C R EATIVE D ESIG N D IR EC TIO N BY DAVID LIM
LOS ANGELES C IT Y
O F
D E N IM
Los Angel es,Ci t y ofDeni m: Los Angel es has evol ved i nt ot he cent ralhub oft he deni m i ndust ry.The ci t y breeds vendors capabl e ofcreat i ng t op t echnol ogi es i ncl udi ng wash vari at i ons, desi gn t echni ques,and f abri cat i ons.W i t h over12 years i nt he i ndust ry,Iam abl et o bri ng a myri ad ofcont act s and t i ght l y kni trel at i onshi pt ot he Si l ver communi t y.
Creat i ng a hands on and compet i t i ve edge i nt he i ndust ry i s pi vot al .Dai l y vi si t st ot op LA based wash houses al l ow us t ot ake an i nsi de l ook ofproduct i on f rom t op compet i t ors and premi um deni m l abel s.From t here,Iwi l lcreat e col l ect i ons properl y emul at i ng Si l ver’ s brand i mage and t argetcust omer,al lat t he t argetpri ce poi nt .W i t h years i nt he i ndust ry Ihave become wel lversed i n creat i ng pi eces att he desi red pri ce poi ntofSi l ver’ s desi red consumerbase.
I NSPI RATI ON My i nspi rat i on vari es percol l ect i on.W het heri tbe researchi ng f ashi on f orward magazi nes such as Vogue and W ,t o keepi ng i n l i ne wi t ht rade publ i cat i ons such as W W D,Iuse my surroundi ngs and f orecast ed t rends t o creat e a cohesi ve seasonalcol l ect i on t o resul ti n a hi gh l evelofsal es and netgrowt h.Si mul t aneousl y, Iam const ant l y mi ndf ulofhow product s wi l lbe merchandi sed and present ed as a represent at i on oft he brand i nt he ret ai lspace. My background i n owni ng a busi ness as wel las my many years i n t he f ashi on i ndust ry al l ow me t o consi st ent l y creat e col l ect i ons t hatare sure t o pl ease t he consumeras wel las resul ti n hi gh revenue f ort he company as whol e.
TREND FORECASTI NG I NTRODUCE COST CONSCI OUS,TREND FORW ARD PEI CES I NTO THE COLLECTI ON USI NG DI FFERENT W ASH TECHNI QUES AND TEXTURE.
*I MAGES FROM FREEPEOPLE. COM
UPDATE DESTRUCTED DENI M WI TH A MORE ORGANI C APPROACH.LAUNDRI ES CAN EXECUTE SHREDDI NG PATTERNS OF NATURAL W EAR AND TEAR.
ADD EMBELLI SHMENTS TO W ASHES FOR A LI TTLE SOMETHI NG EXTRA.
ADD DI FFERENT W ASH RANGES W I TH COLORED DENI M.FOCUS ON THE BRAND’ S SI GNATURE HI GH AND LOW W ASHES.
REDEVELOP THE BASI CS PROGRAM W I TH SI MPLE W ASHES RANGI NG FROM LI GHT TO DARK AND W I THI N THE PRI CE POI NT.
I NTRODUCE PRI NTS TO SI LVER DENI M FOR THE FASHI ON DRI VEN CONSUMER.PRI NTS CAN FROM NEW FABRI CS AND/ OR ADVANCE W ASH TECHNI QUES.
I NCORPORATE CURRENT SEASONAL BODI ES AND SI LHOUETTES I NTO THE LI NE.NEW BODI ES RANGE FROM CROPPED ANKLES TO HI GH W AI STED.
MOOD THE SPRI NG BOARD
BLUE GRASS BABY
SI LVER SUN
THE CHI NA DOLL
Hi ghFashi ont r i ckl esi nt ocasualr eadyt owear .
-FLORAL PRI NT ON CHAMBREY
-METALLIC COATING
TECHNI QUE
-LASER PRI NT TECHNI QUE
FI T GUI DE W O M E N S
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Fi ti smuchl i kedesi gni nt her especti tshoul dcont i nuousl ymodi f ywi t ht i me.Togai nt heconsumer ’ s awar enesst owar dst hepi vot alnat ur eoff i ndi ngt heper f ectf i t ,Iwoul dsi mpl i f yt hepr esent at i on.By cr eat i ngst r eaml i nei mager y,t heconsumercaneasi l yi dent i t ywhatf i twoul dbestsat i sf yt hei rneeds.
FI T GUI DE W O M E N S
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Desi gns & Phot o by:Davi d Li m