Design portfolio KEVIN CHING GRAPHIC DESIGNER
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Design Portfolio
Design portfolio KEVIN CHING INDEX llaollao Malaysia • 4 Pebble Burgers • 14 Tapas Club • 16 Woodpeckers Group • 22 McDonald’s Affogato • 26 Alive Group Festival Posters • 28 Boroondara Customer Journey Maps • 36 Photography • 38 Entering the Deep Sea • 42 Voyage • 44
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llaollao Malaysia llaollao Malaysia, client A famous frozen yogurt brand from Spain, llaollao has seen tremendous sales in Malaysia. I was in charge of designing promotional materials such as posters, buntings, social media, vouchers and collaterals. In addition, I created campaign visuals for local promotions and campaigns in 2019, from keyart to online visuals, to rolling out store-level POSM.
(above) A typical outlet look for stores in Malaysia. I create the content for store level display–promotional standees, e-wallet informative posters, and also TV display where I create promotion slides. (opposite, top) llaollao billboard design to raise awareness of the brand to noninformed drivers on busy hot-spot roads. The design is 2-sided and features a protrusion of the tall llaollao spoon. Also, electronic billboards highlighting best-selling products in a slideshow format. (opposite, below) I occasionally design retail space of the outlet booths, featured here for Starling Mall in Petaling Jaya, Malaysia. 4
Design Portfolio
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Campaign Designs (Digital+ Store Level)
Black Froyo
One- day only black sesame flavour for Black Friday. Key Visual for the campaign features a mysterious glowing froyo. Social media total reach of 206k audience on all platforms (teaser post below).
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Design Portfolio
llaoglass
New product launch in Malaysia featuring reusable glassware. I created an info set of tips on how to reuse the containers after consumptions for social media.
New Honey Sauce
Key visual for the launch of the new honey sauce. I thought of the headline and went for a minimal colour tone to showcase the simplicity of honey.
Chinese New Year Angpau
Designed the angpau for CNY 2019. Inspired by the fruit topping varieties served in llaollao, I went for the “fruitful theme of prosperity�.
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11/11 Day 2019
11.11 is the single best-selling promotional day for llaollao. Almost every product is sold at RM11 for 9 hours at every outlet. I designed the festive visual, using bright colours like a firework of vibrancy. For collaterals, my company decided to save print costs by only using social media and TV visuals. Our social media posts skyrocketed on Facebook and Instagram, with up to 2k likes and comments, compared to the standard 800 likes.
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Design Portfolio
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Social Media Content
I work with the social media executive to generate ideas and visuals for digital advertising. I create weekly social media post visuals for llaollao’s famous wellnesday promotions in Malaysia. Each Wednesday, llaollao features either 11%, 22% or 33% discount on most products. This is one of the most popular content for the customers who look forward for the postings on Instagram and Facebook.
The limited edition takeaway Apple promotion for customers to bring home insulated froyo and toppings in one case. Ideal for picnics, gatherings or parties.
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Design Portfolio
Printed Collaterals
I also create buntings, standees, cards, flyers, posters and booklets for llaollao.
POSM standees to communicate promotions placed in outlet counters. Typically diecut A4 foamboard with butterfly stand. Examples shown are free toppings for Independence Day, Smoothies and limited Mini Cookies Smoothie flavour.
Christmas 2018 promotion POSM standee featuring smoothie deals and take away apple. I usually design standees for most promotions that require POSMs. This is the first double standee measuring A3 size to highlight the Christmas festivity.
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Loyalty Program – Website Design llaollao loyalty app to be released in February 2020 (work in progress). I designed the logo for the loyalty program called myllaollaoclub. Also, I visualised the website look and feel to be launched on llaollao’s website as an informative recap.
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Design Portfolio
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Pebble Burgers Pebble Burgers, client A start-up burger restaurant founded in December 2018. The theme is pastel and vibrant colours with a fun and playful vibe. As the branding was established, I rolledout all marketing and store collaterals for the opening. As of now, 4 outlets are opened in Malaysia.
(above) Store look and feel of Pebble. To decorate the outlets, I designed the posters on the wall featuring the best-selling products. (right) Loyalty card design to encourage returning customers. (opposite) Print collaterals such as promotional posters, breakfast menu and full menu.
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Design Portfolio
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Tapas Club Tapas Club, client Tapas Club is an authentic Spanish cuisine restaurant with an elegant flair in Pavilion Kuala Lumpur. I was the sole graphic designer in charge of art direction for each campaign and promotional materials, as well as menu collaterals. Inspired by black marble and cement, I created multiple design styles relating to wine, class, and freshness of food.
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Design Portfolio
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(opposite) Event poster designs featuring Spanish colours–red and yellow. (above) Visual for the most recent Spanish chef collaboration dining event. (right) A0 print for store front promotional material. Most events are presented in this manner alongside flyer distribution.
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Menu designs
Happy hour, tea time, event, and lunch set
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Design Portfolio
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Woodpeckers Group Woodpeckers Group, client Woodpeckers Group is the holding company that owns llaollao Malaysia, Pebble Burgers, and Tapas Club. As the pioneer designer to a new startup company, I designed the company’s branding and logo, as well as the business collaterals needed. The style is modern with black and red–the emblem being the red-headed woodpecker bird known for its tenacity and endurance.
Typefaces
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Design Portfolio
Gill Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!
Optima
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!
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MIRF 2019
Malaysia International Retail and Franchise Exhibition
llaollao + Pebble In 2019, Woodpeckers Group participated in this franchise exhibition to promote llaollao and Pebble to future licensees. I designed the booth visual for both brands–buntings, flyers, brochures, wall stickers, grill stickers and posters. The booth section contains past information on llaollao’s brand presence, in hope to inspire and inform viewers.
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Design Portfolio
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McDonald’s Affogato McDonald’s Melbourne, client Commission by McDonald’s in Freshwater Place, Melbourne, to produce posters to promote their new dessert, affogato, an introductory dessert for the summer of 2016. The concept is to demonstrate affogato as a simple dessert made fresh with brewed espresso; food was photographed live and in-store. I have produced two posters for McDonald’s, each with a different style of art direction. 11 x 17, 4-colour, digital.
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Design Portfolio
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Alive Group Festival Posters Alive Group, client Alive Group is an event consultant firm in fashion, food and community festivals operating in Melbourne, Sydney and overseas. I was commissioned to produce posters to promote the ASEAN festivals, such as Lunar New Year, Mooncake Festival, Consulate Dinner, South East Asia Festival and Thai Songkran Festival.
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Design Portfolio
Poster created for the South East Asia Festival. The challenge was to present food from all the 10 ASEAN countries. I thought of presenting food from a top view manner with labels to help viewers identify the origin of food. Promotion in Facebook drew an average 10k visitors over the course of the event, while 31k people were ‘interested’. The poster has since been used for the year 2017 as well. 11 x 17, 4-colour, digital.
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Event Poster Designs (Melbourne)
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Design Portfolio
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Poster created for the 120th independence of Phillipines, also known as Fiesta Ng Kalayaan. The vibrant colours signal the triumphant and celebratory mood for the event, across two days. Promotion in Facebook engaged 6k interests. 11 x 17, 4-colour, digital.
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Design Portfolio
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Boroondara Customer Journey Maps City of Boroondara Counil, client The City of Boroondara Council (Melbourne) commissioned Swinburne University to redesign their nine customer journey maps to a more intuitive and easier to understand design. Customer journey maps are now a popular tool to communicate customer experience within human-centred service design processes. Co-design approach was used as well as research to obtain the optimum solution. I was tasked with creating the icons, design map prototypes, assisting user-testing workshops and finalising academic reports. The outcome has greatly benefited the comprehension of Council with the newly designed infographics for all levels of staff.
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Design Portfolio
The circular customer-centric diagram communicates a higher-level mapping of customer life events. Placing the customer at the centre, visually and symbolically, was crucial to the research for communicating insights into the customer viewpoint and bringing the customer voice to life across the organisation.
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Customer Experience Journey
Insights Council is seen as irritating, that too much unnecessary information is required for simple requests
Life Event 2: Changing Details
Health and Wellbeing Goals
Triggers Library membership after change of address/ lost card/add names Needed new bins Pet registration (passed away, moved) Change in consession status Changing electorate Council contacted me (new rates evalutation)
For things to be resolved quickly and smoothly with minmal contact
People feel very positive about the Kew library information kiosk
Moved house Death of a family member Change of address - rateable property Sold old car/bought a new card New/additional parking permits Change parking permit details
Council Strategy Action Customer Service Improvement
Customer Service Improvement
Positive Experience
Negative Experience Related to council
General D1 D2 D3 D4 D5 D6 D7
Experience Positive Experience
Positive Experience
D1, D2, D12, D14
D1, D7
Negative Experience
P5, P9, P10, P11, P17
Negative Experience
P1
D8
Health and Wellbeing Goals
• Get a relevant answer • To have faith in the process • Satisfaction • Able to move on • Sense of achievement
D12 D13 D14 D17
• Close the loop by notifying Council about changes • Agree with the family on the way forward • To receive confirmation of the changes • To receive the service e.g. parking permit, bin, library card • Get a relevant answer
Negative Experience
• To feel comfortable with the Negative Experience
Positive Experience
D1, D2, D12, D17, D24
outcome • Fast processes and resolution • Reduce stress • Free up personal time • To be understood
• Get information needed • Receiving a service e.g. parking permit, library card • Speak to first person straight away • Get all my questions answered quickly • To comply with the rules • To be heard
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Undertaking Process
Initiating Process
4 • To comply with the rules • Don’t want to waste Council’s time • Achieve resolution quickly • Understanding what’s required
• Seamless and not time consuming • Cleanse • Want a sense of achievement • Make painless and possible • Manage reaction to the bill • Feeling comfortable with decision
Negative Experience
P2, P4, P11, P16 Positive Experience
D4, D6, D8, D12, D17
Customer Service Improvement
(Above) Infographic draft which was rejected and improved on. (Right, above) Icon materials designed. (Right, below) Sharing ideas in co-design workshops with Swinburne researchers and Boroondara Council staff.
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Design Portfolio
Research and Understanding
Inconsistent service experience Navigating bureaucracy Role of Council Sustainability and support
P1
Lack of knowledge and/or confidence in abilities in how to do something. Not knowing what you don’t know or how to find the best information. Your expectations being misaligned or not met. Not being able to do what you want to do/get what you want to get. Things not working as expected or at all. Things being time consuming or not having enough time. Things being complex, hard or made difficult Having to do boring/uninspiring tasks Dealing with negative or difficult people and/or feedback Lack of support, helpfulness or trustworthiness
General
P2
P4 P5 P9 P10 P11
P16 P17
Finding contact information
Customer
C1 C2 C4 C6
P12
1
Complete the Process
P2, P4, P5, P9, P11, P17
D24
• Look up Council contact details • To comply with the rules • Googled phone number • Source information
Trigger Points
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Customer Service Improvement
D9 D10
• N/A
Amenities and services Flexible payment options Planning for the future Being listened to Trust Having an expert there for you Knowledge &/or skills and confidence in abilities Access to good/helpful information, knowledge and training Choice - knowing what you want and how to get it Creating something and/or achieving positive results When things work Effectively managing your time Passion and engagement (sense of purpose/ pride/ growth) Positive impacts of technology Freedom, independence, flexibility & control
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• Check timing and legal/Council requirements • Search for information • Speak to Council operator • Remember who you need to contact • Deal with the issue quickly • Getting organized
• Seamless and not time consuming • Cleanse • Want a sense of achievement • Make as painless as possible • Manage reaction to the bill • Feeling comfortable with the decision
Making First Contact
3 • Update address • Finding out and understanding the next step • Change my payment method • Find time to contact Council • To resolve my issue as quickly as possible
• Reduce stress • Be in control of the progress • Being heard by the right person • Keep emotions in check • Shield family from the situation
Negative Experience
P11 Positive Experience
D1, D4, D5, D6, D17
Customer Service Improvement
Positive Experience
D9, D10, D12, D17 Negative Experience
P2, P5, P9, P11, P12
Customer Service Improvement
A total of 4 academic reports were published based on co-design feedback, analysis, and design fine-tuning to create the final 9 sets of customer journey maps. The infographics were handed over to the client for their internal use.
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Photography Swinburne University brief (education)
Poster for a brand advertisement featuring a ‘celebrity’. Both background and model were shot separately and the project utilizes non-destructive commercial compositing techniques. 8 x 12, 4-colour, digital.
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Design Portfolio
Poster for a bottled beverage brand, Paul’s new milk range. Shot with live milk poured into the glass next to cookies, for a homely and fun feeling. 8 x 12, 4-colour, digital.
Cookbook cover brief to feature any cuisine with 200 easy recipes. I have chosen desserts with the elegant theme. Cake and fruits were laid out on set. Icing sugar was sprinkled and captured with a high shutter speed. 8 x 10, 4-colour, digital.
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Museum Victoria Education Pack Swinburne University brief (education) An education pack to promote creatures of the deep sea– a mesmerizing topic from Museum Victoria, Melbourne. The pack is intended to be distributed as learning material to people of all ages. The envelop (right contains three items elaborating different aspects of the deep sea - layers of the deep sea, deep sea gigantism, and bioluminescence. These items can be repacked into the envelop and be repeatedly used. (below) A booklet on deep-sea gigantism with a side flap for human size comparisons
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Interaction and user experience was a key part of the concepts. I wanted users to unravel the deep sea and experienced the depth personally. With the deep-sea gigantism and bioluminescence, users are able to understand these concepts through playing with the booklets.
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Design Portfolio
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Voyage University brief (education) VOYAGE is a wine brand sourced from the vineyards of Mornington Peninsular, Melbourne. The SEAMAN range is aimed towards young adults from 20s to 30s. VOYAGE’s brand values are clean, vibrant, and cool. VOYAGE is heavily inspired by nautical influences, infusing aesthetic Japanese themes/motifs together to appeal to the younger generation. Each wine varietals displays a different pattern for distinction. I have developed a series of five wine varietals bottle packaging, each with its own distinct pattern.
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Thank you KEVIN C HING t: + 6 0 1 2 - 6 5 2 2 5 0 8 e: kvn ch in g 2 3 @g ma il.co m in: www.li nkedin .co m/in /ke v in ch in g 2 3 be: www.beh a n ce.co m/ke v in ch in g
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Design Portfolio
MUSEUM VICTORIA
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DESIGN PORTFOLIO // KEVIN CHING 48
Design Portfolio
