A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 12 months: 1. 2. 3. 4. 5. 6. 7.
Architectural Photography Combo Lifestyle & Property Video Public Website Sotheby’s Exclusive Global Property Syndication Custom Property Brochures Pitch story exclusive to Sotheby’s International Realty Pitch story to National Publications through in-house Public Relation Efforts 8. E-mail to top Sotheby’s International Realty Brokers in the country 9. E-mail campaign to Luxury Austin Brokers 10. Private Broker Open Event
11. 12. 13. 14.
Digital Farming Advertising Facebook Advertising Postcard Direct Mail campaign Austin Business Journal Home of the Day Advertorial 15. Retargeting Ads
