iProperty Malaysia

iProperty Malaysia, in-house

iProperty is the leading real estate search platform in Malaysia. In the customer marketing sector, I created digital campaigns for customers and also B2B, including web banners, social media, eDMs, collaterals. Another audience are our property agents who use our platform–I designed promotional materials to capture their attention to continue their usage on our site.

(above) Great Property Deals is an online website campaign to entice consumers with promotional bundles with their real estate searches. The campaign had 3 refreshes featuring different people for each season. (opposite) Digital campaigns in different formats such as eDMs, social media, web banners, all using the same key visuals.

Sincerity

Dilligence

Empathy

For 2021, I created the angpao series for iProperty Chinese New Year, meant to be given to our customers. The theme was “togetherness”, inspiring closeness despite the pandemic.

The 3-part angpao is enclosed in a larger sleeve, each having a different visual with CNY elements and people enjoying their time together for this festive.

(left) When connected, the 3 angpaos form the golden pathway of an ox, the zodiac for 2021. Finishing includes soft touch lamination for the paper, and gold foil for the shiny elements.