Design portfolio
KEVIN CHING
Design portfolio
KEVIN CHING
Malaysia • 4
Tapas Club • 18 Pebble Burgers • 14 llaollao Malaysia • 8
Customer Journey Maps • 24
Boroondara
iProperty Malaysia
iProperty Malaysia, in-house
iProperty is the leading real estate search platform in Malaysia. In the customer marketing sector, I created digital campaigns for customers and also B2B, including web banners, social media, eDMs, collaterals. Another audience are our property agents who use our platform–I designed promotional materials to capture their attention to continue their usage on our site.
Great Property Deals is an online website campaign to entice consumers with promotional bundles with their real estate searches. The campaign had 3 refreshes featuring different people for each season.
(above)
Infographic data for quarterly results
Social media designs
CNY Anpao 2021
For 2021, I created the angpao series for iProperty Chinese New Year, meant to be given to our customers. The theme was “togetherness”, inspiring closeness despite the pandemic.
The 3-part angpao is enclosed in a larger sleeve, each having a different visual with CNY elements and people enjoying their time together for this festive.
(right) When connected, the 3 angpaos form the golden pathway of an ox, the zodiac for 2021. Finishing includes soft touch lamination for the paper, and gold foil for the shiny elements.
llaollao Malaysia
llaollao Malaysia, in-house
A famous frozen yogurt brand from Spain, llaollao has seen tremendous sales in Malaysia. I was in charge of designing promotional materials such as posters, buntings, social media, vouchers and collaterals. In addition, I created campaign visuals for local promotions and campaigns in 2019, from keyart to online visuals, to rolling out store-level POSM.
(above)
A typical outlet look for stores in Malaysia. I create the content for store level display–promotional standees, e-wallet informative posters, and also TV display where I create promotion slides.
(opposite, top)
llaollao billboard design to raise awareness of the brand to noninformed drivers on busy hot-spot roads. The design is 2-sided and features a protrusion of the tall llaollao spoon. Also, electronic billboards highlighting best-selling products in a slideshow format.
(opposite, below)
I occasionally design retail space of the outlet booths, featured here for Starling Mall in Petaling Jaya, Malaysia.
Black Froyo
One- day only black sesame flavour for Black Friday. Key Visual for the campaign features a mysterious glowing froyo. Social media total reach of 206k audience on all platforms (teaser post below).
New product launch in Malaysia featuring reusable glassware. I created an info set of tips on how to reuse the containers after consumptions for social media.
New Honey Sauce
Key visual for the launch of the new honey sauce. I thought of the headline and went for a minimal colour tone to showcase the simplicity of honey.
Loyalty Program – Website Design
llaollao loyalty app to be released in February 2020 (work in progress). I designed the logo for the loyalty program called myllaollaoclub. Also, I visualised the website look and feel to be launched on llaollao’s website as an informative recap.
Pebble Burgers
Pebble Burgers, in-house
A start-up burger restaurant founded in December 2018. The theme is pastel and vibrant colours with a fun and playful vibe. As the branding was established, I rolledout all marketing and store collaterals for the opening. As of now, 4 outlets are opened in Malaysia.
(above)
Store look and feel of Pebble. To decorate the outlets, I designed the posters on the wall featuring the best-selling products.
(right)
Loyalty card design to encourage returning customers.
(opposite)
Print collaterals such as promotional posters, breakfast menu and full menu.
MIRF 2019
Malaysia International Retail and Franchise Exhibition llaollao + Pebble
In 2019, Woodpeckers Group participated in this franchise exhibition to promote llaollao and Pebble to future licensees. I designed the booth visual for both brands–buntings, flyers, brochures, wall stickers, grill stickers and posters. The booth section contains past information on llaollao’s brand presence, in hope to inspire and inform viewers.
Tapas Club
Tapas Club, in-house
Tapas Club is an authentic Spanish cuisine restaurant with an elegant flair in Pavilion Kuala Lumpur. I was the sole graphic designer in charge of art direction for each campaign and promotional materials, as well as menu collaterals. Inspired by black marble and cement, I created multiple design styles relating to wine, class, and freshness of food.
(opposite)
Event poster designs featuring Spanish colours–red and yellow.
(above)
Visual for the most recent Spanish chef collaboration dining event.
(right)
A0 print for store front promotional material. Most events are presented in this manner alongside flyer distribution.
Menu designs
Happy hour, tea time, event, and lunch set
Boroondara Customer Journey Maps
City of Boroondara Counil, client
The City of Boroondara Council (Melbourne) commissioned Swinburne University to redesign their nine customer journey maps to a more intuitive and easier to understand design. Customer journey maps are now a popular tool to communicate customer experience within human-centred service design processes.
Co-design approach was used as well as research to obtain the optimum solution. I was tasked with creating the icons, design map prototypes, assisting user-testing workshops and finalising academic reports. The outcome has greatly benefited the comprehension of Council with the newly designed infographics for all levels of staff.
The circular customer-centric diagram communicates a higher-level mapping of customer life events. Placing the customer at the centre, visually and symbolically, was crucial to the research for communicating insights into the customer viewpoint and bringing the customer voice to life across the organisation.
(Above) Infographic draft which was rejected and improved on.
(Right, above) Icon materials designed.
(Right, below) Sharing ideas in co-design workshops with Swinburne researchers and Boroondara Council staff.
A total of 4 academic reports were published based on co-design feedback, analysis, and design fine-tuning to create the final 9 sets of customer journey maps. The infographics were handed over to the client for their internal use.
KEVIN CHING
t : +6012-652 2508 e : kvnching23@gmail.com
in : www.linkedin.com/in/kevinching23 be : www.behance.com/kevinching
MUSEUM VICTORIA
DESIGN PORTFOLIO // KEVIN CHING
