Branding & Identity

Kuper Creative will craft an engaging brand strategy, messaging, and product positioning utilizing input from the developer and the sales team and incorporating their insights on target buyer demographics.

Naming & Brand Identity Exploration of various names and logo design directions, a final logomark in color and B&W formats that will work across multiple platforms will be provided. Graphic Guidelines Development of easy to follow design details on logo application, usages, color palettes, supporting typefaces and complementary graphic elements

Positioning Development of overall key messaging concepts incorporated throughout marketing materials including any relevant taglines for the project.