Valerie Walker Homes - Listing Presentation

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5918 Loma Prieta

San Jose, CA 95123

Valerie Walker

Born and raised in San Jose, I have lived in the Bay area my entire life. I chose real estate so that I can help my clients find their dream home, invest in properties or relocate if that is where they are in life When you work with me, you will receive a knowledgeable and professional real estate agent, a committed ally to negotiate on your behalf, the systems in place to streamline buying your home and the backing of a trusted company, Keller Williams Realty. Why Work With A Keller Williams Agent? Looking to sell your home? As a real estate associate of Keller Williams Realty, you will now have access to over 170,000 associates across the country to help you sell your property With our technology, we are leading the way in how homes are sold and purchased through online marketing. Through our KWLS, your listing will display on top name sites like Zillow and Trulia to get you the most brand exposure to your home. Looking to purchase a home? With our KW Technology and advanced websites, searching for properties that are active on the MLS is a breeze. Now you can search 24/7, save properties to your profile to view later and schedule showings with me so you can see these properties in person. My job is to make the real estate buying process that much simpler and as a real estate associate of Keller Williams Realty, we are doing just that Our company prides ourselves in staying on the cutting edge of technology and if you select me as your real estate agent, you will receive all of this and more. You could never find a more dedicated, energetic, or focused agent to represent you Please give me a call for a no obligation assessment of your needs!

LIC. 02196235 | 408.394.0559 | VALERIE@VALERIEWALKERHOMES.COM

31 New Listings

17 Sold Listings

.6 Months of Inventory

$1.28M Median Sale Price

100% Median Sale vs List Price

25 Avg Days on Market

Single Family Homes - 95123
February 2023

708 New Listings

356 Sold Listings

2 Months of Inventory

$1.47M Median Sale Price

100.9% Median Sale vs List Price

33 Avg Days on Market

Single Family Homes - SCC

February 2023

Last 12 months, year-over-year

CONDOS

Last 12 months, year-over-year

Feb2022 Mar2022 Apr2022 May2022 Jun2022 July2022 Aug2022 Sept2022 Oct2022 Nov2022 Dec2022 Jan2023 Feb2022 1,500 1,000 500 0
SINGLE FAMILY HOMES
SANTA CLARA COUNTY | FEBRUARY 2022 - FEBRUARY 2023 Feb2022 Mar2022 Apr2022 May2022 June2022 Jul2022 Aug2022 Sept2022 Oct2022 Nov2022 Dec2022 Jan2023 Feb2023 750 500 250 0
LISTINGS FOR SALE VS SOLD LISTINGS

Single Family Homes

The median sales price is down from $1 80 Million in Feb 2022 to $1 47 Million in Feb 2023

Condos & Townhomes

The median sales price has decreased from Feb 2022 at $985k to Feb. 2023 at $845k

Single Family Homes

The average days on market has gone up from 14 days last Feb 2022 to 33 days in Feb 2023

Condos & Townhomes

The average days on market last Feb 2022 was 16 days and has increased to 34 days in Jan 2023

Single Family Homes

The overbid percentage has decreased from 116% in Feb. 2022 to now 100% in Jan. 2023

Condos & Townhomes

The overbid percentage has gone down from 109% last Feb 2022 to 100% a year later in Feb 2023

A V G D A Y S O N M A R K E T Feb2022Mar2022Apr2022May2022Jun2022July2022Aug2022Sept2022Oct2022Nov2022Dec2022Jan2023Feb2023 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 O V E R B I D S M E D I A N S A L E S P R I C E
SANTA CLARA COUNTY | FEBRUARY 2023
Feb2022March2022Apr2022May2022 Jun2022July2022Aug2022Sept2022Oct2022Nov2022Dec2022 Jan2023Feb2023 40 30 20 10 0
Feb2022March2022Apr2022May2022June2022 July2022Aug2022Sept2022Oct2022Nov2022Dec2022 Jan2023Feb2023 125% 100% 75% 50% 25% 0%
I N Y O U R N E I G H B O R H O O D $1,095,000 Min $1,699,000 Max $1,250,000 Med List Price $1,105,000 Min $1,510,000 Max $1,341,225 Med Sale Price
Comparible Properties

Your Needs Come First.

Visualize your dream scenario for selling your home.

What's the one thing that has to happen to make that dream scenario a reality?

How can I make that happen for you?

Why is that important to you?

If we could add just one more thing to make this process even better, what would it be?

Why is that important to you?

The Process

HOW TO S

Setting the 1 Going Live 2

From applying a fres rearranging furnitur property is visually r all relevant home in ordered I'll arrange photography, comm floor-plan and prepa

KWLS pushes the listing to 300+ commercial sites approximately 80,000 individual sites for the duration of the selling process Keller Williams Listing System (KWLS) was designed specifically by Keller Williams agents It automatically links you to some of the biggest names on the web like Keller Williamscom (seen below), Truliacom, GoogleBasecom, CyberHomescom, and more

3

Spreading the Word

An agency e-mail, with links, describing your home is sent to all active agents in the bay area. My marketing team produces beautiful print collateral to strategically showcase your property. I develop and execute an intelligent, effective paid marketing plan in relevant publication. Eyecatching property signs are produced and placed outside of your property.

4

Making Connections

I continuously leverage professional contacts and the Keller Williams network to find buyer brokers Open houses are hosted for both brokers and client on an ongoing basis

5

Building A Strategy

I conduct an assessment of the market response within the first 7 days of your listing going live Feedback from agents and buyers is aggregated and the listing strategy is revised if needed

6

Measuring Success

Your agent provides bi- weekly 1:1 updates and provides continuous traffic metrics

7

Optimizing the Offer

Following an offer, I contact all interested parties, review offer terms and raises all counter- offer options with you The contract is negotiated and accepted, and the transaction summary is circulated to all parties.

8

Finalizing the Details

I note and observe all contingency periods throughout the in- contact stage All financial and supplemental information is collated and submitted to the managing agent

9

Completing the Close

The property appraisal is completed and all the closing documents have been signed off I then arrange the final walkthrough at which time the keys are handed over to the buyer.

Staging

Staging has been proven to sell a home for more money in less time. Although staging is not for every home, our designer can guide you through getting your home open house ready.

Landscaping

A well landscaped home has a significant price advantage over a home that lacks landscaping. We will make sure your home is curb appeal ready.

Photography

We use the best photographers in the business! Whether it's photography, 360 tour or aerial, we've got you covered.

WHEN MOST OFFERS ARE RECEIVED

Price Your Home to Sell

& IT WILL. THE FIRST 2 WEEKS ARE CRITICAL.

If you want to compete, be competitive.

A property generated the most interest when it first hits the market

The number of showings is greatest during this time if it is priced at a realistic market value

Starting too high and dropping the price later misses the excitement and fails to generate strong activity

Many homes that start high end up selling below market value

A general rule :

If you've been listed for two weeks and haven't had an inquiries or showings, you've priced too high

If you've had ten showings and no offers, you're priced too high

Week2 Week3 Week4 Week5 Week6
100 75 50 25 0
Week1
Week7 Week8 Week9 Week10 Week11 Week12
A c t i v i t y

Pricing Your Property

THE PRICE IS RIGHT

It is important to price your property correctly as it comes onto the market Pricing too high can pose a significant challenge If a price reduction is needed while on the market, it might send a negative signal to potential buyers.

We'll take a look at all the variables, the location, the features, and the demand. This will help us determine the right listing price for your home. Since your home is one of a kind, we will work with you to set a price that:

Considers the best features of your home, as well as the realistic drawbacks Gauges recent sales of comparable properties in your neighborhood Analyzes and reflects the price range that will attract the most qualifies buyers Establishes your property's fair market value in relation to current conditions

ASKINGPRICE %OFPOTENTIAL BUYERSWHOWILL LOOKATTHEPROPERTY 10% 30% 60% 75% 15%Above 10%Above MarketValue 10%Below

Marketing Plan

Print Marketing

We pride ourselves with the level of marketing we provide to our clients. Included in our marketing plan, we have personalized print marketing for each of our listings. At each Open House we designed and print out property flyers that includes additional information about the home, property photos and contact information Here is a list of the other print marketing services we offer:

ListingFlyers

Professionalprintedcustomflyers highlightingthefeaturesofyourlisting.

JustListedPostcards

Professionaljumbopostcards senttoatargetedaudience.

PropertyBrochures

Professionallydesignedandprinted propertybrochuresthatwill showcaseyourlisting

VIRTUALTOUR

Professional produced virtual tour of your listing for the Multiple Listing Service (MLS) and syndicated websites.

local KW Office Website.

market your home.

SOCIALMEDIA

We are highly active on Facebook, Instagram, Google MyBusiness, and LinkedIn. All news and updates on your home are announced on all platforms and generate lots of engagement and provide exposure for your listing.

PROPERTYWEBSITE

A professional website dedicated to your listing with your photography, virtual tours, and information regarding your listing.

Your Custom Marketing Plan

Digital Marketing that Drives Results

With over 95% of buyers looking online at some point in their home search, mastering the digital space is a must. My award-winning suite of technology marketing tools in combination with my market expertise will deliver optimized search, social media and email campaigns to ensure your listing shines online It is my goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action

Finding Your Buyer

The savviest marketing plan is one that targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, I'll work diligently to find your buyer as fast and efficiently as possible

Internet 515% RealEstateAgent 283% Friend,RelativeorNeighbor 61% HomeBuilderortheirAgent 61% YardSign/OpenHouseSigns 4%
National Association of REALTORS® Profle of Home Buyers and Sellers 2021

My Commitment to you

To serve the community as a leader in the real estate industry and as a friend and neighbor

To always do the right thing, even if it isn't what is easiest

To take care of your needs at the highest level through unparalleled professionalism and attention to detail. No request is too small

To serve as a trusted local expert and adviser by your side

To consistently and clearly communicate with you in the manner and frequency that you prefer

To treat you and your family with straightforwardness, integrity and respect at all times

To answer your questions, ease your concerns, reduce your stress, and expertly handle the entire real estate transaction from listing to closing and beyond

When you work with me, you work with a trained agent that has the backing of the world's largest real estate company, consisting of 180,000+ associates around the globe. That puts your listing within the largest real estate network with the furthest reach And, by choosing to partner with me and the Keller Williams family, you gain access to a suite of technology that keeps you informed and engaged in what's happening in your neighborhood.

2021 KW Worldwide

Listings Taken

728,900

Sales Volume

$532.2 B

Leading The Industry

Transactions

1.3 M Agents

188,121

kw

Testimonials

I am very pleased to recommend Valerie Walker. I’ve worked alongside Valerie for the past six years. Not only has she been a key player on our team, but she also became a close friend. Valerie’s skills and leadership qualities would make her an invaluable addition for your Real Estate needs.

Valerie’s leadership qualities have made her our “ point person” that many of us go to with questions. She’s not afraid to take risks and often suggests new directions to explore. She is committed to quality, growth and progress, and inspires other team members to strive for the same.

Valerie’s fun and friendly personality, her can-do attitude makes her very approachable and personable She has my highest recommendation

I have worked with Val for over 20 years As manager and co worker she has everyone's best interest in mind She is determined and doesn't quit until the task is done. She works with the highest integrity and work ethic. Trust is very important!

Valerie Walker I appreciate your time Mobile Phone 408 394 0559 Email valerie@valeriewalkerhomes com

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