2023 Graphic Design Portfolio

Every brand has a story to tell — a story that will not only engage, inform, surprise, delight, and influence their audience, but it will also produce measurable business goals. And i am a channel between brands and consumers.

I help clients find the subject and media that best suits their unique identity, and then I produce high-quality content that meets their goals. My specialization includes Art Direction, Branding, and Visual Identity, especially in Logo Design, Typography, Editorial Design, and Vector Assets Illustration.

7+ Years of experience in Visual Identity Design, especially Logo Design. My work encompasses a wide range of Brands from Small to Medium Scale. Including FnB, Finance, Creative, Consumer Goods, Construction, Hospitality and Skincare Industries. Designing a small brand with so much homework to be done with many aspects to think about, has broadened my vision to see a single project. My daily task is to synthesize the body of knowledge while doing Creative explorations to find suitable effective solutions. These experiences and freelance projects helped me grow as a creative and as a team player.

SKILL

Visual Identity

Editorial Design

Art Direction

3D Visualization

Data Visualization

Contact kurniahadiprasetya@gmail.com

@ninoprstya

Current Residence Malang, Indonesia

Language Bahasa Indonesia (Native)

English (Work Proficiency)

Date of Birth

12 May 1994

Highest Career Level Experienced

Total years of Experience

7 + Years

Visual Communication

Design Thinking

Problem Solving

Decision-Making

Critical Thinking

Time Management

Communication Skills

Leadership Skills

Organizational Skills

EDUCATION

2012− 2016 Visual Communication Design, Bachelor of Arts Universitas Negeri Malang Malang, Indonesia

WORK EXPERIENCE

Feb 2021− Present Lead Graphic Designer pxlabStudio | Self-employed

Aug 2017− Present

Crowdsource Visual Identity Designer 99designs | Seasonal

Sep 2022− Dec 2022 Project Manager MakeIt! | Full-time Contract

Jun 2022− Sep 2022 Graphic Designer MakeIt! | Full-time Contract

Apr 2021− Jan 2022

Mar 2019− Feb-2021

Aug 2017− Aug 2018

Mar 2014− Aug 2017

Freelance Graphic Designer Cemantica | Freelance Remote

Graphic Designer AJAR Indonesia | Full-time

Graphic Designer MIU (Mark It Up) LLP | Full-time Remote

Crowdsource Visual Identity Designer Designcrowd | Sasonal

Malang, Indonesia

Malang, Indonesia

Malang, Indonesia

Malang, Indonesia

Ile-de France France

Sleman, Yogyakarta

Singapore

Malang, Indonesia

CERTIFICATIONS

May 2023 Branding Guidelines 101: Where Design Meets Marketing

May 2023 Learning Art Direction

March 2022 Graphic Design Foundations: Layout and Composition

March 2022 Learning Logo Design

March 2022 Merancang & Memasarkan Brand dan Logo untuk Manajer Pemasaran

September 2020 Critical Thinking for Better Judgement and Decision-Making

September 2020 Developing Style Guide

September 2020 Graphic Design Foundations: Typography

September 2020 The 33 Laws of Typography

LinkedIn

LinkedIn

LinkedIn

LinkedIn

Skill Academy

LinkedIn

LinkedIn

LinkedIn

LinkedIn

AWARDS

December 2017 BNI Christmas E-Card Competition Winner

September 2020 Universal Principles of Design

September 2020 Social Media for Graphic Designers

LinkedIn

LinkedIn

Visual Identity & Colateral Design

MAIN STRENGTH

Tridente has quite a lot of potential considering they work in a fairly gray area. They are a consulting organization that handles many medium and large companies in terms of Finance, Tax, Accounting and also Legal. When I first met and discussed the matter with this project, they told me about how they wanted to be known as a company that was crazy enough to be given the responsibility of solving client company problems, which at first were quite difficult for similar companies offering consulting services like Tridente.

Me Cinema is a small studio engaged in Photography and Videography services that specifically handles wedding documentation. This can be easily found if we look at big cities that provide similar services. However, when I see how enthusiastic and passionate they are in doing every detail of the work that consumers have entrusted to them. I believe in the power of a passion that can be reflected in their works. Not only is it a job to earn a handful of money, but it is a part of their life that they work on patiently and consistently.

Improving the Humanist Culture

A Small Hub For Boundless Mind

Zisse is a company engaged in construction services, housing development and also heavy equipment rental. With their truly captivating portfolio, it's not a problem for me to help create a visual identity for them. The real challenge comes from the problematic areas where their clients are domiciled. identity crisis and also trapped in the stifling hustle and bustle of a big city. Zisse is here to respond to maintaining the beauty of culture that has been guarded by some people and will then be passed on to become a core part that cannot be lost with time.

WJO was originally a terrace house that was usually used by Tya and Andi, this couple who came from a professional background who were quite bored working from home during the pandemic and then thought of turning their vacant land into a coworking space and also a cafe. All of these depart because their goal is to help freelancers and students who find it difficult to find a comfortable place but at a fairly affordable price. They carry a minimalist and concise concept to make this place as comfortable as possible for working or just having fun with peers.

Tridente began when the three founder decided to legally form a company under the name Tridente Berkah Abadi. The name its from their number of founders thus the closest symbol to describe it is the Trident. With the hope that these three will become the spearhead of the company to further expand its reach.

KEYWORD

Finance, Accounting, Consultant Firm

TYPE OF WORK

Visual Identity & Collateral Design

I sketched upon various ideas and findings in search of that which could best communicate the company’s value in the simplest and most meaningful way. I worked through a wide range of options and iterations—some closer to the main concept while others went completely different directions.

The goals is to produce something symbolic but not cliche and a way too experimental just a balance one, all that because they were on grey area. Working on the sector like this is not easy to be conceived.

Combining three people into a more powerful force, was the initial idea of this logo. The three founders of this company have a strong role in their respective positions. The brand naming of their company also relates to the legendary weapon of the god of the seas. Tridents. As the embodiment of the face of the company, therefore this symbol is used.

Meaning Behind

Me Cinema PROJECT

Me Cinema logo design captures the essence of their specialization in wedding documentation by incorporating the concept of perspective framing hand. The logo features a posing the hands that form the viewfinder of the camera. The hand is positioned to create a frame, symbolizing the studio's commitment to capturing and preserving the precious moments of a couple's special day.

KEYWORD

Photography, Videography Studio

TYPE OF WORK

Visual Identity & Collateral Design

2022

This identity is contrasted with the visual stereotypes of wedding photo-video services in general. Highlighting the logomark and using a geometric font for the customized logotype to complete the overall modern look.

The initial concept of developing visual identity is done through reference to 3 aspects, cinematography, passion, and the eye senses as the main tools of a videographer in arranging, measuring and creating a work of art with video and photo media.

(3)

(4)

(2) Logo Construction (1) Logo Concept (3) Horizontal Logo (4) Vertical Logo

Cinematography, Passion, and the Eye-senses. These tools allow videographers to arrange, measure, and create works of art using video and photo media.When these three elements are combined, they can create something truly special that is meaningful, that connects with the viewer, that leaves a lasting impression and obviously more than just a pretty picture.

Meaning Behind

Design

Carribean Green #00CC99 Blue Gem #2C0E8C

Zisse is a leading provider of Construction, Housing and Heavy-equipment rental services Thus their brand identity is modern and sophisticated. The company's logo is a simple, geometric design that is easy to remember and identify. Strong and Reliable but still their overall style will look more Modern and Adaptive.

Construction, Housing, Heavy Equipment Rent.

TYPE OF WORK 2023

Visual Identity & Collateral Design

Yogyakarta is facing a number of challenges, including a construction boom. The government is working to develops sustainable tourism, thus Zisse as one of Construction sector player are making Yogyakarta a better place to live, work and visit.

After step by step reviewing the process from sketching to digitalize. The client are agree to choose final design. Using more sharp edge conveying the professionalism precision.

Zisse is a made-up word that is a combination of the words "zest" and "precision." The name conveys the company's commitment to providing high-quality, precise services. Logomark looks so rigid to earn people trust that this company work on technical sector but still maintaning it’s excellent services to every customer symbolize by its orange-ish yellow color

Meaning Behind

Z for Zisse

Progression

Pile of Brick

Collateral Design

https://www.behance.net/gallery/171138213/Zisse-Visual-Identity

We want to look space for work with minimum distractions. Space to work, to collaborate, and create something with minimum distractions to optimalize productivity. Tya and Andi were married couple decide to transform their terrace into cozy coworking space and cafe called WJO (Warung Jobo Omah).

KEYWORD

Food & Beverage, Working Space

TYPE OF WORK

Visual Identity & Collateral Design

2022

After step by step reviewing the process from sketching to digitalize. The client are agree to choose final design. The client are choosing the more relatable version from their existing logo design. The final design is more dynamic compare to its old logo.

(3) (4) (1)

WJO's ability to adapt and Thrive during the pandemic is a testament to the strength of their community. Their members are passionate about WJO, and they are committed to supporting each other.

WJO is a place where people can come to work, collaborate, and create. It is a place where people can feel inspired and supported. The community is supportive and welcoming new people to join our tribe of passionate souls. Their round rice ball is meant to be a symbol of a sustainable and supportive community.

Meaning Behind

Collateral Design

https://www.behance.net/gallery/171254777/WJO-Visual-Identity

Social Media Design

H&H Skincare Clinic

In the third month after going through the adaptation process I then found a suitable formulation for this client. Most in the skincare industry we try to communicate feelings after using these products. That's why I made it with an image that symbolizes a comfortable feeling and feels light on the skin.

KEYWORD

Skincare, Cosmetic, Beauty

TYPE OF WORK

Social Media Design /Instagram

2022 YEAR

Meja Sebelah

In my collaboration with Kusuma Agung, this project seeks to communicate and document what things we have encountered during our Freelance activities so far, especially in Marketing, Content Marketing.

KEYWORD

Personal Blog, Content Marketing, Copywriting

TYPE OF WORK 2023

Social Media Design

Kusuma Agung COPYWRITER

Kurnia Hadi Prasetya/ pxlabStudio/ PROJECT UNDER ART DIRECTOR

Kurnia Hadi Prasetya GRAPHIC DESIGNER

Kemilau Senja Optik Kacamata

This project was my first acquaintance with social media design projects, which then required me to explore new styles and also how to communicate marketing objectives from a small and medium business that was trying to rise and make its audience aware of their existence in a fairly remote area.

KEYWORD

Eyeglasses, Eyecare, Refractive error

TYPE OF WORK

Social Media Design /Instagram

2021 YEAR

Vector Illustration Assets III.

AJAR Indonesia

Here are some examples of vector illustrations that I have made for motion graphics needs at AJAR Indonesia. I produced some of these assets to meet information needs which are technically still difficult or constrained to produce directly. With a flexible and dynamic illustration style, I have adapted some examples of these assets according to AJAR's needs.

KEYWORD

LMS, Vector, Explainer, People, Hospitality, Hotel, Learning

TYPE OF WORK

2020 YEAR