Kushagra Singh - Branding Portfolio by Kushagra Singh

KUSHAGRA SINGH

PORTFOLIO

BRANDING

BRANDING PORTFOLIO

HELLO! I am Kushagra. A free thinker who loves design, illustration, photography and is ready for every challenge you have. Design started off as a hobby. As a child I loved drawing. That along with an aptitude for problem solving and many other things I picked up growing up, paved my way into designing. All my designs and illustrations are a part of me and every part of me has gone into preparing them. I am a firm believer in, " I create, therefore I am". So even when I'm not working, I'm always thinking of ways to improve, innovate and most importantly, express better.

My dream to make a difference in the society with my designs. So, follow me as I follow my dreams.

EXPERIENCE

EDUCATION

2017-18

2014-17

Full time UI/UX , Graphic Designer, Photographer and Cinematographer at Synergos, Bangalore for 1 year.

Completed course in Communication Design from National Institute of Creative Communication, Bangalore. 2014

2016-17 Graphic design, Photography and Cinematography intern at The Bold Creative, Bangalore for 2 months.

Finished PU-College from Delhi Public School, Gandhidham.

SKILLS Design Thinking

AWARDS 2016 Won 1st place in Canon’s photo contest, clickotory.

Branding Illustration UI Design Photography

Won consolation prize in NatGeo’s photo contest, Moments Awards.

Cinematography UX Writing

KUSHAGRA SINGH

2015

BRANDING PORTFOLIO

Te s s e ra c t Te c h n o l o g i e s B ra n d I d e n t i t y D e s i g n

CONTENT:

Aureity

NinthMILE

B ra n d i n g a n d We b s i t e

R e b ra n d i n g

01. TESSERACT TECHNOLOGIES

TESSERACT TECHNOLOGIES B ra n d I d e n t i t y D e s i g n

01. TESSERACT TECHNOLOGIES

ABOUT TESSERACT TECHNOLOGIES Tesseract Technologies is the brainchild of VIT graduates Ankit Singh & Vatsal Jain. They make software solutions for automobile brands such as Mercedes, Volkswagen and Mahindra. It was founded in 2016 and has acquired a number of big clients in a very short span. It was said to be one of Indiaâ&#x20AC;&#x2122;s fastest growing startups of 2017.

CONCEPT AND RESEARCH In geometry, the tesseract is the four-dimensional analog of the cube. The tesseract is to the cube what the cube is to the square. Just as the surface of the cube consists of six square faces, the hyper surface of the tesseract consists of eight small cubical cells. The Tesseract has no observable shape and hence all interpretations are mere speculations. My concept in this branding was also to make an interpretation of the 4 dimensional Tesseract, within the boundaries of 2 printable dimensions.

KUSHAGRA SINGH ÂŠ2018

01. TESSERACT TECHNOLOGIES

CONSTRUCTION OF FINAL LOGO

Typeface ITC Avant Garde

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Colours

KUSHAGRA SINGH

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01. TESSERACT TECHNOLOGIES

BRAND COLLATERALS

KUSHAGRA SINGH

02. AUREITY

AUREITY B ra n d i n g a n d We b s i t e D e s i g n

02. AUREITY

ABOUT AUREITY Aureity, as a brand, endeavors to provide an open and factual consultation on real estate and financial investments. They offer real estate marketing and consultation in the residential and commercial sphere, along with financial advisory services in the property loan segments, thereby ensuring a rewarding, valuable and joyful experience to their customers.

CONCEPT AND RESEARCH Aureity, meaning ‘properties of gold’ was conceptualized as a brand to emphasize on the quality of services and experience that they intend to provide. They catered to a wealthy, upper class audience so their logo had to be appealing to them in a classy way. I tried to accomplish that by using golden colour to keep it looking classy. Since the colour gold is involved, I thought it would be interesting if In terms of imagery, a lot of golden levitating objects are used to correspond to the body copy in their website and creatives. This gives a sense of premiumness.

02. AUREITY

FINAL LOGO AND EXECUTION

I accomplished that by using a golden colour circle to cut through a plain, sharp, serif font. This gave the logo some contrast while looking classy.

Typeface Adobe Arabic

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KUSHAGRA SINGH

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Colours Gold

#2d2d2d

#daa520

Dark Grey

02. AUREITY

BRAND COLLATERALS

KUSHAGRA SINGH

02. AUREITY

WEBSITE DESIGN Aureity wanted a website just for an online presence. They wanted a simple, straightforward and clean design with contact information on every page. You can always find relevant and linked information no matter what page you are on. The content writing for this website was also done by me. Find the live website at the link below. www.Aureity.in

WEBSITE NAVIGATION Home Page

Services

About Us

History

Team

Spaces

Finance

Description

Contact Form

KUSHAGRA SINGH

02. AUREITY

WEBSITE DESIGN

KUSHAGRA SINGH

03. NINTHMILE

NINTHMILE R e b ra n d i n g

03. NINTHMILE

ABOUT NINTHMILE A new construction company is about to step into the limelight. It is initiated by nine accomplished individuals who are very well known in their respective fields. NinthMILE used to be known as Saran Developers, but after some ownership changes, they decided to go for a total rebrand, including the name. NinthMILE stands for building homes and not houses so their rebrand had to reflect that.

CONCEPT AND RESEARCH NinthMILE wanted a versatile logotype that can work on different backgrounds and with other logos. The Rubik typeface logo mark is full of personality, is contemporary and still manages to be reminiscent of the past. The requirement and the challenge in this branding project was to make a logotype that perfectly sums up the company’s ethos without much involvement of graphic elements. The colours used are same as their previous logo to keep the feel of their old logo. To echo their desire to build homes, not houses, I have replaced ‘i’ dot with a roof symbol. This in turn is suggestive of their desire to constantly strive for the top spot.

03. NINTHMILE

REBRAND COMPARISION Old Logo

New Logo

Typeface Rubik Regular

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KUSHAGRA SINGH

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Colours Orange Gradient

#131422

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Royal Blue

03. NINTHMILE

BRAND COLLATERALS

KUSHAGRA SINGH

www.Kushagra.Work PORTFOLIO

BRANDING