a brief presentation from my collection of work. It contain Logo Design, Editorial Design and Vector Illustration Assets
LAST UPDATED :
MARCH 11, 2022
PORTFOLIO
2022
Image courtesy of
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ARMIN LOTFI
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@colorgrades
INTRO
Personally I would like to thank the Pangram Pangram Foundry for this heavenly beautiful fonts, the great Neue Machina & Neue Montreal
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01
@colorgrades
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SYMMETRY SYMPTOM
INTRO
Every brand has a story to tell — a story that will not only engage, inform, surprise, delight, and influence their audience, but it will also produce measurable business goals. And i am a channel between brands and consumers.
Reach me at kurniahadiprasetya@gmail.com or you can directly message me in Instagram @ninoprstya
I help clients find the subject and media that best suits their unique identity, and then produce high-quality content that meets their goals. My specialization includes Art Direction, Branding, Visual Identity especially in Logo Design, Typography and Vector Illustration.
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02
@colorgrades
Display Font Credits to
CRAFT SUPPLY CO.
② BREAKDOWN
Here on the list, i’ll try to breakdown the full process as short as possible to gain clear understanding on what i do during this period of work. I realize it will becomes unfocused if I put everything here. Then for the sake of your time too, the process i put in here will be only in outline and core information that I think is important to be shared in this portfolio.
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I'm glad that you willing to took the time to look at this portfolio. So, without needing to say much more, let's start this long journey.
PORTFOLIO CATEGORY
Visual Identity Vector Assets
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Me Cinema visual identity, Kairav Jogja logo and collateral, Naya Padmaruna logo and collateral, OE snack and cookies packaging, Kemilau Senja social media design.
AJAR Indonesia Vector Illustration Assets.
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01
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@colorgrades
Display Font Credits to
CRAFT SUPPLY CO.
③ PORTFOLIO CATEGORY
01
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Me Cinema Visual Identity, Kairav Jogja Logo and Collateral, Naya Padmaruna Logo and Collateral, OE Snack and Cookies Packaging,
VISUAL IDENTITY
Then for the sake of your time too, the process i put in here will be only in outline and core information that I think is important to be shared in this portfolio.
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@colorgrades
Scope of Work
VISUAL IDENTITY
2022
©
BREAKDOWN
01
Here on the list, i’ll try to breakdown the full process as short as possible to gain clear understanding on what i do during this period of work. I realize it will becomes unfocused if I put everything here.
SCOPE OF WORK
Symbol
Mark
Typography
Pairing
Collateral
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07
@colorgrades
PROJECT BREAKDOWN
Photography Studio
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Scope of Work
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VISUAL IDENTITY
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PROJECT BREAKDOWN
y x
The initial concept of developing visual identity is done through reference to 3 aspects, cinematography, passion, and the eye senses as the main tools of a videographer in arranging, measuring and creating a work of art with video and photo media.
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Scope of Work
VISUAL IDENTITY
Collateral Design >
PROJECT DESCRIPTION
Derivative design or Collateral design from Me Cinema's visual identity, embodied as an unlimited exploration of works of art but still using certain rules as quality guidelines.
but then, after he was satisfied with the results, he finally proceeded to work on the derivative design. Such as, business cards, and totebags.
This project is a self-development project at the client's initial request. At first he only asked to be made a logo design
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@colorgrades
BUSINESS CARD
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Scope of Work
VISUAL IDENTITY
Initial exploration of this visual identity system, starting and based on keywords, passion and exploration about it. These two colors show the client's creativity and comfort in their exploration
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COLOR PALETTE
Color Palette
Carribean Green
Blue Gem
#00CC99
#2C0E8C
Photo & Videography Studio
Kediri
2022
@colorgrades
Scope of Work
VISUAL IDENTITY
Print Media
PROJECT DESCRIPTION
Derivative design or Collateral design from Me Cinema's visual identity, embodied as an unlimited exploration of works of art but still using certain rules as quality guidelines.
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PRINT MEDIA / Totebag
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Scope of Work
VISUAL IDENTITY
Headline Font
Body Font
Exam
Poppins
Poppins
He
Semibold
Light
W
In any moment of decision, the best thing, the next best thing is the wron you can do is nothing.
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TYPOGRAPHY / Font Pairing
mple
ello, Gorgeous!
Wanna make some memories with us?
t thing you can do is the right ng thing, and the worst thing
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@colorgrades
Scope of Work
VISUAL IDENTITY
2022
©
BREAKDOWN
02
Here on the list, i’ll try to breakdown the full process as short as possible to gain clear understanding on what i do during this period of work. I realize it will becomes unfocused if I put everything here.
SCOPE OF WORK
Symbol
Mark
Typography
Pairing
Collateral
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More information on Linkedin
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@colorgrades
PROJECT BREAKDOWN
kairavjogja
Real Estate Developer
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Scope of Work
VISUAL IDENTITY
3y
y
PROJECT DESCRIPTION
Kairav Jogja, begins with a request from a client to create a visual identity that has been in their minds for a long time, namely, the concept of a lotus flower. In the initial exploration, I did various sketch concepts, but then this icon or symbol was chosen. in addition to depicting a lotus flower there is a silhouette of the crown, when viewed in full or 3/4 of it
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The concept that is brought is according to the lotus flower that can live even in murky water. There are many housing developers in the Jogja area. Kairav Jogja wants to be a competitive competitor with unique visuals and high quality products
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Scope of Work
VISUAL IDENTITY
The Concept >
PROJECT DESCRIPTION
The housing and buildings built by Kairav Jogja always show the side of modernity as well as good functionality with a minimalist design the use of natural materials that add to the impression of residential comfort, is one of its superior factors over others
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2022
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PROJECT BREAKDOWN
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BREEZY
GOOD
P RO P E R
S U R RO U N D I N G
A I R F LOW
N AT U R A L L I G H T
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Scope of Work
VISUAL IDENTITY
Collateral Design
PROJECT DESCRIPTION
In several derivative designs, we see the impression of being industrial, modern and also the elements of wood seem to adorn most of the interior and exterior of Kairav Jogja's products. simplicity is the key factor that I want to show here, especially because the market they are targeting is the upper middle class
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2022
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PROJECT BREAKDOWN
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@colorgrades
Scope of Work
VISUAL IDENTITY
Print Media below is an example of implementing print media for marketing items such as Company Profile. For this I only show a mockup because at the time of development the original item had not been printed
2022
C O M PA N Y P R O F I L E BOOKLET
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PROJECT BREAKDOWN
I chose this dark green color to offset the original color of the wood texture that is widely used in their interior. This is one of my ways with complementary color options like this one Griya Persada is one of the housing products that has been developed by Kairav Jogja, I also adjust the visual identity to their main brand.
SUB BRAND BAN N E R D E S I G N
SUB BRAND F L AG D E S I G N
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28
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Scope of Work
VISUAL IDENTITY
2021
©
BREAKDOWN
03
Here on the list, i’ll try to breakdown the full process as short as possible to gain clear understanding on what i do during this period of work. I realize it will becomes unfocused if I put everything here.
SCOPE OF WORK
Symbol
Mark
Typography
Pairing
Collateral
①
More information on Linkedin
29
@colorgrades
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PROJECT BREAKDOWN
a
n ay a
a
n aya
Art Foundation
n
p
a
ar u
a dm
m a ad
ar u
p
n
①
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31
@colorgrades
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PROJECT BREAKDOWN
3y
y
PROJECT DESCRIPTION
Naya Padmaruna is also a project that came from my client. They came to me to make a visual identity as an effort to introduce their art foundation in Solo. This name comes from Sanskrit, which means new flowers that bloom when the sun rises. Therefore, its development involves three aspects.
Art Foundation
The first aspect is something new, then the second is the flowers and the last is the sun. I try to combine it as a solid unit and be according to the picture that we can see above.
Scope of Work
VISUAL IDENTITY
2021
The Concept >
PROJECT DESCRIPTION
Padma itself has a meaning as a flower, and more specifically is a Lotus flower. Padma in Sanskrit means beauty and lovely charm. According to the studies that I dug, because art itself is classified as abstract, it should be classified as preference. I then used decorative elements from gradients which I abstracted in such a way as to find aesthetic beauty in abstract forms.
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@colorgrades
PROJECT BREAKDOWN
Art Foundation
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Scope of Work
VISUAL IDENTITY
Collateral Design
PROJECT DESCRIPTION
In the Collateral design that I use for Naya Padmaruna. The use of Romans letters is used to create an impression of the beauty of the Sanskrit lettering but without forgetting the level of legibility. The use of earth tone color, I mean to make art connoisseurs who see this visual identity feel the familiarity that exists, because in recent years, this color has become quite an option other than because of its calm color, but because it can show a natural impression for the brand.
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2021
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PROJECT BREAKDOWN
36
@colorgrades
Scope of Work
VISUAL IDENTITY
2021
Print Media
BUSINESS CARD DESIGN
Derivative design or Collateral design from Naya Padmaruna visual identity, embodied as an unlimited exploration of works of art but still using certain rules as quality guidelines.
WEB BANNER DESIGN
Hi, nice to meet you! You can find us literally anywhere @nayapadmaaruna R
EMAIL nayapadmaaruna@gmail.com
INSTAGRAM @nayapadmaaruna
PHONE 087865345084
Headline Here L o rem i ps u m d o l o r s i t a me t , co n s e c te t u e r a d i p i s ci n g e l i t , s e d d i a m no n u mmy n i b h e u i s mo d t i nci d u n t u t l a o re e t d o l o re ma g n a
n a y a p a d m a a r u n a . c o . i d
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37
@colorgrades
PROJECT BREAKDOWN
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Scope of Work
VISUAL IDENTITY
2022
BREAKDOWN
04
Here on the list, i’ll try to breakdown the full process as short as possible to gain clear understanding on what i do during this period of work. I realize it will becomes unfocused if I put everything here.
SCOPE OF WORK
Pattern
Shape
Typography Collateral
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Pairing Packaging
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39
@colorgrades
PROJECT BREAKDOWN
OE Snack & Cookies
Snacks Hampers
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Scope of Work
2022
VISUAL IDENTITY
Print Media For this project I was asked to make them a packaging design, especially for their hamper labels. With the Ramadan theme, I took some unique arabesque motifs.
PROJECT DESCRIPTION
HAMPERS BOX DESIGN
The mockup on this design is just a presentation that does not directly reflect the original product, but conceptually this is what later became the ultimate goal of making this design.
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H A N G I N G TA G DESIGN
FOR
:
FROM :
And this is another example of its implementation. This hangtag design is made quite minimalist but does not forget the legibility of the information contained in it.
Snacks Hampers
1 SYAWAL 1443H
Happy Eid Mubarak
PROJECT BREAKDOWN
Display Font Credits to
CRAFT SUPPLY CO.
④ PORTFOLIO CATEGORY
02
①
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AJAR Indonesia Vector Illustration Assets.
VECTOR ILLUSTRATION ASSETS
Then for the sake of your time too, the process i put in here will be only in outline and core information that I think is important to be shared in this portfolio.
□
①
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44
@colorgrades
Scope of Work
2020
MOTION GRAPHIC ASSETS
Motion Graphics > Assets EXPLAINER ASSETS
PROJECT BREAKDOWN
On the side are some examples of vector illustrations that I have made for motion graphics needs at AJAR Indonesia. In its manufacture, I produced some of these assets to meet information needs which are technically still difficult or constrained to produce directly.
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With a flexible and dynamic illustration style, I have adapted some examples of these assets according to AJAR's needs. I chose this soft and calm color choice for the convenience of the participants who are taking the course from AJAR.
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PROJECT BREAKDOWN
Then for the sake of your time too, the process i put in here will be only in outline and core information that I think is important to be shared in this portfolio.
UI Dashboard
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46
@colorgrades
Scope of Work
MOTION GRAPHIC ASSETS
Handling Customer 1
2020
Project Discussion
Making Bed
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PROJECT BREAKDOWN
Handling Customer 2
Project Briefing
Group Manager Meeting
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48
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Last Updated :
MARCH 11, 2022
Thank you for your time!
Graphics Compilation© ‹
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If you have a sufficient time or get interested with me. You can dig deeper on my Linkedin profile, well then see you there!
@colorgrades