Marketing Proposal
Susan Gilchrist
GLOBAL REAL ESTATE ADVISOR
A licensed Realtor since 1983, Susan’s experience, knowledge, and commitment to integrity have continuously earned her the respect of her clients and peers. Susan has a thorough knowledge of the real estate trends of Austin, where she grew up, and its surrounding areas.
Susan learned the nuts and bolts of residential construction while representing a high-end custom builder. As a member of a residential development team, she gained and applied knowledge in helping bring into fruition two successful neighborhoods, Travis Settlement and Kirby Springs Ranch. A real estate investor herself, Susan has valuable insight to help her customers make informed real estate decisions and purchases.
Susan has a passion for Austin, her “favorite city in the world,” and has committed her time and money to local charities through the years. She currently sits on the advisory board for Trotter House and on the board of directors for Bee Cave Recovery. Both of these grassroots non-profit organizations sought her out for her expertise in making things happen in order to bring their visions to reality. Susan considers it an honor to serve others as they accomplish their goals.
Susan has chosen to specialize in marketing and sales of residential properties in some of Austin’s most desirable communities. She firmly believes that it is her experience and commitment to excellence which continually generates satisfied customers and repeat clients.
Our Brand & Network
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed Sotheby’s auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955.
Kuper Sotheby’s International Realty inherited this iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation for quality service and expertise is unmatched. This is our unique difference. The Sotheby’s International Realty® network was founded in 1976 and shares nearly three centuries of heritage with Sotheby’s, both selling some of the world’s most cherished possessions.
24,000 agents 75 countries
1,000 brokerages
$150 billion annual sales
Our team at Kuper Sotheby’s International Realty offers clients direct access to the global real estate marketplace and an unparalleled platform for transitioning to and from Central Texas.
Where is Your Listing Seen?
sothebysrealty.com, kuperrealty.com & a network of 100+ Sotheby’s International Realty Brokerage websites worldwide
Susan's Support:
OWNER/BROKER
J Kuper
SALES MANAGER
Mary Lou York
SALES ADMIN
Jennifer Aguilar
SENIOR MARKETING MANAGER
Renee Simpson
Strategic Quiet Launch
An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property:
1. Professional Architectural Photography
2. Combination Lifestyle & Property Video
3. Custom Website
4. Custom Premium Property Brochures
5. Pitch story exclusive to Public Relations Firm
6. Quick Launch of Property in Kuper Connect to Inform all Kuper SIR Agents
7. Private E-mail Campaign to Top Sotheby’s International Realty Brokers and Top Texas Brokers
8. Virtual Staging if Agreed Upon
Full Marketing
A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 12 months:
1. Launch Custom Website
2. Sotheby’s Exclusive Global Property Syndication to over 100 websites
3. Listing Advertising Campaign Through Kuper Ad Intelligence
4. Pitch Story Exclusive to Sotheby’s International Realty Public Relations Department
5. E-mail to Top Sotheby’s International Realty Brokers in the Country
6. E-mail Campaign to All Austin, Texas Agents
7. Local Press Release
8. Host an Broker Open and/or Open House to Drive Further Awareness
9. Social Media Plan - Facebook and Instagram Advertising
10. Postcard Direct Mail Campaign - Just Listed and Just Sold
