PLAN DETAILS AND VALUES

Quick Launch

Your listing is quick launched through Kuper Connect after the listing agreement is signed but before it is officially live on the market. This alerts the company’s network of elite agents that the property is available and facilitates early sales.

PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY // $3,000 VALUE

The marketing revolves around professional photography, highlighting the elegance and beauty of the home. The highest quality professional photography and videography are executed to showcase the listing. All content is put through rigorous editing and quality control process.

3D VIRTUAL TOURS // $2,000 VALUE

The 360 VR capture system renders a listing’s interiors as 3D models, which you can walk through and look around in an immersive virtual reality environment. These tours create a photorealistic experience of a property, while leveraging the 3D data to give viewers a sense of physical presence.

CUSTOM WEBSITE // $2,500 VALUE

Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.

CUSTOM PROPERTY BROCHURES // $500 VALUE

We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.

CUSTOM POSTCARD CAMPAIGN // $1,000 VALUE

A custom direct mail campaign will be created to bolster interest in targeted key areas within the listing neighborhood and surrounding areas. By employing a consistent, unique, and customized direct mail campaign, we will be able to skillfully market your listing.

E-MAIL CAMPAIGNS // $1,000 VALUE

We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.

SOCIAL MEDIA ADVERTISING // $2,000 VALUE

Our social media ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.

PUBLIC RELATIONS PITCH // $5,000 VALUE

We employ this strategy to gain exposure in high-end media outlets for prospective buyers to learn about special listings. The objective of this public relations plan is to promote your property to local, national, and, if appropriate, international publications that spotlight luxury real estate.

SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE

The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

Our Brand