Who You Work With Matters

About Kumara.

With over 20 years of experience, Kumara Wilcoxon is the face of Austin’s luxury real estate market, with unparalleled passion and commitment to the Austin Lifestyle. As the #1 agent in Austin, TX and top producer company-wide for Kuper Sotheby’s International Realty for six consecutive years, Kumara has sold over $1.3 Billion throughout her career. Consistently honored among Austin’s select multi-million dollar producers, she has been ranked #1 by Austin Business Journal for Residential Real Estate Agents for the last two consecutive years and and is a distinguished member of both Austin’s Elite 25 and Luxury League. Her connections to the top 1% of the industry affords her access to the most coveted properties, many of which are never listed in the highly competitive Austin luxury market.

Kumara attributes her success to her effective working relationships with her clients. Her first priority is always open, honest communication about her client’s particular needs and lifestyle. Finding the right property, or selling a home has its rewards, but for Kumara, a life-long relationship with a client brings her genuine personal satisfaction. Above all, Kumara is passionate about improving the lives of her clients by helping them find properties that bring them joy and fulfillment. She understands the value of a real estate investment in a way that few can articulate, using her uncanny intuition to maximize returns for her clients. When listing a client’s home, she evaluates the market opportunities, encouraging them to be smart and patient to achieve the best outcome.

Prior to her real-estate career, Kumara graduated with honors from the University of Arizona with degrees in Communications and Media Arts, minoring in Spanish. She currently serves on the West Austin Homeowners Association Board and is a member of the Real Estate Council of Austin and the Downtown Neighborhood Association. She also works with her favorite charities, including the Dell Children’s Medical Center and the Center for Child Protection where she competed in a dance-off to help raise over $750,000 for the abused children of Austin. In addition to dancing, you can find Kumara surfing at the beach in Malibu or skiing down the snow-covered peaks in Aspen. Kumara enjoys spending quality time with her sons Cruz (9) and Jet (5) who have inherited her deep love of Austin’s vibrant music scene.

#1 AGENT IN AUSTIN

#35 AGENT IN THE COUNTRY

BROKER ASSOCIATE

GLOBAL REAL ESTATE ADVISOR

ELITE 25 MEMBER

LUXURY LEAGUE MEMBER

SOTHEBY’S INTERNATIONAL REALTY MARKET LEADER

Market Leaders.

Kumara is a proud member of Market Leaders, an exclusive Sotheby’s International Realty group and the first and only global agent association of its kind. Composed of some of the industry’s most prolific agents across the world’s most prestigious destinations, Market Leaders provides industry intelligence, thought leadership and strategic introductions for its clients. Leveraging insight, access and expertise on local, national and international platforms, the group offers a unified, forward-thinking resource in an industry traditionally dominated by independence.

Market Leaders amplifies what’s possible for clients each and every day in a way only achieved when leaders of industry unite.

50+ MARKET LEADERS ACROSS THE WORLD

$8.2 Billion TOTAL SALES VOLUMER IN 2021 BY THE 50 MARKET LEADERS

$500 Million

IN SUCCESSFUL BUYER-SELLER CONNECTIONS ACROSS THE GLOBE

The Sotheby’s International Realty Network.

25,000 SALES ASSOCIATES

79 COUNTRIES

1,000 OFFICES

Kumara’s Bespoke Marketing Plan.

Strategic Quiet Launch.

An initial marketing strategy will be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property:

1. Professional Architectural Photography

2. Combination Lifestyle & Property Video

3. Custom Website

4. Custom Premium Property Brochures

5. Pitch story exclusive with Public Relations firm locally and nationally

6. Private e-mail campaign to top Sotheby’s International Realty Brokers and Top Texas Brokers

Full Marketing Launch.

A separate marketing strategy will be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following is an example of a 12-month marketing plan. All listing plans will be curated individually.

1. Architectural Photography

2. Combo Lifestyle & Property Video

3. Custom Website

4. Custom Premium Property Brochures

5. Pitch story exclusive with Public Relations firm locally and nationally

6. Sotheby’s Exclusive Global Property Syndication

7. E-mail campaign to top Sotheby’s International Realty Brokers

8. E-mail campaign to California and New York brokers

9. E-mail campaign to local Texas brokers

10. Private, Invitation-Only Broker Event

11. Austin CultureMap Online Advertorial

12. Austin Business Journal Home of the Day Online Advertorial

13. Targeted Facebook and Instagram Advertising

14. Wall Street Journal Print Ad

15. New York Times Print Ad

16. Los Angeles Times Print Ad

17. Reside Magazine Print Ad

18. Tribeza Magazine Print Ad

19. Luxury Home Magazine Print Ad

20. Postcard Direct Mail campaign

Plan Details & Value: Digital Marketing

PREMIUM PROPERTY VIDEO & PHOTOGRAPHY // $7,000 VALUE

The Premium Property Video creates a compelling experience of the property’s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home. As one of the leading video productions companies in the county, LPG brings expertise in every dimension of digital imaging, marketing production and creative services to craft an image that will seduce and motivate luxury-minded audiences.

CUSTOM WEBSITE // $1,500 VALUE

Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.

SOTHEBY’S

EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE

The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

E-MAIL CAMPAIGNS // $1,000 VALUE

We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.

AUSTIN CULTUREMAP ADVERTORIAL // $2,100 VALUE

CultureMap is a network of local lifestyle sites delivering daily news and recommendations. CultureMap and Kuper Sotheby’s International Realty have partnered to create a premier digital advertising opportunity called Haute Property to showcase our finest listings.

AUSTIN BUSINESS JOURNAL HOME OF THE DAY // $500 VALUE

The Austin Business Journal features local people and decision makers who are leaders in their business communities. Home of the Day is a unique opportunity to showcase your high-end property all month to affluent home buyers in the Austin market through the Business Journal Online.

FACEBOOK & INSTAGRAM ADVERTISING // $1,000 VALUE

The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.

Plan Details & Value: Print, PR, & Event Marketing

CUSTOM PROPERTY BROCHURES // $500 VALUE

We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.

LOCAL & NATIONAL PRESS RELEASE // $5,000 VALUE

We employ this strategy to gain exposure in high-end media outlets for prospective buyers to learn about special listings. The objective of this PR plan is to promote the property to local, national and, if appropriate, international publications that spotlight luxury real estate.

PRIVATE, INVITATION-ONLY BROKER EVENT // $2,000 VALUE

We will showcase the property as it’s meant to be seen to the top 0.5% of Austin’s most significant producing agents through a refined broker open event. We will also give each person in attendance a copy of Marfa Modern.

WALL STREET JOURNAL PRINT AD // $800 VALUE

The Sotheby’s International Realty property advertising program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network.

NEW YORK TIMES PRINT AD // $585 VALUE

We will promote your property in style with this tabloid insert devoted to Sotheby’s International Realty and delivered to high-net worth neighborhoods. 130,000 copies distributed to select high-net worth neighborhoods in the NYC Metro Area

LOS ANGELES TIMES PRINT AD // $610 VALUE

The Los Angeles Times takeover is an exclusive, full-color Sotheby’s International Realty outsert that is placed on top of the Los Angeles times on select Saturdays to coincide with the weekly Hot Properties section.

RESIDE MAGAZINE PRINT AD // $2,500 VALUE

Reside Magazine will have issues published in partnership with The Wall Street Journal in June 2021. It will feature custom content from the highly regarded writers of The Wall Street Journal especially curated for the Sotheby’s International Realty brand, along with local content and listings in the issue’s market.

TRIBEZA MAGAZINE AD // $5,000 VALUE

Tribeza has curated the very best of Austin art, culture, style and happenings for a loyal audience of educated and affluent local tastemakers. Our reputation as the city’s favored source for intriguing discoveries of both people and places has grown alongside Austin’s stature on the national and international cultural scene.

LUXURY HOME MAGAZINE AD // $3,000 VALUE

As the largest publisher and network of luxury real estate publications nationally, Luxury Home Magazine is devoted to presenting the highest quality homes, goods, and services available to their readers in Austin and the Hill Country.

Your home is more than a building or an address. It’s where you experience life, connection, and growth. Who you choose to represent your property should be as exceptional as you are and as your next chapter is going to be. As your real estate partner, Kumara will leverage the heritage and sophistication of the Sotheby’s International Realty brand, offer you access to the only true worldwide luxury real estate network, partner with leading media to obtain the exposure you deserve, and deliver a singular client experience.

It’s expertise that’s wherever you are and wherever you want to be.