THE CONCEPT
introduction The all-new Range Rover has a clean and elegant shape which is derived from a fresh new interpretation of Range Rover design cues. While instantly recognizable as a Range Rover, the new vehicle takes a significant step forward with a bold evolution of the model’s iconic design language. True to the Range Rover DNA, the new model features the unique Command Driving Position, placing the driver in an elevated, lower seating position – typically over 100mm lower than other premium coupes – to provide a supreme sense of confidence and control. The luxurious interior is modern and pure character, incorporating distinctive Range Rover design cues, but with a fresh and very contemporary treatment. The cabin retains the characteristic strong, architectural forms, and these are emphasized by extremely clean and elegant surfaces which are flawlessly executed using the finest leathers and veneers.
Design Folio
Range rover
ALEXANDER
MCGROVEN
LEADERS TAKE RESPSONABILTIY Alexander McGovern High earning and works in the city, travelling 120 miles on a work day commute, lives in the suburbs with a family of three, in a large detached house with two vehicles, one being a Ranger Rover sport, for school runs and a Mercedes SLS for a weekend drive. Hence why combining a large 4 wheel drive car and super car into one this would make it more ideal for the user to have best of both worlds as he is getting both the children in the back seat but also having an extra seat for his wife.
My client is 30 years old forward minded and creative leader in business IT in central London , he is living at a high economic level that there is no limit of restrictions. He knows the value of time and opportunity, he acknowledge that he has the power to change the economic crisis. His motto is think the impossible. He is not only trying to be wealthy, he tries to share his power to make a healthier community. He knows what it takes to become a leader in today's society and has great understanding about the responsibilities of his position.
Design Folio
SLIDING SEAT FUNCTIONS FOR EASY EXITS AND ENTRIES SLIDING DOOR FUNCTION FOR ALL OCCUPANTS TO GET OUT AT ONCE 180 DEGREES MOVING FRONT SEATS TO FACE REAR OCCUPANTS TEMPRETURE SEATING WITH COLOR MOTION CHANGE
RANGE ROVER RECON INTERIOR SOFT TOUCH LEATHER MATERIALS WITH SUSTAINABLE MATERIALS TWO ROW SEATING FOR SUPREME COMFORT MOOD CHANGING LIGHTING AROUND VEHCILE INTERIOR FULL GLASS ROOF WITH UNIQUE FUNCTIONS AND DEGIGN CATCH LIGHTER
Range rover
PILLAR LESS WINDOWS
One door function
Design Folio
INTERIOR IDEATION
products are well known for being outstanding on off-road territory, but as Range Rover is aimed at a more specified in being more luxurious and prestigious market, my focus will be on the Ranger Rover. Comfort and lots of space has been a design trend for range rover designers. But in my personal aspect I have found that range rover haven't gone outside their comfort zone in designing something new after the Evoque was produced in 2011. As the design language changed for ranger rover after the Evoque was produced the car range seem more appealing to the brand image
Range rover
LUXURY LIFE DYNAMICS
A form of art and conceptual combined into a design, with the sleek blowing rear end and unique oval shape window to give extraordinary vision of the outside world, luxury yet eco friendly materials.
Design Folio
SPLIT VIEW DOOR OPENING Door function will be two option where the windows go above the vehicles roof and the door panel moving out and back. Due to the weight of the door being large the window has been lifted to go up therefore there is a weight difference for the mechanics of the sliding door.
Range rover
INTERIOR IDEATION
ICONIC STYLING With the Range Rover being know for superior quality the Recon offers two seat trim options. Here are some ideation sketches of the interior components demonstrating the difference between the tow line packages, experimenting from different angles t o see where I could represent the range Rovers interior. But in a high hind sleek and elegant styles, similar to the Rage Rover interior I wanted to keep the style and layout
Design Folio
SKETCHES
Cutting Edge
Range rover
PERSPECTIVE
Interior
Visual experience Driving mode – all seats are faced front but the cockpit has been designed to give that stealth luxury feel. Lounge mode – once the vehicle has come to a stop the front seating is able to turn 180 degrees to give a lounge experiment and face occupants in the rear. Office mode – as our persona has a work schedule he needs an office on the go where he can do work at anytime the vehicle transforms into a studio for the occupant
Design Folio
DRIVING EXPERICENCE Just got better With the new improved heads up display with actual screen gestures that can improve navigations i.e. which lanes to be in and what speed is set, the screen has pressured sensor with cameras on the outer area of the car to make the navigation work. Satellite signals also help the accuracy of what speed or area you are at, approving with news feed updates as well the new gear changing is quick and easy to learn for example starting the vehicle would be tapping the pad. The turquoise illuminated screen will then appear this also indicates the vehicle is now .With photospheres giving a 3D representation of the surroundings traffic, and a full width display giving camera feedback and video messaging the Range Rover Recon a fully equipped office motion steering wheel emerges from the panel under the instruments for driving manual.
Range rover
INTERIORRenders
The ambient lighting aesthetically complements the interiors and gives you a profound driving experience. You can monitor the glow and brightness in accordance with your preferences. The LED glow on the dashboards and the doors creates a soothing atmospheric vibe, which enhances the feel of the driving experience.
Design Folio
MOOD CHANGING Ambient The ambient lighting used on the outlines of consoles highlights the bold shapes and curves of the dashboard. The LED’s and light emission diodes can be customized to complement the dÊcor of your car. These lights last longer and consume less energy than the regular bulbs used mostly in dome lighting.
The exemplary designs of various automobiles manufactured by Land Rover are truly aweinspiring. With the drop dead gorgeous car interiors of this iconic brand, do owners really need a home? The flawless customized ambient lighting features used in various models of Range Rover will keep you spell bound.
Presence Range rover
Every brand desires to communicate a strong and unique message to capture the essence of their products, and it is critical that the end-user experience is consistent with the brand’s message. The visual brand language is a culmination of the design of forms, finishes, colors, and features, which help the consumer identify the brand . The contemporary design language of the Land Rover can be traced back to Maurice Wilks, who is credited for the inspiration and concept work that became the original Land Rover. Born from the chassis of a surplus military Jeep, the Land Rover vehicle became a symbol for quality and indestructibility. With a strong connection to its past, Land Rover takes pride in its ability to maintain its heritage while creating new emotional experiences for its customers.
Range rover
TARGET USER The target user of the Range Rover is a successful businessman between the ages of 25 to 40 years of age. He is an adventurous man who loves outdoor activities, including hiking, sailing, and travel. He maintains his earnestness and ruggedness through his leisure activities. He appreciates and expects that the products he purchases will use high-quality materials, because he understands that quality will ensure the performance and longevity he requires.
Range rover
IMAGINATION TO 3 DIMENTIONAL
SUPREME & LEGACY Few animals poses the strength, prescience, and regality to epitomize the unique qualities of the Range Rover. The lion is a proud and dominant animal that can live up to the standards of the Land Rover brand. Like the vehicle, the Lion is a symbol of supremacy and authority, making the lion a powerful and accurate representation of Land Rover. Additionally, England has a long tradition of incorporating lions and royalty.
Range rover