Design portfolio KEVIN CHING GRAPHIC DESIGNER
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Design Portfolio
Design portfolio KEVIN CHING INDEX iProperty Malaysia • 4 llaollao Malaysia • 8 Find Health • 14 Pebble Burgers • 18 Tapas Club • 22 Chocolate Station • 28 Boroondara Customer Journey Maps • 32
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iProperty Malaysia iProperty Malaysia, in-house iProperty is the leading real estate search platform in Malaysia. In the customer marketing sector, I created digital campaigns for customers and also B2B, including web banners, social media, eDMs, collaterals. Another audience are our property agents who use our platform–I designed promotional materials to capture their attention to continue their usage on our site.
(above) Great Property Deals is an online website campaign to entice consumers with promotional bundles with their real estate searches. The campaign had 3 refreshes featuring different people for each season.
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Design Portfolio
Infographic data for quarterly results
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eDM Designs
Social media designs
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Design Portfolio
CNY Anpao 2021 For 2021, I created the angpao series for iProperty Chinese New Year, meant to be given to our customers. The theme was “togetherness”, inspiring closeness despite the pandemic. The 3-part angpao is enclosed in a larger sleeve, each having a different visual with CNY elements and people enjoying their time together for this festive.
Sincerity Dilligence Empathy
(right) When connected, the 3 angpaos form the golden pathway of an ox, the zodiac for 2021. Finishing includes soft touch lamination for the paper, and gold foil for the shiny elements.
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llaollao Malaysia llaollao Malaysia, in-house A famous frozen yogurt brand from Spain, llaollao has seen tremendous sales in Malaysia. I was in charge of designing promotional materials such as posters, buntings, social media, vouchers and collaterals. In addition, I created campaign visuals for local promotions and campaigns in 2019, from keyart to online visuals, to rolling out store-level POSM.
(above) A typical outlet look for stores in Malaysia. I create the content for store level display–promotional standees, e-wallet informative posters, and also TV display where I create promotion slides. (opposite, top) llaollao billboard design to raise awareness of the brand to noninformed drivers on busy hot-spot roads. The design is 2-sided and features a protrusion of the tall llaollao spoon. Also, electronic billboards highlighting best-selling products in a slideshow format. (opposite, below) I occasionally design retail space of the outlet booths, featured here for Starling Mall in Petaling Jaya, Malaysia. 8
Design Portfolio
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Campaign Designs (Digital+ Store Level)
Black Froyo
One- day only black sesame flavour for Black Friday. Key Visual for the campaign features a mysterious glowing froyo. Social media total reach of 206k audience on all platforms (teaser post below).
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Design Portfolio
llaoglass
New product launch in Malaysia featuring reusable glassware. I created an info set of tips on how to reuse the containers after consumptions for social media.
New Honey Sauce
Key visual for the launch of the new honey sauce. I thought of the headline and went for a minimal colour tone to showcase the simplicity of honey.
Chinese New Year Angpau
Designed the angpau for CNY 2019. Inspired by the fruit topping varieties served in llaollao, I went for the “fruitful theme of prosperity”.
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Loyalty Program – Website Design llaollao loyalty app to be released in February 2020 (work in progress). I designed the logo for the loyalty program called myllaollaoclub. Also, I visualised the website look and feel to be launched on llaollao’s website as an informative recap.
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Design Portfolio
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Find Health Personal UI/UX project Find Health is a fictional new app to locate doctors and book appointments. It is simplistic and clean to reflect the cleanliness of healthcare, and also to ease the search experience for uninformed patients. I created this project as part of my UI/UX bootcamp lessons.
User research insights
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Design Portfolio
Making appointments
Doctor’s profile
Appointment schedule
Confirming the booking
Booking confirmation
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Research and testing
(right) User flows for the app. It has a simple and straightforward flow for users of all ages (middle) Mid fidelity prototypes testing for the layout and wireframing. The app uses icons and mainly 2 key colours. I revised the prototype after receiving feedback. (below) Personas– potential users of the app with their pain points and motivations.
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Design Portfolio
High-fidelity mockups
Location map Search feature using the map to locate the nearest doctor.
Search list Once search filters are completed, a search list displays the suitable doctors in a scroll down. In addition, more filters can be added or removed to enhance search specifity.
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Pebble Burgers Pebble Burgers, in-house A start-up burger restaurant founded in December 2018. The theme is pastel and vibrant colours with a fun and playful vibe. As the branding was established, I rolledout all marketing and store collaterals for the opening. As of now, 4 outlets are opened in Malaysia.
(above) Store look and feel of Pebble. To decorate the outlets, I designed the posters on the wall featuring the best-selling products. (right) Loyalty card design to encourage returning customers. (opposite) Print collaterals such as promotional posters, breakfast menu and full menu.
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Design Portfolio
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MIRF 2019
Malaysia International Retail and Franchise Exhibition
llaollao + Pebble In 2019, Woodpeckers Group participated in this franchise exhibition to promote llaollao and Pebble to future licensees. I designed the booth visual for both brands–buntings, flyers, brochures, wall stickers, grill stickers and posters. The booth section contains past information on llaollao’s brand presence, in hope to inspire and inform viewers.
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Design Portfolio
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Tapas Club Tapas Club, in-house Tapas Club is an authentic Spanish cuisine restaurant with an elegant flair in Pavilion Kuala Lumpur. I was the sole graphic designer in charge of art direction for each campaign and promotional materials, as well as menu collaterals. Inspired by black marble and cement, I created multiple design styles relating to wine, class, and freshness of food.
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(opposite) Event poster designs featuring Spanish colours–red and yellow. (above) Visual for the most recent Spanish chef collaboration dining event. (right) A0 print for store front promotional material. Most events are presented in this manner alongside flyer distribution.
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Menu designs
Happy hour, tea time, event, and lunch set
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Chocolate Station Self-project Chocolate Station was a university branding project to create a fictional brand. I continued to visualised the website design, allowing consumers to customise their own chocolate easily to their liking. This is a purely web design project.
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Design Portfolio
Home page view
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Mobile view
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How to personalise chocolates Step 1: Choose your chocolate base
Step 2: Choose sugar level
Step 3: Choose toppings
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Boroondara Customer Journey Maps City of Boroondara Counil, client The City of Boroondara Council (Melbourne) commissioned Swinburne University to redesign their nine customer journey maps to a more intuitive and easier to understand design. Customer journey maps are now a popular tool to communicate customer experience within human-centred service design processes. Co-design approach was used as well as research to obtain the optimum solution. I was tasked with creating the icons, design map prototypes, assisting user-testing workshops and finalising academic reports. The outcome has greatly benefited the comprehension of Council with the newly designed infographics for all levels of staff.
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Design Portfolio
The circular customer-centric diagram communicates a higher-level mapping of customer life events. Placing the customer at the centre, visually and symbolically, was crucial to the research for communicating insights into the customer viewpoint and bringing the customer voice to life across the organisation.
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Customer Experience Journey
Insights Council is seen as irritating, that too much unnecessary information is required for simple requests
Life Event 2: Changing Details
Health and Wellbeing Goals
Triggers Library membership after change of address/ lost card/add names Needed new bins Pet registration (passed away, moved) Change in consession status Changing electorate Council contacted me (new rates evalutation)
For things to be resolved quickly and smoothly with minmal contact
People feel very positive about the Kew library information kiosk
Moved house Death of a family member Change of address - rateable property Sold old car/bought a new card New/additional parking permits Change parking permit details
Council Strategy Action Customer Service Improvement
Customer Service Improvement
Positive Experience
Negative Experience Related to council
General D1 D2 D3 D4 D5 D6 D7
Experience Positive Experience
Positive Experience
D1, D2, D12, D14
D1, D7
Negative Experience
P5, P9, P10, P11, P17
Negative Experience
P1
D8
Health and Wellbeing Goals
• Get a relevant answer • To have faith in the process • Satisfaction • Able to move on • Sense of achievement
D12 D13 D14 D17
• Close the loop by notifying Council about changes • Agree with the family on the way forward • To receive confirmation of the changes • To receive the service e.g. parking permit, bin, library card • Get a relevant answer
• To feel comfortable with the Negative Experience
P2, P4, P5, P9, P11, P17 Positive Experience
D1, D2, D12, D17, D24
outcome • Fast processes and resolution • Reduce stress • Free up personal time • To be understood
• Get information needed • Receiving a service e.g. parking permit, library card • Speak to first person straight away • Get all my questions answered quickly • To comply with the rules • To be heard
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Undertaking Process
Initiating Process
4 • To comply with the rules • Don’t want to waste Council’s time • Achieve resolution quickly • Understanding what’s required
• Seamless and not time consuming • Cleanse • Want a sense of achievement • Make painless and possible • Manage reaction to the bill • Feeling comfortable with decision
Negative Experience
P2, P4, P11, P16 Positive Experience
D4, D6, D8, D12, D17
Customer Service Improvement
(Above) Infographic draft which was rejected and improved on. (Right, above) Icon materials designed. (Right, below) Sharing ideas in co-design workshops with Swinburne researchers and Boroondara Council staff.
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Design Portfolio
Research and Understanding
Inconsistent service experience Navigating bureaucracy Role of Council Sustainability and support
P1
Lack of knowledge and/or confidence in abilities in how to do something. Not knowing what you don’t know or how to find the best information. Your expectations being misaligned or not met. Not being able to do what you want to do/get what you want to get. Things not working as expected or at all. Things being time consuming or not having enough time. Things being complex, hard or made difficult Having to do boring/uninspiring tasks Dealing with negative or difficult people and/or feedback Lack of support, helpfulness or trustworthiness
General
P2
P4 P5 P9 P10 P11
P16 P17
Finding contact information
Customer
C1 C2 C4 C6
P12
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Complete the Process
Negative Experience
D24
• Look up Council contact details • To comply with the rules • Googled phone number • Source information
Trigger Points
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Customer Service Improvement
D9 D10
• N/A
Amenities and services Flexible payment options Planning for the future Being listened to Trust Having an expert there for you Knowledge &/or skills and confidence in abilities Access to good/helpful information, knowledge and training Choice - knowing what you want and how to get it Creating something and/or achieving positive results When things work Effectively managing your time Passion and engagement (sense of purpose/ pride/ growth) Positive impacts of technology Freedom, independence, flexibility & control
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• Check timing and legal/Council requirements • Search for information • Speak to Council operator • Remember who you need to contact • Deal with the issue quickly • Getting organized
• Seamless and not time consuming • Cleanse • Want a sense of achievement • Make as painless as possible • Manage reaction to the bill • Feeling comfortable with the decision
Making First Contact
3 • Update address • Finding out and understanding the next step • Change my payment method • Find time to contact Council • To resolve my issue as quickly as possible
• Reduce stress • Be in control of the progress • Being heard by the right person • Keep emotions in check • Shield family from the situation
Negative Experience
P11 Positive Experience
D1, D4, D5, D6, D17
Customer Service Improvement
Positive Experience
D9, D10, D12, D17 Negative Experience
P2, P5, P9, P11, P12
Customer Service Improvement
A total of 4 academic reports were published based on co-design feedback, analysis, and design fine-tuning to create the final 9 sets of customer journey maps. The infographics were handed over to the client for their internal use.
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Thank you KEVIN C HING t: + 6 0 1 2 - 6 5 2 2 5 0 8 e: kvn ch in g 2 3 @g ma il.co m in: www.li nkedin .co m/in /ke v in ch in g 2 3 be: www.beh a n ce.co m/ke v in ch in g
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Design Portfolio
MUSEUM VICTORIA
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DESIGN PORTFOLIO // KEVIN CHING 38
Design Portfolio
