prepared for sale by consulting on how to curate the property for potential buyers so that they can easily visualize themselves in the property. this could include making recommendations for enhancing the exterior and interior by staging, cleaning, making repairs, painting, and de-cluttering. 4. Sign Installation. Our professional sign installer places a for sale sign on the property. A Kuper Sotheby’s International Realty sign conveys the quality of the listing and attracts buyers. 5. Photography & Videography. The marketing revolves around professional photography, highlighting the elegance and beauty of the home. the highest quality professional photography and videography is executed to showcase the listing. all content is put through a rigorous editing and quality-control process. 6. Listing Launch. The Listing goes live online through the multiple listing service, KuperRealty.com, SothebysRealty.com, and our proprietary listing distribution network to over 100 other top sites providing optimal exposure. 7. Marketing Essentials. Marketing collateral is custom designed and created for the property, Including brochures, postcards, e-blasts, a dedicated property website, and a highly-targeted digital ad campaign. this exposes the property in an elevated way to the right agents and buyers during the most important time in the selling process. 8. Custom Marketing Plan. A bespoke marketing plan is created for the property in partnership with the marketing Brand Manager consisting of kuper-exclusive opportunities to reach short and long-term exposure goals for the property. 9. Seller Updates. All marketing and sales updates relating to the property are communicated regularly and guidance is provided to make informed decisions that will lead to a successful sale.
The Property Journey
Plan Details & Value DIGITAL AND PRINT MARKETING Custom Property Brochures | $500 Value We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property. Sotheby’s Cooperative Advertising (New York Times & Wall Street Journal | $764.50 & $715.00 Values The Sotheby’s International Realty property advertising program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network. Custom Website | $2,500 Value Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space. Sotheby’s Exclusive Global Property Syndication | $1,000 value The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. E-mail Campaigns | $1,000 Value We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country. Facebook and Instagram Advertising | $2,000 Value The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property. Austin Business Journal Home of the Day | $750 value The Austin Business Journal features local people and decision makers who are leaders in their business communities. Home of the Day is a unique opportunity to showcase your high-end property all month to affluent home buyers in the Austin market through the Business Journal Online. CultureMap Advertorial // $1,200 value CultureMap is a network of local lifestyle sites delivering daily news and recommendations. CultureMap and Kuper Sotheby’s International Realty have partnered to create a premier digital advertising opportunity called Haute Property that showcases a property in every way on CultureMap’s website.
Current Marketing Examples Next level service and expertise. 260 5ROL L INGWOOD.COM
“Not only is Carl a pleasure to work with, but he leaves no stone unturned. With his unparalleled knowledge of the neighborhoods he serves, his ability to navigate the sensitive and complex environment of selling a home is the best you will find.� -Grant
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Carl Shurr YOUR LOCAL AND GLOBAL R E A L ESTAT E A DV I SO R 512.944.5977 | carl@carlshurr.com carlshurr.kuperrealty.com
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Carl Shurr GLOBAL REAL ESTATE ADVISOR carl@carlshurr.com 512.944.5977 carlshurr.kuperrealty.com
Kuper Sotheby’s International Realty is an RBFCU company. © MMXVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC. Kuper Sotheby’s International Realty is a subsidiary of RBFCU Services LLC. RBFCU Services LLC is affiliated with Randolph-Brooks Federal Credit Union (RBFCU). An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
