The Listing Agreement.The exclusive listing agreement is signed after the comparative market analysis has been presented

A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 12 months:

1. Architectural Photography 2. Combo Lifestyle & Property Video 3. Public Website 4. Sotheby’s Exclusive Global Property Syndication 5. Custom Property Brochures 6. Pitch story exclusive to Sotheby’s International Realty 7. Pitch story to National Publications through in-house

Public Relation Efforts 8. E-mail to top Sotheby’s International Realty

Brokers in the country 9. E-mail campaign to Luxury Austin Brokers 10. Private Broker Open Event 11. Digital Farming Advertising 12. Facebook Advertising 13. Postcard Direct Mail campaign 14. Austin Business Journal Home of the Day

Advertorial 15. Retargeting Ads