DESIGN PORTFOLIO
KUSHAGRA SINGH
Hi, I am Kushagra. A free thinker who loves design, illustration, photography and is ready for every challenge you have. Design started off as a hobby. As a child I loved drawing. That along with an aptitude for problem solving and many other things I picked up growing up, paved my way into designing. All my designs and illustrations are a part of me and every part of me has gone into preparing them. I am a firm believer in, " I create, therefore I am". So even when I'm not working, I'm always thinking of ways to improve, innovate and most importantly, express better. My dream to make a difference in the society with my designs. So, follow me as I follow my dreams.
EXPERIENCE
EDUCATION
AWARDS
2017-18
2017
2016
Full time UI/UX , Graphic Designer, Photographer and Cinematographer at Synergos, Bangalore for 1 year.
Completed course in Communication Design from National Institute of Creative Communication, Bangalore.
Won 1st place in Canon’s photo contest, clickotory.
2014 2016-17 Graphic design, Photography and Cinematography intern at The Bold Creative, Bangalore for 2 months.
Finished PU-College from Delhi Public School, Gandhidham.
2015 Won consolation prize in NatGeo’s photo contest, Moments Awards.
SKILLS
HOBBIES
CONTACT
Design Thinking Branding Illustration
Sketching
Football
+91 81977 36058 Martial Arts
Photography
UI Design Photography Cinematography UX Writing
Travel
kushagra247@hotmail.com
LANGUAGES Proficient in English. Skilled in Hindi.
Films KushagraSingh KushagraSingh4 Kushagra8S Kushagra8S
Table of Content Te s s e ra c t Te c h n o l o g i e s B ra n d I d e n t i t y Design
Aureity B ra n d i n g a n d We b s i t e
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Wy n k M u s i c
Hard Rock Cafe
P r i n t Ad s
App Design
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NinthMILE
B ox 8
B ra n d i n g a n d B ra n d G u i d e l i n e s
P r i n t Ad s
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C r u n c h C o.
A m m a ’ s B a ke r y
B ra n d i n g a n d Packaging
Packaging Design
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Tesseract Technologies B ra n d I d e n t i t y D e s i g n .
About Tesseract Technologies Tesseract Technologies is the brainchild of VIT graduates Ankit Singh & Vatsal Jain. They make hardware solutions for automobile brands such as Mercedes, Volkswagen and Mahindra. It was founded in 2016 and has acquired a number of big clients in a very short span. It was said to be one of India’s fastest growing startups of 2017.
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Conceptualization & Research In geometry, the tesseract is the four-dimensional analog of the cube. The tesseract is to the cube what the cube is to the square. Just as the surface of the cube consists of six square faces, the hyper surface of the tesseract consists of eight small cubical cells. The Tesseract has no observable shape and hence all interpretations are mere speculations.
My concept in this branding was also to make an interpretation of the 4 dimensional Tesseract, within the boundaries of 2 printable dimensions.
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Final Logo
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Typeface ITC Avant Garde Gothic Std Book
ITC Avant Garde Gothic Std Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Colours
Dark Royal Blue #0f161d R-15 G-22 B-29 C-81% M-70% Y-60% K-77%
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Aureity B ra n d i n g a n d We b s i t e D e s i g n .
About Aureity Aureity, as a brand, endeavors to provide an open and factual consultation on real estate and financial investments. They offer real estate marketing and consultation in the residential and commercial sphere, along with financial advisory services in the property loan segments, thereby ensuring a rewarding, valuable and joyful experience to their customers.
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Conceptualizations & Research Aureity, meaning ‘properties of gold’ was conceptualized as a brand to emphasize on the quality of services and experience that they intend to provide. They catered to a wealthy, upper class
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A
audience so their logo had to be appealing to them in a classy way.
I accomplished that by using a golden colour circle to cut through a plain, sharp, serif font. This gave the logo some contrast while looking classy.
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Final Logo
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Typeface Adobe Arabic
Lato Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Colours
Dark Grey
Gold
#2d2d2d
#daa520
R-15 G-22 B-29
R-218 G-165 B-32
C-70% M-64% Y-63% K-64%
C-15% M-35% Y-100% K-0%
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We b s i t e D e s i g n Aureity wanted a website just for an online presence. They wanted a simple, straightforward and clean design with contact information on every page. You can always find relevant and linked information no matter what page you are on. The content writing for this website was also done by me. Find the live website at the link below. www.Aureity.in In terms of imagery, a lot of golden levitating objects are used to correspond to the body copy. This gives a sense of premiumness.
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We b s i t e N a v i g a t i o n Home Page
Services
About Us
History
Team
Spaces
Contact Us
Finance
Description
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Contact Form
As they wanted contact information on every page, not only is the contact information displayed on the header and the footer, there is also a contact form in every page.
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Needless to say, the website also works seamlessly on mobile phones.
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NinthMILE B ra n d i n g a n d B ra n d G u i d e l i n e s .
About NinthMILE A new construction company is about to step into the limelight. It is initiated by nine accomplished individuals who are very well known in their respective fields. NinthMILE embodies their desires to build home, not houses.
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Conceptualizations & Research NinthMILE wanted a versatile logotype that can work on different backgrounds and with other
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logos. The Rubik typeface logo mark is full of personality, is contemporary and still manages to
Ninth Mile
be reminiscent of the past. The requirement and the challenge in this branding project was to make a logotype that perfectly sums up the company’s ethos without much involvement of graphic elements. To echo their desire to build homes, not houses, I have replaced ‘i’ dot with a roof symbol. This in turn is suggestive of their desire to constantly strive for the top spot.
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Final Logo
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Typeface Rubik Regular
Lato (All Weights)
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0 1 2 3 4 5 67 8 9
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Colours
Royal Blue
Orange Gradient
#131422
#ec632e - #f3a31d
R-19 G-20 B-34
R-236-243 G-99-163 B-46-29
C-83% M-76% Y-76% K-73%
C-2%-3% M-76%-40% Y-93%-100% K-0%-0%
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Basic Stationary The backside of the business card is the vibrant gradient. This gives a feeling of reassurance when handed out. The front side of the card is kept simple with the brand having most of the visual weight. The hierarchy falls perfectly with the text. The logo element is used to balance the frame, along with a simple layout of the text.
The layout in the Envelope and Letterhead is simple and neat. However, the dash of the gradient on the flap of the envelope and the bottom of the letterhead gives it an invigorating look.
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Clear Space Leaving sufficient space around the logo makes the designs neater, and gives the logo higher visibility and opportune visual hierarchy. There must always be a clear space of 1/7th the length of logo on all sides. No design element must be placed inside this clear space.
7x
x
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Box8 Print Ads.
About Box8 Box8 is India's fastest growing on-demand food delivery company. Their 3 pillars of taste, tech and logistics help them reach their goal to ensure a delightful end-to-end experience every single time. Founded by IIT graduates, they have revolutionized the Indian food industry.
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Concept Using Illustrative posters, to show all the USPs, i.e. -Show that the food remains hot even in cold weather. -Show that the food remains cold in hot weather. -Show the convenience of ordering Online and not having to go out.
Initial Sketches As the project was illustration based, the concepts were sketched out roughly before executing them to get a sense of composition and placement of elements.
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Final Illustrations After some research on the current illustration trends at that time, we decided to go for a flat, vector illustration style. We showed hot surrounding with cold food and cold surrounding with hot food to get the message across.
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Wynk Music P r i n t Ad s .
About Wynk Music Wynk Limited is a subsidiary wholly owned and operated by Bharti Airtel. Wynk offers content including music, movies, and games specifically designed for smart-phone users. The flagship product of this company include Wynk Music for Android & iPhone.
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Research After conducting a small survey on over 100 people, the key takeaways were as follows. - 4.4% people had never heard of Wynk music before. -55.6% People had never downloaded the app. -40% people believe that better advertising would improve Wynk’s appeal. -44.4% people said that interactive ads is the way to go.
Based on these results, I decided to do an interactive print campaign.
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Concept It is an interactive print advertisement campaign. The end objective of this campaign is to get people to download and use the Wynk music app at least once. prints will consist of a QR code that will take users to a playlist that shuffles weekly. These prints will be places at places where people generally wait, like hoardings near traffic signals, bus stops, metro, etc.
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Scan to Discover
Design Inspirations & Mood Board
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Hard Rock Cafe Mobile App Design.
About Hard Rock Cafe Hard Rock Cafe International, Inc. Is a chain of theme restaurants founded in 1971 by Isaac Tigrett and Peter Morton in London. As of December 2015, there were 191 Hard Rock locations in 59 countries, including 157 cafes, 22 hotels, and 11 casinos.
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Concept To create an app for Hard Rock Cafe, to make user experience of events hosted there more impressive and to help the user to navigate through the Cafe/ Hotel/ Event better. -Inform user about upcoming events. -Book reservations for events. -Book table(s) in the Cafe/ room(s) in the hotel. -A section that shows the Hard Rock Store -Gallery of previous events/ performances
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App Flow Because hard rock is much more than a event hosting location, there are many more things this app would require. Also, many features would have to be done very differently. -App locates you right after splash screen closes. -Log in through Facebook only. -A page split in three. Eatery - A scroll down page where you can book tables, look at the menu and locate your nearest Hard Rock eatery. Events - A scroll down page with the list of all upcoming events, option to book tickets and a gallery of previous events. Shop - A scroll down page with a variety of Hard Rock merchandise to buy.
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Splash Screen
Locate Me
Log In
Eatery
Events
Shop
Menu
Reservations
Post on Facebook
Upcoming
Gallery
Buy Stuff
Book Tickets
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Interface Design Now you don’t need to spend your time and energy in using multiple apps for event reservations, table reservations, merchandise shopping or anything else. Everything that has anything to do with Hard Rock cafe is right here, divided in three sections. Eatery, Events and Shop.
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The app also let’s you rate and review the events you attend. Also, you can share any photos of the event to the gallery for others to see. You can find photos of you clicked by professional photographers covering the event too. You can also rate and review your dining experiences. These ratings and reviews will be used to better train the staff and give the customers a better experience.
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Never miss an event. Get notified before events and reservations on your phone.
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Prototyping was done on marvelapp.com To get a demo app, can the following QR code, select Add to Home Screen� in your browser, to get a Proto App on your home screen.
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CrunchCo B ra n d i n g a n d P a c k a g i n g .
About CrunchCo CrunchCo is an Indian snacks re-distributor based out of Bangalore. They currently only sell handmade Khakhras which they source straight from Gujarat. They are looking to expand their product inventory and sell snacks from all over India in the near future. They are targeting a younger audiance for their products, so they want their branding and packaging to be as appealing to them as possible.
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Concept The innitial concept was to emphasize the word crunch itself by giving it a brittle, broken texture
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but as that was already done to death, I decided to show the emphasis by making a crunch action
CrunchCo.
actually Happening. The letter “C� was replaced by a Pacman inspired face that is about to take a bite.
A bright, vibrant yellow is used to make the branding and all collaterals more appealing to their target group.
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Final Logo
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Typeface Boogaloo
Gotham (All Weights)
abcdefghijklmnopqrstuvwxyz ABCDEGHIJKLMNOPQRSTXYZ 0123456789
abcdefghjklmnopqrstwxyz ABCDEGHJKLMNOPQRSTXYZ 0123456789
Colours
Dark Grey
Yellow Gradient
#1e1e1e
#ffc828 -#edc21b
R-30 G-30 B-30
R-255 G-224 B-41 - R-251 G-201 B-40
C-72% M-66%% Y-65% K-75%
C-2% M-8% Y-93%% K-0% - C-8% M-1% Y-81%% K-1%
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Packaging Traditionally, Khakhra packaging is not much. The product is just wrapped in plastic and a sticker with all the information is placed on top. But here, since CrunchCo targets a much younger audiance, the packaging had to be different, more appealing. Concidering that and the budget constrains, we decided to go for a simple box shape which is more than just a sticker but not too heavy on the pockets.
The colour used is a bright, vibrant yellow to make the brand and the packaging have a louder shelf presence more appealing to a younger audiance.
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PLAIN KHAKRA Crunchy Corner : On a pan heat garlic, green chillies and onions. SautÊ’ for a minute. Add tomatoes, green peas, chill powder and salt. Mix well and cook for another minute while stirring occasionally. Add coriander and lemon juice and mix well. Keep this aside. Crush two khakras and add to the prepared mixture. Serve immediately.
Ingredients : Wheat flour, edible oil and salt. Nutritional facts per peice (14.25g)
Calories 86
Sodium 150 mg
Total Fat 4 g
Potassium 0 mg
Saturated 1 g
Total Carbs 12 g
Polyunsaturated 0 g
Dietary Fibre 3 g
Monounsaturated 0 g
Sugars 0 g
Trans 0 g
Protein 2 g
Best Before 3 months from Mfg Date. Store in a cool and dry place.
Cholesterol 0 mg Vitamin A 0%
Calcium 1%
Vitamin C 0%
Iron 2%
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Amma’s Bakery Packaging Design.
About Amma’s Bakery Amma’s Bakery was established in 2003 by Master Chef Anthony. With experience of over 20 years, he came up with a thought to be the best tasting best feeling pastry shop that all will come asking for more.
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Concept They needed packaging designed for their Diwali Gift Box. The box had to be simple and with multiple compartmentfor mix and match. The sollution was to make a box that looked like a treasure chest with part of the top lid transperent. It Completes two objectives. -Gives a classy and royal feel. -Does’nt let iceing touch the top of the box due to the treasure chest shape. Since the box can aslo be a corporate gift, Amma’s regular brand colours are used with a blank space for the logo of the presenter.
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Die Cut Making the die cut turned out easier than expected. Materials used were 300 GSM matt paper, transperent felt plastic and the flap is sealed by a small strip of magnet.
Although the Diecut looks complicated, when manufatured in mass, there would be no problems of cutting and sticking multiple flaps as I faced while making the prototype.
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P A S T R I E
Wishing you and your family
Presented By S
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www.Kushagra.Work