Listing Presentation

Introduction

Shawn Ghandchi is an accomplished Bay Area realtor who brings a strategic yet personable approach to the home buying and selling process Drawing from years of experience as an investor & developer in Silicon Valley, Shawn has built a reputation for his refreshingly friendly customer care and proven ability to guide buyers to obtain the best value for their dream home and to assist sellers to a fast, smooth, stress-free sale of their home. Shawn has extensive knowledge of the different cities and neighborhoods across the South Bay and up to the Peninsula He serves the entire Silicon Valley area and specializes in Single family house buying and selling, investment properties, and luxury homes.

LearningAboutYou

Why are you selling?

Where are you moving to?

What challenges do you anticipate having?

Have you sold a property before?

What are three things you are looking for in a realtor?

Do you have a list of all the upgrades and specs on this home?

Have you had a recent appraisal or refinanced?

Do you own the house “free and clear” or do you have a loan?

Desired to sell by date?

Do you have a desired selling price?

Let’s discuss the COMPARABLES (comps)

Shawn listed my house in Saratoga and shattered the neighborhood record, I was so impressed with his marketing tactics. I could never say enough about him

ScanHereforReviews

StepstoSellingYourHome

SETTING THE STAGE 1 GOING LIVE 2

From applying a fresh coat of paint to rearranging furniture, I'll ensure that the property is visually ready for showing and all relevant home inspections have been ordered I'll arrange professional photography, commission an illustrative floor-plan and prepare a listing description

Once I hit “Go Live” on your listing in the MLS, it will get syndicated out to more than 200 real estate websites, all the major ones you know like Zillow and a lot of smaller, more specialized ones too. KWLS also pushes the listing to an additional 300+ commercial sites approximately 80,000 individual sites for the duration of the selling process. 3

SPREADING THE WORD

An agency e-mail, with links, describing your home is sent to all active agents in the bay area. My marketing team produces beautiful print collateral to strategically showcase your property I develop and execute an intelligent, effective paid marketing plan in relevant publication Eye- catching property signs are produced and placed outside of your property

4

MAKING CONNECTIONS

I continuously leverage professional contacts and the Keller Williams network to find buyer brokers. Open houses are hosted for both brokers and client on an ongoing basis.

5

BUILDING A STRATEGY

I conduct an assessment of the market response within the first weekend of your listing going live Feedback from agents and buyers is aggregated and the listing strategy is revised if needed.

Marketing&Support SERVICES

INCLUDED

A Keller Williams Realty "For Sale" sign in the yard.

Exclusive KWLS Internet Marketing Advertising on over 350 of the most popular searched websites.

Listed on the Multiple Listing Service with full listing service

Professional Photography including over 30 professional photos

Open House advertisement.

Creative marketing for websites and social media.

Professional customized property domain website

Administrative support for escrow & project management.

Property presentation to more than 300 active realtors in our office.

Database email marketing.

Transaction Coordination for all paperwork and compliance

In house contract support management.

Concierge showing service for all sellers through ShowingTime.

SEO search optimization for listing

In house contract support management

Coordinating and uploading all disclosure requests.

Marketing email blast to over 1,000 local real estate agents for listing.

Reverse Prospecting to all agents with recent listings in the area

Title company coordination for clearing and transferring title.

Virtual and in person showings for buyers who want a virtual tour.

Transaction management

Listing coordination with all inspectors and vendors

Property visits and walk-throughs

PropertyStaging

Today, buyers use online search engines to quickly scroll through listings and photos According to the National Association of Realtors, more than 95% of buyers last year found the home they wanted to purchase online It's highly important to have beautiful staging and photos to help catch their eyes as their scrolling on their phones!

Every effort to prepare your home for the market is designed to excite buyers and generate the highest possible price for your home. 82% of Buyers Agents said that staging a home made it easier for a buyer to visualize the property as their future home.

Our team partners with professional stagers and designers that will redesign and accessorize the house as needed to highlight it's best features. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

82% 73% 25%

82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home

A professionally staged home spends 73% less time on the market compared to those without staging.

Staged homes on the market sold for 25% more than homes without staging.

ProfessionalPhotography

Good pictures should sell your home before a buyer even takes their first step through the front door! Our professional photography helps bring more potential buyers and puts more money into your pocket - It's all about helping your home stand out as something special!

About 32% of homes with high-quality photographs sell faster than those without visuals. According to IMOTO, photos not only influence online views and sell faster, they can also turn those price inquiries into high sales, as professional images help sell listings 39% closer to the original price. According to a report by the National Association of Realtors shows that 87% of homebuyers on the internet found images one of the most useful features of listing websites when looking for a new homes This is why viewers spend 60% of the time checking images and only 20% on the description. Moreover, 80.2% believe the front photo is the most important picture in the shoot.

When a home is clean, bright, and staged professionally, this makes for some of the best photos for buyers to view online when shopping for their dream home We utilize a team of creative photographers who understand how to capture the full beauty of a home. They understand how lighting, composition, framing, as well as the details of the home can bring the space to life. DEPENDING ON THE HOME, HERE ARE SOME PHOTO SERVICES WE OFFER:

PrintMarketing

LISTING FLYERS

Professional printed custom flyers highlighting the features of your listing.

JUST LISTED POSTCARDS

Professional jumbo postcards sent to a targeted audience.

PROPERTY BROCHURES

Professionally designed and printed property brochures that will showcase your listing

We pride ourselves with the level of marketing we provide to our clients Included in our marketing plan, we have personalized print marketing for each of our listings At each Open House we designed and print out property flyers that includes additional information about the home, property photos. and contact information. Here is a list of the other print marketing services we offer:

Digital Marketing

KWLS

Exposure on over 350 websites via the Keller Williams Listing Service and as a Featured Property on the local KW Office Website.

EMAIL BLAST

Property Listing Update emails that go out to my entire database of over 900 people to market your home.

VIRTUAL TOUR

Professional produced virtual tour of your listing for the Multiple Listing Service (MLS) and syndicated websites

SOCIAL MEDIA

We are highly active on Facebook, Instagram, Google MyBusiness, and LinkedIn. All news and updates on your home are announced on all platforms and generate lots of engagement and provide exposure for your listing.

PROPERTY WEBSITE

A professional website dedicated to your listing with your photography, virtual tours, and information regarding your listing

RemoteListingService

As a seller you've already bought or rented a home out of the area. You want to sell your home, but will not be local to manage any of it. You're concerned that you'll have to travel back, and constantly somehow have to meet with vendors, inspectors, and anything else that needs immediate attention. Our team has a solution! Let our team manage everything while you are away from home at no extra cost to you.

WITH OUR REMOTE LISTING SERVICE WE WILL :

Schedule and attend meetings with all vendors, stagers, photographers, and inspectors. Manage all projects regarding updates and repairs. Send weekly updates to you via email, call, text. Capture progress pictures and videos.

Provide facetime/video meetings at your property so you can virtually walk through the home with us.

Manage all invoices and coordinate all payments with you

Once ready for the market we will conduct a final walk through with the vendors to confirm all is good to go

Update you on weekly showing activities via email

Monitor and track showing feedback and showing requests through an app

Hand deliver the property keys to the new buyer once it's sold

PropertyShowings

Our team hosts and coordinates Open Houses for each of our listings. In addition to Open Houses we make sure to offer private property showings to those prospective buyers who would like to tour your home separately. We use a third party tool called ShowingTime to coordinate all private showings and to receive feedback on your home once the showing are completed. ShowingTime is the leading showing management and market stats technology provider to the residential real estate industry and is easy to use for both buyers and sellers They make sure to coordinate all showings and then communicate each scheduled showing request to the homeowners via their ShowingTime account. If you do not want to have it set for approval, your listing is customizable to your schedule and preferences. Security is a top priority at ShowingTime; and they make sure to go through many steps to ensure showings are secure for all involved. Your account, once created can be accessed through your desktop o on their mobile app MyHome by ShowingTime".

Side menu for easy access to the notification inbox and profile.

Manage multiple listings.

View a snapshot of showings and activities on listing(s)

Appointment Details screen: modern user interface, larger listing pictures and easy-to-read listing information. An always visible bottom menu to conveniently navigate between listing overview, activities and feedback.

Home Renovation Services

Sell your home for more, pay nothing until you sell

We will design, manage and pay upfront for remodels and pre-sales prep. Homeowners pay out of escrow when their home sells

Get The Best Price, One-Stop Shop

Move-in-ready homes command top dollar, and my strategic remodel team can deliver everything from cosmetic renovations will show your home in its best light! With your upgrades such as painting, flooring and landscaping to approval, we’ll bring in a dedicated remodel team to full fill remodels, including a new kitchen, new bathrooms, and design, manage, and fund your renovation We'll show you new outdoor spaces We'll manage the entire process from how much more you could make via highquality upgrades proven to attract buyers about during this busy time

ZERO WORRIES

My dedicated project director will make the process easy for you After working with you to decide which renovations will yield the most value, we develop custom designs and manage all of the work until your house is ready to show

EASY TO QUALIFY

To qualify, you only need to have sufficient home equity and a signed listing agreement with me

No Out-of-Pocket Costs

You’ll receive a detailed, fixed bid proposal from the team so you will know exactly what’s included in the project and at what price Best of all, our remodel team handles all contractor payments up front, so you don’t pay a penny for renovations until the close of escrow

NO UPFRONT COSTS

NO HEADACHES

NO KIDDING

SERVICES OFFERED

• Declutter / junk removal

• Interior & exterior paint

• Flooring

• Electrical & plumbing

• Interior carpentry

• Kitchen remodel

• Bathroom remodel

• Landscaping

• HVAC

• Roofing

• Cleaning

• Staging

PriceYourHometoSell

AND IT WILL. THE FIRST 2 WEEKS ARE CRITICAL.

A property generated the most interest when it first hits the market

The number of showings is greatest during this time if it is priced at a realistic market value

Starting too high and dropping the price later misses the excitement and fails to generate strong activity

Many homes that start high end up selling below market value

A GENERAL RULE :

If you've been listed for two weeks and haven't had an inquiries or showings, you've priced too high If you've had ten showings and no offers, you're priced too high

WHENMOST OFFERSARE RECEIVED

We'll take a look at all the variables, the location, the features, and the demand. This will help us determine the right listing price for your home. Since your home is one of a kind, we will work with you to set a price that:

Considers the best features of your home, as well as the realistic drawbacks Gauges recent sales of comparable properties in your neighborhood Analyzes and reflects the price range that will attract the most qualifies buyers Establishes your property's fair market value in relation to current conditions

% Of Potential Buyers Who Will Look