1.0 Project Title Swadeshi industry is a leading company who is mainly manufacturing herbal soups. It currently holds 20% market share in herbal soups. Rani soup is the one of the main product they have in soups. The product mainly competes with other herbal soups like lifebuoy herbal, velvet, Lux (Sandal wood). The company now is trying to popular the product among the consumers in urban areas.
2.0 Overview 2.1. Background Swadeshi industry, one of the leading herbal beauty soap manufacturers in Sri Lanka, had performed very well in last few decades. It is established in 1941, during that time period they have achieved their organizational goals as well as the marketing goals. During that time the company was able to captured 20% of market share. The people (soap consumers) have a good image about the Swadeshi products because of the company strategies were prepared by Sri Lankan way so it is a greater advantage for them. always they identify wants and needs of Lankan people, for an example using herbals (Sandal wood, Neem, Aloe Vera ) for their products, because of these are the aurvedic herbal (has been used for centuries) extracts to ensure cleaning body skin and hair very healthy and lustrous looking. After the 1970, Swdeshi had faced by many difficulties to survive the market, according to certain circumstances such as when changed the close economy to open economy most foreign products are directly came through the Sri Lankan market. As a result of multinational companies products are dominate by domestic products, because their quality was so good, promotion methods are so effective and prices are less than the local products (they use new technology). Therefore it should be create high competition where as consumers have good opportunity to choose alternative products as their preferred.
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